Cadent
Cadent, LLC is a New York-based company that specializes in data-driven solutions for the buying and selling of television advertising services. Founded in 2007, the company provides a range of offerings including linear television solutions, addressable television services, and a content monetization platform. Cadent serves various industries such as automotive, financial, pharmaceutical, and entertainment, enhancing the efficiency of advertising campaigns across national inventory sources, which include cable, broadcast, and digital media. By leveraging advanced data analytics, Cadent connects advertisers, agencies, operators, and media owners, promoting better outcomes for linear, addressable, and cross-screen campaigns.
AdTheorent
Acquisition in 2024
AdTheorent, Inc. specializes in predictive digital advertising technology, offering advanced machine learning platforms and customized solutions for advertisers and marketers. The company focuses on predictive targeting and geo-intelligence solutions, including geo-fencing and geo-targeting, as well as a relationship graph and art and technology studio services. A key offering is Barometric, a cross-channel attribution solution that enables brands to track user engagement and purchasing paths by mapping user IDs across various devices and environments. Founded in 2010 and headquartered in New York, AdTheorent maintains additional offices in several major U.S. cities and Toronto, Canada. The company was formerly known as adTheorem, Inc. before rebranding in August 2012.
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