Trove

Trove is a technology company based in Ann Arbor, Michigan, and Brisbane, California. It operates two distinct businesses: a SaaS platform that uses AI to analyze teams' email connections, providing insights to help build and leverage professional networks; and a leading platform for branded resale and trade-in, enabling brands to launch, manage, and scale their resale programs efficiently. The latter offers advanced tools for in-store and digital trade-ins, returns processing, inventory management, resale site building, and analytics, serving prominent brands like Canada Goose, Carhartt, and Patagonia. Trove's resale platform aims to drive sustainability in retail by promoting a circular economy.

Terry Boyle

CEO

2 past transactions

Reverse.supply

Acquisition in 2025
Reverse.supply is a company that specializes in providing a white-label recommerce-as-a-service platform, designed to facilitate the resale of used but still viable products for brands. By enabling brands to accept returns and sell pre-owned items directly through their own webshops, Reverse.supply opens up the second-hand market while allowing companies to maintain brand control. The platform seamlessly integrates logistical handling and operational support, allowing retailers to enhance their sustainability efforts without the burden of managing complex reverse commerce processes. This approach helps brands improve their environmental impact while providing customers with an easy way to participate in the circular economy.

Recurate

Acquisition in 2024
Recurate is a full-service recommerce partner that facilitates a peer-to-peer marketplace for used products directly on e-commerce platforms. The company provides a solution that enables customers to resell items they have previously purchased from an online store. Through its marketplace, Recurate allows users to promote these used products via social media, driving additional traffic to the store. The platform also offers features such as brand protection, various customization options, and dedicated customer support, making it easier for retailers to integrate resale capabilities into their existing operations.
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