Apsis Sweden

Apsis Sweden, based in Malmö, is a provider of digital marketing solutions that specializes in email marketing, marketing automation, e-commerce, lead generation, and customer segmentation. Since its inception in 2001, Apsis has developed Apsis Newsletter Pro, a widely utilized tool for legitimate email marketing, serving over 5,000 businesses across more than 40 countries. The company focuses on creating measurable and efficient tools that are easy to implement, allowing marketers to build personal and valuable relationships with their customers. Apsis aims to empower its clients to execute effective marketing campaigns and gain meaningful insights through various digital marketing channels.

2 past transactions

Innometrics

Acquisition in 2016
Innometrics AB, based in Stockholm, Sweden, is a developer of Profile Cloud, a customer data management platform designed to enhance engagement between businesses and their customers. The platform aggregates various sources of customer activity and combines them with existing in-house data to create comprehensive, real-time profiles for each customer. This enables organizations to deliver personalized experiences and campaigns, empowering their marketing, sales, and customer service efforts. Innometrics aims to facilitate more meaningful interactions between brands and consumers, helping businesses achieve better returns on their investments. The company also has an office in London and is recognized as a reliable partner for organizations seeking to enhance their customer engagement strategies.

Zoomio Holding

Acquisition in 2012
Zoomio Holding A/S provides software solutions for digital direct marketing. It offers Zoomio Campaigner, which helps to plan, build, execute, and follow up on direct marketing campaigns, including postal campaigns, email marketing, telemarketing, SMS marketing, and inbound marketing; Wizard based Campaigner, an online marketing tool for beginners and e-marketers; Zoomio Analytics, which offers a visual tool that shows results online; Security Plus, an add on product that offers a layer of security when a user logs on to Zoomio Campaigner; and Zoomio Connector, which enables live synchronization between Zoomio Campaign data and CRM system. The company has operations in Sweden, the United Kingdom, and Russia; and a development center in Pakistan. Zoomio Holding A/S was founded in 2002 and is based in Copenhagen, Denmark with sales offices in the United States, Denmark, Germany, and Holland.
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