Adidas

Adidas, established in 1949, is a global leader in the sporting goods industry, renowned for its innovative athletic and casual footwear, apparel, and accessories. Headquartered in Herzogenaurach, Germany, the company designs, manufactures, and markets products under its iconic three-stripe brand. Adidas caters to a broad range of consumers, from professional athletes to casual wear enthusiasts, with a focus on performance, style, and sustainability. The brand's diverse product portfolio, spanning categories like football, running, training, basketball, and originals, allows it to address multiple consumer needs and market opportunities. Adidas sells its products through a global network of owned retail stores, franchise stores, wholesale partners, and e-commerce platforms, reaching over 160 countries.

John R. Miller

President North America

Katja Schreiber

Senior Vice President, Sustainability

Tricia Chapman Shumavon

Global Vice President Sportswear Apparel Men's, Women's and Kids

14 past transactions

BLK Beetles

Grant in 2024
BLK Beetles is a wellness community focused combating loneliness & social isolation through healthy human connection and movement.

Infinited Fiber

Series B in 2023
Infinited Fiber Company Oy, founded in 2016 and headquartered in Espoo, Finland, specializes in textile chemical recycling. The company has developed a patented technology that transforms cellulose-rich materials, such as cotton-rich textile waste, used cardboard, and agricultural byproducts like wheat and rice straw, into high-quality fibers resembling cotton. This innovative process allows manufacturers in the textile industry to utilize recycled materials, significantly reducing their reliance on virgin resources. Infinited Fiber's technology has been validated by prominent brands and has garnered recognition, including the Europas 2020 Hottest Sustainability Tech Award and a spot on the Global 50 to Watch list by the Cleantech Group in 2019. Additionally, the company was selected for WWF's Climate Solver network, highlighting its commitment to sustainability in the fashion sector.

Bored Ape Yacht Club

Seed Round in 2022
Bored Ape Yacht Club develops a series of cartoon ape characters for auction in exchange for cryptocurrency. BAYC is a collection of 10,000 Bored Ape NFTs, which are digital collectibles on the Ethereum blockchain.

Infinited Fiber

Series B in 2021
Infinited Fiber Company Oy, founded in 2016 and headquartered in Espoo, Finland, specializes in textile chemical recycling. The company has developed a patented technology that transforms cellulose-rich materials, such as cotton-rich textile waste, used cardboard, and agricultural byproducts like wheat and rice straw, into high-quality fibers resembling cotton. This innovative process allows manufacturers in the textile industry to utilize recycled materials, significantly reducing their reliance on virgin resources. Infinited Fiber's technology has been validated by prominent brands and has garnered recognition, including the Europas 2020 Hottest Sustainability Tech Award and a spot on the Global 50 to Watch list by the Cleantech Group in 2019. Additionally, the company was selected for WWF's Climate Solver network, highlighting its commitment to sustainability in the fashion sector.

GreenPark Sports

Seed Round in 2019
GreenPark Sports, Inc. is a company that develops and operates an online gaming platform specifically designed for sports and esports fans. Founded in 2018 and headquartered in Burlingame, California, GreenPark Sports offers a flagship free-to-play mobile game that allows users to engage with sporting events in real-time. This platform enables fans to compete against one another to achieve the title of the "Best Fans" within their leagues and seasons. By creating an interactive virtual sports environment, GreenPark Sports aims to enhance the digital experiences of fans, allowing them to connect with their favorite teams, athletes, and fellow enthusiasts.

OneFootball

Series C in 2017
OneFootball GmbH is a digital platform dedicated to providing comprehensive coverage of football for fans worldwide. Founded in 2008 and based in Berlin, Germany, the company offers an app that connects football enthusiasts to live scores, news, video highlights, and statistical information across over 100 international leagues and competitions. The platform not only caters to individual fans, allowing them to follow their favorite teams and engage through social media, but also serves as a valuable resource for advertisers, content providers, and partners in ticketing and betting. Through its extensive features, OneFootball enhances the experience of football fans by providing real-time updates and opportunities for engagement, making it an essential tool for those passionate about the sport.

