Active Partners

Active Partners, established in 2004, is a London-based private equity firm focusing on early-stage investments across the United Kingdom. It specializes in supporting innovative entrepreneurs in the consumer sector, providing intellectual and financial capital, operational expertise, and a robust network of contacts to help build scalable, successful businesses.

Janice Cargo

Partner

Gavyn Davies

Founder

Nicholas Evans

Managing Partner

Billy Fox

Early-stage Investor

Daniel Linegar

Principal

Thomas Profumo

Partner

Courtney Sawatzke

Investor

Spencer Skinner

Co-Founder and Managing Partner

Anna Sweetman

Investor

Courtney Sawatzke

Early-stage Investor

42 past transactions

Materials Market

Venture Round in 2025
Materials Market is an eCommerce company focused on enhancing efficiency in the building materials supply industry. By connecting customers directly with suitable suppliers, the company simplifies the purchasing process for construction and building materials. Its platform allows buyers to easily compare prices and select delivery times, thereby eliminating the complexities traditionally associated with sourcing materials. This approach enables customers to obtain building materials at competitive rates while streamlining the procurement process.

Poolhouse

Seed Round in 2025
Poolhouse is a forward-thinking entertainment company that aims to transform the traditional pool gaming experience. It operates a bar-restaurant, integrating technology to enhance social entertainment. Each pool table is equipped with ball-tracking and AI-powered gameplay, providing customers with innovative and engaging experiences. Additionally, the company offers food and beverage services, along with data and insights on games, further enriching the social experience.

Limitless Travel

Series A in 2025
Limitless Travel Ltd is a company dedicated to providing travel experiences for individuals living with disabilities. Founded in 2015 and headquartered in Birmingham, United Kingdom, the company specializes in offering holidays, tours, accommodation, and travel services tailored to the unique needs of disabled travelers. Limitless Travel provides various support options, including personal care, one-on-one assistance, group support, and flexible care packages. In addition to domestic offerings, the company also facilitates international holiday packages, ensuring that disabled individuals have access to diverse travel opportunities. Through its online platform, Limitless Travel informs potential guests about accessible accommodations and services, helping hotels showcase their features to attract customers in the accessible travel market.

Coopah Running

Seed Round in 2024
Coopah Running is an application that tracks our fitness activities and provides fitness training.

Artah

Seed Round in 2024
Provider of health consultation services intended to help clients improve their energy, wellbeing and achieve the results. The company offers transformative health plans, immersive retreats and one-to-one and group coaching programmes, helping individuals to be happier, healthier and achieve more through the creation of optimal health.

Lovetovisit

Venture Round in 2024
Lovetovisit is a digital platform designed to enhance the tourism and cultural experience by facilitating the discovery and booking of various activities and events. The platform streamlines the process of finding and reserving tickets for leisure activities by aggregating and normalizing data from global ticketing systems. It allows brands to partner with Lovetovisit, showcasing their events, destinations, attractions, and theatres directly to users. This approach not only simplifies the booking experience but also makes it more accessible and affordable for users seeking to engage in cultural and recreational activities.

TALA

Venture Round in 2024
TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.

Heidi

Venture Round in 2024
Heidi is an ATOL-protected business that offers flexible, great-value ski and snowboard holiday packages to hundreds of ski resorts throughout Europe.

All Things Butter

Seed Round in 2024
All Things Butter is a food manufacturing company that produces organic butter. It specializes in locally made products, using traditional methods such as twice-churning to ensure extra creaminess and texture. The company offers a variety of flavors, allowing customers to enjoy different taste experiences.

Marleybones

Seed Round in 2024
Marleybones is a consumer goods company focused on producing high-quality dog food. The firm specializes in pantry-friendly steam-cooked meals that incorporate superfoods such as hemp, chia seeds, and wild seaweed to promote optimal canine health. By utilizing fresh, locally sourced ingredients, Marleybones aims to provide nutritious options for dogs. Additionally, the company is committed to sustainability, offering its products in fully recyclable and plastic-neutral packaging, which supports environmentally conscious pet ownership.

