Reflect Ventures

Maad is a leading B2B marketplace based in Dakar, Senegal, focused on serving small retailers and Fast-Moving Consumer Goods (FMCG) brands in Francophone Africa. The company offers a technology-driven platform that allows retailers to efficiently order products from a centralized source. Maad enhances the purchasing experience by providing services such as mobile ordering, reliable delivery, and access to data on real-time product availability and market share. Additionally, the platform offers targeted promotional services and working capital loans, empowering businesses to strengthen their sales and operational capabilities. Through its innovative approach, Maad is positioned as a vital player in the region's e-commerce landscape.

Maad is a leading B2B marketplace based in Dakar, Senegal, focused on serving small retailers and Fast-Moving Consumer Goods (FMCG) brands in Francophone Africa. The company offers a technology-driven platform that allows retailers to efficiently order products from a centralized source. Maad enhances the purchasing experience by providing services such as mobile ordering, reliable delivery, and access to data on real-time product availability and market share. Additionally, the platform offers targeted promotional services and working capital loans, empowering businesses to strengthen their sales and operational capabilities. Through its innovative approach, Maad is positioned as a vital player in the region's e-commerce landscape.

T40 Technologies, founded in 2019, focuses on transforming the intercity transport sector in Nigeria by providing accessible mobility technology solutions. The company aims to modernize small and medium-sized transport operators by facilitating their transition from manual and analog operations to a comprehensive digital system. T40 Technologies offers tools for inventory, fleet, and customer relationship management, enabling these operators to enhance productivity and revenue growth. By leveraging its digital infrastructure, T40 not only improves operational efficiency but also helps transport service providers deliver better services to their customers, thereby increasing customer satisfaction and loyalty. The company’s mission is to challenge the existing paradigms in the transport industry and unlock new opportunities for revenue and financing across Africa and beyond.

MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.

MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.

MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.

MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.