Apple

Apple, established in 1976, is a multinational corporation renowned for designing, manufacturing, and selling a wide array of consumer electronics, computer software, and online services. Its product portfolio includes the iconic iPhone, iPad, Mac computers, Apple Watch, AirPods, and a suite of services such as the App Store, Apple Music, iCloud, and Apple TV+. Apple operates a global retail network of Apple Stores and sells its products through various channels, including online, third-party carriers, and resellers. The company is celebrated for its innovative approach, having pioneered the graphical user interface in personal computers and consistently delivering cutting-edge technology. Apple's headquarters are located in Cupertino, California.

Marshal Allshouse JD

Director

Jason Barlia

Market Director

Cynthia Bowman

Vice President, Inclusion and Diversity Chief

Tim Cook

CEO

Eddy Cue

Senior Vice President of Services

Lisa Jackson

Vice President of Environment and Policy and Social Initiatives

Justin Joung

Partner Development Executive

Tim Millet

Senior Director Platform Architecture

Hugh Reynolds

Director, Simulation, SPG

Jeffrey E. Williams

COO

Past deals in Image Recognition

Pixelmator

Acquisition in 2024
Pixelmator is a developer of an image-editing application tailored for Mac and iPad users, focusing on delivering professional editing tools within an intuitive design. The application features a modern single-window interface and offers a comprehensive suite of painting and editing tools, including options for sketching, drawing, and retouching images. Users can apply color enhancements, fix blemishes, and utilize various effects to elevate their pictures. With the integration of advanced technologies like Core Image and OpenGL, Pixelmator leverages the Mac's video card for efficient image processing. It is notable for being the first commercial image editor on Mac to fully support the WebP image format, and it incorporates machine learning to enhance its editing capabilities, allowing users to modify or revert individual changes throughout their workflow.

WaveOne

Acquisition in 2023
WaveOne, Inc. specializes in developing advanced video and image compression software utilizing machine learning and artificial intelligence. Founded in 2016 and located in Palo Alto, California, the company focuses on delivering custom, context-dependent solutions that significantly enhance the efficiency of digital media compression. WaveOne's technology features a codec capable of operating orders of magnitude faster than traditional systems, enabling rapid encoding and decoding of data sets at high speeds. This innovation allows digital media industries to process, print, upload, and share clear images effectively, positioning WaveOne at the forefront of digital media compression advancements.

Spectral Edge

Acquisition in 2019
Spectral Edge Ltd, established in 2011 and headquartered in Cambridge, UK, specializes in image enhancement technologies. The company develops innovative solutions such as Phusion, which improves image and video quality by leveraging information outside the visible spectrum, and Eyeteq, a video personalization technology that enhances TV accessibility for color-blind individuals. Spectral Edge's products cater to consumer electronics manufacturers and service providers, serving applications like computational photography, security, and consumer electronics. As of 2019, the company operates as a subsidiary of Apple Inc.

Fashwell

Acquisition in 2019
Fashwell specializes in visual search solutions for eCommerce, utilizing advanced deep learning algorithms to identify fashion and furniture products within images. Their platform seamlessly integrates into various platforms, enhancing user experience by facilitating easy product discovery, thereby boosting conversion rates, creating new revenue streams, and increasing user engagement for their global client base.

Silk Labs

Acquisition in 2018
Silk Labs Inc. is a machine learning company that specializes in developing an artificial intelligence platform focused on real-time image and audio recognition. Founded in 2015 and based in San Carlos, California, the company offers advanced capabilities such as people detection, facial recognition, and object detection. Silk Labs aims to enhance connected devices by embedding instant cognition into them through its innovative software solutions, leveraging the latest advances in deep neural networks. As of late 2018, Silk Labs operates as a subsidiary of Apple Inc.

Spektral

Acquisition in 2017
Spektral, formerly known as CloudCutout, is a visual effects company based in Copenhagen, Denmark, specializing in automated image and video editing. Founded in 2014 by Henrik Paltoft and Toke Jansen, the company leverages machine learning to develop software that efficiently removes backgrounds from images, optimizing them for various applications. Henrik Paltoft, with two decades of experience in the graphical industry, and Toke Jansen, a distinguished student in machine learning, collaborated to create an algorithm that automates the process of transforming original images into precise cutouts. This technology is particularly beneficial for businesses seeking high-quality image optimization, as it streamlines the creation of product images and portraits by recognizing patterns for accurate cutouts.

