Colvin

Colvin is an innovative online flower marketplace aimed at transforming the floriculture industry, valued at $120 billion. By digitizing the supply chain, Colvin addresses significant challenges such as fragmentation, economic inefficiency, and environmental impact, which often results in up to 30% product waste from farm to retail. The company eliminates intermediaries and associated costs, allowing customers to purchase flowers directly and conveniently from home. This approach not only enhances the customer experience but also promotes greater sustainability within the industry, ensuring that flowers can be sent as expressions of love and joy in a more efficient manner.

Marc Olmedillo

Co-Founder and CMO

1 past transactions

Bloovery

Acquisition in 2022
Bloovery is a pioneering digital flower and plant wholesaler aimed at transforming the European floral market, valued at 14 billion euros. The company has developed an innovative online platform that digitizes the flower wholesale process, connecting florists directly with Dutch flower auctions. This platform allows florists to efficiently evaluate and access the best available prices for their orders, facilitating a seamless online purchasing experience. By streamlining the supply chain, Bloovery enhances convenience for florists, enabling them to place orders easily and receive their products directly in-store.
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