Growcore Investments

Growcore Investments is a private equity firm based in Waltham, Massachusetts, established in 2008. The firm specializes in investing in consumer-focused companies, primarily through growth equity and buyout transactions. It targets sectors such as active sports and footwear, consumer products, apparel, accessories, food, beverage, retail, and restaurants. Growcore provides long-term capital, including both debt and equity, and leverages extensive experience to collaborate with founders in building scalable platforms and unique brands. The firm emphasizes the importance of strong partnerships with proven management teams. Formerly known as Fireman Capital Partners, Growcore has established a solid reputation for respect and integrity, stemming from its founders, the Fireman family. It has a significant track record, having completed over 39 transactions and invested more than $400 million across various consumer categories.

25 past transactions

The Parent Company

Venture Round in 2023
The Parent Company is a cannabis platform that makes shopping experience more convenient, efficient, and secure for cannabis users.

Tumalo Industries

Venture Round in 2023
Tumalo Industries is a cannabis company based in Bend, Oregon, that operates a diverse portfolio of brands, farms, dispensaries, and manufacturing facilities. The company specializes in indoor-grown cannabis and offers a wide range of products, including flower, concentrates, edibles, and topicals from various brands. Through its subsidiaries, Tumalo Industries aims to provide high-quality cannabis products to meet the needs of consumers.

Dutchie

Series D in 2021
Dutchie is an all-in-one technology platform founded in 2017 and headquartered in Bend, Oregon. The company operates an online cannabis marketplace that connects consumers with local dispensaries, providing a convenient and secure way to order cannabis for delivery or pickup through web or mobile applications. Dutchie's services also include point-of-sale and e-commerce payment solutions, enabling dispensaries to effectively manage and scale their operations. By facilitating safe access to cannabis, Dutchie supports the positive societal changes associated with the legalization and acceptance of cannabis products.

Docklight Brands

Series A in 2021
Docklight Brands is a consumer packaged goods (CPG) lifestyle company based in Seattle, Washington, founded in 2019. The company specializes in producing and distributing a range of cannabis-based products, including beverages, skin care items, chocolates, smoking accessories, and edibles. Docklight Brands aims to provide consumers with the social and wellness benefits associated with cannabis and hemp through its diverse product offerings.

Left Coast Ventures

Venture Round in 2021
Left Coast Ventures is a private equity firm based in the United States that specializes in the cannabis and hemp industries. The company focuses on building, investing in, and acquiring cannabis-related businesses across the value chain, including cultivation, manufacturing, distribution, and brand development. Left Coast Ventures seeks to assume complete ownership of the firms it invests in, allowing it to exert significant control and influence over operations and strategic direction. Through its targeted investments, the firm aims to deliver high-quality cannabis products and foster growth within the rapidly evolving market.

Subversive Capital

Private Equity Round in 2020
Subversive Capital is a private equity investment firm based in New York, founded in 2013. The firm focuses on investing in innovative companies that aim to challenge and transform existing norms, particularly within the healthcare and wellness sectors. Subversive Capital emphasizes the importance of sophisticated government and regulatory strategies to support the success of its portfolio companies, reflecting its commitment to backing ventures that seek to create significant societal impact.

Leafly

Venture Round in 2020
Leafly is a global leader in cannabis information and marketplace, operating since 2010. Based in Seattle with offices across North America and Europe, it provides a comprehensive online platform connecting consumers with cannabis products, retailers, and medical resources. With over 120 million annual visitors, Leafly offers subscription-based marketplace listings for retailers and brands, enabling consumers to access product information, reviews, menus, and ordering services.

Garden Remedies

Venture Round in 2019
Garden Remedies is a Massachusetts-based company focused on alleviating chronic pain through the production and distribution of cannabis products for both medical and recreational consumers. The company cultivates and processes cannabis to create a diverse range of offerings, including fresh flower buds, chocolates, lotions, and concentrates. Garden Remedies aims to provide compassionate relief to individuals suffering from various symptoms, enhancing their quality of life by transforming their daily endurance into comfort and wellness. By prioritizing the needs of their community, Garden Remedies is dedicated to delivering effective remedies that promote better health and well-being.

Dunn's River Brands

Venture Round in 2019
Dunn's River Brands specializes in the production and distribution of beverages, with a focus on tea among other offerings. The company is positioned to leverage its unique access to top distributors, suppliers, advisors, and strategic partners within the beverage industry. This strategic positioning allows Dunn's River Brands to effectively navigate the beverage market, enhance its product portfolio, and foster partnerships that contribute to its growth and market presence.

