Active Partners

Active Partners, established in 2004, is a London-based private equity firm focusing on early-stage investments across the United Kingdom. It specializes in supporting innovative entrepreneurs in the consumer sector, providing intellectual and financial capital, operational expertise, and a robust network of contacts to help build scalable, successful businesses.

Janice Cargo

Partner

Gavyn Davies

Founder

Nick Evans

Managing Partner

Billy Fox

Early-stage Investor

Daniel Linegar

Principal

Thomas Profumo

Partner

Courtney Sawatzke

Investor

Spencer Skinner

Founding Partner

Anna Sweetman

Investor

Courtney Sawatzke

Early-stage Investor

42 past transactions

Materials Market

Venture Round in 2025
Materials Market operates an eCommerce platform designed to enhance efficiency in the building materials supply industry. The company connects customers with suitable suppliers, simplifying the process of purchasing construction and building materials. By streamlining communication between buyers and sellers, Materials Market eliminates the challenges of sourcing the best prices and coordinating delivery times. This approach enables customers to access a wide range of materials at competitive rates, ultimately facilitating smoother transactions in the construction sector.

Poolhouse

Seed Round in 2025
Poolhouse is a pioneering entertainment company that enhances the traditional pool gaming experience. It operates bar-restaurants equipped with advanced technology, including ball-tracking and AI-powered gameplay for each pool table. This innovative approach provides customers with improved social experiences, along with access to game data and insights, while also offering food and beverage services.

Limitless Travel

Series A in 2025
Limitless Travel Ltd is a travel company based in Birmingham, United Kingdom, that specializes in providing holidays, tours, and accommodation tailored for individuals living with disabilities. Founded in 2015, the company offers a range of services including personal care, one-on-one support, group assistance, and flexible care packages. Its online platform not only facilitates access to international and domestic holiday packages but also provides valuable information about hotels that cater to guests with disabilities, helping these establishments showcase their accessible features. This approach enables individuals with mobility issues and impairments to travel comfortably and enjoy their experiences.

Coopah Running

Seed Round in 2024
Coopah Running is an application that tracks our fitness activities and provides fitness training.

Artah

Seed Round in 2024
Provider of health consultation services intended to help clients improve their energy, wellbeing and achieve the results. The company offers transformative health plans, immersive retreats and one-to-one and group coaching programmes, helping individuals to be happier, healthier and achieve more through the creation of optimal health.

Lovetovisit

Venture Round in 2024
Lovetovisit is a digital platform designed to enhance the tourism and cultural experience by facilitating the discovery and booking of various activities and events. The platform streamlines the process of finding and reserving tickets for leisure activities by aggregating and normalizing data from global ticketing systems. It allows brands to partner with Lovetovisit, showcasing their events, destinations, attractions, and theatres directly to users. This approach not only simplifies the booking experience but also makes it more accessible and affordable for users seeking to engage in cultural and recreational activities.

TALA

Venture Round in 2024
TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.

Heidi

Venture Round in 2024
Heidi is an ATOL-protected business that offers flexible, great-value ski and snowboard holiday packages to hundreds of ski resorts throughout Europe.

All Things Butter

Seed Round in 2024
All Things Butter is a food manufacturing company that produces organic butter. It specializes in locally made products, using traditional methods such as twice-churning to ensure extra creaminess and texture. The company offers a variety of flavors, allowing customers to enjoy different taste experiences.

Marleybones

Seed Round in 2024
Marleybones is a consumer goods company focused on producing high-quality dog food. The firm offers pantry-friendly steam-cooked meals that incorporate superfoods such as hemp, chia seeds, and wild seaweed, emphasizing optimal health for dogs. By utilizing fresh local ingredients, Marleybones aims to provide nutritious options for pet owners. Additionally, the company's commitment to sustainability is reflected in its use of fully recyclable and plastic-neutral packaging, contributing to environmentally friendly practices in the pet food industry.

