Backstage AB

Backstage AB is a family-owned venture capital firm that focuses on investing in unlisted entrepreneurial companies in Scandinavia. The firm primarily targets early-stage investments, providing valuable support through expertise and connections in various areas, including business development, strategy, financing, marketing, and international expansion. Backstage AB is entirely owned and operated by the Tilander family, which underscores its commitment to fostering growth in the regional entrepreneurial ecosystem.

Jörgen Tilander

Chairman

10 past transactions

Volumental

Venture Round in 2021
Volumental operates a technology platform that enables the creation of accurate 3D body models for product customization. Their innovative 3D scanning software is widely recognized and has generated thousands of models on their website, facilitating applications in both the retail and medical sectors. The company specializes in providing footwear recommendations through an artificial intelligence-driven fit engine, which utilizes three-dimensional foot scans along with retail purchase data. This technology allows businesses to design and recommend shoes that ensure a proper fit for their customers, enhancing the shopping experience.

Topknot

Pre Seed Round in 2020
Topknot is an online personal development platform designed specifically for women, facilitating their journey toward building the life they desire. By combining independent exercises with peer group feedback, Topknot fosters an environment that emphasizes personal growth through structured conversations and community engagement. The platform integrates coaching techniques and mindfulness practices, empowering women to address current challenges while preparing for future ones. This intentional interaction model provides essential space for processing thoughts, gaining perspective, and maintaining accountability, ultimately leading to meaningful change in their lives.

Apprl

Venture Round in 2018
Apprl is a Stockholm-based SaaS company specializing in performance-based influencer marketing tailored for e-commerce businesses. With additional offices in London and São Paulo, Apprl aims to streamline collaborations between e-commerce brands and content creators through its advanced platform. The company provides a suite of tools that allows digital publishers, influencers, and online retailers to manage, track, and optimize their marketing efforts effectively. By leveraging AI and user-centric design, Apprl enhances the connection between influencers and top brands, enabling them to work together seamlessly. The platform serves a diverse range of markets, operating actively in Europe, the United States, and Asia.

Green Storage

Venture Round in 2018
We at 24Storage rent stores in many different sizes for both individuals and businesses. Long or short time. But we also tend to say that we are developing the third generation of self-storage properties. By that we mean that we create a new system that makes it possible to build smaller properties, find better positions closer to the customer and create a better and more flexible solution for the customer. As a customer, you no longer have to travel far out of town to access their gadgets. 24Storage AB was formed in early 2015. The founders and owners have over 20 years experience in the self storage industry as a partner and leader of the company, Shurgard Europe (Europe's leading self storage operator), SelStor AB and Pelican Self Storage. The founders have been involved and responsible for the establishment of over 100 self storage facilities in seven countries in Europe. In September 2015, we purchased Stockholm Storage in Sundbyberg, a smaller plant with development potential, but also a good pilot plant to develop our concept. At the same time, we bought a property in central Tyreso. The facility will be the first full-scale 24Storage plant in operation. From November 2, 2015, we own and operate Humlans mini camp with seven plants in western Sweden. The plant located in Gothenburg was founded in 1988 and was the first self storage facility in Sweden. From February 1, 2016, we own and operate the Mini-Store . A smaller facility centrally located in Boras. Mini-Store, started operations in late 2013 that Boras first self storage facility. As of June 1, 2016 we change the names of all companies and will pursue all activities under the brand 24STORAGE .

Innovation 360

Venture Round in 2016
Innovation 360 Group specializes in management consulting services aimed at enhancing the innovation capabilities of companies. By leveraging a comprehensive global innovation database and conducting research-based assessments, the firm provides evidence-based analysis and concrete execution plans to improve clients' value propositions and accelerate their market entry. Their expertise encompasses various aspects of the innovation process, including ideation, prototyping, commercialization, and governance. The company focuses on helping clients develop strategies and business models that foster innovation, thereby driving profit and growth. Ultimately, Innovation 360 Group aims to support organizations in effectively executing and launching their initiatives across current and future market horizons.

Innovation 360

Funding Round in 2016
Innovation 360 Group specializes in management consulting services aimed at enhancing the innovation capabilities of companies. By leveraging a comprehensive global innovation database and conducting research-based assessments, the firm provides evidence-based analysis and concrete execution plans to improve clients' value propositions and accelerate their market entry. Their expertise encompasses various aspects of the innovation process, including ideation, prototyping, commercialization, and governance. The company focuses on helping clients develop strategies and business models that foster innovation, thereby driving profit and growth. Ultimately, Innovation 360 Group aims to support organizations in effectively executing and launching their initiatives across current and future market horizons.

Kajskjul 8 AB

Acquisition in 2016
Kajskjul 8 AB is a restaurant located in Gothenburg, Sweden. The establishment focuses on providing a dining experience that highlights quality food and service. As a key player in the local culinary scene, Kajskjul 8 AB aims to attract both residents and visitors through its menu offerings and ambiance.

Stryda

Venture Round in 2015
Stryda is an online competition platform designed for players to engage in skill-based computer games. It allows users to play, stream, and create challenges with friends or communities, as well as enjoy solo gaming experiences. The platform is accessible to anyone with the Stryda PC app and the desired game, eliminating the need for qualifying or queuing. In addition to providing entertainment, Stryda facilitates competitions where players can challenge one another for real money, creating an opportunity for mobile game developers to generate additional revenue from their titles.

Nuday Games

Seed Round in 2013
Nuday Games is an entertainment company dedicated to gamifying subcultures, with its initial product being Rock Science. The company creates engaging mobile quiz games that transform discussions among specific target groups into structured activities, enhancing social interaction and competition. By formalizing the social context surrounding these interests, Nuday Games provides value to consumers, allowing them to connect over their shared knowledge. Rock Science, described as "The Rock Game of the Century," exemplifies this approach, catering to audiences of all ages who enjoy competing and socializing around their passions.

IPercept

IPercept specializes in AI-based, hardware-enabled software solutions tailored for industrial machinery. The company provides a comprehensive system that monitors machine health at a granular level, identifying micrometer changes in critical components. This technology enables operators to make informed maintenance decisions and enhances visibility into optimal machine utilization, all without the need for access to machine controllers or IT systems. IPercept's plug-and-play installation is compatible with both new and existing machines, allowing organizations to reduce maintenance costs, minimize downtime, and boost productivity. By offering insights into maintenance activities and machine operation, IPercept empowers businesses to achieve a strong return on investment and supports the sustainable growth of equipment utilization across the industrial sector.
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