Harley-Davidson

Harley-Davidson, Inc., established in 1903, is a prominent global manufacturer of heavyweight motorcycles, specializing in custom, cruiser, and touring models. The company operates through two segments: Motorcycles and Related Products, and Financial Services. The Motorcycles segment designs, manufactures, and sells motorcycles, parts, accessories, and related services through a network of independent dealers and e-commerce channels worldwide. The Financial Services segment offers wholesale and retail financing, including motorcycle loans, insurance, and protection plans, primarily for Harley-Davidson products. The company's captive finance arm, Harley-Davidson Financial Services, Inc., supports dealers and customers with financing and insurance services. Harley-Davidson is renowned for its iconic brand and held a market share of approximately 38% in the domestic heavyweight motorcycle market in 2023.

Jonathan Root

Senior Vice President

4 past transactions

LiveWire

Post in 2022
Livewire is the first publicly traded motor cycle company. The company made their vehicles EV in a pressure-free environment. The company's one's traction control to desired level of input with three settings.

StaCyc

Acquisition in 2019
StaCyc, Inc., founded in 2016 and based in Temecula, California, is a manufacturer of electric-powered two-wheelers designed specifically for kids. The company focuses on introducing new riders to the motorcycle industry by offering products that cater to children aged 3 and older, weighing less than 75 lbs. StaCyc's bikes feature stable geometry, low seat height, ergonomic design, and quick-change batteries, providing a lightweight and enjoyable riding experience for young children. The company operates as a subsidiary of Harley-Davidson.

Alta Motors

Corporate Round in 2018
Alta Motors is a company that specializes in the design and manufacture of advanced electric vehicle technology. Their flagship product is The Redshift, an electric motorcycle known for its smooth power delivery, instant throttle response, and consistent torque. Alta Motors' vehicles feature proprietary battery and drivetrain components, ensuring reliable performance without concerns about battery life.

MV Agusta Motor

Acquisition in 2008
MV Agusta Motor S.p.A., established in 1907 and headquartered in Schiranna, Italy, specializes in the design, development, manufacture, and sale of high and medium-performance motorcycles. The company, a subsidiary of MV Agusta Motor Holding S.R.L., distributes its products globally through a network of dealers. MV Agusta is renowned for its racing motorcycles and superbikes, incorporating advanced racing technology to deliver exhilarating riding experiences.
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