BBG Ventures

Togethxr is a platform dedicated to promoting representation and equality, focusing on women's voices in sports. It serves as a meeting place for culture, activism, lifestyle, and sports, emphasizing the importance of inclusivity. The company specializes in retailing women's fashion, particularly athleisure clothing, which includes a range of products such as hoodies, jackets, caps, t-shirts, and joggers. By providing stylish and functional sports fashion, Togethxr aims to empower women and elevate their presence in the athletic community.

MaxHome is an AI-native platform for real estate agents and brokerages. It offers AI-powered tools for real estate agents to streamline lead management and enhance customer experience.

Grayce, Inc. is a health care agency based in San Francisco that specializes in providing personalized support for families and employees managing the care of aging adults and children. Established in 2019, Grayce offers a comprehensive range of services, including assistance with insurance, finances, legal plans, medical care, home care, housing, and daily needs. The company emphasizes individualized guidance, ensuring that each member receives dedicated support from a social worker who helps manage their overall care. This includes planning, resource identification, care coordination, and advocacy, empowering family caregivers to effectively navigate the complexities of caring for their loved ones.

Naya Homes is a property management and hospitality platform that focuses on short-term and vacation rentals in Latin America. The company assists homeowners and real estate developers in maximizing revenue while alleviating the complexities of property management. Naya Homes utilizes data science and technology for revenue optimization and offers multi-channel listing and marketing services to enhance visibility for rental units. Additionally, the company provides financing for furniture and equipment, along with interior design services, ensuring that properties are well-presented. Naya Homes also emphasizes guest services to create a comfortable experience for visitors, ultimately enabling clients to increase their financial returns without the operational burdens typically associated with rental properties.

Maia Oncology is a virtual onco-primary care clinic that focuses on providing comprehensive care for cancer patients and survivors. The clinic operates a platform designed to coordinate cancer care, tracking important patient outcomes such as hospitalizations, emergency room visits, and the emergence of new comorbidities. This approach helps patients manage the complexities and long-term effects associated with cancer treatment. By offering a supportive environment, Maia Oncology aims to enhance the navigation of treatment-related challenges and improve overall patient well-being.

SuperCircle operates a technology platform and reverse logistics system that facilitates circularity for retail brands by connecting them with the waste management sector. The company's innovative approach aims to close the loop on textile waste by enhancing the recyclability of discarded clothing. Through its platform, SuperCircle enables fashion brands to effectively manage the logistics of recycling, transforming post-consumer textiles into reusable materials. This system not only minimizes waste but also provides brands with transparency and insights into the program's performance and impact, promoting sustainable practices within the fashion industry.

Symbium Corp. is a technology company based in San Francisco that specializes in mechanizing legal analysis through web services. Founded in 2018, Symbium offers a suite of tools designed to simplify the permitting process for homeowners, contractors, and municipal staff. Its Accessory Dwelling Unit (ADU) service helps users identify where ADUs are permitted and understand relevant development standards and requirements. The business zoning check service allows users to determine whether a specific location is suitable for their business. Additionally, Symbium provides a web permitting service that streamlines the submission, approval, and tracking of permit applications across various departments, facilitating instant permit issuance through integrated regulatory checks. The company’s Citizen's Dashboard enables users to visualize property possibilities and manage permits and rebates effectively. Symbium's proprietary Complaw® technology translates zoning laws into computer code, creating a user-friendly interface for navigating complex regulations and ensuring compliance with local rules.

Topline Pro is a digital marketplace that specializes in providing home services for businesses. It offers a marketing platform that utilizes artificial intelligence to automate the creation and management of websites, enhancing the online presence of small home service business owners. By streamlining the process of building and maintaining an online identity, Topline Pro helps these businesses be discovered, trusted, and booked by potential customers. The platform generates content for websites, online listings, and social media pages, ultimately enabling organizations to boost customer engagement and drive conversions. This approach allows business owners to focus more on their operations while effectively growing their customer base.

Upwage is an employment platform based in Wilmington, Delaware, that focuses on job postings featuring hourly wages. The platform allows users to sort job listings by salary, occupation, and title, facilitating easier access to higher-paying opportunities. By leveraging big data and artificial intelligence, Upwage aims to generate significant wealth for the 44% of Americans earning less than $16 per hour. Its mission is to connect low-wage earners with local employers who are willing to pay more for current skills, thereby enhancing job seekers' prospects for better financial outcomes.

