Adjust
Adjust is a company that specializes in app marketing measurement and fraud prevention, providing a business intelligence platform for marketers globally. It offers a comprehensive suite of tools that combines attribution for advertising sources with advanced in-app analytics and store statistics. This enables businesses to gain insights into their app performance, including rankings, ratings, and reviews. Adjust serves a diverse clientele, from rapidly growing digital brands to traditional brick-and-mortar companies launching their first apps, facilitating the management of multi-channel marketing campaigns and enhancing mobile user acquisition efforts. Through its powerful analytics capabilities, Adjust helps marketers track and optimize their app performance across various platforms, including mobile and connected TV.
Top Stages
2 past transactions
Unbotify
Acquisition in 2019
Unbotify Ltd. specializes in developing solutions for bot detection through behavioral biometric analysis. Founded in May 2015 and based in Ramat Yishai, Israel, the company employs a software-as-a-service (SaaS) platform that monitors user behavior, including mouse movements, keystroke dynamics, and touch events, to create unique fingerprints for each visitor. This data is then processed using machine learning techniques to identify and block bots in real time. Unbotify's services address various issues, including ad fraud mitigation, content protection, and login page security, enabling organizations to safeguard their digital environments while ensuring legitimate user traffic remains unaffected. As of January 2019, Unbotify operates as a subsidiary of adjust GmbH.
Acquired.Io
Acquisition in 2018
Acquired.io is a mobile marketing platform designed to streamline user acquisition for mobile applications. It addresses the challenges faced by user acquisition teams by automating channel management, ad operations, and budget allocation, thus reducing manual workload. The platform offers features such as automated rules for ad buying, bulk campaign creation, and dynamic budgeting, which empower advertisers to efficiently acquire new users and explore global channels. By providing a centralized solution for campaign management, Acquired.io enhances the effectiveness of in-house marketing efforts.
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