PulsePoint

Vitality Ad Lab Limited is a London-based company that operates an advertising exchange specifically for the European healthcare sector. Established in 2016, the company focuses on providing tailored advertising solutions to healthcare brands, allowing them to effectively communicate health information to users. By offering bespoke formats and specialized services, Vitality Ad Lab aims to enhance the way pharmaceutical and health-related brands engage with their target audience. As of February 2018, it functions as a subsidiary of PulsePoint, Inc.

ContextWeb is an advertising company based in New York, founded in 2000. It specializes in providing real-time contextual advertising solutions that help marketers and publishers reach a larger audience. By leveraging categories and keywords, ContextWeb enables advertisers to identify relevant matches for their campaigns and track audience engagement in real time. This approach allows clients to utilize valuable data points to enhance customer engagement and ultimately improve revenue. In 2011, ContextWeb was acquired by PulsePoint, further expanding its capabilities in the advertising space.

Datran Media is a prominent digital marketing technology company that specializes in helping advertisers and publishers effectively identify and engage their target audiences. The company offers a range of solutions, including a real-time audience measurement and targeting platform known as Aperture, which enables digital marketers to accurately connect with their ideal consumers. Additionally, Datran Media provides an email monetization program designed to create a continuous revenue stream through strategic marketing to email lists. The company also features Friends and Family Circle, a social e-commerce platform that integrates social buying with community engagement. With a strong track record, Datran Media has served over 1,000 leading consumer brands, assisting them in achieving their branding, customer acquisition, retention, and monetization objectives. In September 2011, Datran Media merged with ContextWeb, which resulted in the formation of PulsePoint.