Ox is an enterprise software provider focused on enhancing supply chain operations through human-centered automation. The company specializes in developing augmented reality software that aims to optimize warehouse efficiency. By utilizing machine learning and a range of customized tools, Ox’s solutions enhance the capabilities of industrial warehouse operators. Their software incorporates artificial intelligence algorithms that monitor and improve workforce performance, facilitating better inventory management. Through integration with cloud-based application program interfaces, Ox enables clients to streamline operations and achieve greater operational excellence.

Personal AI specializes in developing tools that enable organizations to create and manage AI teammates with specialized knowledge and capabilities. These AI team members, referred to as Personas, are designed to enhance productivity significantly, achieving tenfold efficiency improvements at a fraction of traditional costs. The company's platform leverages personal data, facts, and user opinions, employing advanced artificial intelligence models to emulate human memory and identity. By facilitating interactive communication and a responsive messaging experience, Personal AI helps individuals and teams streamline their workflows and strengthen their relationships through enhanced digital interactions.

Perygee is a developer of an automation platform that focuses on enhancing device functionality and cybersecurity for enterprises. The platform integrates all asset information and engages security stakeholders to protect critical assets while automating operational technology security workflows. Perygee combines device-specific edge monitoring with user-friendly, no-code data modeling and automation tools. This approach enables businesses to achieve a comprehensive cybersecurity solution that balances robust security measures with an intuitive user experience. By automating full enterprise workflows, Perygee aims to save time and improve operational visibility for its clients.

Treet operates a peer-to-peer resale marketplace designed to assist apparel brands in adopting circular economy practices and managing their secondhand market. By providing a platform where customers can buy and sell used items directly with one another, Treet creates additional revenue opportunities for brands while enhancing customer loyalty. The company oversees all logistics and support, allowing brands to focus on their core business while benefiting from the resale experience. This approach enables e-commerce brands to promote sustainability and take ownership of their secondhand sales, transforming used products into valuable offerings that feel new to consumers.

Millie is a maternity clinic designed to enhance the healthcare experience for expectant and new mothers. Founded by individuals with personal and professional backgrounds in maternal care, Millie focuses on improving clinical outcomes while offering a seamless healthcare journey. The clinic provides a range of services, including remote health monitoring, home postpartum visits, and personalized parenthood support through a dedicated application. Additionally, Millie offers one-to-one doula coaching, ensuring mothers receive comprehensive care, expert guidance, and emotional support during and after pregnancy.

Topline Pro is a digital marketplace that specializes in providing home services for businesses. It offers a marketing platform that utilizes artificial intelligence to automate the creation and management of websites, enhancing the online presence of small home service business owners. By streamlining the process of building and maintaining an online identity, Topline Pro helps these businesses be discovered, trusted, and booked by potential customers. The platform generates content for websites, online listings, and social media pages, ultimately enabling organizations to boost customer engagement and drive conversions. This approach allows business owners to focus more on their operations while effectively growing their customer base.

Arise is a provider of virtual care services focused on supporting individuals with eating disorders, a condition that affects a diverse range of people, yet often goes untreated. The company seeks to address the barriers and stigma associated with these disorders by expanding access to inclusive care through its innovative platform. This platform offers virtual therapy sessions with licensed therapists and dietitians, as well as support from care advocates who assist users in managing daily challenges. By fostering a community and providing ongoing support, Arise aims to deliver a new approach to healing that prioritizes both physical and mental health for those struggling with eating disorders.

Planet FWD is a San Francisco-based company focused on creating snacks from regenerative ingredients to mitigate carbon emissions in the food system. By sourcing from farmers who employ carbon-capturing practices, the company aims to promote sustainable agriculture. Planet FWD also operates a regenerative food platform that connects brands with consumers interested in climate-friendly products. In addition to developing carbon-neutral food items, the company provides compostable packaging to further reduce consumers' carbon footprints. Furthermore, Planet FWD offers a carbon management platform that helps consumer brands measure their product or company emissions and develop customized plans for reducing their carbon impact, thereby fostering sustainability and enhancing consumer trust.

Formally is a legal collaboration company focused on enhancing access to justice through innovative technology and user-friendly design. It has developed an intuitive platform that simplifies the immigration and citizenship form-filling process, enabling users to prepare their applications in their native language. By automating these legal processes, Formally aims to eliminate bureaucratic barriers that often hinder immigrants. The platform also features a resource page that guides users through the asylum application process in the United States, allowing attorneys to devote more time to client representation rather than paperwork. Through its efforts, Formally seeks to make legal assistance more accessible to a broader audience.

