Investor directory

PulsePoint

PulsePoint is a data and technology company focused on providing programmatic solutions tailored for healthcare organizations. The company aims to enhance the personalization of information and improve health outcomes through its advanced advertising technology platform. By leveraging programmatic automation, PulsePoint interprets complex customer journey signals, facilitating a better understanding of the connections between relevance and engagement. This capability allows healthcare organizations to deliver personalized health information efficiently and effectively. Through its suite of tools, PulsePoint empowers clients to activate health options seamlessly, fostering meaningful connections with consumers and healthcare professionals while enhancing the overall delivery of care and support.

Top Stages

Acquisition
http://www.pulsepoint.com
https://crunchbase.com/organization/pulsepoint
https://facebook.com/pulsepointbuzz
https://linkedin.com/company/pulsepoint
https://pitchbook.com/profiles/company/52843-06
https://twitter.com/pulsepointbuzz
https://www.capitaliq.com/CIQDotNet/company.aspx?companyId=21934143

Sloan Gaon JD

CEO

3 past transactions

Vitality Ad Lab

Acquisition in 2018
Vitality Ad Lab Limited is a London-based company that operates an advertising exchange specifically for the European healthcare sector. Established in 2016, the company focuses on providing tailored advertising solutions to healthcare brands, allowing them to effectively communicate health information to users. By offering bespoke formats and specialized services, Vitality Ad Lab aims to enhance the way pharmaceutical and health-related brands engage with their target audience. As of February 2018, it functions as a subsidiary of PulsePoint, Inc.

ContextWeb

Acquisition in 2011
ContextWeb is an advertising company based in New York, founded in 2000. It specializes in providing real-time contextual advertising solutions that help marketers and publishers reach a larger audience. By leveraging categories and keywords, ContextWeb enables advertisers to identify relevant matches for their campaigns and track audience engagement in real time. This approach allows clients to utilize valuable data points to enhance customer engagement and ultimately improve revenue. In 2011, ContextWeb was acquired by PulsePoint, further expanding its capabilities in the advertising space.

Datran Media

Acquisition in 2011
Datran Media is a prominent digital marketing technology company specializing in helping advertisers and publishers connect with their target audiences. It offers a range of digital advertising solutions, including real-time audience measurement and targeting through its Aperture platform, which enables precise engagement with ideal audiences. Additionally, Datran Media provides email marketing services designed to create ongoing revenue streams through effective engagement with email lists. The company also features the Friends and Family Circle, a social e-commerce platform that integrates social buying with community awareness. With a proven track record, Datran Media has supported over 1,000 leading consumer brands in achieving their branding, acquisition, retention, and monetization objectives. In September 2011, Datran Media merged with ContextWeb to form PulsePoint.
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