Niyyah

Venture Round in 2024
Niyyah is an educational platform aimed at helping Muslims deepen their understanding of the Quran through guided learning journeys. The platform offers users bite-sized content that can be read or listened to, making it accessible and easy to integrate into daily life. With features such as personalized goal setting, authentic guidance, and a supportive community, Niyyah enables users to track their progress and engage meaningfully with their faith. The inclusion of gamified elements, like leaderboards and rewards, further enhances the user experience, motivating individuals to make significant strides toward their spiritual objectives in a practical and relevant manner.

Freja

Seed Round in 2024
Freja is a Norwegian company that produces natural bone broth, a healthful and tasty food product. They create their broth by simmering meaty bones, vegetables, and herbs, resulting in a nutrient-rich beverage packed with collagen, protein, and amino acids. Freja's bone broth is designed to support overall health and enhance well-being, offering consumers a convenient, recyclable, and flavorful superfood option.

Creature Comforts

Seed Round in 2023
Creature Comforts is a veterinary clinic operator aiming to modernize the pet care experience. It combines telehealth consultations, available 24/7, with visually appealing in-person clinics, all powered by digital technology. This approach enhances the customer experience, making access to care simple and routine, while also prioritizing the well-being of veterinary staff.

TravelLocal

Series B in 2023
TravelLocal Limited is an online travel agency based in Bristol, United Kingdom, established in 2010. The company facilitates direct bookings with a network of handpicked local travel companies across nearly 100 destinations worldwide. By partnering with hundreds of locally-owned tour operators, TravelLocal offers tailor-made holiday experiences that combine human expertise with the convenience of online booking. The platform ensures full financial protection for its clients, adhering to regulations such as ATOL and ABTA. To date, TravelLocal has successfully taken bookings from over 50,000 clients spanning more than 90 source markets, positioning itself as a distinctive player in the travel industry.

Glowb

Seed Round in 2023
Glowb is a solar energy company focused on providing solar and battery solutions to homeowners in the United Kingdom. The company aims to simplify the adoption of clean energy by making home energy management more accessible and efficient. Glowb's mission is to deliver a seamless experience for UK homeowners through the installation of solar panels and battery systems, thereby promoting self-sufficiency and sustainability in energy use. The company emphasizes the importance of integrating technology with customer service to enhance user experience and facilitate the transition to cleaner energy solutions.

Taylor & Hart

Venture Round in 2023
Taylor & Hart Limited, based in London, specializes in creating and selling diamond engagement and wedding rings, including custom designs. With a commitment to ethical sourcing, the company offers a selection of over 100,000 GIA graded diamonds. Established in 2011, Taylor & Hart has gained recognition for its craftsmanship and innovative designs, receiving accolades such as "Best New Jeweler" in 2014. The company operates primarily online, allowing it to ship products globally. It has successfully raised over $500,000 through crowdfunding and has generated over $2 million in transactions in the past year. Taylor & Hart is distinguished by its unique trademark of setting a pink diamond inside every ring, reflecting its dedication to personalization and emotional expression in jewelry. The company has also earned a high customer satisfaction rating, with an average score of over 9.6 from more than 120 reviews.

MEplace

Seed Round in 2023
MEplace, founded in 2019 and based in England, UK, offers a unique approach to children's wellbeing and preschool education. The company provides holistic childcare services that emphasize both physical and mental health. MEplace combines elements of a private club with daycare and preschool education, creating a structured environment tailored to meet the individual developmental needs of children. This innovative model focuses on fostering psychological development while ensuring a comprehensive educational experience for young learners.

The Fold

Equity Crowdfunding in 2023
The Fold Limited is a London-based company that designs, manufactures, and retails women's clothing, focusing on the needs of professional women. Established in 2010, the brand offers a diverse range of apparel including dresses, tops, blouses, trousers, skirts, jackets, and coats, as well as shoes and accessories. The Fold aims to inspire and empower its customers by providing comfortable and durable business attire. In addition to its clothing line, the company also sells face masks. The Fold's products are available through retail stores and an online platform, catering to discerning women who seek both style and functionality in their wardrobe.

