AppLovin

AppLovin provides end-to-end software and AI-enabled advertising technology that helps businesses of all sizes reach, monetize, and grow global audiences. It operates as a vertically integrated ad-tech platform connecting advertisers and publishers, functioning as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange that facilitates transactions between them. The company derives revenue from its DSP product, AppDiscovery, and its SSP product, Max, and it continues to expand with AXON 2, an ad optimization tool designed to improve performance within the DSP by applying specified return thresholds.

Adam Foroughi

CEO, Co-Founder

John Krystynak

Co-Founder and CTO

13 past transactions

Flip

Series C in 2024
Flip is a social shopping platform that connects users with beauty products via video reviews. It combines elements of social media and e-commerce, allowing users to try on items at home and share their choices with friends for feedback.

Wordle

Acquisition in 2022
Wordle is the smash online word game. It exploded in popularity and has rapidly become a daily obsession for solvers. It stimulating and wildly popular daily word game that has become a cultural phenomenon.

Wurl

Acquisition in 2022
Wurl, Inc. operates a streaming video platform that connects online video producers with pay TV systems globally. By enabling pay TV operators to offer their subscribers unified linear OTT programming services through set-top boxes and other connected devices, Wurl transforms the video programming landscape for viewers. The company creates advertising inventory for pay cable TV operators, online video producers, and advertisers, enhancing revenue opportunities across the ecosystem. Additionally, Wurl provides metadata and cloud-based services for a range of broadband-connected devices, including smartphones, tablets, connected TVs, OTT services, IPTV systems, and web applications. Founded in 2010 and based in Palo Alto, California, Wurl is recognized as a leader in the connected TV industry, assisting content publishers and streamers in maximizing revenues and expanding their audience reach.

MoPub

Acquisition in 2021
MoPub, a division of Twitter, specializes in mobile app monetization by providing a comprehensive platform for app publishers. Founded in 2010 by former engineers and product managers from Google and AdMob, MoPub enables publishers to optimize ad performance and enhance user engagement. The platform integrates various functionalities, including real-time bidding, ad serving, cross-promotion, and mediation services, allowing advertisers and demand-side buyers to tap into billions of ad impressions with highly targeted data from app publishers. This innovative approach supports a more effective advertising ecosystem tailored to the needs of both app developers and advertisers.

Clipwire Games

Acquisition in 2021
Clipwire Games is a mobile video game development company based in Toronto, Canada, that specializes in creating engaging games for iOS, Android, and Facebook platforms. Founded a decade ago, Clipwire has rapidly grown into one of the country's fastest-growing gaming companies by focusing on strong values, a dedicated work ethic, and intelligent growth strategies. The company offers a profitable suite of games that prioritize multimedia and immersive experiences, continually refining and enhancing its products to meet user needs. Clipwire is committed to fostering a supportive environment for its team, promoting personal and professional development to ensure the creation of high-quality games that resonate with players.

Adjust

Acquisition in 2021
Adjust is a company that specializes in app marketing measurement and fraud prevention, providing a business intelligence platform for marketers globally. It offers a comprehensive suite of tools that combines attribution for advertising sources with advanced in-app analytics and store statistics. This enables businesses to gain insights into their app performance, including rankings, ratings, and reviews. Adjust serves a diverse clientele, from rapidly growing digital brands to traditional brick-and-mortar companies launching their first apps, facilitating the management of multi-channel marketing campaigns and enhancing mobile user acquisition efforts. Through its powerful analytics capabilities, Adjust helps marketers track and optimize their app performance across various platforms, including mobile and connected TV.

Machine Zone

Acquisition in 2020
Machine Zone, Inc. is a developer of mobile applications and games, specializing in free-to-play social games for various platforms, including Android and iOS devices. Founded in 2008 in Palo Alto, California, the company was originally known as Addmired before rebranding in 2012. Machine Zone focuses on creating engaging multiplayer experiences across genres such as fantasy, RPG, and MMO. Its innovative approach includes a live global data ecosystem that connects players worldwide, transcending linguistic and geographic barriers, allowing users to compete and collaborate in a shared gaming environment. The company is headquartered in Sunnyvale, California.

Redemption Games

Corporate Round in 2020
Redemption Games, Inc. is a mobile gaming company based in Carlsbad, California, founded in 2015. The company specializes in developing and publishing casual games for mobile devices, including popular titles such as Cookie Jam and Sweet Escapes. Redemption Games aims to entertain users with its engaging game designs and operates its offerings as live services, emphasizing the importance of skillful marketing and game operation to achieve success in a competitive app marketplace. With hundreds of thousands of games available, the company focuses on creating enjoyable experiences for players.

Belka Games

Corporate Round in 2019
Belka Games is a prominent game development company that focuses on creating and publishing mobile and social games. It is recognized as one of the top mobile game developers in Europe by revenue. The company adopts a data-driven and collaborative approach to game development, emphasizing the creation of engaging and visually appealing games. Belka Games manages the entire game development process, from prototype creation and testing to LiveOps and analytics. Notable titles such as Clockmaker, Solitaire Cruise, and Bermuda Adventures boast over one million daily active users. The company is dedicated to developing games that achieve high average revenue per user and strong user retention metrics, with several new titles in development poised to surpass their successful projects.

SafeDK

Acquisition in 2019
SafeDK is a mobile SDK management platform based in Herzliya, Israel, designed to assist enterprises and mobile developers in managing third-party tools within their applications. The company provides an infrastructure solution that enhances the security, stability, and quality of service of mobile apps by monitoring and controlling the behavior of integrated SDKs in real-time. SafeDK’s platform enables application publishers to gain comprehensive insights into the advertisements displayed in their apps while identifying and reporting privacy, performance, and stability issues. This helps clients maximize the advantages of using third-party tools while minimizing associated risks.

Belka Games

Acquisition in 2019
Belka Games is a prominent game development company that focuses on creating and publishing mobile and social games. It is recognized as one of the top mobile game developers in Europe by revenue. The company adopts a data-driven and collaborative approach to game development, emphasizing the creation of engaging and visually appealing games. Belka Games manages the entire game development process, from prototype creation and testing to LiveOps and analytics. Notable titles such as Clockmaker, Solitaire Cruise, and Bermuda Adventures boast over one million daily active users. The company is dedicated to developing games that achieve high average revenue per user and strong user retention metrics, with several new titles in development poised to surpass their successful projects.

MAX

Acquisition in 2018
MAX, Inc. operates a programmatic enablement platform tailored for app developers, enabling them to collect bids from various demand partners. The platform facilitates mobile publishers in establishing direct programmatic connections with these partners, allowing them to auction their advertising inventory to the highest bidder. Founded in 2017 and based in San Francisco, California, MAX aims to enhance mobile monetization through its in-app header bidding technology. The company was established by a team with extensive experience in programmatic advertising, focusing on creating efficiencies and new revenue opportunities for mobile publishers. As of September 2018, MAX operates as a subsidiary of AppLovin Corporation.

moboqo

Acquisition in 2014
moboqo is an online platform that enables mobile game developers to advertise their applications to its users. moboqo was launched in 2012 by Johannes and Thomas Heinze and is based in New York. It was acquired by AppLovin in 2014.
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