Advantage Capital Partners

Advantage Capital Partners is a venture capital firm that provides growth equity, lending, and mezzanine debt to United States companies at various stages, with a focus on small businesses and underserved communities. It pursues investments in companies that develop or apply proprietary technologies across information technology, telecommunications, business services, manufacturing, pharmaceuticals and life sciences, energy, and related sectors, and considers opportunities in rural agriculture supply chains. The firm offers a mixed debt and equity toolkit, including senior and subordinated debt, mezzanine financing, and government-guaranteed lending, sometimes providing equity to real estate projects; it often co-invests with other investors to support bank lending. Its geographic focus spans multiple states, reflecting a commitment to economic development by backing ventures that create jobs and strengthen local economies. Founded in 1992, the firm is headquartered in New Orleans with additional offices across the United States and has supported thousands of small businesses and development projects.

Al Alvarez

Director

Brian Anderson

Managing Director

Michael Benson

Senior Vice President

Anthony Billings

Senior Vice President and Investment Team Member

Adam Constantinides

Senior Vice President

Anaëlle Croteau

Vice President

Keith Freeman

Managing Director

Trey Garland

Senior Associate and Investment Team Member

Trey Garland

Senior Associate

Joseph Henderson

Senior Vice President

Joe Henderson

Senior Vice President, Investment Team

Leah Hendricks

Senior Vice President, Investments Team

Reid Hutchins

Managing Director

Peter Lu

Senior Associate

David McNaught

Vice President

Arjun Mohan

Vice President

Sandra M. Moore

Managing Director / Chief Impact Officer

Jim O'Rourke

Managing Director

Justin Obletz

CFO and Managing Director

Tim Perusek

Principal and Investment Group Member

Josh Rogers

Principal

Gabe Rosen

Vice President

Sam Schlichting

Senior Associate, Investment Team

Talmadge Singer II

Managing Director

Matthew Switzer

Vice President

Tony Toups

Principal

Alexandra Twyman

Vice President and Investment Team Member

Benjamin Warning

Senior Vice President

J.P. Lynch

Vice President, Investments

Jeffrey Gentsch

Venture Partner

Past deals in Home Decor

Willert Home Products

Debt Financing in 2021
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Polar Shades Sun Control

Debt Financing in 2020
Polar Shades is a family-owned business that manufactures interior and exterior window shades. The corporate office and manufacturing division are located in Las Vegas, Nevada. Polar Shades is based on honesty and integrity, and they offer products to meet your needs, no matter how small or large.

Kanata Blanket

Debt Financing in 2020
Kanata Blanket Company is a manufacturer based in Richmond, British Columbia, Canada, specializing in the production of rugged and portable blankets for the retail and gift markets in Canada and the United States. Founded in 1993, the company offers a diverse range of products, including blankets, throws, outdoor and picnic blankets, pillows, robes, slippers, scarves, and spa sets. Kanata Blanket focuses on quality and customization, providing wholesale orders with options for personalized designs. Its collections feature a variety of materials, such as soft polyester, faux fur, wool, and faux leather. The company also caters to online sales, expanding its reach to a broader customer base. As of 2015, Kanata Blanket operates as a subsidiary of Pro Towels.

Willert Home Products

Debt Financing in 2020
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

CarstinBrands.com

Debt Financing in 2018
CarstinBrands.com supplies countertops and complementing products for kitchens and bathrooms. It delivers products and services to customers on time and completes within two weeks, with a strong emphasis on quality and meeting or exceeding customer expectations. The company was founded in 1988 in Arthur, Illinois.

Willert Home Products

Debt Financing in 2018
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Sun Pine

Debt Financing in 2018
Sun-Pine manufactures pine oil disinfectants, pine oil cleaners, pourable fragranced cleaners, household ammonia, household bleach, and a line of convenience trigger spray products including window, glass, surface, bathroom, bleach, carpet, and all-purpose household surface cleaners.

CarstinBrands.com

Debt Financing in 2017
CarstinBrands.com supplies countertops and complementing products for kitchens and bathrooms. It delivers products and services to customers on time and completes within two weeks, with a strong emphasis on quality and meeting or exceeding customer expectations. The company was founded in 1988 in Arthur, Illinois.