InVisage Technologies

Acquisition in 2017
InVisage Technologies, Inc. is a fabless semiconductor company headquartered in Menlo Park, California, specializing in the development of QuantumFilm-based image sensors. Founded in 2005, the company focuses on producing advanced image sensors that capture high-fidelity and high-resolution images for various handheld devices, including camera phones and digital cameras. InVisage's technology is designed to absorb the full spectrum of light visible to the human eye, resulting in superior image quality. Its products have applications beyond mobile devices, extending to fields such as security and surveillance, automotive imaging, military, and medical imaging. As of November 2017, InVisage operates as a subsidiary of Apple Inc.

Regaind

Acquisition in 2017
Regaind is a technology company that specializes in AI-driven photo management. It offers a platform that automatically sorts and analyzes large volumes of images, using machine learning techniques to evaluate aesthetics, sharpness, exposure, and color palettes. Additionally, the platform can analyze faces to determine gender, age, and emotion. This service helps businesses and individuals regain control over their photo libraries, saving time and effort in the process.

Linx Imaging

Acquisition in 2015
Utilizing state-of-the-art multi aperture imaging technology that combines innovative image processing, advanced sensor and optics technology, our cameras set new standards for image quality parameters such as low light performance, HDR, refocusing, color fidelity, shutter lag and more… LinX cameras are significantly smaller than any camera on the market today, leading the way to DSLR performance in slim handsets. The LinX cameras not only capture 2D images but also acquire very accurate depth information of the complete scene. We allow Apps to freely use the 3D information captured by our camera to achieve amazing new features such as the ability to refocus an image after it has been captured, measurement of the true dimensions of objects, 3D object modeling and real time background replacement for video calls.

Ottocat

Acquisition in 2015
Ottocat is a technology company based in Oakland, California, that specializes in organizing and enhancing the navigation of the App Store. Founded in 2012 by Edwin Cooper and Michelle Cooper, Ottocat's software categorizes applications and adds valuable metadata, such as star ratings and percentile rankings, to improve user experience. Additionally, the company provides tools for application developers to effectively reach their target audience, facilitating the discovery of relevant applications.

SnappyLabs

Acquisition in 2014
SnappyLabs is all about hand-crafted beautiful mobile- and web-apps that are innovative to the core. SnappyCam, for example, is the fastest smart-phone camera on earth, capable of ultra-high resolution photography at unbelievable high speeds.

PrimeSense

Acquisition in 2013
PrimeSense specializes in 3D-sensing and machine-vision technologies that enable digital devices to perceive their environment similarly to humans. The company's innovative products include a sensor that captures user movements and surroundings, coupled with a processing unit that interprets these inputs. This technology allows for natural interaction without the need for wearable devices, promoting a seamless user experience. PrimeSense's solutions can enhance video gaming by enabling body movement and gestures, facilitate interactions with digital interfaces without traditional input devices, and improve video communication through features like virtual backgrounds. The company's approach aims to create robust and user-friendly experiences across various applications, making advanced interaction accessible and intuitive.

Polar Rose

Acquisition in 2010
Polar Rose, headquartered in Malmo, Sweden, specializes in computer vision technology. It offers a platform that enables users to efficiently sort, search, and share digital photos based on the content, particularly facial recognition.

Imsense

Acquisition in 2010
Imsense specializes in automated dynamic range optimization solutions for still images and videos, utilizing its patented eye-fidelity technology. This innovative software enhances image quality by automatically correcting exposure and revealing fine details without compromising color balance. The technology works effectively with both standard and high dynamic range (HDR) images, making it suitable for various applications across computer and mobile platforms. Founded by Professor Finlayson, a Davies Medal winner, imsense operates from its offices in Cambridge and Thetford, having spun out from the University of East Anglia. The company not only offers its software directly to consumers but also develops and licenses its algorithms to original equipment manufacturers (OEMs) and independent software vendors (ISVs), enabling them to enhance their own products. With a commitment to pixel perfection, imsense aims to deliver high-quality, crisp images that reflect the original scene as perceived by the human eye.
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