FocusVision is a company focused on delivering deep customer insights that extend beyond mere feedback to uncover the motivations and emotions that drive consumer behavior. Founded in 1990 and headquartered in New York, the firm offers a comprehensive suite of experience insights software solutions, including advanced surveys, online interviews, focus groups, and qualitative research community tools. These solutions enable businesses to map customer journeys, test brand health, assess product concepts, and gather employee feedback. FocusVision serves a diverse range of clients, including major corporations such as Facebook, Procter & Gamble, and Microsoft, and is recognized for its innovative approach to customer experience management, having received the 2018 Martech Breakthrough Award. With additional offices in several U.S. cities and Europe, FocusVision aims to empower brands to authentically connect with their customers by revealing the underlying truths that shape their perceptions and actions.
Kinesis Survey Technologies, now KinesisPanel, offers powerful and cutting-edge survey and panel management software.
24tru
Acquisition in 2015
24Tru, Inc. operates a cloud-based research intelligence platform that allows users to aggregate and organize a wide range of research content, including insights, video clips, images, and reports. Founded in 2008 and based in Lakewood, Colorado, the platform facilitates knowledge synthesis and enables collaboration through online workspaces. Users can save, edit, and share their findings efficiently, enhancing access to valuable insights. As of November 2015, 24Tru operates as a subsidiary of FocusVision Worldwide, Inc. The platform is designed to support market research innovations and integrated services, positioning 24Tru as a provider of advanced business research technology.
Insight Marketing Systems
Acquisition in 2015
Insight Marketing Systems is a privately held company that provides Research Reporter, a Software-as-a-Service integrated research management solution.
Decipher
Acquisition in 2015
Decipher, Inc. is a marketing research service provider based in Fresno, California, with additional offices in London, Los Angeles, and Portland. Founded in 2000, the company specializes in online survey programming, data collection, and report production. It offers a comprehensive suite of services, including mobile surveys, sampling, data processing, and interactive dashboards for data reporting. Decipher also provides innovative tools such as Survey Builder for survey programming and the Beacon Portal, a Software-as-a-Service solution that enables real-time access to field reports, crosstabs, and statistical testing. These offerings are designed to enhance the efficiency and accuracy of research reporting, significantly reducing time and costs for market researchers. Decipher, Inc. has operated as a subsidiary of FocusVision Worldwide, Inc. since 2015.
Revelation
Acquisition in 2014
Revelation specializes in developing innovative web applications aimed at enhancing qualitative market research. Established in 2007, the company significantly broadens the capabilities of qualitative research, allowing researchers to engage more effectively with consumers in diverse environments, thereby gaining a more accurate understanding of the consumer experience. Revelation offers online research field support services that encompass project site setup, participant management, methodology support, study design, on-site research training, recruitment, incentive fulfillment, and language translation. By streamlining these processes, Revelation enables researchers to gather data more efficiently and cost-effectively.
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