Pacific General
Pacific General, established in 2019, is an investment firm that manages and advises assets. It specializes in private equity and alternative investments, focusing on businesses with growth potential in consumer, industrial, and business services sectors. The firm leverages its global network and cross-border expertise to create value, operating from offices in New York and Seoul, with a presence in Riyadh.
Top Stages
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2 past transactions
Lenwich
Acquisition in 2025
Lenwich is a New York City-based restaurant specializing in premium sandwiches, wraps, and salads. It is renowned for its fresh, made-to-order menu, featuring signature items like the Chicken Caesar Wrap and the Lenwich sandwich, which combines hot pastrami, corned beef, and coleslaw.
Playa Bowls
Private Equity Round in 2021
Playa Bowls operates a chain of fast-casual eateries specializing in healthy fruit bowls and related offerings. The menu features acai bowls, pitaya bowls, chia pudding bowls, smoothies, juices, oatmeal, soup and coffee, aimed at communities seeking nutritious options. The brand emphasizes sustainability in its operations, using plant-based spoons, lids and straws and employing materials sourced from reclaimed or refurbished sources to reduce waste and support reuse in its stores.
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