Adidas strives to be the leading sports brand in the world an ambitious yet realistic goal. One major lever to achieve this is the brand broad and unique product portfolio spanning from apparel and footwear for professional athletes to premium fashion. It allows adidas to address multiple consumer needs, tackle market opportunities from various angles as well as be less affected by one-dimensional market risks. This product portfolio as well as adidas commitment to excel in all relevant segments differentiates the brand from competitors and ensures solid market growth, while staying true to the brand values. Currently, the brand focuses on five global priorities: Football, Running, Training, Basketball and Originals.
Infinited Fiber Company is a Finnish biotech founded in 2016 to commercialize a breakthrough recycling technology that can turn cellulose-rich raw materials – like cotton-rich textile waste, used cardboard, or wheat or rice straw – into high-quality textile fibers with the look and feel of cotton. The patented technology has been validated by leading brands and is ready to be scaled. Infinited Fiber Company won the Europas 2020 Hottest Sustainability Tech Award, and was listed on the Global 50 to Watch by Cleantech Group in 2019. In 2016 Infinited Fiber Company was selected into WWF’s Climate Solver network. The company is headquartered in Espoo, Finland.
GreenPark Sports provides digital experiences and games for sports and esports fans. Its flagship product is a native, free-to-play mobile game played over the top of sporting events, where fans battle to become the undisputed “Best Fans” of their league and season. The company was founded in 2018 and is headquartered in Burlingame, California.
OneFootball is an app and platform that provides comprehensive coverage of over 100 international soccer leagues and competitions. It includes live scores, news, and video highlights. The app caters to soccer enthusiasts with features like fixtures, stats, and a calendar of all competitions worldwide, making it a must-have for fans. OneFootball partners with various organizations, including Major League Soccer, to deliver content globally, ensuring fans stay updated on their favorite leagues.
DescriptionRuntastic is a mobile fitness company that combines traditional fitness with mobile applications, social networking and elements of gamification as a logical reaction to the Quantified Self movement. Runtastic is one of the world’s number one health and fitness apps. The successful company based in Linz, Austria, is best known for its flagship running & fitness app but offers a wide array of apps, hardware and services within the Runtastic portfolio. In August 2015 the company announced a strategic partnership with adidas. The goal of the young, international team is to make everyone live a more conscious, active and therefore healthier, longer life with Runtastic. The idea for Runtastic was born in 2009 during a college project and developed into the running app for leisure athletes by the four co-founders, René Giretzlehner, Florian Gschwandtner, Christian Kaar and Alfred Luger. Over the following years, a comprehensive portfolio has evolved to accompany and support the users at all times, night and day, on their journey to a better, healthier and more conscious lifestyle. Additional information can be found at Runtastic.com, and you can follow us on Twitter, Facebook, Google+ and LinkedIn.
Adams Golf, Inc. is a golf club manufacturer based in Plano, Texas. In 1983 Barney Adams joined Dave Pelz Golf in Abilene, Texas. When Pelz's Preceptor Golf went bankrupt in 1988, Adams bought the assets and started Adams Golf. He moved the company to Dallas, Texas in 1991. Adams Golf initially specialized in custom fitted golf clubs, initially becoming associated with Hank Haney setting up a club fitting and repair shop at the Hank Haney Golf Ranch.
Five Ten is an American manufacturer of outdoor and athletic footwear. Founded in 1985 by Charles Cole, Five Ten is one of the top-selling climbing shoe manufacturers worldwide. The company's headquarters are located in the city of Redlands, California, 50 miles east of Los Angeles.
Textronics, Inc. develops, manufactures, and sells wearable textile sensor components and a line of clothes for use in fitness and health monitoring. It provides soft textile sensors used in wearable vital signs monitoring applications to sense the electrical activity of the body; and elastic yarns, which are building block fibers used to weave or knit conductive or optical fabric structures. The company also offers nano-composite elastomeric polymers that exhibit changes in electrical conductivity; elastic conductive ribbons that attach to standard electronic connectors to provide motion-absorbing; and heart sensing sports bras. In addition, it provides a developer's kit that includes textile electrodes to designers, researchers, and product developers for use in creating interactive wearable prototypes. The company's textile sensors capture physiologic data from the body and are designed to integrate into everyday garments. Its products are used in sports and fitness, health and wellness, military and public safety, home textiles, personal electronics, and industrial markets. The company was founded in 2005 and is headquartered in Wilmington, Delaware. As of November 6, 2008, Textronics, Inc. operates as a subsidiary of Adidas International B.V.
Mitchell & Ness Nostalgia manufactures and retails apparel and accessories for men and women. It focuses on offering consumers a range of licensed apparel from the NFL, NBA, NHL, and AFL; and non-licensed active wear. The company offers adjustables, banners and pennants, bottoms, buckets, fitted products, fleece products, jerseys, outerwear, shirts, slouch products, snapback products, and strapback products; and headwear, duffle bags, gloves, scarves, and socks.
Reebok is a global brand that creates and markets sports and lifestyle products upon an authenticity in sports, fitness, and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity. Reebok is dedicated to providing each and every athlete from professional athletes to recreational runners to kids on the playground with the opportunity, the products, and the inspiration to achieve what they are capable of. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners, and employees fulfill their true potential. It creates products and marketing programs that reflect the brand’s unlimited creative potential. Reebok was launched in 1895.
TaylorMade Golf is a manufacturer of high performance golf equipment and golf balls and a major force on the PGA TOUR.
Salomon AG
Acquisition in 1997
Salomon AG designs, develops, produces, and markets athletic and sports lifestyle products worldwide. The company is involved in wholesale, retail, and e-commerce business activities related to the distribution of adidas and Reebok products to retail and end customers.
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