Adjust
Adjust is a global app marketing platform that specializes in mobile intelligence for app marketers. With a presence in 16 offices worldwide, the company provides a comprehensive suite of products that includes measurement tools, fraud prevention, cybersecurity, and marketing automation. These solutions are designed to streamline marketing efforts for approximately 40,000 apps, helping brands like Procter & Gamble, Rocket Internet, and Tencent Games optimize their marketing budgets and enhance campaign outcomes. Adjust's platform integrates advertising source attribution with advanced in-app analytics and store statistics, enabling advertisers and agencies to manage multi-channel campaigns more effectively. The company has been recognized for its significant growth, securing a major funding round in 2019 that raised nearly $230 million.
Unbotify Ltd. develops solutions to to detect bots. The company uses a SaaS system that tracks user behavior, such as mouse events, keystroke dynamics, touch events and accelerometer data to construct a fingerprint of visitors; the fingerprint is then analyzed by its machine-learning system, flagging and blocking bots in real time. Unbotify Ltd. was founded in 2015 and is based in Ramat Yishai, Israel. As of January 31, 2019, Unbotify Ltd. operates as a subsidiary of adjust GmbH.
Acquired.io is a user acquisition management platform designed to streamline the process of acquiring users for mobile applications. Established in 2016 and based in Foster City, California, the company offers a centralized solution that automates channel management, ad operations, and budget allocation for user acquisition teams. Its platform allows users to manage all advertising channels in one place, facilitating the creation of multiple campaigns and the gathering of performance data. Additionally, it features automated rules for managing ad buying, dynamic budgeting, and the identification of underperforming campaigns, enabling efficient reallocation of resources. Acquired.io operates as a subsidiary of adjust GmbH, providing tools that enhance the effectiveness of in-house marketing efforts.
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