Aimia

Aimia Inc. is an investment holding company based in Toronto, Canada, that specializes in long-term investments in both public and private companies. It operates primarily through two segments: Investments and Holdings, and Investment Management. Aimia manages a diverse portfolio that includes ownership of Club Premier, a coalition loyalty program, and BIG Loyalty, associated with AirAsia. Furthermore, the company invests in a variety of sectors, including B2B technology platforms, travel technology, and outdoor advertising. Through its subsidiary, Mittleman Investment Management, Aimia offers discretionary portfolio management services to institutional investors and high-net-worth individuals. The company, incorporated in 2008 and formerly known as Groupe Aeroplan Inc., has established itself as a leader in loyalty management, focusing on creating and managing loyalty programs and leveraging loyalty analytics to drive value for its clients.

Suzi Raftery Herbst

COO

Michael Lehmann

President

Philip Mittleman

CEO and Director

Richard Peake

COO, Operations

11 past transactions

Bozzetto Group

Acquisition in 2023
Bozzetto Group is a manufacturer of chemical specialties tailored for various industrial applications, including textiles, construction, water treatment, and agrochemistry. The company's diverse product portfolio includes acrylic polymers, sulfonates, esterification technology, ethoxylated compounds, amides and methylquats, glyoxalic resins, polyester resins, phosphonates, and phosphate esters. With a global presence supported by head offices in nine countries—including Italy, Germany, Spain, Poland, Turkey, China, Indonesia, the United States, and Bangladesh—Bozzetto Group leverages a robust network of partners and collaborators. This infrastructure enables the company to distribute its quality and sustainable products effectively, ensuring that clients around the world have access to innovative chemical solutions.

Kognitiv

Convertible Note in 2022
Kognitiv is redefining how consumer loyalty is created and nourished globally. We help our clients sell more, and recognize a higher yield, by crafting smarter loyalty and reward programs using machine learning and data science. We deliver quantifiable and sustainable loyalty gains to the world’s most reputable companies. Our central technology, the Loyalty Capital Network™, brings asset owners and member brands together in a new peer to peer network – unearthing lost value to intelligently match consumer needs and future intentions with a vast collection of capital-intense assets like flights and hotel rooms. Our skills are focused on generating peer to peer marketplaces that serve the best interests of all parties and our efforts continuously amplify the beneficial effects of this new form of value creation. We are the catalyst that will finally make business truly Open, Transparent and Collaborative. Kognitiv is headquartered in Waterloo, Canada, with over 220 team members in Canada (Waterloo, Mississauga, and Toronto), Argentina (La Plata), Austria (Vienna), Hong Kong, India (Bengaluru and Pune), UK (London, Manchester, and Bournemouth) and United States (Charlottesville).

TRADE X

Convertible Note in 2021
TRADE X is a company that provides an interactive global automotive trading platform designed to connect buyers and sellers within a comprehensive trading network. Established in 2018 and headquartered in Mississauga, Ontario, TRADE X facilitates the purchase of hard-to-obtain vehicles and offers additional services such as logistics, compliance, and trade finance. The platform integrates inventory management and distribution systems, along with accountability features, to enhance the trading experience for automotive dealers and buyers. By ensuring compliance, safety, and insurance throughout the buying process, TRADE X aims to deliver a more efficient and secure trading environment.

TRADE X

Private Equity Round in 2021
TRADE X is a company that provides an interactive global automotive trading platform designed to connect buyers and sellers within a comprehensive trading network. Established in 2018 and headquartered in Mississauga, Ontario, TRADE X facilitates the purchase of hard-to-obtain vehicles and offers additional services such as logistics, compliance, and trade finance. The platform integrates inventory management and distribution systems, along with accountability features, to enhance the trading experience for automotive dealers and buyers. By ensuring compliance, safety, and insurance throughout the buying process, TRADE X aims to deliver a more efficient and secure trading environment.