Niyyah

Venture Round in 2024
Niyyah is a developer of educational applications focused on helping Muslims deepen their understanding of the Quran and enhance their spiritual growth. The company offers a platform that provides guided learning journeys through concise and engaging content that can be read or listened to. Users benefit from personalized recommendations, goal-setting features, and a supportive community, allowing them to track their progress effectively. Niyyah incorporates gamified elements, such as leaderboards and rewards, to encourage daily engagement and make the learning experience both meaningful and practical. By integrating these features into users' everyday routines, Niyyah aims to facilitate a closer connection with God and make the teachings of the Quran accessible and relevant.

Freja

Seed Round in 2024
Freja is a Norwegian company that produces natural bone broth, a healthful and tasty food product. They create their broth by simmering meaty bones, vegetables, and herbs, resulting in a nutrient-rich beverage packed with collagen, protein, and amino acids. Freja's bone broth is designed to support overall health and enhance well-being, offering consumers a convenient, recyclable, and flavorful superfood option.

Creature Comforts

Seed Round in 2023
Creature Comforts is a veterinary clinic focused on transforming the pet care experience by simplifying access to veterinary services. The company employs an innovative model that combines telehealth consultations with aesthetically designed physical clinics, ensuring that both accessibility and environment are prioritized. Pet owners benefit from round-the-clock video and chat services with veterinary professionals, along with a streamlined appointment booking system that enhances convenience and user experience. This technology-driven approach not only caters to the needs of pet owners but also supports the well-being of veterinary staff, making routine care both enjoyable and effective.

TravelLocal

Series B in 2023
TravelLocal Limited is an online travel agency based in Bristol, United Kingdom, established in 2010. The company facilitates direct bookings with a network of handpicked local travel companies across nearly 100 destinations worldwide. By partnering with hundreds of locally-owned tour operators, TravelLocal offers tailor-made holiday experiences that combine human expertise with the convenience of online booking. The platform ensures full financial protection for its clients, adhering to regulations such as ATOL and ABTA. To date, TravelLocal has successfully taken bookings from over 50,000 clients spanning more than 90 source markets, positioning itself as a distinctive player in the travel industry.

Glowb

Seed Round in 2023
Glowb is a solar energy company focused on providing innovative solar and battery solutions for homeowners in the United Kingdom. The company aims to simplify the transition to clean and self-sufficient home energy management by offering easy-to-install solar systems and efficient battery storage options. Glowb is committed to enhancing the customer experience through seamless integration of technology and personalized service, ensuring that clean and smart home energy solutions are accessible to all UK homeowners.

Taylor & Hart

Venture Round in 2023
Taylor & Hart Limited is a London-based company that specializes in the design and sale of diamond engagement rings, wedding rings, and custom jewelry. Established in 2011, the company focuses on allowing individuals to express their emotions through unique, personalized pieces. It offers an extensive selection of over 100,000 ethically sourced, GIA-graded diamonds, ensuring high quality and ethical standards. Taylor & Hart has received numerous accolades, including the "Best New Jeweler" award in 2014, and has been featured in prominent publications such as the Telegraph and Forbes. The company operates primarily online, providing worldwide shipping, and has garnered a customer satisfaction rating exceeding 9.6 out of 10 from over 120 reviews. Taylor & Hart has successfully raised over $500,000 through crowdfunding initiatives and has transacted more than $2 million in sales over the past year. A distinctive feature of each ring is a pink diamond set on the inside, which serves as the company's trademark.

MEplace

Seed Round in 2023
MEplace, founded in 2019 and based in England, UK, offers a unique approach to children's wellbeing and preschool education. The company provides holistic childcare services that emphasize both physical and mental health. MEplace combines elements of a private club with daycare and preschool education, creating a structured environment tailored to meet the individual developmental needs of children. This innovative model focuses on fostering psychological development while ensuring a comprehensive educational experience for young learners.

The Fold

Equity Crowdfunding in 2023
The Fold Limited is a London-based company that designs, manufactures, and retails women's clothing, focusing on the needs of professional women. Established in 2010, the brand offers a diverse range of apparel including dresses, tops, blouses, trousers, skirts, jackets, and coats, as well as shoes and accessories. The Fold aims to inspire and empower its customers by providing comfortable and durable business attire. In addition to its clothing line, the company also sells face masks. The Fold's products are available through retail stores and an online platform, catering to discerning women who seek both style and functionality in their wardrobe.

