NewBound Venture Capital

NewBound Venture Capital is a venture capital firm based in Minneapolis, Minnesota, that specializes in consumer-centric investments. Founded in 2018, originally under the name Excelsior Financial Partners, the firm focuses on providing funding for Seed and Series A rounds. NewBound aims to support innovative consumer and technology companies, leveraging its expertise to identify and nurture promising startups in these sectors.

Michael Hoffman

Co-Founder and Managing Partner

27 past transactions

Greyson Clothiers

Series A in 2025
Greyson Clothiers is a Lifestyle and Performance Apparel Company that creates products that are suitable for the modern lifestyle. Greyson was founded by Charlie Schaefer, the previous SVP of design at Ralph Lauren. After 13 years of design experience at Ralph Lauren, Charlie parted ways to take on his biggest dream – the creation of his own label. Its headquarters is located in Detroit, Michigan.

Siprocal

Series B in 2023
Siprocal is a gaming distribution and engagement platform that provides advertising technology services across North America, Latin America, and Brazil. The company caters to a diverse clientele, including operators, original equipment manufacturers, advertisers, app developers, and marketing service providers. Siprocal's platform is designed to enhance business performance and revenue generation, allowing clients to concentrate on brand development and operational growth. By leveraging direct audience access and insights, Siprocal aims to facilitate effective marketing strategies and drive engagement within the gaming sector.

Buzzer

Series A in 2023
Buzzer is scaling its proprietary technology and custom services to support an evolving industry embracing a more fan-centric approach and looking to connect with Gen Z audiences. Buzzer’s technology enables partners’ D2C platforms to be lighter, faster, curated, and personalized while saving on costly manual oversight and editorial resourcing, solving for a content-saturated and disaggregated consumer environment.

Explorer Cold Brew

Seed Round in 2023
Explorer Cold Brew is a specialty coffee company that produces cold brew concentrates. The company's concentrated cold brew makes any coffee beverage consumers want - from lattes and cappuccinos to cocktails, smoothies, and more. Consumers can pick from 4 different caffeine levels and get it delivered directly to their doors.

Mother Science

Seed Round in 2022
Mother Science is an innovative biotech beauty brand that focuses on developing advanced skincare treatments. The company offers a range of products designed to enhance the overall appearance of the skin, including non-medicated skincare preparations, sunscreen, hair care products, and body care items. By emphasizing the integration of biotechnology in its formulations, Mother Science aims to provide users with effective solutions for achieving clear and glowing skin.

Vyng

Venture Round in 2022
Vyng has built a next-generation Caller ID platform that visualizes every call. Vyng is helping start better conversations between friends, family, and businesses for the next half billion smartphone users in India and beyond. Vyng boasts 4 billion videos played across 170 countries since its launch in 2018. The company has raised $7MM and is backed by March Capital, Omidyar Network, a Sequoia Capital partner, and the founders of Giphy and GroupMe.

StellarAlgo

Series A in 2021
StellarAlgo is a developer of a customer data platform tailored for sports and entertainment organizations. Its software-as-a-service (SaaS) platform focuses on making data actionable and accessible, allowing these organizations to efficiently organize and analyze the information necessary for informed decision-making. By leveraging machine learning, StellarAlgo fosters a data-driven culture that enhances transparency and cohesiveness within organizations. This enables them to make timely decisions that improve audience engagement and create exceptional experiences for their fans.

Fernish

Series B in 2021
Fernish is a furniture rental startup company that offers provides furniture as a subscription model to consumers living a mobile lifestyle. The company seeks to redefine the way the market sees furniture rental by positioning itself as a lifestyle brand. It offers a rent to own program that allows subscribers to apply their previous payments towards the cost of the piece or pieces they want to buy at the end of their subscription. Users are allowed to subscribe to an entire room or specific pieces and can even swap out things they don’t like or simply want to change up at any point. Founders Michael Barlow and Lucas Dickey launched the company in Los Angeles, California in 2017.

Yai's Thai

Series A in 2021
Yai’s Thai is a fast-growing, founder-led food company bringing the fresh flavors of Thai cooking to bold, meal-enhancing sauces for everyday enjoyment. Yai’s Thai presents a fun, clean, and fresh perspective on Asian products in the natural foods industry. We are committed to using only simple, healthy ingredients, with absolutely nothing artificial, low sodium, and no added sugar; our products are paleo, Whole30 approved, vegan, and gluten free. Their inspiration comes from authentic recipes from our Yai (Thai for “grandma”), mixed with a modern twist. Their current product line includes ready-to-eat Thai Coconut Curries, Thai Salsa, Ginger Lime and Chili Garlic Hot Sauce, Spicy Thai Relish, and Thai Almond Sauce.