Zeera is a mental healthcare company founded in 2019 by Ariela Safira, based in New York. The company focuses on providing a digital platform and in-person experiences aimed at enhancing mental wellness through a member-centered therapy model that is both affordable and effective. Zeera offers a monthly membership that includes on-demand, therapist-created tools and resources designed to assist users in managing experiences such as burnout. The platform emphasizes empathy and design, enabling individuals to access research-based therapy tools that encourage reflection and actionable steps for mental well-being. In addition to its mental health services, Zeera also caters to tech enthusiasts with accessories and gadgets compatible with Apple products, and embraces the cultural richness of Indian cuisine through authentic recipes and dining experiences for vegan and vegetarian customers.

SwayID is a digital verification platform that specializes in real-time identity authentication for creator-consumers, a rapidly growing demographic of over 200 million content creators across various social media platforms. By utilizing a wide range of authoritative data sources, SwayID verifies the status of these creators seamlessly within the shopping experience, enhancing customer loyalty and reducing churn. This instant verification process enables brands to deliver exclusive offers and promotions tailored specifically to this valuable segment, fostering a mutually beneficial relationship between creators and brands. SwayID's ecosystem empowers verified creators with access to unique discounts and monetization opportunities, promoting economic equity within the community. As the network of brands and creators expands, it creates a self-reinforcing cycle of engagement and growth, setting a new standard in marketing and loyalty programs where both parties can thrive together.

Canela Media, Inc. is a digital media company based in New York that connects brands with multicultural audiences, particularly through its free streaming service, Canela.TV. Established in 2019, the company provides a comprehensive ecosystem for advertisers, offering video and display solutions, branded content, and influencer marketing. Canela Media specializes in analyzing brands' social media presence and identifying relevant influencers to enhance their visibility and engagement within diverse communities. The company focuses on delivering Latino-centric movies and TV entertainment across multiple platforms, helping clients forge meaningful and culturally relevant connections with the evolving mainstream market in the United States.

Flox is an app to help friend groups meet each other.

Anthill AI is a Chicago-based software company focused on personalizing workforce development for both employers and employees. Founded by Muriel Clauson and Young-Jae Kim, the company offers a talent management platform that enhances employee engagement, retention, and internal mobility. The platform enables businesses to address critical workforce needs while providing employees with tailored insights and support for their professional growth. By facilitating reskilling and development, Anthill AI aims to improve the overall employee experience and drive organizational success.

Norby is a company that provides an audience relationship toolkit aimed at fostering meaningful connections between creators and their followers. The platform is designed for both creators and brands, offering tools that facilitate the building and monetization of an audience through SMS marketing campaigns and email newsletters. By enabling content creators to effectively manage their marketing efforts, Norby helps them maintain a close relationship with their audience while enhancing their outreach capabilities.

Evvy is a company focused on improving female health by offering at-home vaginal microbiome tests. These tests utilize metagenomic sequencing to analyze symptoms and identify risks associated with important health issues. By providing personalized reports, Evvy aims to empower women with insights about their bodies, thereby addressing the gender health gap and enhancing overall health outcomes for women.

Oova Inc. is a fertility diagnostic company based in New York that specializes in developing personalized fertility testing solutions. Founded in 2017, Oova spun out from Mount Sinai Hospital and utilizes patent-pending biochemistry and artificial intelligence to analyze hormonal levels in women's urine. The company's innovative paper-based testing strips measure key hormones, such as luteinizing hormone and progesterone, allowing women to manage their menstrual cycles, assess fertility, and monitor reproductive health conditions like polycystic ovary syndrome (PCOS). By facilitating daily urine sample collection and offering real-time insights through a mobile application, Oova supports women in achieving their conception goals while seamlessly integrating into their daily lives.

Treet operates a peer-to-peer resale marketplace designed to assist apparel brands in adopting circular economy practices and managing their secondhand market. By providing a platform where customers can buy and sell used items directly with one another, Treet creates additional revenue opportunities for brands while enhancing customer loyalty. The company oversees all logistics and support, allowing brands to focus on their core business while benefiting from the resale experience. This approach enables e-commerce brands to promote sustainability and take ownership of their secondhand sales, transforming used products into valuable offerings that feel new to consumers.