Classified Cycling

Venture Round in 2022
A manufacturing company engaged in the development and commercialization of cycling drivetrain products, Classified Cycling develops and manufactures products for the cycling industry. The company utilizes its Powershift technology that improves on the conventional front derailleur and offers electronic shifting, which enables instantaneous shifting under full loads and with uncompromised gear ratios.

Eterlast

Seed Round in 2022
Eterlast is a Web3 company headquartered in London, UK, with a strong presence in Barcelona. It specializes in the development of branded Web3 games and digital experiences through partnerships with leading media and sports organizations. Eterlast's platform facilitates the creation of non-fungible tokens (NFTs) and curated marketplaces, allowing media and sporting entities to integrate their content into the metaverse. The company's focus is on delivering utility and value to consumers, enabling them to collect, play, and earn while accessing unique experiences. Eterlast is backed by prominent international venture funds and is actively engaging with major media companies and sports intellectual property owners to expand its offerings.

VIEVE

Series A in 2022
VIEVE Ltd is a beauty care company based in Strathaven, United Kingdom, founded in 2019 by renowned makeup artist Jamie Genevieve. The brand focuses on manufacturing and selling beauty products online, emphasizing inclusivity, self-expression, and positivity. VIEVE aims to create a diverse range of makeup that resonates with a wide audience, promoting the idea that beauty is for everyone. Through its online platform, the company seeks to engage customers and foster a sense of community in the beauty space.

Plend

Seed Round in 2022
Plend is building a better way to borrow where consumers are no longer held back by credit history. Built on the belief that one size doesn’t fit all when it comes to credit, Plend was created to enable wider access to truly affordable loans, underpinned by new and innovative advances in open-banking powered credit scoring in order to create a fairer future for borrowers. The company was founded in 2020 and is based in London, England.

Code First Girls

Series A in 2022
Code First Girls is a prominent social enterprise dedicated to increasing the representation of women in the technology sector. By offering both free and paid coding courses, training events, and consulting services for companies, it aims to bridge the gender gap in tech. Over the past four years, Code First Girls has provided over £5 million worth of free tech education, successfully teaching more than 8,000 women to code. The organization has set ambitious goals, including a flagship campaign aimed at teaching 20,000 young women to code for free by the end of 2020. As the largest provider of in-person coding courses for women in the UK, Code First Girls collaborates with numerous well-known companies, enhancing employability and diversity in the workforce. Many of its alumnae have secured positions at prestigious organizations such as Facebook, NASA, and The Guardian, underscoring the impact of its initiatives on women's career advancement in technology.

Finisterre

Equity Crowdfunding in 2022
Finisterre, established in 2002, is a UK-based clothing company specialising in designing, manufacturing, and selling outdoor apparel tailored for cold weather conditions. Its product range includes outerwear, merino wool base layers, underwear, knitwear, sweatshirts, shirts, T-shirts, wool accessories, and socks for both men and women. Finisterre's products are available through its retail stores in London, St. Agnes, Falmouth, and Braunton, as well as online. The company's mission is to create sustainable, high-performance clothing that caters to the needs of cold water surfers worldwide.

TALA

Seed Round in 2022
TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.

Subdial

Seed Round in 2021
Subdial is an online marketplace focused on the trading of collectible watches. The platform provides users with live market pricing and a range of trading options, including direct sales and network trades. By tracking and analyzing market data, Subdial predicts sale prices and turnaround times, creating a live bid-ask spread. The marketplace features a variety of luxury watch brands, allowing customers to benefit from optimal pricing and lower transaction costs. Subdial aims to enhance the trading experience for watch collectors and enthusiasts.

TreeDots

Series A in 2021
TreeDots is a food ecosystem management solution that focuses on optimizing the food supply chain by connecting suppliers with food and beverage businesses. The company operates a wholesale distributor platform that allows suppliers to sell excess or imperfect food supplies at reduced prices, thereby minimizing food waste and addressing the environmental challenges associated with food loss. By facilitating the offloading of unsold inventory, TreeDots helps suppliers recover costs that would otherwise be incurred from unsold products. This approach not only supports sustainability but also enables suppliers to achieve cost savings and enhance their profit margins while maintaining the reliability and consistency of their business operations.

