Ascential

Ascential is a company focused on e-commerce optimization, providing specialized information, analytics, and events to enhance the performance of consumer brands. It operates through four main segments: Digital Commerce, which offers measurement and optimization services for online sales growth; Product Design, which delivers insights and forecasts to inform the creation of innovative products; Marketing, which includes events and tools designed to enhance marketing effectiveness; and Retail and Financial Services, which provides data and resources to support performance improvement and innovation. By integrating these services, Ascential aims to empower brands to navigate the complexities of the digital marketplace effectively.

Duncan Painter

CEO

26 past transactions

Effie Worldwide

Acquisition in 2024
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas

Contagious Communications

Acquisition in 2023
Contagious Communications, founded in London in 2004 by Paul Kemp-Robertson and Gee Thomson, operates as a marketing agency dedicated to assisting brands and advertising agencies in navigating the evolving landscape of marketing, consumer culture, and technology. With offices in London, New York, São Paulo, and Singapore, along with representatives in Brussels and Mumbai, Contagious Communications aims to simplify and filter insights for its clients. The agency offers a range of services, including brand content management, mobile marketing, social media advertising, and consulting. Through its Insider consultancy, Contagious I/O, and Contagious magazine, the company functions as an intelligence service, providing early warnings and innovative strategies that help clients stay ahead in a rapidly changing market.

Intrepid Group Asia

Acquisition in 2022
Intrepid Group Asia specializes in e-commerce services, helping brand partners and vendors maximize their online marketing potential. Founded in 2017 and based in Singapore, the company offers a comprehensive platform that includes store management, market consultation, content creation, and business analytics. By leveraging advanced analytics, automation, and cross-platform API connectivity, Intrepid Group Asia delivers tailored solutions that enhance brand equity and facilitate market share expansion. Their services also encompass key account management, digital marketing, and partner engagement, enabling clients to effectively navigate the rapidly evolving e-commerce landscape in Southeast Asia.

Sellics

Acquisition in 2022
Sellics is a developer of an analytics platform tailored for brands and sellers operating on Amazon in the U.S. and Europe. The platform offers tools for advertising spend optimization, campaign automation, and profit analytics, allowing businesses of all sizes—ranging from multinational brands to small merchants—to enhance their online sales performance. Sellics enables users to optimize product rankings, manage reviews, track pricing, and monitor competitors, thereby facilitating a comprehensive approach to improving sales on e-commerce platforms.

WhyteSpyder

Acquisition in 2021
WhyteSpyder is an integrated marketing agency that focuses on one-to-one relationship marketing. It provides suppliers, manufacturers, and retailers the tools they need to create and manage an online retail portfolio. WhyteSpyder specializes in design, photography, video, packaging, printing, publishing, marketing, eCommerce, and digital services. It empowers its clients to develop, manage, and monitor all SKUs across the retailer spectrum and helps them increase their efficiency and pages’ discoverability. WhyteSpyder was founded in 2010.

4kmiles

Acquisition in 2021
4kmiles is a comprehensive service platform designed for Amazon sellers, offering a range of tools that include sales data analysis, inventory tracking, advertising management, competitive product tracking, keyword tracking, and on-site traffic analysis. The platform leverages millions of product data points and key business reports to enhance operational decision-making. By integrating effective Amazon operational strategies, 4kmiles aims to help sellers optimize their business performance and improve efficiency. The services provided by 4kmiles support hundreds of Amazon sellers in promoting their businesses both on and off the Amazon platform.

OneSpace

Acquisition in 2021
OneSpace offers product merchandising content management solutions designed to help consumer packaged goods (CPG) brands enhance their visibility on digital retail platforms. The company provides a comprehensive suite of tools and on-demand services that centralize, optimize, and publish content, allowing brands to secure prominent positions on various online retailers. By integrating e-commerce search data with content optimization capabilities, OneSpace enables its clients to improve organic search visibility and increase conversion rates efficiently across multiple channels. Through its platform, brands can effectively manage their content storage and syndication, ultimately driving better performance in the competitive digital marketplace.

#Paid

Series B in 2021
#Paid is a technology company that provides a creative marketing platform designed to connect brands with social media creators for collaborative campaigns. The platform facilitates partnerships between brands and relevant creators, including artists, travelers, storytellers, and photographers, to enhance product placement on social media. By transforming creator-generated content into paid advertisements, #Paid enables authentic and engaging collaborations that allow brands to effectively reach their target audiences through the creators' established followings.

Perpetua

Acquisition in 2021
Perpetua is a developer of a sales growth software that enhances e-commerce advertising performance through AI-powered automation. The company provides a comprehensive platform that assists brands and agencies in optimizing their marketing efforts on Amazon and other digital marketplaces. By simplifying the management of keywords, creatives, audiences, and campaigns, Perpetua enables businesses to effectively implement growth strategies and maximize profitability. Their expertise and technology facilitate the creation of a robust growth infrastructure, making it easier for brands to improve their ad performance and achieve better visibility in the competitive online environment.

