Infutor Consumer Identity Management Solutions
Infutor specializes in Consumer Identity Management Solutions, providing brands with the tools to effectively understand and engage with their consumers. The company focuses on enabling clients to identify, verify, and assess inbound consumers quickly, often using just a single identifier. Infutor's solutions link various data sources, allowing brands to enhance customer profiles by updating missing information and adding important attributes. This process not only improves digital marketing performance through higher match rates but also offers comprehensive insights into consumer behavior. By ensuring a secure and privacy-compliant framework, Infutor helps brands optimize their inbound engagements and marketing outreach while minimizing risks related to fraud and collections.
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2 past transactions
Dunn Data Company
Acquisition in 2019
Dunn Data Company is a marketing intelligence provider that specializes in delivering comprehensive consumer identity, demographic, lifestyle, and affinity attribute solutions. The company focuses on collecting and managing extensive database systems, including personal identification information, consumer emails, contact numbers, financial transaction data, demographics, and personal lifestyle choices. By analyzing this data, Dunn Data offers targeted marketing solutions to client businesses, enhancing their ability to reach specific consumer segments effectively.
Ruf Strategic Solutions
Acquisition in 2018
Ruf Strategic Solutions is a marketing intelligence company based in Olathe, Kansas, specializing in database marketing and business intelligence solutions. Founded in 1976, the company provides a comprehensive suite of tools and services designed to enhance marketing performance and drive customer engagement. Its offerings include customer relationship management, email marketing, multi-channel marketing, data mining, and market research, all aimed at helping organizations acquire new customers, retain existing ones, and foster personalized relationships. Ruf Strategic Solutions also delivers marketing analytics and consulting services, enabling clients to develop effective marketing strategies tailored to their specific needs. The company serves a diverse range of industries, including travel, telecommunications, retail, finance, and automotive, both in the United States and internationally. As of December 2018, Ruf Strategic Solutions operates as a subsidiary of Infutor Data Solutions, Inc.
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