iSpot

605 is a company specializing in TV data analytics, employing a team of data scientists and engineers to drive innovation in advertising services. The firm focuses on leveraging data to create, execute, and measure advanced advertising campaigns across multiple platforms. By providing comprehensive solutions that encompass cross-platform integration and full-funnel metrics, 605 enables clients to access enhanced data, detailed metrics, and customized advertising schedules, ultimately allowing for a more effective measurement of campaign outcomes.

Founded in 2014, TVision is a New York-based company with offices in Boston and Tokyo. It specializes in audience measurement for television and cable viewing, providing second-by-second, person-level data on viewer engagement, including who watches what and how much attention they pay to both linear and streaming content. This data empowers advertisers, agencies, networks, and other stakeholders to make informed media decisions.

Tunity is a company based in New York City that specializes in enhancing the out-of-home television experience through its innovative mobile application. The app allows users to scan any muted live TV and stream the audio directly to their mobile devices. This technology is particularly useful in environments where televisions are often muted, such as sports bars, gyms, airports, universities, public waiting areas, and even at home. By syncing the audio with the user's mobile device, Tunity enables a more immersive viewing experience, transforming how brands engage with consumers in these settings.

DRMetrix is a media research software company focused on serving direct-to-consumer and direct-response television advertisers. The company has developed AVS™, an advanced Airings Verification system that combines innovative technology with insights from industry experts across two continents. This system is capable of continuously monitoring national cable networks, providing real-time tracking and analysis of digital attributes for every commercial and program. By utilizing patented pattern recognition technology, DRMetrix enables its clients to identify new direct response television spots and infomercials, while also facilitating the creation of industry formats. This comprehensive approach allows clients to effectively monitor their television advertising expenditures and gain actionable insights to support business growth.

Ace Metrix, Inc., established in 2007 and based in El Segundo, California, specializes in video advertising analytics. The company offers a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time digital creative impact analysis, Ace Metrix POLITICS for political campaign ads measurement, and Ace Metrix VIVA for Spanish language video ad effectiveness among U.S. Hispanic consumers. These solutions provide detailed analytics, qualitative and quantitative data, enabling brands, creative agencies, and publishers to optimize their advertising campaigns effectively.