Aurica Capital

Aurica Capital is an investment firm based in Barcelona, Spain that specializes in mid-market opportunities across manufacturing, industrial sectors, retail and consumer services. The firm takes minority but significant stakes in growth-oriented companies, providing capital and strategic support to accelerate expansion and operational improvements. Its investment approach targets Spanish businesses with clear growth plans, including beauty and other consumer sectors, and emphasizes long-term value creation through active ownership and collaboration with management.

Ferrán Alcacer Vilarmau

Investment Director

Alex Conti Bargalló

Investment Associate

Borja Casanovas Doménech

Investment Director

Alejandra Flaqué Pous

Analyst

Ramon Mas Sumalla

Partner

Helena Peláez Bueno

Investment Associate

Ferran Conti Penina

Partner

Iván Plaza Férriz

Partner

Héctor Pont Palou

Analyst

Pablo Pérez Caldaya

Investment Director

Daniel Soldevila Doménech

Investment Associate

Martin Vargas Beato

Investment Director

Ricardo Velilla Flores

Investment Director

Past deals in Barcelona

BABEL Sistemas de Información

Venture Round in 2021
BABEL is a Spanish consulting firm that provides services related to business organization and business process services, information technology, telecommunication and image and communication corporate, including graphic and audiovisual design. Serves large corporations sectors of Public Administration, Banking, Insurance, Industry and Telecommunications. It has offices in Madrid, Barcelona, Seville and Casablanca (Morocco). Foresees end of the year 2013 with a staff of around 320 professionals and a turnover of 16 million euros.

Winche Redes Comerciales

Private Equity Round in 2018
Winche Redes Comerciales, SL is a prominent provider of commercial outsourcing services, specializing in sales force outsourcing and point of sale management. Founded in 2002 and based in Barcelona, Spain, the company offers comprehensive services that include commercial modeling, staff selection, project design, and execution at points of sale. Winche serves a diverse clientele, primarily consisting of large firms across various sectors such as consumer goods, pharmaceuticals, toys, electronics, restaurants, hotels, and drugstores. Their services aim to enhance customer channel coverage and quality, utilizing a range of solutions including auditing, consulting, planogram implementation, and personnel management. Additionally, the company provides software tools to oversee equipment management, promotions, assortment, and task control, ultimately assisting clients in boosting product visibility and increasing sales. While currently operating in Spain and Portugal, Winche has plans for future expansion into additional markets.
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