Adidas

Adidas AG, headquartered in Herzogenaurach, Germany, is a global leader in the design, development, production, and marketing of athletic and sports lifestyle products. The company operates in various segments, including Europe, North America, Asia-Pacific, and Latin America, offering a diverse range of footwear, apparel, and sports equipment under the Adidas and Reebok brands. Its extensive product portfolio caters to both professional athletes and casual consumers, addressing multiple market opportunities and reducing vulnerability to market fluctuations. Adidas prioritizes key sports categories such as Football, Running, Training, Basketball, and Originals, ensuring a strong presence across different demographics. The company's products are sold through approximately 2,500 retail stores, 15,000 franchise locations, and 150,000 wholesale outlets, alongside a robust e-commerce platform operating in 67 countries. Founded in 1949, Adidas has established itself as one of the most recognized and iconic brands in the sports industry, transcending cultures and appealing to a wide range of consumers.

John R. Miller

President North America

Katja Schreiber

Senior Vice President, Sustainability

12 past transactions

Infinited Fiber

Series B in 2021
Infinited Fiber Company Oy, founded in 2016 and based in Espoo, Finland, specializes in textile chemical recycling. The company has developed a patented technology that transforms cellulose-rich materials, such as cotton-rich textile waste, used cardboard, and agricultural byproducts like wheat or rice straw, into high-quality textile fibers that resemble cotton. This innovative approach addresses sustainability in the fashion industry by providing an alternative source of natural fibers while reducing textile waste. Infinited Fiber Company has gained recognition for its contributions to sustainability, winning the Europas 2020 Hottest Sustainability Tech Award and being included in the Global 50 to Watch by the Cleantech Group in 2019. The technology has been validated by leading brands and is poised for commercial scaling.

GreenPark Sports

Seed Round in 2019
GreenPark Sports, Inc. is a company that develops and operates an online gaming platform designed for sports and esports fans. Founded in 2018 and headquartered in Burlingame, California, the company specializes in creating digital experiences and games that engage fans with their favorite sports, teams, and athletes. Its flagship offering is a free-to-play mobile game that allows users to compete in real-time during sporting events, aiming to establish themselves as the "Best Fans" of their respective leagues and seasons. Through its innovative approach, GreenPark Sports provides fans with an interactive and immersive gaming experience that enhances their connection to the sports they love.

GreenPark Sports

Seed Round in 2019
GreenPark Sports, Inc. is a company that develops and operates an online gaming platform designed for sports and esports fans. Founded in 2018 and headquartered in Burlingame, California, the company specializes in creating digital experiences and games that engage fans with their favorite sports, teams, and athletes. Its flagship offering is a free-to-play mobile game that allows users to compete in real-time during sporting events, aiming to establish themselves as the "Best Fans" of their respective leagues and seasons. Through its innovative approach, GreenPark Sports provides fans with an interactive and immersive gaming experience that enhances their connection to the sports they love.

OneFootball

Series C in 2017
Onefootball GmbH is a prominent football media platform that caters to over 70 million fans worldwide each month. Founded in 2008 and headquartered in Berlin, the company offers a comprehensive app that allows users to follow their favorite football teams with features such as live scores, breaking news, videos, statistics, and live audio commentary. Onefootball provides a personalized home stream for continuous updates and is unique in offering single live match streaming on a pay-per-view basis. The app integrates content from a network of over 200 independent creators, clubs, and broadcasters, delivering more than 13,000 pieces of content weekly. With a commitment to serving the global football community, Onefootball operates a 24-hour newsroom and is available in 12 languages, making it the highest-rated sports app globally. The company has a workforce of 220 employees and maintains regional offices in key cities including London, New York, Mexico City, and São Paulo.

Runtastic

Acquisition in 2015
Runtastic GmbH, founded in 2009 and based in Linz, Austria, specializes in health and fitness tracking products. The company offers a diverse range of hardware, including activity trackers, sleep monitors, heart rate monitors, and smart scales that sync with smartphones and tablets. Runtastic is well-known for its flagship mobile app that enables users to track their fitness activities, monitor progress, and connect with others in a social networking environment. The company combines traditional fitness with modern technology, incorporating elements of gamification to engage users. In addition to its app offerings, Runtastic also provides various accessories and music to enhance the fitness experience through its online shop. In 2015, Runtastic became a subsidiary of adidas International B.V., further solidifying its position in the fitness industry. The company aims to inspire individuals to lead healthier, more active lives by providing tools and services that support their fitness journeys.

Adams Golf

Acquisition in 2012
Adams Golf, Inc. is a golf club manufacturer based in Plano, Texas. In 1983 Barney Adams joined Dave Pelz Golf in Abilene, Texas. When Pelz's Preceptor Golf went bankrupt in 1988, Adams bought the assets and started Adams Golf. He moved the company to Dallas, Texas in 1991. Adams Golf initially specialized in custom fitted golf clubs, initially becoming associated with Hank Haney setting up a club fitting and repair shop at the Hank Haney Golf Ranch.

Five Ten USA

Acquisition in 2011
Five Ten is an American manufacturer of outdoor and athletic footwear. Founded in 1985 by Charles Cole, Five Ten is one of the top-selling climbing shoe manufacturers worldwide. The company's headquarters are located in the city of Redlands, California, 50 miles east of Los Angeles.

Textronics

Acquisition in 2008
Textronics, Inc. specializes in the development, manufacturing, and sale of wearable textile sensor components and apparel designed for fitness and health monitoring. Founded in 2005 and headquartered in Wilmington, Delaware, the company produces soft textile sensors that detect the electrical activity of the body and elastic yarns that serve as foundational fibers for conductive and optical fabric structures. Textronics also offers nano-composite elastomeric polymers, elastic conductive ribbons for electronic integration, and heart-sensing sports bras. Its products are designed to capture physiological data and can be seamlessly integrated into everyday clothing. The company’s technology is utilized across various sectors, including sports, health and wellness, military, public safety, home textiles, personal electronics, and industrial markets. Additionally, Textronics provides a developer's kit featuring textile electrodes for designers and researchers to create interactive wearable prototypes. As of November 2008, Textronics operates as a subsidiary of Adidas International B.V.

Mitchell & Ness

Acquisition in 2007
Mitchell & Ness Nostalgia Co. Inc. manufactures and retails apparel and accessories for men and women. It focuses on offering consumers a range of licensed apparel from the NFL, NBA, NHL, and AFL; and non-licensed active wear. The company offers adjustables, banners and pennants, bottoms, buckets, fitted products, fleece products, jerseys, outerwear, shirts, slouch products, snapback products, and strapback products; and headwear, duffle bags, gloves, scarves, and socks.

Reebok International

Acquisition in 2005
Reebok is a global brand that creates and markets sports and lifestyle products upon an authenticity in sports, fitness, and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity. Reebok is dedicated to providing each and every athlete from professional athletes to recreational runners to kids on the playground with the opportunity, the products, and the inspiration to achieve what they are capable of. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners, and employees fulfill their true potential. It creates products and marketing programs that reflect the brand’s unlimited creative potential. Reebok was launched in 1895.

TaylorMade

Acquisition in 2005
TaylorMade Golf is a manufacturer of high performance golf equipment and golf balls and a major force on the PGA TOUR.

Salomon AG

Acquisition in 1997
Salomon AG designs, develops, produces, and markets athletic and sports lifestyle products worldwide. The company is involved in wholesale, retail, and e-commerce business activities related to the distribution of adidas and Reebok products to retail and end customers.
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