Alete Active Nutrition
Alete Active Nutrition is a company focused on supporting the growth of sports nutrition brands that cater to athletes across various skill levels, genders, and backgrounds. It operates as a holding company under American Pacific Group, providing investment capital and resources to help these brands thrive. Alete aims to enhance the accessibility and benefits of athleticism and sports nutrition, enabling clients to deliver effective nutrition products that promote a healthy lifestyle. The company emphasizes the importance of fostering a diverse and inclusive community of athletes, recognizing the significant opportunity to serve a wide range of individuals in the sports nutrition market.
Bonk Breaker
Acquisition in 2021
Bonk Breaker is a manufacturer of nutritional products designed for athletes of all levels, including professionals and casual competitors. The company specializes in creating energy bars, chews, and hydration products made from real food ingredients, ensuring they are both delicious and gluten-free. Their product offerings include flavors such as mint chocolate chip, salted caramel, and strawberry energy chews, along with single-serve lemon-lime hydration options. Bonk Breaker focuses on providing tasty snacks that support athletic training and performance.
JoJé Bar
Acquisition in 2021
JoJé Bar specializes in the production of healthy energy bars designed for a wide range of consumers, from endurance athletes to busy professionals. The company focuses on using natural and real food ingredients to create nutritious snacks that provide the necessary fuel for workouts and daily activities. JoJé Bars are available in various mixed flavors and are gluten-free, catering to those looking for convenient and healthy food supplements. By emphasizing taste and quality, JoJé Bar aims to support customers in leading a healthy and active lifestyle while enjoying a delicious snack.
SaltStick
Acquisition in 2020
SaltStick, LLC is a company that specializes in the development and production of electrolyte replacement products aimed at athletes. Founded in 2002 and based in Malibu, California, SaltStick offers a range of nutritional supplements designed to help maintain electrolyte balance during physical activity. Its product lineup includes electrolyte capsules, chewable tablets, and various dispensers, such as SaltStick Caps, SaltStick FastChews, and SaltStick dispensers. The company operates primarily as an online retailer, catering to the needs of athletes seeking effective hydration solutions.
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