Topline Pro is a digital marketplace that specializes in providing home services for businesses. It offers a marketing platform that utilizes artificial intelligence to automate the creation and management of websites, enhancing the online presence of small home service business owners. By streamlining the process of building and maintaining an online identity, Topline Pro helps these businesses be discovered, trusted, and booked by potential customers. The platform generates content for websites, online listings, and social media pages, ultimately enabling organizations to boost customer engagement and drive conversions. This approach allows business owners to focus more on their operations while effectively growing their customer base.

Zeera is a mental healthcare company founded in 2019 by Ariela Safira, based in New York. The company focuses on providing a digital platform and in-person experiences aimed at enhancing mental wellness through a member-centered therapy model that is both affordable and effective. Zeera offers a monthly membership that includes on-demand, therapist-created tools and resources designed to assist users in managing experiences such as burnout. The platform emphasizes empathy and design, enabling individuals to access research-based therapy tools that encourage reflection and actionable steps for mental well-being. In addition to its mental health services, Zeera also caters to tech enthusiasts with accessories and gadgets compatible with Apple products, and embraces the cultural richness of Indian cuisine through authentic recipes and dining experiences for vegan and vegetarian customers.

Alula is a New York-based company founded in 2019 that develops a digital platform aimed at supporting cancer patients and their caregivers. The platform serves as a comprehensive resource throughout the entire cancer journey, from diagnosis and treatment to recovery and bereavement. By providing tools and products that help mitigate the challenges associated with cancer treatment, Alula seeks to make the experience less isolating for patients and their families. The company's offerings enable individuals to connect with necessary resources, helping them manage their health needs and improve their overall comfort during a difficult time.

Perygee is a developer of an automation platform that focuses on enhancing device functionality and cybersecurity for enterprises. The platform integrates all asset information and engages security stakeholders to protect critical assets while automating operational technology security workflows. Perygee combines device-specific edge monitoring with user-friendly, no-code data modeling and automation tools. This approach enables businesses to achieve a comprehensive cybersecurity solution that balances robust security measures with an intuitive user experience. By automating full enterprise workflows, Perygee aims to save time and improve operational visibility for its clients.

Planet FWD is a San Francisco-based company focused on creating snacks from regenerative ingredients to mitigate carbon emissions in the food system. By sourcing from farmers who employ carbon-capturing practices, the company aims to promote sustainable agriculture. Planet FWD also operates a regenerative food platform that connects brands with consumers interested in climate-friendly products. In addition to developing carbon-neutral food items, the company provides compostable packaging to further reduce consumers' carbon footprints. Furthermore, Planet FWD offers a carbon management platform that helps consumer brands measure their product or company emissions and develop customized plans for reducing their carbon impact, thereby fostering sustainability and enhancing consumer trust.

Planet FWD is a San Francisco-based company focused on creating snacks from regenerative ingredients to mitigate carbon emissions in the food system. By sourcing from farmers who employ carbon-capturing practices, the company aims to promote sustainable agriculture. Planet FWD also operates a regenerative food platform that connects brands with consumers interested in climate-friendly products. In addition to developing carbon-neutral food items, the company provides compostable packaging to further reduce consumers' carbon footprints. Furthermore, Planet FWD offers a carbon management platform that helps consumer brands measure their product or company emissions and develop customized plans for reducing their carbon impact, thereby fostering sustainability and enhancing consumer trust.

Fiveable, Inc. is an educational technology company based in Milwaukee, Wisconsin, founded in 2018. It operates an interactive social learning platform designed for Advanced Placement (AP) students and teachers, aiming to foster educational equity. The platform combines content, community, and courses to enhance the learning experience. It features a comprehensive content library and interactive community spaces, allowing students to engage with peers studying similar subjects. Fiveable offers online instruction led by accredited teachers across various disciplines, including history, social sciences, STEM, and languages. The company's mission is to empower students by building their skills and confidence, enabling them to earn college credit through placement exams and succeed in their educational endeavors.

Canela Media, Inc. is a digital media company based in New York that connects brands with multicultural audiences, particularly through its free streaming service, Canela.TV. Established in 2019, the company provides a comprehensive ecosystem for advertisers, offering video and display solutions, branded content, and influencer marketing. Canela Media specializes in analyzing brands' social media presence and identifying relevant influencers to enhance their visibility and engagement within diverse communities. The company focuses on delivering Latino-centric movies and TV entertainment across multiple platforms, helping clients forge meaningful and culturally relevant connections with the evolving mainstream market in the United States.

