Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform. Affle India successfully completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL) amongst others.

Anuj Kumar

Co-Founder, Chief Revenue and Operating Officer

Past deals in Mobile Advertising

YouAppi

Acquisition in 2023
YouAppi Inc. specializes in mobile advertising technology aimed at acquiring and retaining mobile customers. Founded in 2011 and headquartered in San Francisco, the company offers a range of solutions including OneRun, a platform that incorporates video advertisements into user acquisition campaigns, and ReAppi, a managed programmatic retargeting service that enhances app retention for marketers and app developers. Additionally, YouAppi provides a Re-Engagement solution that facilitates real-time bidding and enables multiple interactions between brands and users. Its Software Development Kit extends the OneRun platform to support rewarded videos and video interstitials for publishers and app developers. The company operates not only in the United States but also has a presence in China and several countries across Asia, Europe, and beyond, helping clients effectively grow app revenue through targeted advertising strategies.

Jampp

Acquisition in 2021
Jampp is a global technology company specializing in programmatic advertising for mobile apps. It operates a demand-side platform (DSP) that uses unique contextual and behavioral signals to drive user acquisition and in-app purchases, helping businesses grow their customer base and increase engagement. The company serves prominent on-demand apps worldwide, simplifying programmatic growth strategies.

Mediasmart

Acquisition in 2020
mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform. mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory - both in mobile apps and web - from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys. Mediasmart has offices in Madrid, London and Paris.

RevX

Acquisition in 2019
RevX is a technology company based in Bengaluru, India, that specializes in mobile advertising solutions aimed at helping marketers acquire, engage, and retain users for their applications. The company provides predictive advertising software that leverages consumer behavior insights to facilitate one-to-one marketing. Key offerings include a Dynamic Product Ads engine that creates personalized ads based on user activity, an Optimization Engine that enhances advertising performance through predictive analytics, and a Self-Serve Interface that allows marketers to manage campaigns independently. Additionally, RevX features a Product Recommendation Engine that delivers real-time product suggestions tailored to user preferences. The company's platform supports programmatic media buying and utilizes data science to enhance marketing strategies, making it a valuable partner for app businesses looking to scale their growth and revenue in both established and emerging markets. RevX operates globally, providing support through multiple offices and is a subsidiary of Affle International Pte Ltd.

Shoffr

Acquisition in 2019
Shoffr is an information technology company that provides a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions through mobile advertising. it features a consumer platform for mobile advertising. The company was founded in 2017 and headquartered in Singapore.

Affle Enterprise

Acquisition in 2014
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform based app development, enablement of O2O commerce and through its Customer data platform. Founded in 2005, Affle Holdings investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others. For more information visit www.affle.com

Mobimasta

Acquisition in 2012
Oneof India’s first full-service mobile ad agency.
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