AppLovin

AppLovin is a mobile app technology company that specializes in providing software and AI solutions to support businesses in connecting with their target audiences. By focusing on the mobile app ecosystem, AppLovin enables developers to thrive by offering tools that automate and optimize marketing and monetization efforts. The company's end-to-end solutions facilitate growth for businesses of all sizes, helping them effectively reach and engage global audiences. Through its innovative technologies, AppLovin aims to empower mobile app developers to achieve success in a competitive marketplace.

Adam Foroughi

CEO, Co-Founder

John Krystynak

Co-Founder and CTO

13 past transactions

Flip

Series C in 2024
Flip is a social shopping app that merges social media and e-commerce, allowing customers to engage with beauty products through video reviews. The platform enables users to discover products via short, user-generated videos, creating a dynamic shopping experience. Customers can receive clothing tailored to their preferences and share their try-on photos within the Flip community, seeking feedback from friends to enhance their decision-making process. By facilitating instant access to a community of shoppers and creators, Flip provides brands with tools to launch social commerce initiatives and connect with potential buyers. The platform emphasizes peer validation, enabling shoppers to make informed purchases with a seamless one-click checkout option.

Wordle

Acquisition in 2022
Wordle is the smash online word game. It exploded in popularity and has rapidly become a daily obsession for solvers. It stimulating and wildly popular daily word game that has become a cultural phenomenon.

Wurl

Acquisition in 2022
Wurl, Inc. operates a streaming video platform that connects online video producers with pay TV systems globally. The company enables pay TV operators to offer their subscribers unified linear over-the-top (OTT) programming services through set-top boxes and various connected devices. By transforming the available video programming, Wurl creates advertising opportunities for cable TV operators, online video producers, and advertisers. Additionally, the company provides metadata and cloud-based services for broadband-connected devices, including smartphones, tablets, and smart TVs, as well as IPTV systems and web applications. Founded in 2010 and based in Palo Alto, California, Wurl is recognized as a leader in the connected TV (CTV) industry, helping content publishers and streamers expand their audience and enhance their revenue potential.

MoPub

Acquisition in 2021
MoPub, a division of Twitter, specializes in mobile app monetization by providing a comprehensive platform for app publishers. Founded in 2010 by former engineers and product managers from Google and AdMob, MoPub offers tools that enable real-time bidding, ad serving, and ad network mediation. This platform facilitates cross-promotion and allows advertisers to access billions of ad impressions, leveraging hyper-targeted data from app publishers to enhance ad performance and user engagement. MoPub aims to simplify the monetization process for mobile application developers, thereby optimizing their advertising strategies.

Clipwire Games

Acquisition in 2021
Clipwire Games is a rapidly growing mobile video game developer based in Toronto, Canada, with a decade of experience in the industry. The company specializes in creating engaging games for iOS, Android, and Facebook, focusing on delivering multimedia and immersive experiences to users. Clipwire has developed a profitable suite of games and continuously refines them to enhance user engagement. The organization is committed to fostering a supportive environment for its team members, promoting their development and encouraging innovation in game design. This dedication to both quality game development and team growth has contributed to Clipwire's impressive growth trajectory in the competitive gaming market.

Adjust

Acquisition in 2021
Adjust is a company that specializes in app marketing measurement and fraud prevention, providing a business intelligence platform for marketers globally. It offers a comprehensive suite of tools that combines attribution for advertising sources with advanced in-app analytics and store statistics. This enables businesses to gain insights into their app performance, including rankings, ratings, and reviews. Adjust serves a diverse clientele, from rapidly growing digital brands to traditional brick-and-mortar companies launching their first apps, facilitating the management of multi-channel marketing campaigns and enhancing mobile user acquisition efforts. Through its powerful analytics capabilities, Adjust helps marketers track and optimize their app performance across various platforms, including mobile and connected TV.

Machine Zone

Acquisition in 2020
Machine Zone, Inc. is a developer of mobile games that focuses on creating free-to-play social gaming experiences. Founded in 2008 and originally named Addmired, the company rebranded in 2012 and is headquartered in Sunnyvale, California. Machine Zone specializes in various game genres, including fantasy, role-playing, and massively multiplayer online games. Its games are available on multiple platforms, including Android and iOS devices. The company aims to provide entertainment through multiplayer experiences, utilizing a live global data ecosystem that connects players across linguistic and geographic barriers, allowing for competition and collaboration on a global scale.

Redemption Games

Corporate Round in 2020
Redemption Games, Inc. is a mobile gaming company based in Carlsbad, California, founded in 2015. The company specializes in the development and publishing of casual games for mobile devices, offering a wide selection of titles in the app store. Among its notable creations are popular games like Cookie Jam and Sweet Escapes, which are designed to provide entertainment and engage users through interactive gameplay. Redemption Games focuses on the careful design and marketing of its games, operating them as live services to enhance user experience and maintain popularity in a competitive market.

Belka Games

Corporate Round in 2019
Belka Games is a game development company that focuses on creating and publishing mobile and social games. Known for its data-driven and team-oriented approach, Belka Games aims to deliver engaging gaming experiences that combine stunning art with exciting adventures. The company ranks among the top 15 mobile game developers in Europe by revenue, handling all aspects of the game development process, from prototype creation and testing to LiveOps and analytics. Belka Games emphasizes the development of games with strong average revenue per user (ARPU) and retention metrics. Popular titles such as Clockmaker, Solitaire Cruise, and Bermuda Adventures attract over one million daily active users, while new projects are in development to enhance its portfolio.

SafeDK

Acquisition in 2019
SafeDK is a mobile SDK management platform based in Herzliya, Israel, designed to assist application publishers in managing third-party tools integrated into their mobile apps. The platform monitors the real-time behavior of these SDKs, providing insights into privacy, performance, and stability issues. By offering an infrastructure solution that enhances mobile app security, stability, and quality of service, SafeDK enables clients to maximize the benefits while minimizing the risks associated with using third-party tools. The company's focus on comprehensive monitoring and control positions it as an essential resource for enterprises and mobile developers seeking to improve their application performance and user experience.

Belka Games

Acquisition in 2019
Belka Games is a game development company that focuses on creating and publishing mobile and social games. Known for its data-driven and team-oriented approach, Belka Games aims to deliver engaging gaming experiences that combine stunning art with exciting adventures. The company ranks among the top 15 mobile game developers in Europe by revenue, handling all aspects of the game development process, from prototype creation and testing to LiveOps and analytics. Belka Games emphasizes the development of games with strong average revenue per user (ARPU) and retention metrics. Popular titles such as Clockmaker, Solitaire Cruise, and Bermuda Adventures attract over one million daily active users, while new projects are in development to enhance its portfolio.

MAX

Acquisition in 2018
MAX, Inc. operates a programmatic enablement platform tailored for app developers, enabling them to collect bids from various demand partners. The platform facilitates mobile publishers in establishing direct programmatic connections with these partners, allowing them to auction their advertising inventory to the highest bidder. Founded in 2017 and based in San Francisco, California, MAX aims to enhance mobile monetization through its in-app header bidding technology. The company was established by a team with extensive experience in programmatic advertising, focusing on creating efficiencies and new revenue opportunities for mobile publishers. As of September 2018, MAX operates as a subsidiary of AppLovin Corporation.

moboqo

Acquisition in 2014
moboqo is an online platform that enables mobile game developers to advertise their applications to its users. moboqo was launched in 2012 by Johannes and Thomas Heinze and is based in New York. It was acquired by AppLovin in 2014.
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