Ultra Violette
Private Equity Round in 2024
Ultra Violette is a cosmetics company specializing in innovative sunscreen products that merge sun protection with skincare. The brand offers a diverse range of UV sunscreen formulations designed for various skin types, focusing on providing effective UVA and UVB protection for the face, body, lips, and hands. By incorporating skin-friendly ingredients, Ultra Violette products aim to enhance the daily skincare routine while appealing to consumers' desire for effective and enjoyable sun care solutions. The company's approach positions its products as essential components of both skincare and makeup regimens.
LesserEvil
Venture Round in 2023
LesserEvil is a snack company that produces popcorn and potato-based puffs, with a focus on healthier, less processed options. The company offers organic ingredients and a range of low-carb, flavored popcorns, and markets its products in U.S. stores and online. Founded in 2004 and based in Danbury, Connecticut, LesserEvil emphasizes sustainability and transparency in its sourcing and production, aiming to make better-for-you snacks accessible to a broad audience while prioritizing environmental responsibility and care for people and the planet.
Onda is a spirits brand that offers canned sparkling tequila beverages made with blanco tequila and real fruit juice. The drinks are crafted with sparkling water and all-natural ingredients to deliver a light, refreshing taste with a hint of tequila and zero carbs. Each can contains 5% ABV, 100 calories, zero sugar, and is gluten-free. The brand draws on 1990s surf culture for its aesthetic, positioning itself as a convenient, lower-calorie tequila option for consumers seeking a real-fruit, gluten-free beverage experience.
The INKEY List
Private Equity Round in 2022
The INKEY List is a skincare brand that supplies and markets a range of essential skin and hair care products, including sunscreen, turmeric, moisturizers, and scalp treatments. The company focuses on providing product knowledge so consumers can make informed choices about their skin care. It offers a curated selection of affordable, high‑quality items tailored to individual skin types and concerns, enabling customers to maintain healthy skin and hair.
Onda is a spirits brand that offers canned sparkling tequila beverages made with blanco tequila and real fruit juice. The drinks are crafted with sparkling water and all-natural ingredients to deliver a light, refreshing taste with a hint of tequila and zero carbs. Each can contains 5% ABV, 100 calories, zero sugar, and is gluten-free. The brand draws on 1990s surf culture for its aesthetic, positioning itself as a convenient, lower-calorie tequila option for consumers seeking a real-fruit, gluten-free beverage experience.
Hero Cosmetics
Private Equity Round in 2021
Hero Cosmetics is a skincare company specializing in products designed for acne-prone skin. The brand focuses on offering effective solutions such as acne patches, reset mists, serum sticks, and sunscreen. Hero Cosmetics emphasizes the importance of using mindful ingredients, avoiding harsh components like parabens, alcohol, and sulfates, to ensure that their products are gentle on the skin. By prioritizing skin health, the company aims to help customers prevent acne breakouts while maintaining a commitment to quality and safety in its formulations.