PulsePoint
PulsePoint is a data and technology company focused on providing programmatic solutions tailored for healthcare organizations. The company aims to enhance the personalization of information and improve health outcomes through its advanced advertising technology platform. By leveraging programmatic automation, PulsePoint interprets complex customer journey signals, facilitating a better understanding of the connections between relevance and engagement. This capability allows healthcare organizations to deliver personalized health information efficiently and effectively. Through its suite of tools, PulsePoint empowers clients to activate health options seamlessly, fostering meaningful connections with consumers and healthcare professionals while enhancing the overall delivery of care and support.
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3 past transactions
Vitality Ad Lab
Acquisition in 2018
Vitality Ad Lab Limited is a London-based company that operates an advertising exchange specifically tailored for the European healthcare sector. Established in 2016, the company focuses on providing bespoke advertising services that enable pharmaceutical and healthcare brands to communicate effectively with users seeking health information. By leveraging its specialized platform, Vitality Ad Lab facilitates targeted advertising that meets the unique needs of the healthcare market. As of early 2018, the company functions as a subsidiary of PulsePoint, Inc.
ContextWeb
Acquisition in 2011
ContextWeb is an advertising company founded in 2000 and based in New York, New York. It specializes in providing real-time contextual advertising solutions that help marketers and publishers attract larger audiences. By utilizing context to identify relevant keywords, ContextWeb enables advertisers to effectively match their ads with the appropriate content. The company's services also include tools for tracking audience engagement in real time, allowing clients to leverage valuable data points to enhance customer interaction and increase revenue. In 2011, ContextWeb was acquired by PulsePoint, expanding its capabilities in the digital advertising space.
Datran Media
Acquisition in 2011
Datran Media is a prominent digital marketing technology company specializing in helping advertisers and publishers connect with their target audiences. It offers a range of digital advertising solutions, including real-time audience measurement and targeting through its Aperture platform, which enables precise engagement with ideal audiences. Additionally, Datran Media provides email marketing services designed to create ongoing revenue streams through effective engagement with email lists. The company also features the Friends and Family Circle, a social e-commerce platform that integrates social buying with community awareness. With a proven track record, Datran Media has supported over 1,000 leading consumer brands in achieving their branding, acquisition, retention, and monetization objectives. In September 2011, Datran Media merged with ContextWeb to form PulsePoint.
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