Apiary Capital

Apiary Capital is a private equity firm based in London, United Kingdom, founded in 2017. The firm focuses on lower mid-market investments across various sectors, including education, healthcare, business services, financial services, and technology. Apiary Capital aims to identify and invest in companies within the United Kingdom, leveraging its expertise to support growth and development in these industries. As a Limited Liability Partnership, Apiary Capital is registered in England and Wales and operates as an Appointed Representative of a firm regulated by the Financial Conduct Authority.

Nat Harper

Partner and CFO

Mark Salter

Founder and Managing Partner, Investment Committee Member

Jeniv Shah

Partner and Member of Investment Committee

Rob Simpson Ph.D

Founding Partner

Nikola Sutherland

Founding Partner, Investment Committee Member and COO

7 past transactions

MediaSense

Private Equity Round in 2021
MediaSense Communications Limited is a media advisory agency based in London, United Kingdom, established in 2009. The company specializes in providing strategic advice and operational support to large businesses and organizations in the fields of public relations and communication. Its services include pitch management, media performance evaluation, commercial governance, and digital acceleration. MediaSense focuses on optimizing media investment management and enhancing relationships across various channels, helping clients effectively address their customers' needs regardless of industry or operational scale.

Radiant Financial

Acquisition in 2020
Radiant Financial offers a truly holistic advice service, providing a breadth of services to companies, their owners, and employees as private individuals. It believes in goal-based investing.

Access Creative College

Private Equity Round in 2020
Access Creative College is a UK-based specialist provider of education in the creative industries to 16-19-year olds.

Roar Techmedia

Private Equity Round in 2019
Roar Techmedia is a Trade exhibitions organiser.

G3 Comms

Private Equity Round in 2019
G3 Comms Ltd. specializes in network integration and business communications alignment services. The company provides a range of offerings, including modular 4D services, connectivity solutions with a focus on MPLS network integration, and global integration for technical deployments and design. G3 Comms also delivers cloud-based communication solutions through Unified Communications as a Service (UCaaS) and supports contact center integration for its clients. Established in 2012 and based in London, the company aims to facilitate dynamic and cost-effective interactions among customers, employees, and partners through tailored cloud and virtualization projects. G3 Comms combines expertise with a proactive support program to simplify complex communications solutions.

G3 Comms

Acquisition in 2019
G3 Comms Ltd. specializes in network integration and business communications alignment services. The company provides a range of offerings, including modular 4D services, connectivity solutions with a focus on MPLS network integration, and global integration for technical deployments and design. G3 Comms also delivers cloud-based communication solutions through Unified Communications as a Service (UCaaS) and supports contact center integration for its clients. Established in 2012 and based in London, the company aims to facilitate dynamic and cost-effective interactions among customers, employees, and partners through tailored cloud and virtualization projects. G3 Comms combines expertise with a proactive support program to simplify complex communications solutions.

TAG

Acquisition in 2018
TAG is a travel and event management company that specializes in serving the global live music and entertainment touring industry. Founded in 1988 and based in London, TAG provides a range of services including corporate travel, event management, luxury travel, and concierge services. The company collaborates closely with tour and production managers to create intricate travel itineraries for performing artists and their support teams. In addition to its travel services, TAG has developed TAGtech, a suite of software solutions designed to enhance travel management efficiency. These solutions include tools for flight tracking, travel itineraries management, seat assignments, and compliance with travel policies. TAG has expanded its presence with offices in various cities across the United Kingdom, the United States, Australia, and Singapore.
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