Adidas

Adidas is a prominent global sports brand founded in 1949 and headquartered in Herzogenaurach, Germany. The company designs, develops, produces, and markets a wide range of athletic and leisure products, including footwear, apparel, accessories, and sports equipment. Its offerings cater to various consumer needs, from competitive athletics to casual fashion, allowing Adidas to address diverse market opportunities and reduce exposure to market risks. The brand is recognized for its commitment to innovation, performance, and sustainability, symbolized by its iconic three stripes. With a broad product portfolio, Adidas focuses on key segments such as Football, Running, Training, Basketball, and Originals. The company distributes its products in over 160 countries through an extensive network of retail stores, franchise outlets, wholesale partners, and e-commerce platforms. Through its dedication to quality and design, Adidas continues to inspire athletes and consumers worldwide.

John R. Miller

President North America

Katja Schreiber

Senior Vice President, Sustainability

Tricia Chapman Shumavon

Global Vice President Sportswear Apparel Men's, Women's and Kids

14 past transactions

BLK Beetles

Grant in 2024
BLK Beetles is a wellness community focused combating loneliness & social isolation through healthy human connection and movement.

Infinited Fiber

Series B in 2023
Infinited Fiber Company Oy is a Finnish textile chemical recycling firm founded in 2016 and based in Espoo, Finland. The company specializes in a patented technology that transforms cellulose-rich materials, such as cotton-rich textile waste, used cardboard, and agricultural byproducts, into high-quality fibers that resemble cotton. This innovative approach addresses the environmental challenge of textile waste by converting materials that would typically be landfilled or incinerated into valuable resources for the textile industry. The technology has received validation from leading fashion brands and is poised for scaling. Infinited Fiber has been recognized for its contributions to sustainability, winning awards and being featured in notable industry listings.

Bored Ape Yacht Club

Seed Round in 2022
Bored Ape Yacht Club develops a series of cartoon ape characters for auction in exchange for cryptocurrency. BAYC is a collection of 10,000 Bored Ape NFTs, which are digital collectibles on the Ethereum blockchain.

Infinited Fiber

Series B in 2021
Infinited Fiber Company Oy is a Finnish textile chemical recycling firm founded in 2016 and based in Espoo, Finland. The company specializes in a patented technology that transforms cellulose-rich materials, such as cotton-rich textile waste, used cardboard, and agricultural byproducts, into high-quality fibers that resemble cotton. This innovative approach addresses the environmental challenge of textile waste by converting materials that would typically be landfilled or incinerated into valuable resources for the textile industry. The technology has received validation from leading fashion brands and is poised for scaling. Infinited Fiber has been recognized for its contributions to sustainability, winning awards and being featured in notable industry listings.

GreenPark Sports

Seed Round in 2019
GreenPark Sports, Inc. is a company that develops and operates an online gaming platform aimed at sports and esports enthusiasts. Founded in 2018 and based in Burlingame, California, the company offers digital experiences and free-to-play mobile games that allow fans to engage with their favorite sports, teams, and athletes. Its flagship product enables users to participate in a competitive environment during live sporting events, where they can battle to become the "Best Fans" in their respective leagues and seasons. Through its innovative platform, GreenPark Sports creates an interactive virtual sports environment that connects fans with one another and enhances their overall gaming experience.

OneFootball

Series C in 2017
OneFootball GmbH is a digital platform dedicated to providing comprehensive coverage of football for fans worldwide. Founded in 2008 and based in Berlin, Germany, the company offers an app that connects football enthusiasts to live scores, news, video highlights, and statistical information across over 100 international leagues and competitions. The platform not only caters to individual fans, allowing them to follow their favorite teams and engage through social media, but also serves as a valuable resource for advertisers, content providers, and partners in ticketing and betting. Through its extensive features, OneFootball enhances the experience of football fans by providing real-time updates and opportunities for engagement, making it an essential tool for those passionate about the sport.

