Advantage Capital

Advantage Capital, established in 1992, is a venture capital firm specializing in growth equity, lending, and mezzanine debt capital investments. It focuses on small businesses, particularly those in low-income communities and underserved areas, supporting state and local economic development efforts. The firm invests across various industries, including manufacturing, technology, business services, and renewable energy, with a typical initial investment range of $0.5 million to $10 million. Advantage Capital provides debt capital in forms such as senior debt, subordinated loans, and government-guaranteed lending, as well as equity capital to real estate development firms. It operates from multiple offices across the United States, with a headquarters in New Orleans, Louisiana.

Al Alvarez

Director

Brian Anderson

Managing Director

Michael Benson

Senior Vice President

Anthony Billings

Vice President

Adam Constantinides

Senior Vice President

Anaëlle Croteau

Vice President

Trey Garland

Senior Associate

Trey Garland

Senior Associate and Investment Team Member

Christopher C. Harris

Principal

Joseph Henderson

Senior Vice President

Joseph Henderson

Senior Vice President, Investment Team

Leah Hendricks

Vice President

Reid Hutchins

Managing Director

Peter Lu

Senior Associate

David McNaught

Vice President

Arjun Mohan

Vice President

Sandra M. Moore

Managing Director, Chief Impact Officer

Jim O'Rourke

Managing Director

Justin N. Obletz

CFO

Tim Perusek

Principal

Josh Rogers

Principal

Gabe Rosen

Vice President

Sam Schlichting

Senior Associate, Investment Team

Talmadge Singer II

Managing Director

Matthew Switzer

Vice President

Tony Toups

Principal

Alexandra Twyman

Vice President and Investment Team Member

Benjamin Warning

Senior Vice President

Jeffrey Gentsch

Venture Partner

J.P. Lynch

Vice President, Investments

Past deals in Home Decor

Willert Home Products

Debt Financing in 2021
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Polar Shades Sun Control

Debt Financing in 2020
Polar Shades is a family-owned business that manufactures interior and exterior window shades. The corporate office and manufacturing division are located in Las Vegas, Nevada. Polar Shades is based on honesty and integrity, and they offer products to meet your needs, no matter how small or large.

Kanata Blanket

Debt Financing in 2020
Kanata Blanket Company, founded in 1993 and based in Richmond, British Columbia, manufactures a diverse range of portable and rugged blankets, towels, and related products for the retail and gift markets in Canada and the United States. The company's offerings include blankets and throws made from various materials such as polyester, faux fur, and wool, as well as outdoor and picnic blankets, pillows, robes, slippers, and scarves. Kanata Blanket also features themed collections, including the Home Collection and the Adventure Collection, which provide high-quality products tailored for different needs. Additionally, the company supports wholesale orders with customization options and sells its products online, catering to a wide array of consumer preferences.

Willert Home Products

Debt Financing in 2020
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

CarstinBrands.com

Debt Financing in 2018
CarstinBrands.com supplies countertops and complementing products for kitchens and bathrooms. It delivers products and services to customers on time and completes within two weeks, with a strong emphasis on quality and meeting or exceeding customer expectations. The company was founded in 1988 in Arthur, Illinois.

Willert Home Products

Debt Financing in 2018
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Sun Pine

Debt Financing in 2018
Sun-Pine manufactures pine oil disinfectants, pine oil cleaners, pourable fragranced cleaners, household ammonia, household bleach, and a line of convenience trigger spray products including window, glass, surface, bathroom, bleach, carpet, and all-purpose household surface cleaners.

CarstinBrands.com

Debt Financing in 2017
CarstinBrands.com supplies countertops and complementing products for kitchens and bathrooms. It delivers products and services to customers on time and completes within two weeks, with a strong emphasis on quality and meeting or exceeding customer expectations. The company was founded in 1988 in Arthur, Illinois.

CarstinBrands.com

Debt Financing in 2016
CarstinBrands.com supplies countertops and complementing products for kitchens and bathrooms. It delivers products and services to customers on time and completes within two weeks, with a strong emphasis on quality and meeting or exceeding customer expectations. The company was founded in 1988 in Arthur, Illinois.

Refine Tile

Debt Financing in 2016
Refine Tile is a manufacturer of ceramic tiles such as mosaic, bullnose, and deco tile.

Polder Housewares

Debt Financing in 2016
Polder is a manufacturer of housewares products. They offer products that include kitchen, bathroom, laundry, cooking, baking, grilling, sinkware, and storage.

Refine Tile

Debt Financing in 2015
Refine Tile is a manufacturer of ceramic tiles such as mosaic, bullnose, and deco tile.

Willert Home Products

Debt Financing in 2015
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

CarstinBrands.com

Debt Financing in 2014
CarstinBrands.com supplies countertops and complementing products for kitchens and bathrooms. It delivers products and services to customers on time and completes within two weeks, with a strong emphasis on quality and meeting or exceeding customer expectations. The company was founded in 1988 in Arthur, Illinois.

Old South Lighting & Ironworks

Debt Financing in 2014
Old South Lighting & Ironworks offers residential, commercial, and architectural lighting and ironwork services. The company aims to personalize every home with a combination of unique lighting, lanterns, and beautiful custom ironwork. It was established in 2006 by Robby Turner.

Willert Home Products

Debt Financing in 2014
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Anderson Design Center

Debt Financing in 2013
Anderson Design Center provides interior designing services to commercial and residential spaces. It offers an online catalog of furniture and products that matches their creative works. Anderson Design Center was founded in 1982 and is based in Mississippi, USA.