Anytime Fitness

Acquisition in 2018
Anytime Fitness is a fitness center franchise headquartered in Woodbury, Minnesota, that offers members 24/7 access to its facilities. The company emphasizes personalized training programs and fosters a supportive community to assist individuals in achieving their health and wellness goals. Its range of services includes personal training, group classes such as Zumba and yoga, cardio sessions, body conditioning, and various wellness programs. Additionally, Anytime Fitness provides franchise opportunities, allowing entrepreneurs to operate fitness centers with a convenient and affordable recurring-revenue business model.

Tilray

Series A in 2018
Tilray, Inc. is a company engaged in the research, cultivation, processing, and distribution of medical cannabis. It provides pharmaceutical-grade cannabis products to a diverse clientele, including patients, physicians, pharmacies, governments, and researchers, while also supporting clinical research applications. The company is involved in the cannabis-lifestyle sector, offering hemp-based foods and craft beverages, emphasizing the delivery of safe and reliable medical cannabis products. Tilray operates across multiple countries, including Argentina, Australia, Canada, Germany, Israel, and the United Kingdom, among others. Incorporated in 2018, Tilray is headquartered in Nanaimo, Canada.

Canarchy

Venture Round in 2018
Canarchy is a collective of independent craft breweries founded in 2015 and based in Longmont, Colorado, with additional offices in Salt Lake City, Utah; Austin, Texas; Tampa, Florida; Brevard, North Carolina; and Comstock Park, Michigan. The organization comprises a portfolio of craft breweries, including Oskar Blues Brewery, Perrin Brewing Company, Cigar City Brewing, Squatters Craft Beer, Wasatch Brewery, Deep Ellum Brewing Company, and Three Weavers Brewing Company. Canarchy is committed to producing high-quality and innovative beers, positioning itself as a disruptor in the brewing industry. Through its portfolio, Canarchy aims to uphold and promote independent craft beer culture while challenging conventional corporate practices in the beer market.

The Goodship Company

Venture Round in 2018
The Goodship specializes in producing cannabis-infused baked goods, chocolates, and confections. The company aims to promote creativity and foster social connections through its products. It emphasizes the use of all-natural, sustainable, and locally sourced ingredients, ensuring that its offerings are made with organic and fair-trade chocolate. By focusing on quality and responsible sourcing, The Goodship provides consumers with a unique and enjoyable way to experience cannabis through a variety of edible products.

Tradewinds

Acquisition in 2017
Tradewinds® Slow Brewed Iced Tea is traditionally slow-brewed using whole tea leaves and simple, natural ingredients. They put the leaves in large tea bags and gently steep every batch in specially designed steeping kettles until it reaches the perfect intensity of aroma and flavor. After brewing, they add select flavors and natural ingredients and bottle the tea fresh to capture its smooth and authentic tea taste. Kick back and savor the moments that matter most with Tradewinds® Slow Brewed Iced Tea.

Sweet Leaf

Acquisition in 2017
In 1997, Sweet Leaf Tea founder, Clayton Christopher, decided to make a bottled tea that was just as tasty as the one his grandmother Mimi used to make. Every bottle of homemade goodness still starts with Granny's original recipe - the perfect balance of organic tea leaves and ingredients they can pronounce. In 2004, they put a spin on their classic sweet tea with fun new flavors like Mint & Honey.

Dr. Jolly's

Venture Round in 2016
Dr. Jolly's is a retailer and cultivator of medical cannabis products based in Bend, Oregon. The company provides a diverse range of cannabis offerings, including indoor flowers, diamonds, live resin, extracts, nug run, edibles, and cartridges. By focusing on the cultivation and distribution of these products, Dr. Jolly's aims to serve patients seeking medical cannabis solutions.

Skip Hop

Venture Round in 2013
Skip Hop, Inc. is a New York-based manufacturer and distributor of childcare products designed for parents, babies, and toddlers. Established in 2003 by parents Ellen and Michael Diamant, the company focuses on creating innovative and functional items that address common parenting challenges. Its product range includes diaper bags, children's backpacks, outdoor blankets, cooler bags, and various accessories for feeding, bathing, and nursery care. Skip Hop's offerings are available through a network of retailers and department stores both domestically and internationally, as well as through its online platform. In 2017, Skip Hop became a subsidiary of Carter's, Inc., further enhancing its market reach and capabilities.

