Aria Growth Partners is a growth equity firm based in New York, established in 2020. The firm specializes in providing capital and strategic support to emerging consumer brands, typically investing between $5 million and $25 million for minority stakes. Aria focuses on growth-stage companies across various sectors, including beauty, personal care, food, beverage, household products, baby items, and pet products. Over the past decade, the principals of Aria have partnered with numerous successful brands, leveraging their expertise to foster growth and enhance brand value.
Ultra Violette is a cosmetics company specializing in innovative sunscreen products that merge sun protection with skincare. The brand offers a diverse range of UV sunscreen formulations designed for various skin types, ensuring both UVA and UVB protection. In addition to traditional sunscreen lotions, Ultra Violette also provides lip balms, all infused with skin-friendly ingredients. The products aim to enhance the user's skincare routine while serving as effective shields against harmful UV rays, appealing to customers who seek both protection and compatibility with their makeup products.
LesserEvil
Venture Round in 2023
LesserEvil is focused on making iconic American snack foods better for you, offering a potato based puff and a line of extravagantly flavored low carb popcorns. In 2011, Charles Coristine took ownership of LesserEvil and realized that these initial products weren't truly healthier snack choices, that what wasn't good for their customers, wasn't good for the company either. So a more holistic mission to provide true options to consumers that actually made their world a little less evil was begun.
Onda
Series B in 2022
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.
The Inkey List
Private Equity Round in 2022
The INKEY List is a provider and retailer of healthcare products focused on educating consumers about skincare to enable informed decision-making. The company offers a range of affordable products, including sunscreen, turmeric, moisture milk, and moisturizers, as well as hair care solutions for scalp and hair treatment. By emphasizing transparency and accessibility, The INKEY List aims to empower customers to take better care of their skin and hair with high-quality items at reasonable prices.
Onda
Series A in 2021
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.
Hero Cosmetics
Private Equity Round in 2021
Hero Cosmetics is a skincare company focused on developing products for acne-prone skin. The brand offers a range of items, including acne patches, reset mist, serum sticks, and sunscreen. Hero Cosmetics emphasizes the importance of mindful ingredient selection, avoiding harmful substances such as parabens, alcohol, and sulfates. This commitment to gentle formulations aims to help customers prevent acne breakouts while caring for their skin.
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