Hudson MX

Series D in 2021
Hudson MX, Inc., founded in 2016 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers to optimize local advertising efforts by minimizing operational costs associated with the media buying process. By offering tools that enhance efficiency, Hudson MX aims to bridge the gap between local television and digital media, enabling agencies and brands to implement effective strategies that drive revenue growth and cost savings. Through its innovative approach, Hudson MX addresses the complexities of the modern media landscape, helping clients achieve their advertising goals more effectively.

InfoSum

Series A in 2020
InfoSum is a company that has developed a decentralized data platform aimed at facilitating collaboration among advertisers, media owners, data providers, and advertising technology firms while prioritizing customer privacy. Founded in 2016 and headquartered in Basingstoke, Hampshire, InfoSum's platform allows multiple parties to connect and utilize customer data without the need for data to be transferred or pooled. This innovative approach enhances data collaboration by ensuring that the underlying data remains secure and protected from exposure or misuse. By leveraging patented, non-movement data technology, InfoSum helps organizations unlock the potential of their customer data, ultimately enabling them to improve customer experiences while maintaining a strong focus on privacy.

Yimian Data

Acquisition in 2020
Shenzhen Yimian Network Technology Co., Ltd. specializes in eCommerce analytics solutions and services designed to assist consumer goods leaders in making informed business decisions. Founded in 2014 and headquartered in Shenzhen, China, the company offers tools such as YiDrone, which focuses on market research for strategy and product development, and YiSonar, which provides insights into social content and audience engagement. Additionally, Yimian Data delivers artificial intelligence services that encompass data fusion, natural language processing, and machine learning, alongside data analytics services that include automatic monitoring and insights discovery. The company also provides business consulting aimed at problem-solving and opportunity exploration. With an additional office in Shanghai, China, and Lone Tree, Colorado, Yimian operates as a subsidiary of Ascential plc.

Hudson MX

Corporate Round in 2020
Hudson MX, Inc., founded in 2016 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers to optimize local advertising efforts by minimizing operational costs associated with the media buying process. By offering tools that enhance efficiency, Hudson MX aims to bridge the gap between local television and digital media, enabling agencies and brands to implement effective strategies that drive revenue growth and cost savings. Through its innovative approach, Hudson MX addresses the complexities of the modern media landscape, helping clients achieve their advertising goals more effectively.

Flywheel Digital

Acquisition in 2018
Flywheel Digital LLC, founded in 2014 and located in Seattle, Washington, specializes in providing managed services and digital marketing solutions to consumer product companies aiming to enhance their presence on Amazon. The company offers a range of Amazon-specific software and tools designed to optimize various aspects of eCommerce, including search strategies, supply chain management, planogram execution, and promotional activities. By leveraging its expertise, Flywheel Digital assists clients in driving sales and improving brand performance within the competitive landscape of digital retail. As of November 1, 2018, Flywheel Digital operates as a subsidiary of Ascential plc.

Acuity Pricing

Acquisition in 2018
Brand View Limited, founded in 2008 and based in Reading, United Kingdom, specializes in software that provides analytics for price, promotion, product composition, and online product positioning. As a leading global provider in this field, the company assists retailers and suppliers in measuring and managing their pricing strategies and nutritional offerings, thereby enhancing their digital presence and e-commerce performance. Brand View tracks and organizes pricing and promotional information for a vast array of products, making complex data accessible and actionable for its clients. Operating as a subsidiary of Ascential plc since September 2018, Brand View has established partnerships with some of the world's largest retailers and brands, continuously innovating to meet their clients' needs while promoting a culture of mutual respect and positive impact.

Warc

Acquisition in 2018
Warc is a company that supports business growth by providing advertising best practices, insights, and evidence from successful brands. Its extensive portfolio includes case studies, best practice guides, event reports, trend reports, consumer insights, and tailored research. Warc also publishes several journals, such as Admap and the Journal of Advertising Research. Its clientele comprises advertising and media agencies, brands, research companies, and universities, including notable names like Unilever and Nestle. The company organizes annual case study competitions, recognizing innovation and strategies in advertising. Founded in 1985 and based in London, Warc has a presence in the United States and Singapore, offering digital marketing services that help clients enhance their advertising strategies and overall business performance.