Sugarbreak is a company focused on providing natural wellness products aimed at promoting healthy blood sugar management. Its offerings include three introductory products—Resist, Stabilize, and Reduce—formulated from proprietary blends of scientifically-supported herbal ingredients. These products are designed to help individuals reduce sugar consumption and maintain stable blood sugar levels, thereby supporting a healthier lifestyle. Sugarbreak emphasizes the use of plant-based ingredients developed by scientific experts, ensuring effective concentrations and combinations with minimal side effects. As a Public Benefit Corporation, Sugarbreak is committed to delivering solutions that align with consumer health and wellness needs.

Zeera is a mental healthcare company founded in 2019 by Ariela Safira, based in New York. The company focuses on providing a digital platform and in-person experiences aimed at enhancing mental wellness through a member-centered therapy model that is both affordable and effective. Zeera offers a monthly membership that includes on-demand, therapist-created tools and resources designed to assist users in managing experiences such as burnout. The platform emphasizes empathy and design, enabling individuals to access research-based therapy tools that encourage reflection and actionable steps for mental well-being. In addition to its mental health services, Zeera also caters to tech enthusiasts with accessories and gadgets compatible with Apple products, and embraces the cultural richness of Indian cuisine through authentic recipes and dining experiences for vegan and vegetarian customers.

Grayce, Inc. is a health care agency based in San Francisco that specializes in providing personalized support for families and employees managing the care of aging adults and children. Established in 2019, Grayce offers a comprehensive range of services, including assistance with insurance, finances, legal plans, medical care, home care, housing, and daily needs. The company emphasizes individualized guidance, ensuring that each member receives dedicated support from a social worker who helps manage their overall care. This includes planning, resource identification, care coordination, and advocacy, empowering family caregivers to effectively navigate the complexities of caring for their loved ones.

Planet FWD is a San Francisco-based company focused on creating snacks from regenerative ingredients to mitigate carbon emissions in the food system. By sourcing from farmers who employ carbon-capturing practices, the company aims to promote sustainable agriculture. Planet FWD also operates a regenerative food platform that connects brands with consumers interested in climate-friendly products. In addition to developing carbon-neutral food items, the company provides compostable packaging to further reduce consumers' carbon footprints. Furthermore, Planet FWD offers a carbon management platform that helps consumer brands measure their product or company emissions and develop customized plans for reducing their carbon impact, thereby fostering sustainability and enhancing consumer trust.

The Swell operates a membership platform designed to foster human connections and community engagement. It provides a range of life-enhancing experiences, including expert-led workshops, virtual gatherings, and live events featuring thought leaders, authors, chefs, and innovators. Members benefit from a calendar of curated activities that inspire personal growth and learning while connecting them with a trusted network of individuals. Additionally, The Swell offers digital wellness tools to support members' overall well-being, creating an immersive environment for personal development and connection.

Personal AI specializes in developing tools that enable organizations to create and manage AI teammates with specialized knowledge and capabilities. These AI team members, referred to as Personas, are designed to enhance productivity significantly, achieving tenfold efficiency improvements at a fraction of traditional costs. The company's platform leverages personal data, facts, and user opinions, employing advanced artificial intelligence models to emulate human memory and identity. By facilitating interactive communication and a responsive messaging experience, Personal AI helps individuals and teams streamline their workflows and strengthen their relationships through enhanced digital interactions.

RadSwan is a consumer goods company based in Brooklyn, New York, that specializes in fashion and beauty products tailored for black women. Founded in 2019, the company focuses on hair care and protective styling needs, offering a range of synthetic hair extensions, wigs, and accessories. RadSwan aims to provide women with versatile hairstyle options while minimizing the need to manipulate their natural hair. With a commitment to social consciousness, RadSwan caters to digitally savvy and time-conscious customers, ensuring they have access to high-quality products that meet their styling requirements.

Thousand Fell is a New York-based company that designs and produces sneakers for both men and women, focusing on sustainability and recyclability. The company's sneakers are crafted from twelve biodegradable or recyclable materials, including aloe vera, castor bean, coconut, sugar cane, palm leaf, and recycled water bottles. Thousand Fell aims to provide a viable alternative to conventional synthetic footwear, which often contributes to landfill waste. In addition to offering lace-up and slip-on styles, the company is developing subscription refurbishment kits to extend the lifespan of its products, promoting a "cobbler model" for direct-to-consumer sales. Furthermore, Thousand Fell is working on a digital closet platform to enhance transparency regarding product and material circularity, encouraging customers to return their sneakers for recycling once they are no longer in use.

