Niantic

Niantic is a developer of augmented reality games that promote outdoor activity and social interaction. The company creates products that encourage movement and exploration, fostering face-to-face engagement among users. Niantic is best known for its popular games, including Ingress and Pokémon GO, which utilize its augmented reality platform to enhance mobile gaming experiences. This platform integrates features such as shared state, communication, security, and mapping, allowing users to interact within virtual environments that are seamlessly connected to the real world. Through its innovative approach, Niantic aims to enrich gaming by blending digital experiences with physical exploration.

Tom Emrich

Director of Product Management

17 past transactions

Urban Electronics

Grant in 2023
Urban Electronics, Inc. creates games and hyper local-based experiential apps using emerging technologies

Tripp

Series A in 2022
Tripp Inc. is a company focused on developing a digital psychedelic wellness platform that utilizes virtual and augmented reality to enhance emotional well-being. Founded in 2016 and headquartered in Los Angeles, California, with a satellite office in Chicago, the company creates immersive experiences that combine audio, visual elements, and gameplay mechanics to promote mindfulness and transformation. Tripp’s offerings are informed by scientific research indicating that interactive digital experiences can positively influence brain function. Through its platform, the company delivers wellness solutions designed to help users manage their emotions, reduce stress and anxiety, and achieve a state of calm and focus.

NZXR

Acquisition in 2022
NZXR is a game development studio that specializes in creating augmented reality solutions. The company focuses on developing engaging and interactive applications and prototypes for mobile devices and augmented reality headsets. By combining hardware and software, NZXR enables gamers to interact with digital objects in a dynamic and immersive manner. Their expertise in the field positions them at the forefront of the XR industry, where they aim to enhance user experiences through innovative technology.

8th Wall

Acquisition in 2022
8th Wall Inc. is a developer of an augmented reality (AR) platform that enables the creation and deployment of interactive AR experiences directly on mobile websites. Founded in 2016 and based in Palo Alto, California, the company offers several key solutions, including 8th Wall XR, a platform for developing mobile AR applications; XR Remote, which allows users to test AR applications on their devices; and a glTF Viewer for sharing and viewing 3D files in real environments. The company's custom SLAM engine facilitates markerless AR content with advanced features such as 6DoF positional tracking and surface detection, ensuring immersive experiences on any smartphone equipped with a rear-facing camera. 8th Wall's platform serves a variety of industries, including retail, travel, and entertainment, by enabling developers to create and deploy AR applications rapidly and efficiently.

Lowkey

Acquisition in 2021
Lowkey.gg is a company based in Cambridge, Massachusetts, that develops a desktop application aimed at gaming creators. Founded in 2018, the platform allows players to automatically record their gameplay, capturing highlights and full sessions for sharing with friends and communities. It caters to a wide range of gamers, from casual players to professional esports athletes, enabling them to save and distribute their best gaming moments easily. By facilitating the sharing of video clips, Lowkey connects gamers aged eighteen and older, fostering a community where users can showcase their gaming skills and establish esports squads.

Hoss

Acquisition in 2021
Hoss is an enterprise software company that helps teams make better API-driven products by tracking and managing the APIs they consume. The company’s simple, easy-to-use solution gives teams full visibility into the third-party APIs they use, provides data privacy controls, and increases reliability and performance to make sure integrations are robust and applications run smoothly. It also delivers clear analytics on application errors and performance. Hoss was founded in 2019 and is headquartered in Mountain View, CA, USA.

MR Augmented

Pre Seed Round in 2021
MR Augmented is the 1st Web3 Social AR Blockchain Platform

Scaniverse

Acquisition in 2021
Scaniverse is a California-based company that develops a mobile application for iPhones and iPads, enabling users to capture, edit, and share 3D content directly from their devices. Utilizing LiDAR technology, the application generates high-fidelity 3D models with impressive detail. This functionality allows users to create textured models that are compatible with various modeling software and game engines, facilitating seamless integration into different creative projects. By simplifying the process of 3D content creation, Scaniverse empowers individuals to easily produce and share their digital assets.

Gowalla

Seed Round in 2021
Gowalla is a company based in Austin, Texas, that focuses on creating social games played in real-world locations. Launched in 2009, it offers an award-winning mobile app and website, which serve as a social guide to popular places and cities worldwide. The platform features an extensive collection of guides to cities, parks, and regions, curated by both the Gowalla community and experts from organizations such as Disney and National Geographic. This allows users to easily share and discover photos, experiences, and recommendations while on the go, fostering a sense of connection among friends and families. Gowalla's innovative approach to blending social interaction with real-world exploration has garnered attention and support from various prominent investors.

