Aberdeen Group
Aberdeen Group is a leading global provider of behavioral-based solutions designed to enhance revenue development by effectively identifying, prioritizing, and engaging potential customers. The company specializes in capturing and analyzing buyer behavior across various B2B sectors, utilizing a sophisticated market intelligence platform. Aberdeen integrates buyer intent data with data science and analytical insights to help clients deliver appropriate solutions at critical points in the buying journey. Their offerings include robust demand generation programs and programmatic advertising, all grounded in their unique Buyer Intent Data and comprehensive B2B marketing data. Additionally, Aberdeen is known for its credible market research and maintains a unified data model for cross-dimensional analytics, which helps clients improve marketing effectiveness, sales performance, and product relevance within their specific market spaces.
The Big Willow
Acquisition in 2018
The Big Willow, Inc. is a company that specializes in designing and developing platforms for marketing teams, focusing on uncovering buyer intent through advanced data processing. By indexing content consumption across web sessions, The Big Willow connects off-site behaviors to activity data from various marketing and customer relationship management tools. Its product offerings include a B2B-centric programmatic advertising platform, account-based marketing solutions, and various Adtech and Paid Media Solutions aimed at pre-targeted advertising and custom content syndication for prospects demonstrating buyer intent. Additionally, the company provides Martech Solutions to support account-based marketing initiatives and Sales Enablement Solutions to enhance deal flow and revenue generation from qualified leads. Founded in 2013 and headquartered in Wilton, Connecticut, The Big Willow operates as a subsidiary of Aberdeen Group LLC.
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