Adjust

Adjust is a company that specializes in app marketing measurement and fraud prevention, providing a business intelligence platform for marketers globally. It offers a comprehensive suite of tools that combines attribution for advertising sources with advanced in-app analytics and store statistics. This enables businesses to gain insights into their app performance, including rankings, ratings, and reviews. Adjust serves a diverse clientele, from rapidly growing digital brands to traditional brick-and-mortar companies launching their first apps, facilitating the management of multi-channel marketing campaigns and enhancing mobile user acquisition efforts. Through its powerful analytics capabilities, Adjust helps marketers track and optimize their app performance across various platforms, including mobile and connected TV.

Andrey Kazakov

Chairman

2 past transactions

Unbotify

Acquisition in 2019
Unbotify Ltd. is a technology company specializing in bot detection solutions, founded in May 2015 and based in Ramat Yishai, Israel. The company utilizes a Software as a Service (SaaS) model to analyze user behavior through various metrics, including mouse movements, keystroke dynamics, touch events, and accelerometer data. By creating unique behavioral fingerprints for each visitor, Unbotify's machine learning system can effectively identify and block bots in real time. The company's offerings extend to ad-fraud mitigation, content protection, login page security, and defense against Layer 7 DDoS attacks. Through its advanced behavioral biometric analysis, Unbotify enables marketers to identify fraudulent activities without disrupting legitimate user traffic. As of January 2019, Unbotify operates as a subsidiary of adjust GmbH.

Acquired.Io

Acquisition in 2018
Acquired.io is a mobile marketing platform designed to streamline user acquisition for mobile applications. The company's software addresses the challenges associated with manual channel management, ad operations, and budget allocation, enabling user acquisition teams to operate more effectively. Acquired.io's platform offers features such as automated rules for ad buying, bulk campaign creation, and dynamic budgeting. This allows advertisers to efficiently acquire new users, explore global channels, and manage their campaigns in a fully automated manner. By providing these tools, Acquired.io enhances the performance-driven approach to mobile marketing, simplifying the complexities of user acquisition.
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