Classified Cycling

Venture Round in 2022
A manufacturing company engaged in the development and commercialization of cycling drivetrain products, Classified Cycling develops and manufactures products for the cycling industry. The company utilizes its Powershift technology that improves on the conventional front derailleur and offers electronic shifting, which enables instantaneous shifting under full loads and with uncompromised gear ratios.

Eterlast

Seed Round in 2022
Eterlast is a Web3 company based in London, with significant operations in Barcelona, that specializes in developing branded Web3 games and experiences in collaboration with prominent media and sports organizations. The company creates customized marketplaces for non-fungible tokens (NFTs), facilitating the integration of digital assets into the metaverse. Eterlast focuses on delivering utility and value to consumers, allowing them to collect, play, earn, and access exclusive experiences. Supported by major international venture funds, Eterlast is actively engaging with leading media companies and sports intellectual property owners to expand its platform and offerings in the evolving digital landscape.

VIEVE

Series A in 2022
Vieve Ltd, founded in 2019 and located in Strathaven, United Kingdom, specializes in the online manufacture and sale of beauty care products. The brand, created by renowned artist Jamie Genevieve, emphasizes values such as inclusivity, self-expression, and positivity in its offerings. Vieve aims to connect with a diverse audience by providing makeup solutions that cater to a variety of skin tones and preferences, fostering a sense of individuality among its customers.

Plend

Seed Round in 2022
Plend is building a better way to borrow where consumers are no longer held back by credit history. Built on the belief that one size doesn’t fit all when it comes to credit, Plend was created to enable wider access to truly affordable loans, underpinned by new and innovative advances in open-banking powered credit scoring in order to create a fairer future for borrowers. The company was founded in 2020 and is based in London, England.

Code First Girls

Series A in 2022
Code First Girls is a social enterprise dedicated to increasing the representation of women in the technology sector. It offers both free and paid coding courses, training events, and advisory services for companies seeking to enhance their tech talent diversity. Over the past four years, Code First Girls has provided over £5 million worth of free tech education, teaching more than 8,000 women how to code. The organization is the largest provider of in-person coding courses for women in the UK and aims to teach 20,000 young women to code for free as part of a flagship campaign. In addition to its educational initiatives, Code First Girls collaborates with renowned companies to improve employability and social mobility for women in tech. Their alumnae have secured positions at prominent organizations, including Facebook, Twitter, and NASA, demonstrating the impact of their programs on both individual careers and the broader tech industry.

Finisterre

Equity Crowdfunding in 2022
Finisterre, established in 2002, is a UK-based clothing company specialising in designing, manufacturing, and selling outdoor apparel tailored for cold weather conditions. Its product range includes outerwear, merino wool base layers, underwear, knitwear, sweatshirts, shirts, T-shirts, accessories, and wetsuits, catering to both men and women. Finisterre operates retail stores in London, St. Agnes, Falmouth, and Braunton, along with an online platform for sales. The company is committed to sustainability, offering a diverse range of products designed to keep users warm and protected in cold environments, particularly for cold water surfers.

TALA

Seed Round in 2022
TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.

Subdial

Seed Round in 2021
Subdial is an online marketplace that specializes in the trading of collectible watches. The platform provides users with live market pricing for their watch collections and various trading options, including direct sales and network trades. By tracking and analyzing real-time market data, Subdial predicts sale prices and turnaround times, offering a live bid-ask spread. This approach enables customers to buy and sell luxury watches while benefiting from optimal pricing and reduced transaction costs.

TreeDots

Series A in 2021
TreeDots is a food ecosystem management solution that enhances the food supply chain by linking suppliers with food and beverage businesses. The platform focuses on reducing food waste by facilitating the sale of excess or imperfect food supplies at lower prices, ensuring that quality is not compromised. By offloading unsold inventory, TreeDots helps suppliers recover costs associated with unsold products, thereby addressing the environmental challenge of food loss. This approach not only allows suppliers to achieve cost savings and increase margins but also supports a more sustainable food industry by making these resources more accessible.