CarstinBrands.com

Debt Financing in 2016
CarstinBrands.com supplies countertops and complementing products for kitchens and bathrooms. It delivers products and services to customers on time and completes within two weeks, with a strong emphasis on quality and meeting or exceeding customer expectations. The company was founded in 1988 in Arthur, Illinois.

Refine Tile

Debt Financing in 2016
Refine Tile is a manufacturer of ceramic tiles such as mosaic, bullnose, and deco tile.

Polder Housewares

Debt Financing in 2016
Polder is a manufacturer of housewares products. They offer products that include kitchen, bathroom, laundry, cooking, baking, grilling, sinkware, and storage.

Refine Tile

Debt Financing in 2015
Refine Tile is a manufacturer of ceramic tiles such as mosaic, bullnose, and deco tile.

Willert Home Products

Debt Financing in 2015
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

CarstinBrands.com

Debt Financing in 2014
CarstinBrands.com supplies countertops and complementing products for kitchens and bathrooms. It delivers products and services to customers on time and completes within two weeks, with a strong emphasis on quality and meeting or exceeding customer expectations. The company was founded in 1988 in Arthur, Illinois.

Old South Lighting & Ironworks

Debt Financing in 2014
Old South Lighting & Ironworks offers residential, commercial, and architectural lighting and ironwork services. The company aims to personalize every home with a combination of unique lighting, lanterns, and beautiful custom ironwork. It was established in 2006 by Robby Turner.

Willert Home Products

Debt Financing in 2014
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Anderson Design Center

Debt Financing in 2013
Anderson Design Center provides interior designing services to commercial and residential spaces. It offers an online catalog of furniture and products that matches their creative works. Anderson Design Center was founded in 1982 and is based in Mississippi, USA.

Sun Pine

Debt Financing in 2012
Sun-Pine manufactures pine oil disinfectants, pine oil cleaners, pourable fragranced cleaners, household ammonia, household bleach, and a line of convenience trigger spray products including window, glass, surface, bathroom, bleach, carpet, and all-purpose household surface cleaners.

The Green Life Guides

Debt Financing in 2012
The Green Life Guides, LLC operates an online site for wedding ideas, products, and services. Its products and services include business cards, live events, food and flowers, and service directory for vendors; products and gifts for weddings, bar mitzvahs, and holidays; living room furniture; table linens and flatware; appliances and electronics, baking, cleaning supplies, cookware, and cutting boards; baskets, rugs, candles and candle holders, centerpieces, curtains, and hardware; organization and storage products; blankets, quilts, duvets, sheets, mattresses, pillows, and accents; towels, bathroom accessories, rugs and mats, shower curtains, and personal care and beauty products; garden accessories, composters, and plants and seeds; and dog and cat supplies. The company was founded in 2007 and is based in New Haven, Connecticut.

Willert Home Products

Debt Financing in 2012
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

The Green Life Guides

Private Equity Round in 2011
The Green Life Guides, LLC operates an online site for wedding ideas, products, and services. Its products and services include business cards, live events, food and flowers, and service directory for vendors; products and gifts for weddings, bar mitzvahs, and holidays; living room furniture; table linens and flatware; appliances and electronics, baking, cleaning supplies, cookware, and cutting boards; baskets, rugs, candles and candle holders, centerpieces, curtains, and hardware; organization and storage products; blankets, quilts, duvets, sheets, mattresses, pillows, and accents; towels, bathroom accessories, rugs and mats, shower curtains, and personal care and beauty products; garden accessories, composters, and plants and seeds; and dog and cat supplies. The company was founded in 2007 and is based in New Haven, Connecticut.

The Green Life Guides

Debt Financing in 2011
The Green Life Guides, LLC operates an online site for wedding ideas, products, and services. Its products and services include business cards, live events, food and flowers, and service directory for vendors; products and gifts for weddings, bar mitzvahs, and holidays; living room furniture; table linens and flatware; appliances and electronics, baking, cleaning supplies, cookware, and cutting boards; baskets, rugs, candles and candle holders, centerpieces, curtains, and hardware; organization and storage products; blankets, quilts, duvets, sheets, mattresses, pillows, and accents; towels, bathroom accessories, rugs and mats, shower curtains, and personal care and beauty products; garden accessories, composters, and plants and seeds; and dog and cat supplies. The company was founded in 2007 and is based in New Haven, Connecticut.

