Aberdeen Group
Aberdeen Group is a leading global provider of behavioral-based solutions designed to enhance revenue development by effectively identifying, prioritizing, and engaging potential customers. The company specializes in capturing and analyzing buyer behavior across various B2B sectors, utilizing a sophisticated market intelligence platform. Aberdeen integrates buyer intent data with data science and analytical insights to help clients deliver appropriate solutions at critical points in the buying journey. Their offerings include robust demand generation programs and programmatic advertising, all grounded in their unique Buyer Intent Data and comprehensive B2B marketing data. Additionally, Aberdeen is known for its credible market research and maintains a unified data model for cross-dimensional analytics, which helps clients improve marketing effectiveness, sales performance, and product relevance within their specific market spaces.
Top Stages
1 past transactions
The Big Willow
Acquisition in 2018
The Big Willow, Inc. is a technology company that specializes in designing and developing marketing platforms aimed at enhancing buyer engagement and intent identification. Founded in 2013 and headquartered in Wilton, Connecticut, the company leverages advanced analytics to index content consumption across web sessions, linking off-site behavior to activity data from various marketing and sales tools. Its product offerings include a B2B-centric programmatic advertising platform designed around buyer intent, account-based marketing solutions, and pre-targeted advertising and custom content syndication services. The Big Willow also provides marketing technology solutions that drive account-based marketing initiatives and sales enablement solutions to expedite deal flow and increase revenue from qualified leads. By processing vast amounts of web data, the company helps clients uncover buying intent and optimize their marketing strategies to improve engagement with potential customers.
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