Clavis Insight

Acquisition in 2017
Clavis Insight is a leader in online store analytics, providing data and analysis to help consumer goods brands enhance their digital presence and performance. Based in Dublin, Ireland, the company offers services that analyze consumer visibility within online retail environments, enabling brands to identify actionable strategies for achieving profitable eCommerce growth, safeguarding their brand reputation, and outperforming competitors. Many of the world's top Consumer Packaged Goods companies, including prominent names like Unilever and Procter & Gamble, rely on Clavis Insight's expertise to optimize their online sales channels.

MediaLink

Acquisition in 2017
MediaLink is a strategic advisory firm founded in 2004 and headquartered in Los Angeles, California. The company offers a range of services aimed at helping businesses navigate the intersections of media, marketing, technology, and entertainment. MediaLink provides strategic advisory and implementation services tailored to organizations at every stage of their business life cycle, focusing on driving competitive advantage and business growth. Its diverse product offerings include executive search, conference programming, and event production. The firm serves a wide array of clients, including Fortune 500 companies, media and entertainment enterprises, emerging technology firms, and private equity and venture capital firms. Led by industry veterans Michael Kassan and Wenda Harris Millard, MediaLink employs a team of over 70 professionals with significant operational expertise across various sectors.

OneClickRetail

Acquisition in 2016
OneClickRetail is a provider of e-commerce data and analytics solutions designed to help online retailers measure and enhance their performance. The company fills a significant gap in the market by offering expanded data on sales, market share, web traffic, conversion rates, in-stock status, and customer reviews. Utilizing proprietary algorithmic analysis, OneClickRetail delivers insights through weekly performance reports and provides clients with hands-on training and resources, including a comprehensive reference library. The platform is tailored to meet the specific needs of e-commerce organizations, enabling them to make informed decisions and optimize their online strategies effectively.

Next Gen Publishing

Acquisition in 2007
Next Gen Publishing is an Indian publishing company. Next Gen Publishing Pvt. Ltd. was incorporated in October 2004 and commenced operations from January 2005 with the promise of offering the finest in the field of publishing. Over time, not only have our B2C titles, Car India, Mother & Baby India (both licensed from Bauer Media, UK), T3 India (licensed from Future Publishing, UK), Bike India, Smart Photography , Ideal Home & Garden set trends in their categories, they have also earned considerable critical acclaim. In order to engage with a new set of readers and enthusiasts, Next Gen operates state of the art websites for 6 of its publications viz Smart Photography (www.smartphotography.in), Bike India (www.bikeindia.in), Car India (www.carindia.in), Mother And Baby (www.motherandbabyindia.com), The Ideal Home and Garden (www.theidealhomeandgarden.com) and T3 India (www.t3india.com). In the recent past we have launched Auto Components India (www.autocomponentsindia.com) which joins Commercial Vehicle (www.commercialvehicle.in) in building our B2B magazine portfolio. In addition to websites for these magazines, we have full fledged content apps (on android and iOS) for Bike India, Car India, T3 India and Smart Photography and soon we will have them for The Ideal Home and Garden and Mother and baby. All the magazines (B2B and B2C) of Next Gen are also available on all major digital ezine platforms, namely – iOS, Android, Amazon, Windows 8 and the web, through Reliance Jio, Magzter, Zinio, Dailyhunt, Readly and many more.

Yospace Technologies

Acquisition in 2007
Yospace Technologies is a provider of innovative solutions for mobile video services, specializing in server-side advertisement insertion for live and on-demand streaming. Founded in 1999 and based in Staines-upon-Thames, United Kingdom, the company serves digital publishers, mobile application developers, and mobile operators, helping them deliver video content efficiently and affordably. Yospace's technology facilitates intelligent streaming and dynamic ad insertion, allowing content owners to maximize monetization through tailored advertising. Its flagship product, yospaceCDS, is a versatile platform that supports live and on-demand video services with in-stream ad integration. Additionally, Yospace offers a range of broadcast solutions to enhance stream conditioning and manage ad avail detection, ensuring seamless ad placements and effective audience targeting without disrupting existing workflows.

Trades Exhibitions

Acquisition in 2007
Trades Exhibitions specialises in organising professional beauty exhibitions and events. Its primary brand, 'Professional Beauty', hosts the UK's largest beauty exhibition along with five other events, catering to the health, beauty, and spa market. Additionally, the company publishes five trade magazines to support and complement its exhibitions.

WGSN.com

Acquisition in 2005
WGSN provides fashion and design businesses with the intelligence to drive commercially successful products and services WGSN is a world leading trend forecaster, equipping style-driven businesses around the world with future intelligence and creative inspiration on what’s new and what’s next through digital subscription and bespoke research services. WGSN Group is a strategic intelligence, insight and trends business comprising market-leading products including WGSN, Planet Retail and WGSN INstock

Scottish Radio Holdings

Acquisition in 2005
Scottish Radio Holdings operates as a commercial radio broadcaster and publisher.
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