Air Asia

Post in 2021
AirAsia Group Berhad is a prominent low-cost airline operator based in Kuala Lumpur, Malaysia, founded in 2001. The company provides commercial air transportation services across various countries in Asia, including Malaysia, Thailand, Indonesia, the Philippines, India, and Japan, under the AirAsia brand. In addition to air travel, AirAsia also engages in a range of ancillary services such as aircraft leasing, tour operations, logistics, and inflight services, including meal products and customer loyalty programs. The airline is known for its commitment to making flying accessible to everyone, with an extensive route network that covers over 20 countries. AirAsia's subsidiaries include AirAsia Japan, Thai AirAsia, and AirAsia (India), among others, further solidifying its position in the low-cost aviation sector. The company's innovative approach and efficient operations have established it as a leader in the industry.

Mittleman Brothers

Acquisition in 2020
Mittleman Brothers is a well-respected value investment adviser that provides discretionary portfolio management to institutional investors and high-net-worth individuals.

Kognitiv

Acquisition in 2020
Kognitiv is redefining how consumer loyalty is created and nourished globally. We help our clients sell more, and recognize a higher yield, by crafting smarter loyalty and reward programs using machine learning and data science. We deliver quantifiable and sustainable loyalty gains to the world’s most reputable companies. Our central technology, the Loyalty Capital Network™, brings asset owners and member brands together in a new peer to peer network – unearthing lost value to intelligently match consumer needs and future intentions with a vast collection of capital-intense assets like flights and hotel rooms. Our skills are focused on generating peer to peer marketplaces that serve the best interests of all parties and our efforts continuously amplify the beneficial effects of this new form of value creation. We are the catalyst that will finally make business truly Open, Transparent and Collaborative. Kognitiv is headquartered in Waterloo, Canada, with over 220 team members in Canada (Waterloo, Mississauga, and Toronto), Argentina (La Plata), Austria (Vienna), Hong Kong, India (Bengaluru and Pune), UK (London, Manchester, and Bournemouth) and United States (Charlottesville).

Cardlytics

Series G in 2017
Cardlytics, Inc. operates an advertising platform that integrates with the digital channels of financial institutions, including online and mobile banking, email, and real-time notifications, primarily in the United States and the United Kingdom. Founded in 2008 and headquartered in Atlanta, Georgia, the company partners with over 1,500 financial institutions, such as Bank of America and PNC, to enhance customer loyalty through banking rewards programs. Utilizing purchase-based intelligence, Cardlytics enables marketers to effectively identify, reach, and influence potential buyers while accurately measuring the impact of their marketing campaigns. The company's primary offering, the Cardlytics Direct solution, serves as a native advertising channel within banking platforms, allowing marketers to connect with consumers in a trusted environment. Additionally, Cardlytics provides other platform solutions that leverage purchase insights outside the banking context, further enhancing marketers' capabilities to engage with their target audience.

Fractal

Venture Round in 2014
Founded in 2000, Fractal Analytics is a strategic analytics partner to the most admired Fortune 500 companies globally and helps them power every human decision by bringing analytics & AI to the decision-making process. Fractal Analytics has presence across 15 global locations including the United States, UK, Ukraine and India and has been recently featured as a leader on Forrester Wave™: Customer Analytics Service Providers, 2017. Fractal has also been recognized as “Hot Artificial Intelligence (AI)” company by Forbes and a “Cool Vendor” and a “Vendor to watch” by Gartner.

Smart Button

Acquisition in 2013
Smart Button Associates is a web-based marketing platform that specializes in creating and managing loyalty and rewards programs for businesses. The company provides tools designed to engage customers effectively, aiming to enhance customer retention and satisfaction. By leveraging technology, Smart Button offers a streamlined approach for businesses to implement successful loyalty initiatives, thus fostering stronger relationships with their clientele.

Unata

Seed Round in 2013
Unata Inc. is a Toronto-based company that offers a marketing and analytics platform designed to enhance the grocery shopping experience through personalization and real-time engagement. Founded in 2009, Unata connects retailers' loyalty and customer relationship management systems with various digital channels, creating an integrated omni-commerce environment. Its platform tracks customer interactions, including pre-purchase behaviors, and utilizes machine learning to deliver tailored product recommendations and promotions based on individual shopping histories. By linking web, mobile, email, and in-store experiences, Unata empowers grocery retailers to improve customer loyalty and increase spending, making the shopping process more relevant and efficient for consumers. The company operates as a subsidiary of Maplebear Inc. since 2018.
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