Vinterior

Series A in 2021
Vinterior is an online marketplace for vintage and antique furniture, textiles, and lighting. The platform enables users to discover, buy, source, and sell pre-owned pieces, and to curate interiors that reflect period styles. By emphasizing upcycled and restored items, Vinterior helps customers recreate historical aesthetics in homes or workspaces while tailoring selections to individual budgets and tastes.

TravelLocal

Series A in 2021
TravelLocal Limited is an online travel agency based in Bristol, United Kingdom, established in 2010. The company facilitates direct bookings with a network of handpicked local travel companies across nearly 100 destinations worldwide. By partnering with hundreds of locally-owned tour operators, TravelLocal offers tailor-made holiday experiences that combine human expertise with the convenience of online booking. The platform ensures full financial protection for its clients, adhering to regulations such as ATOL and ABTA. To date, TravelLocal has successfully taken bookings from over 50,000 clients spanning more than 90 source markets, positioning itself as a distinctive player in the travel industry.

Piglet

Venture Round in 2021
Piglet is a direct-to-consumer homeware brand that specializes in high-quality, low-maintenance linen products and other soft home goods. The company offers a diverse range of items, including sleepwear, loungewear, table linens, and curtains, aimed at enhancing comfort in the home. By focusing on natural materials, Piglet provides customers with products that combine functionality and aesthetics, promoting a comfortable living environment.

Taylor & Hart

Series A in 2019
Taylor & Hart Limited is a London-based company that specializes in the design and sale of diamond engagement rings, wedding rings, and custom jewelry. Established in 2011, the company focuses on allowing individuals to express their emotions through unique, personalized pieces. It offers an extensive selection of over 100,000 ethically sourced, GIA-graded diamonds, ensuring high quality and ethical standards. Taylor & Hart has received numerous accolades, including the "Best New Jeweler" award in 2014, and has been featured in prominent publications such as the Telegraph and Forbes. The company operates primarily online, providing worldwide shipping, and has garnered a customer satisfaction rating exceeding 9.6 out of 10 from over 120 reviews. Taylor & Hart has successfully raised over $500,000 through crowdfunding initiatives and has transacted more than $2 million in sales over the past year. A distinctive feature of each ring is a pink diamond set on the inside, which serves as the company's trademark.

TravelLocal

Series A in 2019
TravelLocal Limited is an online travel agency based in Bristol, United Kingdom, established in 2010. The company facilitates direct bookings with a network of handpicked local travel companies across nearly 100 destinations worldwide. By partnering with hundreds of locally-owned tour operators, TravelLocal offers tailor-made holiday experiences that combine human expertise with the convenience of online booking. The platform ensures full financial protection for its clients, adhering to regulations such as ATOL and ABTA. To date, TravelLocal has successfully taken bookings from over 50,000 clients spanning more than 90 source markets, positioning itself as a distinctive player in the travel industry.

FixMyCar

Venture Round in 2018
FixMyCar is a UK based on-line car repair and servicing marketplace. Drivers nationwide benefit from receiving quotes from local garages and are able to compare on price and real customer feedback.

Chick 'n' Sours

Venture Round in 2018
Chick 'n' Sours is a restaurant chain based in Haggerston, England, renowned for its distinctive offerings centered around herb-fed fried chicken. The establishment features a whimsical menu that includes seasonal sides, a selection of sour cocktails, local beers, and inventive soft serve ice cream creations. The dining experience is enhanced by a lively atmosphere filled with music, aiming to create a fun and enjoyable environment for patrons.

Context Travel

Series B in 2017
Context Travel is a company that specializes in providing educational walking tours led by scholars and specialists in various fields, including archaeology, art history, and urban planning. By connecting intellectually curious travelers with experts such as professors, architects, and chefs, Context offers unique, in-depth experiences that delve into the history, culture, and daily life of cities around the world. The company emphasizes a personalized approach, inviting participants to explore beyond typical tourist attractions and engage with the local community. Through these expert-led seminars and tours, Context Travel aims to enrich the travel experience by fostering a deeper understanding of the places visited.

