Ballpark Ventures

Adludio Limited is a London-based advertising company that specializes in high-impact interactive advertising solutions tailored for mobile devices. Established in 2012 and formerly known as Future Ad Labs, Adludio focuses on creating engaging, touch-enabled, and gesture-based digital advertising. The company partners with international publishers and brands to enhance consumer engagement during moments when audiences are most receptive to brand interactions. By integrating learning science with data science, Adludio has developed its Sensory Ad Science technique, which aims to deliver compelling and memorable brand experiences. Its platform allows firms to optimize advertising campaigns at scale, leveraging mobile-first creative technology and advanced algorithms to foster positive sentiment and explore new business models for publishers.

Pronto Technology Limited, established in 2014 and based in Chesham, United Kingdom, offers a catering service through its application that connects users with chefs and restaurants in London. The platform allows customers to order freshly cooked meals for breakfast, lunch, or dinner, emphasizing the use of quality ingredients and home-cooked flavors. Pronto Technology is committed to delivering meals that are not only nutritious but also beneficial for the community and environment, ensuring that all dishes are prepared from scratch without the use of freezers. Users can easily select their desired menu items and track their orders through the application.

eRated (http://erated.co) creates a single identity for e-commerce sites, allowing online buyers and sellers to utilize their already existing reputation everywhere they go. By using a universal identity, sellers are able to operate in more marketplaces, reach more customers and increase their conversion rates and sales as they no longer need to re-build their reputation (ratings, reviews and comments) in each site. eRated uses a widget displayed in partner sites that aggregates and summarizes the sellers ratings and feedback earned across various marketplace, increasing user trust. The founders are all veterans of elite Israeli army tech units and alumni of the Zell Entrepreneurship Program (Israel's most prominent student accelerator program).

Unmade Limited, founded in 2013 and based in London, specializes in the design and production of knitwear, scarves, and jumpers for both men and women. Formerly known as Knyttan Limited, the company offers its products through a physical store in London and online, catering to customers in the UK and internationally. Unmade is innovating the fashion industry by utilizing a unique approach to industrial knitting, allowing for the production of customized garments that can be tailored in real time. Customers can remix designs from prominent artists and visualize their creations on models before production. This capability is made possible through patent-pending technologies that significantly reduce programming costs associated with custom knitwear. Unmade aims to establish a platform and marketplace for brands and designers to provide bespoke clothing, ultimately advancing customized knitwear production to an industrial scale.

Tapdaq helps mobile developers to maximize their revenue with unbiased ad mediation, and retain their most valuable users through powerful cross-promotion campaigns. It also monetizes on autopilot, or take advantage of direct network deals and provides a powerful set of server-side features that are trusted by thousands of the world's top publishers. Tapdaq provides app developers with the easiest and efficient way of mediating premium demand partners. Tapdaq was founded in 2013 and is headquartered in London, United Kingdom.

Adludio Limited is a London-based advertising company that specializes in high-impact interactive advertising solutions tailored for mobile devices. Established in 2012 and formerly known as Future Ad Labs, Adludio focuses on creating engaging, touch-enabled, and gesture-based digital advertising. The company partners with international publishers and brands to enhance consumer engagement during moments when audiences are most receptive to brand interactions. By integrating learning science with data science, Adludio has developed its Sensory Ad Science technique, which aims to deliver compelling and memorable brand experiences. Its platform allows firms to optimize advertising campaigns at scale, leveraging mobile-first creative technology and advanced algorithms to foster positive sentiment and explore new business models for publishers.

EyeQuant is a predictive artificial intelligence that visually highlights what people see, where they look first and how much of their attention is captured by specific elements of your design. EyeQuant removes the need for expensive and timely eye-tracking studies and user testing by simulating a 200-person study in less than 8 seconds – so you can design, iterate and improve every single piece of creative to achieve ultimate conversion

BrightMove Media Ltd. specializes in real-time, geo-targeted digital outdoor advertising solutions. The company operates TaxiCast, a service that utilizes dual-sided LED screens mounted on licensed London black taxis to broadcast targeted advertisements. Clients can create and manage digital promotional campaigns through a platform that formats and tests messages before they are displayed. The system enables dynamic advertising by polling vehicles to confirm their location and the relevance of the advertisements based on time and place. This targeted approach allows businesses to effectively reach Londoners during specific times of the day, thereby enhancing advertising efficiency and return on investment. Founded in 2012, BrightMove Media is headquartered in London, United Kingdom.

We Are Pop Up operates an online platform in the United Kingdom that facilitates short-term commercial property leasing. Founded in 2012 and based in London, the platform connects brands and businesses with commercial property owners and managers, enabling transactions on temporary leases. This marketplace caters to a diverse range of sectors, including retail, art, design, dining, events, and technology projects. Users can discover suitable rental spaces while also collaborating with other brands to create unique retail experiences. As of 2016, We Are Pop Up functions as a subsidiary of Brandspots, further enhancing its network and resources for facilitating short-term real estate solutions.

Mitoo Inc. is a San Francisco-based company that develops a mobile application designed for players, teams, clubs, leagues, and governing bodies within the realm of team sports. The platform serves as a social hub and management tool, facilitating the organization and management of recreational sports activities. It enables users, including players, parents, and league organizers, to easily access and manage sports-related data and information, thereby streamlining communication and coordination within the sports community. Through its innovative approach, Mitoo aims to enhance the overall experience for all participants in the world of sports.

