Trove
Trove is a technology company based in Ann Arbor, Michigan, and Brisbane, California. It operates two distinct businesses: a SaaS platform that uses AI to analyze teams' email connections, providing insights to help build and leverage professional networks; and a leading platform for branded resale and trade-in, enabling brands to launch, manage, and scale their resale programs efficiently. The latter offers advanced tools for in-store and digital trade-ins, returns processing, inventory management, resale site building, and analytics, serving prominent brands like Canada Goose, Carhartt, and Patagonia. Trove's resale platform aims to drive sustainability in retail by promoting a circular economy.
Reverse.supply
Acquisition in 2025
Reverse.supply offers a white-label recommerce platform that enables brands to facilitate the return and resale of used items directly through their own online stores. This service allows companies to enter the second-hand market while maintaining control over their brand image and customer experience. By integrating logistical support into their platform, Reverse.supply simplifies the operational complexities associated with resale, allowing brands and retailers to enhance their sustainability efforts without the burden of managing the intricacies of the resale process. This approach helps businesses maximize the lifecycle of their products and engage customers in a more sustainable manner.
Recurate
Acquisition in 2024
Recurate operates as a comprehensive recommerce partner, facilitating a peer-to-peer marketplace for used products directly within e-commerce stores. The platform empowers customers to resell items they have previously purchased, thereby promoting sustainability and extending product life cycles. By integrating resale capabilities, Recurate allows users to showcase these second-hand products through social media, which helps drive traffic back to the original e-commerce site. The service includes essential features such as brand protection, customization options, and customer support, making it easier for businesses to manage their resale processes while enhancing customer engagement.
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