Aimia

Aimia Inc. is an investment holding company based in Toronto, Canada, that specializes in long-term investments in both public and private companies. It operates primarily through two segments: Investments and Holdings, and Investment Management. Aimia manages a diverse portfolio that includes ownership of Club Premier, a coalition loyalty program, and BIG Loyalty, associated with AirAsia. Furthermore, the company invests in a variety of sectors, including B2B technology platforms, travel technology, and outdoor advertising. Through its subsidiary, Mittleman Investment Management, Aimia offers discretionary portfolio management services to institutional investors and high-net-worth individuals. The company, incorporated in 2008 and formerly known as Groupe Aeroplan Inc., has established itself as a leader in loyalty management, focusing on creating and managing loyalty programs and leveraging loyalty analytics to drive value for its clients.

Suzi Raftery Herbst

COO

Michael Lehmann

President

Philip Mittleman

CEO and Director

Richard Peake

COO, Operations

Jeremy Rabe

CEO

11 past transactions

Bozzetto Group

Acquisition in 2023
Bozzetto Group is a manufacturer of chemical specialties tailored for various industrial applications, including textiles, construction, water treatment, and agrochemistry. The company's diverse product portfolio includes acrylic polymers, sulfonates, esterification technology, ethoxylated compounds, amides and methylquats, glyoxalic resins, polyester resins, phosphonates, and phosphate esters. With a global presence supported by head offices in nine countries—including Italy, Germany, Spain, Poland, Turkey, China, Indonesia, the United States, and Bangladesh—Bozzetto Group leverages a robust network of partners and collaborators. This infrastructure enables the company to distribute its quality and sustainable products effectively, ensuring that clients around the world have access to innovative chemical solutions.

Kognitiv

Convertible Note in 2022
Kognitiv is transforming global consumer loyalty by leveraging machine learning and data science to create innovative loyalty and reward programs. The company focuses on enhancing sales and maximizing returns for its clients, which include some of the most reputable brands worldwide. Central to its approach is the Loyalty Capital Network™, a technology that connects asset owners with member brands in a peer-to-peer network. This network allows for the identification and utilization of lost value by aligning consumer needs with a wide array of capital-intensive assets, such as flights and hotel accommodations. Kognitiv specializes in developing peer-to-peer marketplaces that benefit all participants, fostering a new model of value creation that is open, transparent, and collaborative. Headquartered in Waterloo, Canada, Kognitiv employs over 220 team members across multiple countries, including Argentina, Austria, Hong Kong, India, the UK, and the United States.

TRADE X

Convertible Note in 2021
TRADE X is a company that provides an interactive global automotive trading platform designed to connect buyers and sellers within a comprehensive trading network. Established in 2018 and headquartered in Mississauga, Ontario, TRADE X facilitates the purchase of hard-to-obtain vehicles and offers additional services such as logistics, compliance, and trade finance. The platform integrates inventory management and distribution systems, along with accountability features, to enhance the trading experience for automotive dealers and buyers. By ensuring compliance, safety, and insurance throughout the buying process, TRADE X aims to deliver a more efficient and secure trading environment.

TRADE X

Private Equity Round in 2021
TRADE X is a company that provides an interactive global automotive trading platform designed to connect buyers and sellers within a comprehensive trading network. Established in 2018 and headquartered in Mississauga, Ontario, TRADE X facilitates the purchase of hard-to-obtain vehicles and offers additional services such as logistics, compliance, and trade finance. The platform integrates inventory management and distribution systems, along with accountability features, to enhance the trading experience for automotive dealers and buyers. By ensuring compliance, safety, and insurance throughout the buying process, TRADE X aims to deliver a more efficient and secure trading environment.

Air Asia

Post in 2021
AirAsia Group Berhad is a prominent low-cost airline operator based in Kuala Lumpur, Malaysia, founded in 2001. The company provides commercial air transportation services across various countries in Asia, including Malaysia, Thailand, Indonesia, the Philippines, India, and Japan, under the AirAsia brand. In addition to air travel, AirAsia also engages in a range of ancillary services such as aircraft leasing, tour operations, logistics, and inflight services, including meal products and customer loyalty programs. The airline is known for its commitment to making flying accessible to everyone, with an extensive route network that covers over 20 countries. AirAsia's subsidiaries include AirAsia Japan, Thai AirAsia, and AirAsia (India), among others, further solidifying its position in the low-cost aviation sector. The company's innovative approach and efficient operations have established it as a leader in the industry.

