Mediabrands
Mediabrands is a global leader in media and marketing services, created to manage Interpublic Group's media-related assets. With a workforce of 6,500 communications specialists operating in 90 countries, Mediabrands focuses on enhancing the marketing impact for its clients. The company offers a comprehensive range of services, including consulting in marketing strategy, organization design, and marketing technology. Mediabrands operates through a network of media agencies such as Initiative and UM, as well as various specialized service groups, aiming to deliver significant business results and drive growth for its clients. With a robust portfolio managing $32 billion in global media billings, Mediabrands is committed to optimizing marketing investments and improving overall communication performance.
Virta Helsinki is a full-service media agency. Virta is a real growth company and will build clients communication and media strategy, and execute optimize and follow activities through multiple channels, both owned and bought.
Stickyeyes Group
Acquisition in 2016
Stickyeyes Group is a digital marketing services provider that specializes in delivering impactful results through a combination of innovative technology and creative strategies. The company offers a range of services including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, digital public relations, and video production. By employing detailed insights and industry-leading analysis, Stickyeyes develops effective digital strategies tailored to meet the needs of top international brands. Their expertise in creative search and influencer engagement has earned them recognition, including multiple awards at the UK Search Awards. Through its comprehensive approach, Stickyeyes aims to help clients enhance their online presence and achieve significant growth.
Zazzle Media
Acquisition in 2016
Zazzle Media Ltd. is a digital marketing agency based in London, United Kingdom, that specializes in providing a range of digital content marketing services. Founded in 2009, the company focuses on content creation, digital public relations, search engine optimization, social media management, data insights, paid content amplification, and design and development. Zazzle Media adopts a data-informed and content-led strategy to connect clients with targeted audiences through various channels, including search, social media, and influencer marketing. By offering measurable services, the agency aims to help businesses not only engage effectively with their audiences but also achieve meaningful growth. As of 2015, Zazzle Media operates as a subsidiary of Stickeyes.
Mubaloo
Acquisition in 2016
Mubaloo Limited is a mobile application development company that specializes in creating digital products for both businesses and consumers. Founded in 2009 and headquartered in London, with additional offices in Bristol, Berlin, and New York, Mubaloo develops applications across various platforms, including iOS, Android, and HTML5. The company offers a wide range of solutions, including mobile banking software, payment solutions, healthcare applications, and tools for customer engagement and loyalty. Mubaloo has collaborated with notable clients such as RBS, Canon, and William Hill, having successfully developed over 300 digital products. In 2016, Mubaloo became a subsidiary of Ansible Mobile, LLC, and is now part of the Reprise Network Group under IPG Mediabrands, enhancing its capabilities in digital marketing and product integration. The company serves multiple sectors, including financial services, healthcare, retail, and technology, focusing on delivering comprehensive design, development, and strategic integration services.
Promoqube
Acquisition in 2014
Promoqube is a social media agency based in Istanbul, Turkey, established in September 2009. The company specializes in providing comprehensive marketing solutions that leverage the viral potential of social networks to help clients achieve their marketing objectives. By utilizing contemporary technology and digital tools, Promoqube develops effective marketing strategies tailored to brand assets on social platforms. The agency also focuses on managing large online communities using big data analytics, which enhances its ability to promote clients' marketing services. Promoqube's clientele includes notable global brands such as Johnson & Johnson, Starbucks, Neutrogena, Clean & Clear, and Huggies.
Spring Creek Group
Acquisition in 2011
Spring Creek Group is a provider of media brand analytics and social media marketing services. Operating as the social marketing practice of Mediabrands Worldwide, the company boasts a team of over 110 specialists located in major cities worldwide. It offers a range of services, including audience intelligence, strategies for paid, owned, and earned media, social creative and content development, community management, and retained media counsel. Spring Creek Group focuses on creating measurable social impact for its clients, aligning its efforts with specific business performance indicators to enhance overall marketing effectiveness.
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