LoopMe is a company that specializes in brand advertising through its advanced mobile platform, which focuses on optimizing campaigns to achieve real-world outcomes. Utilizing artificial intelligence, LoopMe's algorithms facilitate real-time optimization of ad placements, ensuring improved performance and measurable results for advertisers. The company leverages first-party data from proprietary brand surveys and mobile sources, such as GPS location, and enhances this with third-party data partnerships that provide insights into consumer behavior, including credit card purchases and TV viewership. This comprehensive data management allows for precise targeting and retargeting, enabling advertisers to gain deep insights into their audiences. LoopMe's transparent analytics further empower clients to understand the effectiveness of their campaigns, thereby enhancing their overall marketing strategies.

Ball Street is a sports media company based in London and Liverpool, founded in 2012 by a group of passionate sports fans. The organization aims to create an independent alternative to mainstream sports media, focusing on connecting football fans and fostering social communities around fan culture. By leveraging its platform, Ball Street provides a space for sports enthusiasts to access comprehensive sports-related information and encourages organic engagement among fans. The company is committed to elevating all leagues by offering every club and its supporters the same level of attention typically reserved for top-tier teams, thereby enhancing the overall fan experience.

Digital Surgery is a privately-held pioneer in surgical artificial intelligence (AI), data and analytics, and digital education and training.

iJudgeFights develops mobile scoring platform for fans of mixed martial arts. It allows fans to score fights live, round by round, and compare their scores with other fans. The company is headquartered in Shanghai, China. iJudgeFights operates as a subsidiary of iJudge Holdings Inc.

Tray.io, Inc. operates a cloud-based API integration platform tailored for enterprises, facilitating automation across various organizational processes. Founded in 2012 and headquartered in San Francisco, California, with an office in London, the company offers the Tray Platform, which empowers citizen automators to streamline complex workflows without the need for coding. This platform connects to a wide range of software applications via REST-based and SOAP-based APIs and can also process CSV files for tools with limited API capabilities. Additionally, Tray.io provides guidance, support, training, and consulting services to enhance user experience and effectiveness. By enabling seamless integration within the cloud stack, Tray.io aims to simplify automation for organizations of all sizes.

Shopological is an online retail platform based in London, UK, that specializes in fashion, beauty, and lifestyle products for both men and women. Founded in 2013, the platform aggregates sales and promotional updates from over 1,400 retailers, providing registered members with personalized email notifications about their favorite brands' offers. This allows users to access exclusive sales and promotions, enhancing their shopping experience. Shopological has been recognized with awards such as The IBM People's Choice Award in 2014 and The RBS EnterprisingU Award in 2012, reflecting its impact in the online retail space. The platform is available through both a website and a mobile application, ensuring users stay informed about the latest trends and deals.

GetLikeMinds produces recruitment referral solutions to help companies manage their employee referral programs. It also provides real-time analytic and metric reporting for companies to offer the data they need to make the recruitment decisions. GetLikeMinds offers solutions for startups, agencies, businesses, elites, and enterprises. It was founded in 2012 and is headquartered in London, United Kingdom.

Shhmooze is the people discovery app for professionals. Shhmooze shows professionals who they know – and helps them discover who they need to know – at conferences and meetups. Every year, 500 million professionals attend over 10 million events to network with their peers. But networking is tough, tiring work which often ends in frustration. Shhmooze changes that. Powered by a smart discovery engine, Shhmooze helps professionals pinpoint and meet the people they need to know. Quick, discreet and relevant – Shhmooze will change how you meet people forever.

Flitto Inc. is a South Korean company that operates an integrated platform for language data and translation services. Founded in 2012 and headquartered in Seoul, Flitto connects requesters and translators through its website and mobile application. The platform supports around 24 languages, including Korean, English, Chinese, and Spanish, and offers translations for diverse content such as social media feeds, web comics, and e-commerce deals. Flitto utilizes a crowdsourcing model that incorporates a point system, encouraging translators through gamification and financial incentives based on their performance in speed, quality, and quantity of translations. Users can redeem their accumulated points for monetary rewards or donate them to charity. Additionally, Flitto has integrated AI translation capabilities into its services, providing users with accurate translations for text, voice, and images, leveraging its extensive language data. The company's offerings also include B2B services, such as language data and corporate translation services.

Blink Booking is an app that helps travelers in Europe book hotels at the last minute by providing a daily selection of four hotels. It was founded in 2011 and is headquartered in Madrid, Spain.

Blis is the global leader in real-world intelligence. We specialise in understanding real, human behaviour by analysing vast quantities of mobile location data. This gives businesses a uniquely powerful tool: the truth about what people actually do, to improve consumer engagement and deliver measurable sales uplift. Our Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places. This enables more effective planning, activation and measurement for marketers and business decision makers alike, fuelling the next generation of insight-driven marketing. With 33 offices across five continents, Blis works with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency to reach over a billion mobile devices a year.

Menschmaschine Publishing GmbH, founded in 2010 and based in Hamburg, Germany, specializes in developing a mobile application that enables users to process and share photos with their followers on social networks in real time. The company's focus on enhancing the user experience in photo sharing positions it within the dynamic landscape of mobile applications and social media engagement.