Aberdeen is a top global provider of behavioral-based solutions to improve revenue development by discovering, prioritizing, and engaging prospects. These solutions integrate buyer intent data with data science and analyst insights to ensure that customers deliver the right solutions to the right problems at the appropriate time in the buying journey. Aberdeen solutions include the most powerful demand generation programs and programmatic advertising in the business, all based on their unique Buyer Intent Data and other B2B Marketing Data, as well as Aberdeen's independent fact-based Industry Research.
We uncover Buying Intent by processing billions of web sessions daily to identify buying teams researching specific problems and vendors. Buying Intent offers our clients enormous competitive advantage; intent is commonly revealed upstream of engagement with the competition. Insight into the Buying Journey ensures optimal allocation of sales and marketing investment and enables precision segmentation and messaging.
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