Colvin

Colvin is an innovative online flower marketplace aimed at transforming the floriculture industry, valued at $120 billion. By digitizing the supply chain, Colvin addresses significant challenges such as fragmentation, economic inefficiency, and environmental impact, which often results in up to 30% product waste from farm to retail. The company eliminates intermediaries and associated costs, allowing customers to purchase flowers directly and conveniently from home. This approach not only enhances the customer experience but also promotes greater sustainability within the industry, ensuring that flowers can be sent as expressions of love and joy in a more efficient manner.

Marc Olmedillo

Co-Founder and CMO

1 past transactions

Bloovery

Acquisition in 2022
Bloovery is a pioneering digital wholesaler in the European floral market, valued at 14 billion euros. The company has developed an innovative online platform that digitizes the flower wholesale process, directly connecting florists to Dutch flower auctions. This platform allows florists to evaluate the best available prices for their orders, facilitating a seamless online purchasing experience. By enabling florists to place orders conveniently and receive deliveries at their stores, Bloovery aims to transform the traditional flower market through technology.
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