Runtastic

Acquisition in 2015
Runtastic GmbH is a health and fitness company based in Linz, Austria, that specializes in mobile applications, hardware products, and services designed to support active lifestyles. Founded in 2009, Runtastic offers a comprehensive portfolio that includes fitness tracking devices, such as activity monitors, sleep trackers, and heart rate monitors, along with a flagship running app that integrates social networking and gamification features. The company aims to motivate users to adopt healthier habits by providing tools that help them track their activities and progress. In addition to its mobile apps, Runtastic sells various fitness accessories and products through its online shop. As of August 2015, Runtastic operates as a subsidiary of adidas International B.V., further enhancing its mission to promote a more active and conscious lifestyle among users.

Adams Golf

Acquisition in 2012
Adams Golf, Inc., based in Plano, Texas, is a manufacturer of golf clubs and accessories. Founded by Barney Adams in 1988 after acquiring assets from a bankrupt golf company, the company initially focused on custom-fitted golf clubs. It gained recognition for its association with notable golf instructor Hank Haney, establishing a club fitting and repair shop at the Hank Haney Golf Ranch. Adams Golf produces a diverse range of products, including drivers, fairway woods, hybrid irons, women's golf products, and complete club sets, catering to golfers seeking quality equipment at competitive prices.

Five Ten USA

Acquisition in 2011
Five Ten is an American manufacturer of outdoor and athletic footwear. Founded in 1985 by Charles Cole, Five Ten is one of the top-selling climbing shoe manufacturers worldwide. The company's headquarters are located in the city of Redlands, California, 50 miles east of Los Angeles.

Textronics

Acquisition in 2008
Textronics, Inc. specializes in the development, manufacturing, and sale of wearable textile sensor components and apparel designed for fitness and health monitoring. Founded in 2005 and headquartered in Wilmington, Delaware, the company produces soft textile sensors that detect the electrical activity of the body and elastic yarns that serve as foundational fibers for conductive and optical fabric structures. Textronics also offers nano-composite elastomeric polymers, elastic conductive ribbons for electronic integration, and heart-sensing sports bras. Its products are designed to capture physiological data and can be seamlessly integrated into everyday clothing. The company’s technology is utilized across various sectors, including sports, health and wellness, military, public safety, home textiles, personal electronics, and industrial markets. Additionally, Textronics provides a developer's kit featuring textile electrodes for designers and researchers to create interactive wearable prototypes. As of November 2008, Textronics operates as a subsidiary of Adidas International B.V.

Mitchell & Ness

Acquisition in 2007
Mitchell & Ness Nostalgia manufactures and retails apparel and accessories for men and women. It focuses on offering consumers a range of licensed apparel from the NFL, NBA, NHL, and AFL; and non-licensed active wear. The company offers adjustables, banners and pennants, bottoms, buckets, fitted products, fleece products, jerseys, outerwear, shirts, slouch products, snapback products, and strapback products; and headwear, duffle bags, gloves, scarves, and socks.

Reebok International

Acquisition in 2005
Reebok International is a global brand established in 1895 that specializes in creating and marketing sports and lifestyle products with a focus on authenticity in sports, fitness, and women's categories. The brand is dedicated to designing innovative products and marketing programs that inspire creativity, aiming to empower athletes of all levels, from professionals to recreational participants and children. Reebok's mission is to provide individuals with the necessary tools and inspiration to reach their full potential, while also supporting artists and partners in their endeavors. Through its diverse range of offerings, Reebok seeks to enhance the athletic experience and promote an active lifestyle.

TaylorMade Golf

Acquisition in 2005
TaylorMade Golf is a manufacturer of high performance golf equipment and golf balls and a major force on the PGA TOUR.

Salomon AG

Acquisition in 1997
Salomon AG designs, develops, produces, and markets athletic and sports lifestyle products worldwide. The company is involved in wholesale, retail, and e-commerce business activities related to the distribution of adidas and Reebok products to retail and end customers.
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