Cadent
Cadent, LLC is a New York-based company that specializes in data-driven solutions for the buying and selling of television advertising services. Founded in 2007, the company provides a range of offerings including linear television solutions, addressable television services, and a content monetization platform. Cadent serves various industries such as automotive, financial, pharmaceutical, and entertainment, enhancing the efficiency of advertising campaigns across national inventory sources, which include cable, broadcast, and digital media. By leveraging advanced data analytics, Cadent connects advertisers, agencies, operators, and media owners, promoting better outcomes for linear, addressable, and cross-screen campaigns.
Top Stages
1 past transactions
AdTheorent
Acquisition in 2024
AdTheorent, Inc. is a technology company that specializes in predictive digital advertising solutions for brands and agencies. Founded in 2010 and headquartered in New York, the company employs advanced machine learning and Big Data to help advertisers effectively reach their target audiences. AdTheorent offers a range of services, including predictive targeting, geo-intelligence features like geo-fencing and geo-targeting, and a relationship graph to enhance audience connections. Additionally, the company provides Barometric, a cross-channel attribution solution that enables brands to track user engagement across multiple devices and environments, thereby mapping the customer journey from initial contact to purchase. With additional offices across various U.S. cities and in Toronto, AdTheorent aims to optimize advertising strategies through innovative technology.
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