Mittleman Brothers

Acquisition in 2020
Mittleman Brothers is a respected investment advisory firm based in Melville, New York, with an additional office in New York City. It specializes in value investing and offers discretionary portfolio management services primarily to high-net-worth individuals and institutional investors. The firm manages tailored client portfolios and invests in public equity and fixed income markets globally, with a particular focus on small-cap value stocks. Mittleman Brothers also launches and oversees hedge funds, employing fundamental analysis for investment decisions. To enhance its investment strategies, the firm utilizes both in-house and external research, and it benchmarks its portfolio performance against recognized indices. Founded in 2005, Mittleman Brothers operates as a subsidiary of Mittleman Investment Management, LLC.

Kognitiv

Acquisition in 2020
Kognitiv is transforming global consumer loyalty by leveraging machine learning and data science to create innovative loyalty and reward programs. The company focuses on enhancing sales and maximizing returns for its clients, which include some of the most reputable brands worldwide. Central to its approach is the Loyalty Capital Network™, a technology that connects asset owners with member brands in a peer-to-peer network. This network allows for the identification and utilization of lost value by aligning consumer needs with a wide array of capital-intensive assets, such as flights and hotel accommodations. Kognitiv specializes in developing peer-to-peer marketplaces that benefit all participants, fostering a new model of value creation that is open, transparent, and collaborative. Headquartered in Waterloo, Canada, Kognitiv employs over 220 team members across multiple countries, including Argentina, Austria, Hong Kong, India, the UK, and the United States.

Cardlytics

Series G in 2017
Cardlytics, Inc. operates an advertising platform that integrates with the digital channels of financial institutions, including online and mobile banking, email, and real-time notifications, primarily in the United States and the United Kingdom. Founded in 2008 and headquartered in Atlanta, Georgia, the company partners with over 1,500 financial institutions, such as Bank of America and PNC, to enhance customer loyalty through banking rewards programs. Utilizing purchase-based intelligence, Cardlytics enables marketers to effectively identify, reach, and influence potential buyers while accurately measuring the impact of their marketing campaigns. The company's primary offering, the Cardlytics Direct solution, serves as a native advertising channel within banking platforms, allowing marketers to connect with consumers in a trusted environment. Additionally, Cardlytics provides other platform solutions that leverage purchase insights outside the banking context, further enhancing marketers' capabilities to engage with their target audience.

Fractal

Venture Round in 2014
Fractal Analytics, founded in 2000, serves as a strategic analytics partner for Fortune 500 companies worldwide, enhancing decision-making through advanced analytics and artificial intelligence. With a presence in 15 locations, including the United States, UK, Ukraine, and India, Fractal focuses on sectors such as packaged goods, retail, technology, and financial services. The company leverages a diverse team of data scientists and innovative platforms to transform traditional marketing approaches, offering comprehensive insights into marketing's impact on sales. This enables clients to identify growth opportunities and optimize their marketing planning and execution. Fractal has received multiple accolades, including recognition as a leader in customer analytics and as a notable company in the field of artificial intelligence.

Smart Button

Acquisition in 2013
Smart Button Associates is a web-based marketing platform that specializes in providing technology for the implementation and management of loyalty and rewards programs. The company focuses on engaging customers through innovative solutions that facilitate rewarding and retaining them. By offering tools designed to enhance customer loyalty, Smart Button Associates aims to help businesses create effective loyalty programs that drive customer engagement and satisfaction.

Unata

Seed Round in 2013
Unata Inc. is a Toronto-based company founded in 2009 that specializes in providing a marketing and analytics platform tailored for the grocery retail sector. The company's platform facilitates the integration of a retailer's loyalty and customer relationship management systems with various digital channels, creating a personalized and real-time customer experience. By leveraging machine learning technology, Unata enhances the shopping experience by offering relevant product recommendations and personalized offers based on individual purchase histories. Its solution connects multiple digital touchpoints—including e-commerce, mobile applications, email, and in-store experiences—allowing retailers to track customer interactions and behaviors effectively. As a subsidiary of Maplebear Inc., Unata aims to simplify and enrich the grocery shopping journey, fostering customer loyalty and increasing spending by providing seamless access to deals, rewards, and shopping aids.
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