Uncle Milton
Acquisition in 2014
Uncle Milton, founded in 1946, specializes in creating, producing, and marketing proprietary and licensed toys that foster imagination and learning. The company is best known for its flagship Ant Farm® brand, introduced in 1956, which has become an iconic toy that captivates families across generations. Uncle Milton has diversified its offerings with innovative brands such as In My Room™, which features interactive light and sound experiences, and Fireworks Lightshow, which provides creative lighting displays. Additionally, the company excels in the science and educational toy market, boasting a portfolio that includes popular licenses such as Star Wars™ Science, National Geographic™, Nat Geo WILD™, and John Deere™. Uncle Milton distributes its products through various retail channels, including mass merchants, specialty toy stores, online platforms, hobby shops, gift shops, and department stores nationwide, making its toys accessible to children aged 0 to 12.