Aberdeen Group

Aberdeen is a prominent global provider of behavioral-based solutions aimed at enhancing sales and marketing effectiveness. The company specializes in capturing and analyzing buyer behavior across various B2B sectors, employing a combination of buyer intent data, data science, and independent market research to optimize client engagement. Aberdeen's offerings include powerful demand generation programs and programmatic advertising, designed to identify and prioritize prospects at critical stages of their buying journey. By utilizing a unified data model for cross-dimensional analytics, Aberdeen helps clients discover in-market prospects, track their buying journey, and trigger actionable insights based on prospect behavior. This approach not only improves marketing effectiveness but also enhances sales performance and product relevance for its customers.