Rapha

Private Equity Round in 2017
Rapha Racing Limited is a cycling apparel company based in London, United Kingdom, founded in 2004 by Simon Mottram. The company specializes in manufacturing a wide range of cycling clothing and accessories for both men and women, including jackets, jerseys, bib shorts, base layers, and various riding accessories. Rapha's products are available for purchase through its online platform as well as retail stores located in Great Britain, Canada, Switzerland, and Norway. The brand aims to inspire a cycling lifestyle, appealing to enthusiasts who value both performance and style in their apparel.

Cubits

Venture Round in 2017
Cubits, founded in 2014, is a company focused on making cryptocurrency assets more accessible and applicable for users and businesses. With a vision to enhance the inclusiveness of the financial sector, Cubits develops a blockchain-based marketplace that allows users to securely exchange, store, and accept bitcoin through a streamlined interface. The platform integrates with credit card providers to facilitate quick and easy transactions, enabling users to buy, sell, or trade bitcoins with minimal hassle. Headquartered in Berlin and Malta, Cubits employs a diverse team of 51 individuals from 20 different nationalities, all dedicated to advancing the adoption of cryptocurrency and blockchain technology in everyday finance.

The Fold

Private Equity Round in 2015
The Fold Limited is a London-based company that designs, manufactures, and retails women's clothing, focusing on the needs of professional women. Established in 2010, the brand offers a diverse range of apparel including dresses, tops, blouses, trousers, skirts, jackets, and coats, as well as shoes and accessories. The Fold aims to inspire and empower its customers by providing comfortable and durable business attire. In addition to its clothing line, the company also sells face masks. The Fold's products are available through retail stores and an online platform, catering to discerning women who seek both style and functionality in their wardrobe.

FixMyCar

Venture Round in 2015
FixMyCar is a UK based on-line car repair and servicing marketplace. Drivers nationwide benefit from receiving quotes from local garages and are able to compare on price and real customer feedback.

Honest Burgers

Private Equity Round in 2015
Honest Burgers Ltd. is a London-based restaurant chain founded in 2011 that specializes in offering a variety of burgers, including vegetarian and gluten-free options. The company emphasizes a commitment to quality and affordability, aiming to create a simple yet enjoyable dining experience for its customers. With a focus on delivering delicious food, Honest Burgers has developed into a well-regarded brand within the UK restaurant market, appealing to diverse tastes and dietary preferences.

Evans Cycles

Acquisition in 2008
Evans Cycles, established in 1921 by F.W. Evans on Kennington Road in London, has developed into a prominent specialist cycle retailer known for its quality bicycles and accessories. Initially recognized for building its own frames, the business earned accolades for innovation in cycle design in 1925. After being acquired by Joseph Smith in the 1950s, and then passed to his son Gary Smith, Evans Cycles expanded its offerings and relocated to The Cut in Waterloo in 1977. The store has received recognition for its design, including the Retail Week Enterprise Award for Store Design of the Year in 2013. In the 1990s, the company unified its previously franchised stores and launched a mail order catalogue, facilitating access to a broader range of products. The advent of eCommerce further propelled its growth, leading to the establishment of an online presence and a central distribution centre in Leatherhead, Surrey. Today, Evans Cycles continues to provide quality bicycles and cycling accessories, including innovative features like a quick-release and reversible rear wheel device, ensuring competitive pricing for its customers.

Soho House

Private Equity Round in 2005
Soho House Limited is a private members' club and hospitality company founded in 1995 in London, United Kingdom. Initially established as a social space for individuals in the creative industries, it has expanded its offerings to include clubs, restaurants, cinemas, workspaces, spas, and hotels across Europe and North America. The company operates a membership platform that fosters connections among a diverse group of members, facilitating both social interaction and professional collaboration. Its operations are segmented into three primary regions: the United Kingdom, North America, and Europe and Rest of the World, with the majority of its revenue generated from the North American segment. Through its various venues, Soho House Limited provides environments where members can work, socialize, and engage in creative pursuits.
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