Privateer Holdings

Series A in 2013
Privateer Holdings, Inc. is a private equity firm based in Seattle, Washington, established in 2010. The company focuses on investments in the legal cannabis industry, aiming to shape its future through acquisitions, investments, and incubation of cannabis-related businesses. With additional offices in San Francisco, Newport Beach, and Denver, Privateer seeks to build a portfolio of global brands that will lead and legitimize the cannabis market. Its notable investments include Leafly, a prominent cannabis information resource; Tilray, a leading producer of medical cannabis; and Marley Natural, the official cannabis and lifestyle brand associated with Bob Marley. Through its strategic initiatives, Privateer aims to contribute to the end of cannabis prohibition and mitigate the associated social harms.

Hudson Jeans

Venture Round in 2012
Hudson Jeans is a designer brand specializing in denim jeans and apparel for both men and women. The company focuses on creating sophisticated, classic jeans and casual wear that draw inspiration from rock and roll culture. Hudson Jeans aims to provide high-end clothing that combines innovation with a flawless fit, allowing customers to look and feel their best while expressing their individuality. The brand's mission emphasizes inspiring people to pursue their dreams and embrace authenticity in their personal style.

Serena & Lily

Venture Round in 2011
Serena & Lily, Inc. is a home decor retailer based in Sausalito, California, that specializes in designing and selling a diverse range of furniture and accessories for various indoor and outdoor spaces. Founded in 2003, the company offers products for bedrooms, bathrooms, living rooms, and dining areas, including bedding essentials, sofas, chairs, tables, and decorative items. Their extensive catalog features items such as duvet covers, quilts, rugs, accent mirrors, and outdoor furniture, catering to a variety of tastes and styles. Serena & Lily also provides specialized products for children, including nursery items and art. Customers can purchase these offerings through physical retail locations and an online platform, which enhances accessibility and convenience. The company is known for its sophisticated blend of patterns and colors, creating inviting and stylish living environments.

Purity.Organic

Venture Round in 2011
Purity Organic is a consumer goods company that offers organic juice, tea, and coconut water. The company's organic ingredients are the source of its great-tasting juices, coconut waters, and sparkling waters. It also focuses on delivering operational excellence, refreshing the Sweet Leaf Brand, and increasing market share across all their portfolio brands. Purity Organic was established in 2005 and is headquartered in Oakland, CA,USA.

Newton

Venture Round in 2011
Newton is an online shoe company that provides shoes for men and women. They serve dynamic shock absorption, cushioning shoes, energy return, ground feel, minimal heel to toe drop, and lightweight comfort.

IdeaPaint

Series C in 2011
IdeaPaint, Inc. specializes in manufacturing dry erase paints that convert various surfaces into high-performance writing canvases. Founded in 2002 and headquartered in Boston, Massachusetts, with an additional location in London, the company offers a range of products, including magnetic primers, mobile dry erase boards, and various writing supplies like multi-color marker packs. IdeaPaint is recognized for its environmentally responsible and cost-effective solutions, boasting over 75,000 installations globally. The company also provides cleaning products, such as sprays and cloths, to maintain the longevity of its surfaces. IdeaPaint markets its products through its website and partnerships with paint dealers and distribution networks worldwide. As of September 2019, IdeaPaint operates as a subsidiary of Innovative Chemical Products Group.

Evolution Fresh

Acquisition in 2010
Evolution Fresh specializes in producing cold-pressed juices from raw fruits and vegetables, focusing on providing natural and organic nutrition to consumers. The company offers a diverse range of juices flavored with various fruits and vegetables, allowing customers to conveniently access the nutrients found in these ingredients in liquid form. Through its commitment to quality and health, Evolution Fresh aims to enhance the beverage market by delivering nutritious options that cater to health-conscious individuals.

Pilla

Venture Round in 2009
Pilla specializes in performance sports eyewear designed to enhance athletes' vision and overall performance. The company offers a range of products, including shooting glasses, sports glasses, lenses, and various accessories tailored for marksmen and shooters. Pilla focuses on developing visual tools that support athletes in improving their skills and effectiveness in competitive environments. In addition to their standard offerings, they provide customized solutions to meet the specific needs of their customers.
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