Explorer Cold Brew

Seed Round in 2021
Explorer Cold Brew is a specialty coffee company that produces cold brew concentrates. The company's concentrated cold brew makes any coffee beverage consumers want - from lattes and cappuccinos to cocktails, smoothies, and more. Consumers can pick from 4 different caffeine levels and get it delivered directly to their doors.

Spark Grills

Funding Round in 2021
Spark Grills features proprietary wood and charcoal Briq system, loading and quick ignition is simple, while clean-up is seamless and mess-free. Spark is a design-forward charcoal grill that fires up in seconds and has oven-like temperature control, allowing grilling enthusiasts, and home chefs alike, to dial in their culinary creativity. It was founded in 2017 and headquartered in Boulder, Colorado.

Explorer Cold Brew

Pre Seed Round in 2021
Explorer Cold Brew is a specialty coffee company that produces cold brew concentrates. The company's concentrated cold brew makes any coffee beverage consumers want - from lattes and cappuccinos to cocktails, smoothies, and more. Consumers can pick from 4 different caffeine levels and get it delivered directly to their doors.

Rivalry

Funding Round in 2021
Rivalry is a Canadian sports betting and media company aimed at transforming the industry, particularly in the realm of esports. It operates within both the sportsbook and gaming segments, generating revenue through esports and traditional sports betting as well as its own and third-party casino products, including titles like Rushlane and Aviator. Rivalry focuses on fostering the esports ecosystem, supporting grassroots communities, professional players, and leagues, thereby contributing to the growth and development of the sector.

Carbitex

Series A in 2020
Carbitex, Inc. is a manufacturer and distributor of carbon fiber composites, headquartered in Kennewick, Washington. Founded in 2012, the company specializes in producing flexible carbon fiber fabrics designed to enhance the tensile strength of various products, particularly bags and athletic footwear. Carbitex's flagship product, CX6, serves as a versatile alternative to traditional materials like leather and suede, promoting durability and performance in textiles. By focusing on the needs of textile manufacturers, Carbitex enables improvements in the texture and longevity of sports shoes and travel bags, positioning itself as a significant player in the composite fabric industry.

Wisdom Gaming

Series A in 2020
Wisdom Gaming is an emerging leader in esports entertainment, building global communities across the gaming ecosystem. Wisdom Gaming offers turnkey creative and production services, tournament organization, and marketing strategy for brands and publishers passionate about establishing their legacy in esports and gaming. Established in 2019, the company is headquartered in Bloomington, MN, where it maintains an office, gaming and esports venue, and live broadcast studio. For more information about Wisdom Gaming, visit wisdom.gg or follow us @wsdmgg.

PSD Underwear

Series A in 2020
PSD Underwear is a lifestyle apparel brand that specializes in the design and manufacture of personal clothing and lingerie. The company offers a diverse range of products, including men's designer boxer briefs, women's apparel, and children's clothing, all aimed at providing comfort and style. PSD also provides loungewear, workout wear, tees, hoodies, pants, tights, shorts, and socks, catering to active individuals and trendsetters alike. With a focus on e-commerce, PSD ensures that customers have easy access to its on-trend apparel, enabling them to remain physically active while feeling comfortable in their clothing.

AQUIS

Series B in 2020
AQUIS is a beauty tool manufacturer that specializes in haircare products aimed at restoring hair's natural strength and vitality. Founded in 2012 and headquartered in San Francisco, California, the company offers a range of innovative hair towels and turbans made from an absorbent fabric designed to wick water away without causing friction damage. These products are engineered to dry wet hair significantly faster than traditional cotton towels, promoting healthier hair while reducing reliance on damaging heat tools. AQUIS focuses on delivering effective solutions for hair care, prioritizing both functionality and user experience.

FaceCake Marketing Technologies

Venture Round in 2019
FaceCake Marketing Technologies, Inc. specializes in personalized interactive marketing services, enabling users to engage with products through innovative visualization technologies. The company's flagship Visual Demonstration System allows users to manipulate their images and try on various products, including cosmetics, accessories, and clothing. FaceCake offers applications that empower users to act as their own stylist and makeup artist, as well as tools for body image solutions and realistic projections of cosmetic procedures. Their home decor solutions facilitate transformations in paint, flooring, and landscaping. Additionally, the Tryvertising solution creates lifelike environments for product application, while the Mirror Image Marketing solution delivers highly-targeted promotions based on user images. Founded in 2010, FaceCake is headquartered in Calabasas, California, and provides its services across multiple devices, including desktops, tablets, and mobile phones.

