Backstage AB

Backstage is a family owned and financed venture capital firm primarily investing in unlisted Scandinavian entrepreneurial companies. The investments are typically done at an early stage and they create value by contributing with knowledge and contacts in areas such as business development, strategy, financing, marketing, and international expansion. Backstage is fully owned and managed by the Tilander family.

Jörgen Tilander

Chairman

9 past transactions

Volumental

Venture Round in 2021
Volumental's platform enables everyone to create an accurate 3D body model to customize products and services. Their globally praised 3D scanning software has created thousands of models on Volumental.com and is used for 3D printing and for customizing products by market leaders in the retail and medical industries.

Topknot

Pre Seed Round in 2020
Topknot is the online personal development platform for women. With a unique blend of independent exercises and peer group feedback, Topknot supports women on their journey to building the life they want. By teaching skills rooted in coaching and mindfulness, Topknot's intentional interaction model empowers women to address what’s top of mind today, while also equipping them for tomorrow’s challenges–providing the space for processing, perspective, and accountability that leads to meaningful change.

Apprl

Venture Round in 2018
APPRL is a SaaS solution for performance-based influencer marketing, made for e-commerce companies. HQ in Stockholm and offices in London and São Paulo on a mission to create the world's leading solution for e-com brands & content creators to work together in the most frictionless way possible through AI, scalable technology and user-centric design. Active in Europe, US and Asia.

Green Storage

Venture Round in 2018
We at 24Storage rent stores in many different sizes for both individuals and businesses. Long or short time. But we also tend to say that we are developing the third generation of self-storage properties. By that we mean that we create a new system that makes it possible to build smaller properties, find better positions closer to the customer and create a better and more flexible solution for the customer. As a customer, you no longer have to travel far out of town to access their gadgets. 24Storage AB was formed in early 2015. The founders and owners have over 20 years experience in the self storage industry as a partner and leader of the company, Shurgard Europe (Europe's leading self storage operator), SelStor AB and Pelican Self Storage. The founders have been involved and responsible for the establishment of over 100 self storage facilities in seven countries in Europe. In September 2015, we purchased Stockholm Storage in Sundbyberg, a smaller plant with development potential, but also a good pilot plant to develop our concept. At the same time, we bought a property in central Tyreso. The facility will be the first full-scale 24Storage plant in operation. From November 2, 2015, we own and operate Humlans mini camp with seven plants in western Sweden. The plant located in Gothenburg was founded in 1988 and was the first self storage facility in Sweden. From February 1, 2016, we own and operate the Mini-Store . A smaller facility centrally located in Boras. Mini-Store, started operations in late 2013 that Boras first self storage facility. As of June 1, 2016 we change the names of all companies and will pursue all activities under the brand 24STORAGE .

Innovation 360

Venture Round in 2016
Innovation 360 Group help companies to sharpen their innovation capability, generate and re-innovate their value propositions as well as speeding up their global go-to market projects through innovative strategy and business development. We do this by means of research-based innovation assessments and measurements, based on our global innovation database and research in the innovation area, evidence-based analysis and recommendations on concrete execution plans for increased innovation capability, profit and growth. Our specialities are innovation capability development and innovative improvements of our client’s profit and growth through strategy, business modelling, capabilities for innovation and the innovation process itself including ideation, prototyping and development, commercialization, transformation and governance of our client’s organisations and capability. The goal of all our assignments is to support our clients to execute and launch with excellence in today’s horizon (H1), tomorrow’s horizon (H2) as well as in the future coming horizons (H3).

Innovation 360

Funding Round in 2016
Innovation 360 Group help companies to sharpen their innovation capability, generate and re-innovate their value propositions as well as speeding up their global go-to market projects through innovative strategy and business development. We do this by means of research-based innovation assessments and measurements, based on our global innovation database and research in the innovation area, evidence-based analysis and recommendations on concrete execution plans for increased innovation capability, profit and growth. Our specialities are innovation capability development and innovative improvements of our client’s profit and growth through strategy, business modelling, capabilities for innovation and the innovation process itself including ideation, prototyping and development, commercialization, transformation and governance of our client’s organisations and capability. The goal of all our assignments is to support our clients to execute and launch with excellence in today’s horizon (H1), tomorrow’s horizon (H2) as well as in the future coming horizons (H3).

Kajskjul 8 AB

Acquisition in 2016
Kajskjul 8 AB operates as a restaurant.

Stryda

Venture Round in 2015
Stryda is an online competition platform for those who want to play, stream, create fun, and social challenges with their friends and communities, or even relax alone. Stryda challenges are open to anyone with no qualifying or queuing. All they need is the Stryda PC app and the game they want to play.

Nuday Games

Seed Round in 2013
Nuday Games is an entertainment company that focuses on gamifying subcultures, whereof Rock Science is the first product. Nuday Games - We Gamify Subcultures We turn discussions among people in core target groups into engaging activities. We formalize the social context and give value and structure to the target group’s passion. In the end, consumers of all ages love to compete and socialize with their shared knowledge as foundation. First in-house developed Game product is Rock Science – "The Rock Game of the Century". www.rockscience.tv
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