Vinterior

Series A in 2021
Vinterior is an online marketplace dedicated to the discovery, purchase, and sourcing of vintage and antique furniture. The platform facilitates the buying and selling of pre-owned and upcycled vintage items, including furniture, textiles, and lampshades. Vinterior enables customers to recreate period styles in their homes or workspaces, catering to a range of tastes, budgets, and lifestyles. Through its comprehensive offerings, the company connects buyers and sellers, fostering an appreciation for unique, historical pieces.

TravelLocal

Series A in 2021
TravelLocal Limited is an online travel agency based in Bristol, United Kingdom, established in 2010. The company facilitates direct bookings with a network of handpicked local travel companies across nearly 100 destinations worldwide. By partnering with hundreds of locally-owned tour operators, TravelLocal offers tailor-made holiday experiences that combine human expertise with the convenience of online booking. The platform ensures full financial protection for its clients, adhering to regulations such as ATOL and ABTA. To date, TravelLocal has successfully taken bookings from over 50,000 clients spanning more than 90 source markets, positioning itself as a distinctive player in the travel industry.

Piglet

Venture Round in 2021
Piglet is a direct-to-consumer homeware brand that specializes in high-quality, low-maintenance linen products and other soft home goods. The company offers a diverse range of items, including sleepwear, loungewear, table linens, and curtains, aimed at enhancing comfort in the home. By focusing on natural materials, Piglet provides customers with products that combine functionality and aesthetics, promoting a comfortable living environment.

Taylor & Hart

Series A in 2019
Taylor & Hart Limited, based in London, specializes in creating and selling diamond engagement and wedding rings, including custom designs. With a commitment to ethical sourcing, the company offers a selection of over 100,000 GIA graded diamonds. Established in 2011, Taylor & Hart has gained recognition for its craftsmanship and innovative designs, receiving accolades such as "Best New Jeweler" in 2014. The company operates primarily online, allowing it to ship products globally. It has successfully raised over $500,000 through crowdfunding and has generated over $2 million in transactions in the past year. Taylor & Hart is distinguished by its unique trademark of setting a pink diamond inside every ring, reflecting its dedication to personalization and emotional expression in jewelry. The company has also earned a high customer satisfaction rating, with an average score of over 9.6 from more than 120 reviews.

TravelLocal

Series A in 2019
TravelLocal Limited is an online travel agency based in Bristol, United Kingdom, established in 2010. The company facilitates direct bookings with a network of handpicked local travel companies across nearly 100 destinations worldwide. By partnering with hundreds of locally-owned tour operators, TravelLocal offers tailor-made holiday experiences that combine human expertise with the convenience of online booking. The platform ensures full financial protection for its clients, adhering to regulations such as ATOL and ABTA. To date, TravelLocal has successfully taken bookings from over 50,000 clients spanning more than 90 source markets, positioning itself as a distinctive player in the travel industry.

FixMyCar

Venture Round in 2018
FixMyCar is a UK based on-line car repair and servicing marketplace. Drivers nationwide benefit from receiving quotes from local garages and are able to compare on price and real customer feedback.

Chick 'n' Sours

Venture Round in 2018
Chick 'n' Sours is a restaurant chain based in Haggerston, England, specializing in herb-fed fried chicken. The establishment features a whimsical menu that includes seasonal sides, sour cocktails, local beers, and unique soft serve ice cream creations. In addition to its diverse food and drink offerings, Chick 'n' Sours emphasizes a lively atmosphere enhanced by music, creating an enjoyable dining experience for its patrons.

Context Travel

Series B in 2017
Context Travel is a company that specializes in providing educational walking tours led by experts in various fields, such as archaeology, art history, and urban planning. By connecting travelers with scholars and specialists, Context invites participants to explore the authentic aspects of a destination, moving away from typical tourist experiences. The company offers programs in cities around the world, featuring small group seminars that focus on the local culture, history, and lifestyle. Through these guided tours, participants gain insights from professors, architects, chefs, and other local authorities, allowing for a deeper understanding of each locale.