Kapsul

Series A in 2019
Kapsul focuses on transforming the home comfort market by offering aesthetically pleasing and high-performance appliances that enhance user experience and efficiency. The company has developed a range of products designed to manage temperature, humidity, and air quality, including a 5,000 BTU window air conditioner known for its ease of installation and use. This air conditioner provides users with 30% more viewable space while maintaining a stylish design suitable for both interior and exterior settings. Kapsul’s appliances are compatible with smart home platforms, allowing consumers to monitor and manage various environmental factors such as heat, humidity, energy usage, and ambient light through connected web services.

Fernish

Series A in 2019
Fernish is a furniture rental startup company that offers provides furniture as a subscription model to consumers living a mobile lifestyle. The company seeks to redefine the way the market sees furniture rental by positioning itself as a lifestyle brand. It offers a rent to own program that allows subscribers to apply their previous payments towards the cost of the piece or pieces they want to buy at the end of their subscription. Users are allowed to subscribe to an entire room or specific pieces and can even swap out things they don’t like or simply want to change up at any point. Founders Michael Barlow and Lucas Dickey launched the company in Los Angeles, California in 2017.

Recoup Fitness

Seed Round in 2019
Recoup Fitness provides innovative muscle recovery products trusted by professional athletes and used by everyone. Its goal is to become the leading name in muscle recovery and injury treatment and prevention. For Recoup Fitness, current products on the market lack innovation and can be out of reach financially for many consumers. It believes that through its "game-changing" innovation people can finally make the highest quality tools accessible to everyone at an affordable price. Recoup Fitness was established in 2015 and is based in Denver, Colorado.

Happier Camper

Seed Round in 2019
Happier Camper, Inc. is a Los Angeles-based company that designs, manufactures, and sells travel trailers, while also offering trailer rental services. Established in 2015, the company focuses on lightweight and flexible campers that prioritize functionality, style, and sustainability. Happier Camper specializes in both new and refurbished vintage trailers, featuring a modular interior that caters to diverse needs such as camping, hauling, and mobile work. By emphasizing affordability and maneuverability, the company aims to provide versatile travel solutions that appeal to a growing market seeking alternatives to traditional, oversized recreational vehicles.

Nosotros Life and Spirits

Seed Round in 2019
Nosotros Life and Spirits is a premium tequila brand founded by Carlos Soto, a young entrepreneur from Costa Rica. The company is dedicated to producing sustainably sourced spirits, emphasizing a unique and balanced taste profile that distinguishes its offerings in the market. By blending agave from two distinct regions, Nosotros Tequila achieves a distinctive flavor with a herbal finish, appealing to consumers who seek high-quality and socially responsible alcoholic beverages. The brand's commitment to sustainability and exceptional craftsmanship positions it as a notable player in the premium spirits industry.

Fernish

Seed Round in 2018
Fernish is a furniture rental startup company that offers provides furniture as a subscription model to consumers living a mobile lifestyle. The company seeks to redefine the way the market sees furniture rental by positioning itself as a lifestyle brand. It offers a rent to own program that allows subscribers to apply their previous payments towards the cost of the piece or pieces they want to buy at the end of their subscription. Users are allowed to subscribe to an entire room or specific pieces and can even swap out things they don’t like or simply want to change up at any point. Founders Michael Barlow and Lucas Dickey launched the company in Los Angeles, California in 2017.

Vyng

Series A in 2018
Vyng has built a next-generation Caller ID platform that visualizes every call. Vyng is helping start better conversations between friends, family, and businesses for the next half billion smartphone users in India and beyond. Vyng boasts 4 billion videos played across 170 countries since its launch in 2018. The company has raised $7MM and is backed by March Capital, Omidyar Network, a Sequoia Capital partner, and the founders of Giphy and GroupMe.

OverActive Media

Series A in 2018
OverActive Media began operations in November 2017 to build an integrated company delivering esports and video game entertainment experiences to fans in Canada and around the world through franchise ownership, strategic partnerships, investments and acquisitions. They’re combining team ownership with audience engagement to better connect with their current fans and to introduce these exciting competitions to new fans through our three core platforms

Nosotros Life and Spirits

Seed Round in 2017
Nosotros Life and Spirits is a premium tequila brand founded by Carlos Soto, a young entrepreneur from Costa Rica. The company is dedicated to producing sustainably sourced spirits, emphasizing a unique and balanced taste profile that distinguishes its offerings in the market. By blending agave from two distinct regions, Nosotros Tequila achieves a distinctive flavor with a herbal finish, appealing to consumers who seek high-quality and socially responsible alcoholic beverages. The brand's commitment to sustainability and exceptional craftsmanship positions it as a notable player in the premium spirits industry.
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