Mayhem

Acquisition in 2021
Mayhem is an online gaming platform that facilitates collaboration among gamers and their communities through customized gameplay formats such as leagues, ladders, scrims, pugs, and tournaments. The platform features automatic game tracking and real-time leaderboards, enhancing the gaming experience with integrated global chat for community interaction. Additionally, Mayhem provides detailed insights by tracking every frame of a game, allowing players to access visualized data and actionable advice, which helps improve their performance. This combination of features makes Mayhem a comprehensive solution for gamers seeking to engage with one another in a structured and competitive environment.

6D.ai

Acquisition in 2020
6D.ai specializes in developing application programming interfaces (APIs) for the augmented reality (AR) industry, focusing on creating an AR cloud platform. Founded in 2017 and headquartered in San Francisco, California, the company utilizes smartphone cameras and mobile sensors to generate real-time, three-dimensional semantic maps of the environment. Its technology allows for infinite scale and real-time 3D reconstruction, enabling developers to create engaging applications that interact seamlessly with the physical world. By crowd-sourcing environmental data, 6D.ai constructs dense meshes that facilitate multi-user AR experiences and enhance 3D mapping capabilities. As of March 31, 2020, 6D.ai operates as a subsidiary of Niantic, Inc.

Sensible Object

Acquisition in 2019
Sensible Object Ltd, founded in 2014 and headquartered in London, focuses on developing innovative hardware and software solutions for games. The company creates connected tabletop games that blend physical components with digital applications, providing a unique and engaging playing experience. By integrating imaginative play and voice-augmented support, Sensible Object enhances gameplay through connected technology. As of June 2019, it operates as a subsidiary of Niantic, Inc.

DigiLens

Series C in 2019
DigiLens Inc. is a developer and manufacturer of optical platform and photopolymer technology solutions specializing in waveguide displays for extended reality (XR) applications. The company offers a range of products, including the Crystal30 and Crystal50 lenses, which enable original equipment manufacturers (OEMs) to create customizable XR devices for both enterprise and consumer markets. DigiLens also provides innovative solutions like the DigiLens AutoHUD, which enhances the field of view and reduces component size in heads-up displays, and CrystalClear, an augmented reality heads-up display. In addition to display technologies, DigiLens supplies light engines and hardware development kits, such as Insight30, which assist users in evaluating and developing wearable devices. Founded in 1997 and based in Sunnyvale, California, DigiLens has positioned itself as a leader in holographic waveguide technology, enabling various industries, including automotive, enterprise, consumer, avionics, and military, to leverage XR capabilities.

Seismic Games

Acquisition in 2018
Seismic Games, Inc. is a Los Angeles-based game development studio that specializes in creating social and engaging games for digital platforms, including Facebook, iOS, and Android. Established in 2011, the company is recognized for its innovative titles, such as Skylanders BattleCast, a card battle game that integrates physical and digital elements, and Call of Duty: Clan Wars, among others. The founders, who have extensive experience in the gaming industry, previously worked on popular console titles like Star Wars Battlefront and F.E.A.R. Seismic Games focuses on character-driven narratives and customization, aiming to enhance player engagement through user-generated content and real-time interactions. The studio also collaborates with branded and professional entertainment partners to create unique gaming experiences that connect players both online and offline. Since July 2018, Seismic Games has operated as a subsidiary of Niantic, Inc.

Matrix Mill

Acquisition in 2018
Matrix Mill Ltd is a technology company based in London, United Kingdom, that specializes in computer vision and machine learning. Founded in 2017 by a group of scientists from University College London, the company has developed advanced software capable of utilizing data from standard smartphone cameras to determine the depth and distance of real-world objects. Through its innovative, patent-pending algorithms, Matrix Mill enables the extraction of comprehensive three-dimensional information from one or more cameras, allowing machines to interpret their surroundings in a manner similar to human vision. As of June 2018, Matrix Mill operates as a subsidiary of Niantic, Inc.

Escher Reality

Acquisition in 2018
Escher Reality, Inc. is a developer of augmented reality technology based in Sunnyvale, California, established in 2016. The company specializes in creating a cross-platform toolkit and custom backend services aimed at mobile augmented reality developers. Its innovative platform allows for interactive, multi-user, multisession augmented reality experiences, leveraging machine learning to enhance the creation of virtual and augmented content. Escher Reality enables users to share videos and engage in multimedia games through its advanced 3D AR engine. As of February 2018, Escher Reality operates as a subsidiary of Niantic, Inc., further solidifying its position in the AR industry.

Evertoon

Acquisition in 2017
Evertoon, Inc. is a mobile application company based in San Francisco, California, that allows users to create 3D animated movies. Founded in 2013 and currently operating as a subsidiary of Niantic, Inc., Evertoon enables users to customize avatars by using photographs of themselves, friends, or celebrities. The application allows users to input emojis to animate these avatars and record dialogues with optional voice filters, making it easy to produce a movie in just a few minutes. The finished products can be shared across various platforms, including YouTube, Facebook, and Twitter, empowering users to bring their stories to life in an accessible and engaging manner.
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