Runtastic

Acquisition in 2015
Runtastic GmbH is a mobile fitness company based in Linz, Austria, that specializes in health and fitness tracking products. Founded in 2009, Runtastic initially gained recognition for its flagship running and fitness app, which integrates traditional fitness with mobile applications and social networking. The company offers a diverse portfolio, including hardware products such as activity trackers, heart rate monitors, and GPS watches, as well as a range of mobile apps designed to help users track their activities, monitor progress, and achieve fitness goals. Runtastic also provides an online shop featuring fitness-related hardware, accessories, and music. With a mission to promote a more active and healthier lifestyle, Runtastic aims to engage users in a fitness ecosystem that motivates them to pursue their health objectives. In 2015, Runtastic became a subsidiary of adidas International B.V., further enhancing its reach and capabilities in the health and fitness market.

Adams Golf

Acquisition in 2012
Adams Golf, established in 1988 by Barney Adams following the bankruptcy of Pelz's Preceptor Golf, is a Plano, Texas-based manufacturer specializing in golf clubs. The company offers a comprehensive range of products including drivers, fairway woods, hybrid irons, women's golf products, complete club sets, and accessories. Initially known for its custom fitted clubs, Adams Golf has been associated with renowned instructor Hank Haney since the early days at his golf ranch.

Five Ten USA

Acquisition in 2011
Five Ten is an American manufacturer of outdoor and athletic footwear. Founded in 1985 by Charles Cole, Five Ten is one of the top-selling climbing shoe manufacturers worldwide. The company's headquarters are located in the city of Redlands, California, 50 miles east of Los Angeles.

Textronics

Acquisition in 2008
Textronics, Inc. is a company that specializes in the development, manufacturing, and sale of wearable textile sensor components and related clothing designed for fitness and health monitoring. Founded in 2005 and headquartered in Wilmington, Delaware, Textronics produces soft textile sensors capable of detecting the electrical activity of the body, along with elastic yarns that serve as foundational fibers for weaving conductive fabrics. The company also offers innovative products such as nano-composite elastomeric polymers with variable electrical conductivity, elastic conductive ribbons for electronic connections, and heart-sensing sports bras. Additionally, Textronics provides a developer's kit featuring textile electrodes for designers and researchers to create interactive wearable prototypes. Its technology is applicable across various sectors, including sports and fitness, health and wellness, military and public safety, home textiles, personal electronics, and industrial markets. As of November 2008, Textronics operates as a subsidiary of Adidas International B.V.

Mitchell & Ness

Acquisition in 2007
Mitchell & Ness Nostalgia manufactures and retails apparel and accessories for men and women. It focuses on offering consumers a range of licensed apparel from the NFL, NBA, NHL, and AFL; and non-licensed active wear. The company offers adjustables, banners and pennants, bottoms, buckets, fitted products, fleece products, jerseys, outerwear, shirts, slouch products, snapback products, and strapback products; and headwear, duffle bags, gloves, scarves, and socks.

Reebok International

Acquisition in 2005
Reebok International is a global brand established in 1895 that specializes in creating and marketing sports and lifestyle products with a focus on authenticity in sports, fitness, and women's categories. The brand is dedicated to designing innovative products and marketing programs that inspire creativity, aiming to empower athletes of all levels, from professionals to recreational participants and children. Reebok's mission is to provide individuals with the necessary tools and inspiration to reach their full potential, while also supporting artists and partners in their endeavors. Through its diverse range of offerings, Reebok seeks to enhance the athletic experience and promote an active lifestyle.

TaylorMade Golf

Acquisition in 2005
TaylorMade Golf is a prominent manufacturer of high-performance golf equipment and accessories, including drivers, fairways, wedges, putters, golf balls, apparel, and bags. The company is recognized for its commitment to enhancing the performance of golfers, catering to both amateurs and professionals. By providing a diverse range of products, TaylorMade aims to support athletes in achieving their best on the course. The brand is also a significant presence on the PGA TOUR, further establishing its reputation within the golf industry.

Salomon AG

Acquisition in 1997
Salomon AG designs, develops, produces, and markets athletic and sports lifestyle products worldwide. The company is involved in wholesale, retail, and e-commerce business activities related to the distribution of adidas and Reebok products to retail and end customers.
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