AutoWeb operates as an automotive marketing services company that helps automotive retail dealers and manufacturers that sell new and used vehicles through its Internet lead referral and online advertising programs. The company's lead programs include new vehicle lead program that allows consumers to submit requests for pricing and availability of specific makes and models, used vehicle lead program, which allows consumers to search for used vehicles according to specific search parameters, such as the price, make, model, mileage, year, and location of the vehicle; and finance lead program designed to provide consumers opportunity to obtain vehicle financing and other services. Its consumer-facing automotive Web sites, which include Autobytel.com, Autoweb.com, AutoSite.com, Car.com, CarSmart.com, CarTV.com, and MyRide.com, provide consumers the information and tools to aid them in their automotive purchase decisions, and the opportunity to submit lead requests. The company was formerly known as autobytel.com Inc. AutoWeb was founded in 1995 and is headquartered in Irvine, California.