Rapha

Private Equity Round in 2017
Rapha Racing Limited is a cycling apparel company based in London, United Kingdom, founded in 2004 by Simon Mottram. The company specializes in manufacturing a wide range of cycling clothing and accessories for both men and women, including jackets, jerseys, bib shorts, base layers, and various riding accessories. Rapha's products are available for purchase through its online platform as well as retail stores located in Great Britain, Canada, Switzerland, and Norway. The brand aims to inspire a cycling lifestyle, appealing to enthusiasts who value both performance and style in their apparel.

Cubits

Venture Round in 2017
Cubits, founded in 2014, aims to enhance the accessibility and usability of cryptocurrency for individuals and businesses. The company operates a blockchain-based marketplace that facilitates the secure exchange, storage, and acceptance of bitcoin through a streamlined interface. By integrating with credit card providers, Cubits offers users a fast and efficient method for buying, selling, or trading bitcoins. With a commitment to fostering mainstream adoption of cryptocurrency and blockchain technology, Cubits provides tools that empower users to engage with digital assets in a practical manner. Headquartered in Berlin and Malta, the company employs a diverse team of 51 professionals from 20 different nationalities, all contributing to its mission of creating a more inclusive financial landscape.

The Fold

Private Equity Round in 2015
The Fold Limited is a London-based company that designs, manufactures, and retails women's clothing, focusing on the needs of professional women. Established in 2010, the brand offers a diverse range of apparel including dresses, tops, blouses, trousers, skirts, jackets, and coats, as well as shoes and accessories. The Fold aims to inspire and empower its customers by providing comfortable and durable business attire. In addition to its clothing line, the company also sells face masks. The Fold's products are available through retail stores and an online platform, catering to discerning women who seek both style and functionality in their wardrobe.

FixMyCar

Venture Round in 2015
FixMyCar is a UK based on-line car repair and servicing marketplace. Drivers nationwide benefit from receiving quotes from local garages and are able to compare on price and real customer feedback.

Honest Burgers

Private Equity Round in 2015
Honest Burgers Ltd. is a London-based restaurant chain that specializes in offering a diverse range of burgers, including options for both vegetarians and those with gluten sensitivities. Established in 2011, the company focuses on providing high-quality, affordable food and drinks, catering to various customer preferences. By prioritizing simplicity and quality, Honest Burgers has positioned itself as a well-regarded brand within the UK restaurant market, appealing to a wide audience with its commitment to delivering a satisfying dining experience.

Evans Cycles

Acquisition in 2008
Evans Cycles, established in 1921 by F.W. Evans in London, has a long-standing reputation as a quality cycle retailer. Initially recognized for building its own frames and bikes, the company received an award from the Cyclists Touring Club in 1925 for its contributions to cycle design. After a series of ownership changes, including a transition to Joseph Smith in the 1950s and later to his son Gary Smith in the 1970s, the business evolved into a specialist cycle retailer. In 1977, it relocated to The Cut in Waterloo, where it continues to operate. The store has received accolades for its design, including the Retail Week Enterprise Award in 2013. In the 1990s, Evans Cycles consolidated its previously franchised stores and launched a mail order catalogue, which expanded its reach. The growth of eCommerce further led to the establishment of an online presence, allowing Evans Cycles to offer a wider range of products to customers, enhancing its position in the competitive cycling retail market.

Soho House

Private Equity Round in 2005
Soho House Limited, founded in 1995 in London, operates a network of private members’ clubs, restaurants, cinemas, workspaces, and spas, catering primarily to individuals in the creative industries. Initially established as a single club, it has expanded its presence across Europe and North America, creating a vibrant community for its members. The company provides a range of physical and digital spaces designed for work, socializing, and creative collaboration. Its diverse offerings include membership access to various locations, hotels, and stand-alone restaurants, with the majority of its revenue generated from the North American segment. As a subsidiary of SHG Acquisition (UK) Limited, Soho House continues to evolve, aiming to connect and support its members globally.
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