Sun Pine

Debt Financing in 2012
Sun-Pine manufactures pine oil disinfectants, pine oil cleaners, pourable fragranced cleaners, household ammonia, household bleach, and a line of convenience trigger spray products including window, glass, surface, bathroom, bleach, carpet, and all-purpose household surface cleaners.

The Green Life Guides

Debt Financing in 2012
The Green Life Guides, LLC operates an online site for wedding ideas, products, and services. Its products and services include business cards, live events, food and flowers, and service directory for vendors; products and gifts for weddings, bar mitzvahs, and holidays; living room furniture; table linens and flatware; appliances and electronics, baking, cleaning supplies, cookware, and cutting boards; baskets, rugs, candles and candle holders, centerpieces, curtains, and hardware; organization and storage products; blankets, quilts, duvets, sheets, mattresses, pillows, and accents; towels, bathroom accessories, rugs and mats, shower curtains, and personal care and beauty products; garden accessories, composters, and plants and seeds; and dog and cat supplies. The company was founded in 2007 and is based in New Haven, Connecticut.

Willert Home Products

Debt Financing in 2012
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

The Green Life Guides

Private Equity Round in 2011
The Green Life Guides, LLC operates an online site for wedding ideas, products, and services. Its products and services include business cards, live events, food and flowers, and service directory for vendors; products and gifts for weddings, bar mitzvahs, and holidays; living room furniture; table linens and flatware; appliances and electronics, baking, cleaning supplies, cookware, and cutting boards; baskets, rugs, candles and candle holders, centerpieces, curtains, and hardware; organization and storage products; blankets, quilts, duvets, sheets, mattresses, pillows, and accents; towels, bathroom accessories, rugs and mats, shower curtains, and personal care and beauty products; garden accessories, composters, and plants and seeds; and dog and cat supplies. The company was founded in 2007 and is based in New Haven, Connecticut.

The Green Life Guides

Debt Financing in 2011
The Green Life Guides, LLC operates an online site for wedding ideas, products, and services. Its products and services include business cards, live events, food and flowers, and service directory for vendors; products and gifts for weddings, bar mitzvahs, and holidays; living room furniture; table linens and flatware; appliances and electronics, baking, cleaning supplies, cookware, and cutting boards; baskets, rugs, candles and candle holders, centerpieces, curtains, and hardware; organization and storage products; blankets, quilts, duvets, sheets, mattresses, pillows, and accents; towels, bathroom accessories, rugs and mats, shower curtains, and personal care and beauty products; garden accessories, composters, and plants and seeds; and dog and cat supplies. The company was founded in 2007 and is based in New Haven, Connecticut.

Willert Home Products

Debt Financing in 2010
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

FireRock Building Materials

Debt Financing in 2010
FireRock specializes in providing a variety of building materials for customized home construction. The company offers an extensive range of products, including masonry fireplaces, pavers, wood flooring, slate and cedar roofing, as well as steel doors and windows. By supplying these materials, FireRock enables homeowners to create personalized designs for their residences, catering to diverse aesthetic and functional preferences.

Willert Home Products

Debt Financing in 2009
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Profile Cabinet and Design

Debt Financing in 2009
Profile Cabinet and Design creates bespoke cabinets of the highest quality and sells natural and engineered stone. Headquartered in Kansas City.

FireRock

Debt Financing in 2009
FireRock is a provider of building materials focused on customized home construction. The company offers a diverse range of products, including masonry fireplaces, wood flooring, pavers, slate and cedar roofing, as well as steel doors and windows. By supplying these materials, FireRock enables homeowners to create personalized designs for their residences.

Safety Tubs

Debt Financing in 2008
Safety Tubs specializes in selling and manufacturing bathtubs. The company is based in Grand Prairie, Texas.

The Home Depot

Debt Financing in 2007
The Home Depot, founded in 1978, is the world's largest home improvement specialty retailer, operating over 2,300 warehouse-format stores across the United States, Canada, and Mexico. The company offers a diverse range of more than 30,000 products in-store and approximately 1 million products online, including building materials, home improvement items, lawn and garden supplies, and home décor. In addition to retail goods, The Home Depot provides various services, such as home improvement installation and tool and equipment rentals. The company's strategic acquisition of Interline Brands in 2015 marked its entry into the maintenance, repair, and operations (MRO) sector, further strengthened by a partnership with HD Supply in 2020. The addition of textiles through the Company Store has also expanded its product offerings, reinforcing its commitment to delivering innovative solutions and great value to customers.

FireRock Building Materials

Series A in 2007
FireRock specializes in providing a variety of building materials for customized home construction. The company offers an extensive range of products, including masonry fireplaces, pavers, wood flooring, slate and cedar roofing, as well as steel doors and windows. By supplying these materials, FireRock enables homeowners to create personalized designs for their residences, catering to diverse aesthetic and functional preferences.

APF Munn

Debt Financing in 2003
APF Munn is a New York-based manufacturer specializing in fine frames and designer mirrors for both hospitality and residential clients. The company produces high-quality wooden museum frames, catering to museums, galleries, private collectors, and designers. Each frame and mirror is handcrafted by skilled artisans, allowing customers to personalize their decor to suit individual preferences. Through its commitment to craftsmanship and quality materials, APF Munn provides elegant solutions for decorating portraits and mirrors in various settings.
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