iSpot
iSpot.tv, Inc. is a company specializing in real-time analytics for television advertising, providing insights into the effectiveness of ad campaigns across various broadcast and cable networks, as well as smart TVs. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv offers a platform that allows advertisers to track ad creatives, airings, spending, and viewer impressions with a level of precision akin to digital metrics. The platform measures consumer engagement, assesses the impact of TV and streaming ads on sales, and provides actionable insights that enable advertisers to refine their media strategies and enhance creative effectiveness. iSpot.tv serves a diverse clientele, including television brands, networks, and studios, helping them to gauge the business impact of their advertising efforts in real-time.
Top Stages
5 past transactions
605
Acquisition in 2023
605 is a company specializing in TV data analytics, employing a team of data scientists and engineers to drive innovation in advertising services. The firm focuses on leveraging data to create, execute, and measure advanced advertising campaigns across multiple platforms. By providing comprehensive solutions that encompass cross-platform integration and full-funnel metrics, 605 enables clients to access enhanced data, detailed metrics, and customized advertising schedules, ultimately allowing for a more effective measurement of campaign outcomes.
TVision
Venture Round in 2022
TVision is an audience measurement company that specializes in providing detailed insights into TV and cable television viewer engagement. Founded in 2014 and headquartered in New York City with additional offices in Boston and Tokyo, TVision offers second-by-second, person-level data that captures who is watching, what they are watching, and the attention levels of viewers for both linear and streaming TV. Its technology enables advertisers, agencies, networks, and content providers to enhance advertising effectiveness by making informed media decisions, measuring performance, creating engaging content, and benchmarking against competitors. By delivering real-time performance metrics, TVision allows its clients to optimize their strategies and improve engagement with audiences across various viewing platforms.
Ace Metrix
Acquisition in 2021
Ace Metrix, Inc., established in 2007 and based in El Segundo, California, specializes in video advertising analytics. The company offers a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time digital creative impact analysis, Ace Metrix POLITICS for political campaign ads measurement, and Ace Metrix VIVA for Spanish language video ad effectiveness among U.S. Hispanic consumers. These solutions provide detailed analytics, qualitative and quantitative data, enabling brands, creative agencies, and publishers to optimize their advertising campaigns effectively.
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