Trove
Trove is a technology company offering AI-powered tools for professional networking, email management, and a resale platform for brands and retailers. Its mobile email product uses artificial intelligence to reduce inbox overload, surface relationship insights, provide smart notifications, and snooze messages, integrating with existing email services and supporting iOS and Android. In parallel, Trove operates a resale platform that helps brands launch, manage, and scale resale programs, with storefront design, photography, authentication, cleaning and repair, returns processing, non-new inventory management, site building, Shopify integration, and analytics, plus in-store and digital trade-ins and peer-to-peer features. By combining AI-driven relationship mapping with a scalable resale ecosystem, Trove enables brands to deepen engagement, optimize profit, and reach new customers, and holds certification as a B Corporation for its sustainability-focused approach.
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Reverse.supply
Acquisition in 2025
Reverse.supply is a company that specializes in providing a white-label recommerce-as-a-service platform, designed to facilitate the resale of used but still viable products for brands. By enabling brands to accept returns and sell pre-owned items directly through their own webshops, Reverse.supply opens up the second-hand market while allowing companies to maintain brand control. The platform seamlessly integrates logistical handling and operational support, allowing retailers to enhance their sustainability efforts without the burden of managing complex reverse commerce processes. This approach helps brands improve their environmental impact while providing customers with an easy way to participate in the circular economy.
Recurate
Acquisition in 2024
Recurate is a full-service recommerce partner that facilitates a peer-to-peer marketplace for used products directly on e-commerce platforms. The company provides a solution that enables customers to resell items they have previously purchased from an online store. Through its marketplace, Recurate allows users to promote these used products via social media, driving additional traffic to the store. The platform also offers features such as brand protection, various customization options, and dedicated customer support, making it easier for retailers to integrate resale capabilities into their existing operations.
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