Backstage AB

Backstage AB is a family-owned venture capital firm that focuses on investing in unlisted entrepreneurial companies in Scandinavia. The firm primarily targets early-stage investments, providing valuable support through expertise and connections in various areas, including business development, strategy, financing, marketing, and international expansion. Backstage AB is entirely owned and operated by the Tilander family, which underscores its commitment to fostering growth in the regional entrepreneurial ecosystem.

Jörgen Tilander

Chairman

10 past transactions

Volumental

Venture Round in 2021
Volumental AB, established in 2012 and headquartered in Stockholm, Sweden, specializes in 3D scanning technology. Its platform, Volumental, allows users to create accurate 3D models of people, objects, and rooms, which can then be shared or embedded in various web pages. The company's globally recognized 3D scanning software has generated thousands of models and is employed by leading retailers and medical industries for product customization, including 3D printing and personalized footwear recommendations using its AI-driven fit engine.

Topknot

Pre Seed Round in 2020
Topknot is an online personal development platform designed specifically for women, focusing on facilitating personal growth through structured peer conversations and independent exercises. The platform combines coaching techniques with a supportive community environment, allowing users to engage in meaningful discussions and receive feedback from peers. By emphasizing mindfulness and intentional interaction, Topknot helps women address immediate concerns while also preparing them for future challenges. Through its unique blend of coaching practices, community events, and skill-building exercises, Topknot aims to empower women to pursue their personal goals and foster lasting change in their lives.

Apprl

Venture Round in 2018
Apprl is a Stockholm-based SaaS company specializing in performance-based influencer marketing tailored for e-commerce businesses. With additional offices in London and São Paulo, Apprl aims to facilitate seamless collaboration between e-commerce brands and content creators through an innovative platform that leverages AI, scalable technology, and user-centric design. The platform enables digital publishers, bloggers, and influencers to efficiently manage, track, and optimize their marketing efforts by connecting their content with top retailers. Operating across Europe, the U.S., and Asia, Apprl provides a range of easy-to-use tools that enhance social commerce by allowing users to create personalized online stores and drive sales through influencer partnerships.

Green Storage

Venture Round in 2018
24Storage specializes in renting storage units of various sizes for both individuals and businesses, offering flexible leasing options for short or long-term needs. Established in early 2015, the company aims to innovate the self-storage industry by creating smaller, strategically located facilities that enhance customer accessibility. The founders bring over 20 years of experience in the self-storage sector, having previously led Shurgard Europe and developed numerous facilities across Europe. In its early years, 24Storage acquired several properties, including a significant site in Sundbyberg, which served as a pilot for its operational model. The company also took ownership of historical storage sites, such as the first self-storage facility in Sweden, located in Gothenburg. By June 2016, 24Storage unified its branding and operations under a single name, solidifying its presence in the Swedish self-storage market.

Innovation 360

Venture Round in 2016
Innovation 360 Group is a management consulting firm dedicated to enhancing the innovation capabilities of businesses. The company specializes in helping organizations refine their value propositions and accelerate their global market strategies through research-based assessments and evidence-driven analyses. By leveraging a comprehensive global innovation database, Innovation 360 provides actionable recommendations for improving innovation processes, including ideation, prototyping, commercialization, and governance. Their services aim to foster both immediate and long-term growth by supporting clients in executing effective strategies across various time horizons. Ultimately, Innovation 360 Group focuses on empowering businesses to achieve excellence in innovation and drive sustainable profitability.

Innovation 360

Funding Round in 2016
Innovation 360 Group is a management consulting firm dedicated to enhancing the innovation capabilities of businesses. The company specializes in helping organizations refine their value propositions and accelerate their global market strategies through research-based assessments and evidence-driven analyses. By leveraging a comprehensive global innovation database, Innovation 360 provides actionable recommendations for improving innovation processes, including ideation, prototyping, commercialization, and governance. Their services aim to foster both immediate and long-term growth by supporting clients in executing effective strategies across various time horizons. Ultimately, Innovation 360 Group focuses on empowering businesses to achieve excellence in innovation and drive sustainable profitability.

Kajskjul 8 AB

Acquisition in 2016
Kajskjul 8 AB is a restaurant based in Gothenburg, Sweden. The establishment focuses on providing a unique dining experience, emphasizing quality cuisine and a welcoming atmosphere. With its strategic location and commitment to customer satisfaction, Kajskjul 8 AB aims to attract both locals and visitors seeking a memorable meal.

Stryda

Venture Round in 2015
Stryda is an online competition platform designed for players who wish to engage in skill-based computer games and social challenges. By offering a unique environment where participants can compete against one another for real money, Stryda caters to both casual gamers and serious competitors. Users can access the platform through the Stryda PC app, allowing them to partake in challenges without any qualifying requirements or waiting queues. Additionally, Stryda provides mobile game developers with opportunities to enhance their revenue streams, as the platform facilitates interactions that enable users to earn money based on their gaming predictions. Through its offerings, Stryda creates an engaging space for gaming enthusiasts to connect and compete.

Nuday Games

Seed Round in 2013
Nuday Games is an entertainment company dedicated to gamifying subcultures, with its initial product being Rock Science. The company creates engaging mobile quiz games that transform discussions among specific target groups into structured activities, enhancing social interaction and competition. By formalizing the social context surrounding these interests, Nuday Games provides value to consumers, allowing them to connect over their shared knowledge. Rock Science, described as "The Rock Game of the Century," exemplifies this approach, catering to audiences of all ages who enjoy competing and socializing around their passions.

IPercept

IPercept specializes in AI-based, hardware-enabled software solutions tailored for industrial machinery. The company offers innovative technologies that function similarly to fitness trackers for complex machines, providing detailed insights into machine health by detecting micrometer changes in critical components. This capability enables operators to make informed maintenance decisions and optimize equipment utilization without requiring access to machine controllers or IT systems. IPercept's plug-and-play installation is compatible with both old and new machines, facilitating seamless integration. Through its services, the company aims to reduce maintenance costs and downtime while significantly enhancing productivity, delivering a compelling return on investment for clients. IPercept envisions that within five years, its technology will be integral to most complex industrial machinery sold globally.
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