Willert Home Products

Debt Financing in 2010
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

FireRock Building Materials

Debt Financing in 2010
FireRock specializes in providing a variety of building materials for customized home construction. The company offers an extensive range of products, including masonry fireplaces, pavers, wood flooring, slate and cedar roofing, as well as steel doors and windows. By supplying these materials, FireRock enables homeowners to create personalized designs for their residences, catering to diverse aesthetic and functional preferences.

Willert Home Products

Debt Financing in 2009
Willert Home Products, Inc. is a manufacturer based in St. Louis, Missouri, specializing in a range of household products designed to enhance cleanliness and hygiene. Founded in 1946, the company offers various items under well-known brands, including Enoz, which specializes in moth preventives and closet storage solutions, as well as Bowl Fresh, known for toilet cleaners and deodorizers. Willert's product line also features air fresheners, room deodorizers, and home and garden items such as flyswatters and pest control products. The company serves a broad market, distributing its products in the United States, Mexico, Asia, and other international locations, and maintains a strong online presence for customer accessibility.

Profile Cabinet and Design

Debt Financing in 2009
Profile Cabinet and Design creates bespoke cabinets of the highest quality and sells natural and engineered stone. Headquartered in Kansas City.

FireRock

Debt Financing in 2009
FireRock is a provider of building materials focused on creating customized homes. The company offers a diverse selection of products, including masonry fireplaces, wood flooring, pavers, slate and cedar roofing, as well as steel doors and windows. By supplying a comprehensive range of high-quality materials, FireRock enables homeowners to achieve personalized designs for their residences.

Safety Tubs

Debt Financing in 2008
Safety Tubs specializes in selling and manufacturing bathtubs. The company is based in Grand Prairie, Texas.

The Home Depot

Debt Financing in 2007
The Home Depot is a U.S.-based home improvement retailer and the world’s largest in its category, operating a network of warehouse-format stores and a substantial online presence across the United States, Canada and Mexico. It offers building materials, home improvement products, lawn and garden items, and décor, and provides services such as installation and tool and equipment rentals. Founded in 1978, it serves both professional and DIY customers by combining broad in-store assortments with e-commerce, and has expanded its professional and maintenance, repair and operations capabilities through acquisitions and partnerships, including Interline Brands in 2015 and HD Supply in 2020, with further collaborations to grow demand in roofing, pools and landscaping.

FireRock Building Materials

Series A in 2007
FireRock specializes in providing a variety of building materials for customized home construction. The company offers an extensive range of products, including masonry fireplaces, pavers, wood flooring, slate and cedar roofing, as well as steel doors and windows. By supplying these materials, FireRock enables homeowners to create personalized designs for their residences, catering to diverse aesthetic and functional preferences.

Artful Home

Venture Round in 2006
Artful Home, LLC is a retailer based in Madison, Wisconsin, specializing in the sale of artwork and design products created by North American artists. Founded in 1985, the company offers a diverse range of items, including art glass, sculptures, wall art, furniture, lighting, apparel, jewelry, and unique gifts. The platform functions as both an online marketplace and a curated gallery, providing customers with access to a vast selection of high-quality art that is shipped directly from artists' studios, fostering a personal connection between buyers and creators. Artful Home aims to support artists by enhancing their visibility and enabling them to focus more on their craft, thereby enriching the artistic community.

APF Munn

Debt Financing in 2003
APF Munn is a New York-based manufacturer specializing in fine frames and designer mirrors for both hospitality and residential clients, as well as for museums, galleries, private collectors, and designers. The company focuses on producing high-quality wooden frames that are handcrafted by skilled artisans, ensuring that each product meets the aesthetic and functional needs of its customers. APF Munn's offerings are designed to enhance the decoration of portraits and mirrors in various settings, providing a blend of craftsmanship and design tailored to individual preferences.

Artful Home

Debt Financing in 2003
Artful Home, LLC is a retailer based in Madison, Wisconsin, specializing in the sale of artwork and design products created by North American artists. Founded in 1985, the company offers a diverse range of items, including art glass, sculptures, wall art, furniture, lighting, apparel, jewelry, and unique gifts. The platform functions as both an online marketplace and a curated gallery, providing customers with access to a vast selection of high-quality art that is shipped directly from artists' studios, fostering a personal connection between buyers and creators. Artful Home aims to support artists by enhancing their visibility and enabling them to focus more on their craft, thereby enriching the artistic community.
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