Alete Active Nutrition

Alete Active Nutrition is a company focused on supporting the growth of sports nutrition brands that cater to athletes across various skill levels, genders, and backgrounds. It operates as a holding company under American Pacific Group, providing investment capital and resources to help these brands thrive. Alete aims to enhance the accessibility and benefits of athleticism and sports nutrition, enabling clients to deliver effective nutrition products that promote a healthy lifestyle. The company emphasizes the importance of fostering a diverse and inclusive community of athletes, recognizing the significant opportunity to serve a wide range of individuals in the sports nutrition market.

Mac Tillman

CEO

3 past transactions

Bonk Breaker

Acquisition in 2021
Bonk Breaker is a manufacturer of nutritional products designed for athletes and active individuals. The company specializes in creating energy bars, chews, and hydration offerings using real food ingredients. Their product lineup includes flavors such as mint chocolate chip, salted caramel, and strawberry energy chews, as well as single-serve lemon-lime hydration options. Bonk Breaker's focus is on providing delicious and gluten-free snacks that support athletic training and performance, catering to both professional athletes and casual competitors alike.

JoJé Bar

Acquisition in 2021
JoJé Bar is a producer of nutritious energy bars designed for individuals seeking healthy and delicious options to support an active lifestyle. Catering to a diverse audience, including endurance athletes, recreational enthusiasts, and busy professionals, JoJé Bars are crafted from natural and real food ingredients. The company emphasizes a commitment to quality by offering gluten-free options and a variety of mixed flavors. JoJé Bars are marketed as an ideal source of energy for both workouts and daily tasks, ensuring that customers have the fuel they need to excel in their activities. The products can be purchased online and in stores, making them accessible to a wide range of consumers who prioritize health and taste.

SaltStick

Acquisition in 2020
SaltStick, LLC is a company based in Malibu, California, founded in 2002. It specializes in the development and production of electrolyte replacement products designed for athletes. The company's product line includes a variety of nutritional supplements such as SaltStick Caps, SaltStick Caps Plus, SaltStick Fastchews, SaltStick Elixalyte, SaltStick Vitassium, and dispensers like the SaltStick Dispenser and SaltStick Mini Dispenser. SaltStick focuses on providing effective solutions to help athletes maintain their electrolyte balance during physical activities.
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