Mighty Networks is an online platform that allows creators and brands to build and nurture communities. Founded in 2017 and based in Palo Alto, California, the company offers a software-as-a-service (SaaS) solution that enables users to create a cohesive experience by combining community interaction, content, online courses, and subscription commerce. This platform allows creators to sell experiences and expertise while providing a space for members to connect with each other. By integrating various elements under the creator's brand, Mighty Networks enhances the value of the community as more members join, making it an effective tool for fostering relationships and engagement among users.

Betaworks, established in 2007 and based in New York, is a venture capital firm focused on seed-stage investments. It invests in emerging consumer behaviors and trends driven by frontier technologies, often being one of the first institutional investors. Additionally, Betaworks operates Betaworks Studios, a membership club for entrepreneurs and innovators, providing a space for networking, collaboration, and events.

The Mom Project, Inc. is a digital marketplace that connects women, particularly mothers, with employment opportunities across various sectors, including marketing, finance, technology, and project management. Founded in 2015 and based in Cincinnati, Ohio, the company serves a community of over 500,000 individuals, including moms, dads, and allies, facilitating access to flexible work arrangements at both large corporations and small businesses. In addition to matching job seekers with employers, The Mom Project also provides insights and recommendations to companies on improving workplace conditions for women, aiming to foster a more supportive environment for mothers while redefining traditional career structures.

Noken, Inc. is an online travel service founded in 2016 and headquartered in New York, New York. The company offers a platform that allows users to plan, book, and manage their travel experiences. Noken curates personalized travel itineraries known as Travel Blueprints, which cater to individual budgets and timelines, blending essential guidance with the freedom to explore. Travelers can book accommodations, experiences, and transportation while having access to a comprehensive App Guide during their journey. This app also enables real-time communication with the Experience Team for support. Noken aims to streamline the travel planning process, helping individuals save time while enhancing their exploration of new countries through curated suggestions and real-time local information.

Future Family, Inc. is a subscription-based fertility company founded in 2016 and headquartered in San Francisco, California. It provides comprehensive healthcare solutions for individuals and couples navigating fertility challenges, offering plans that cover all associated costs. The company's services include personalized fertility planning, clinic matching, and a dedicated nurse concierge, ensuring 24/7 access to a care team. Future Family specializes in on-demand medical support for procedures such as in vitro fertilization (IVF) and egg freezing, and it features a digital health platform for managing fertility care. By combining financial assistance with expert guidance, Future Family aims to deliver a stress-free fertility experience for its clients.

Chief, founded in 2019 by Carolyn Childers and Lindsay Kaplan, is the largest community of senior women executives in the United States, representing over 10,000 organizations and 77% of Fortune 100 companies. The organization primarily focuses on supporting women in leadership through a membership model that offers a variety of services including one-on-one and peer group executive coaching, programming on pressing business issues, and access to a vast network of connections. Members benefit from personalized coaching tailored to their leadership needs and can participate in engaging events such as roundtable discussions and local conferences. Chief also provides elegant clubhouse locations in major cities for members to meet and network, as well as partnerships with organizations to facilitate in-person connections for those outside clubhouse areas. Additionally, Chief has implemented a grant program aimed at reducing financial barriers for executives facing identity-based inequity, contributing nearly $10 million in grants since its inception. The organization has received recognition from TIME and Fast Company for its influence and innovation in supporting women leaders.

The Sill, Inc. is a New York City-based company that specializes in selling potted plants online and in retail stores. Founded in 2012, it offers a variety of plants, including medium, small, and mini options, along with ceramic planters and other accessories such as potting mix, pots, and totes. The Sill aims to inspire individuals to incorporate more greenery into their homes, providing a seamless experience in selecting plants that match personal styles and lifestyles. Each potted plant comes with straightforward care instructions, a money-back guarantee, and access to plant experts for additional support. Additionally, The Sill organizes workshops focused on plant care, enhancing customers' engagement with their products.

Full Harvest Technologies, Inc. is a San Francisco-based company that operates a B2B platform designed to connect large farms with food businesses to market surplus and imperfect produce. Established in 2016, the company addresses the significant issue of food waste in the United States, where approximately 20 billion pounds of produce are discarded annually due to strict aesthetic standards. By creating a marketplace for this edible but often overlooked produce, Full Harvest enables growers to generate additional revenue while helping food companies reduce costs. The company's innovative online distribution platform uses proprietary technology and a novel supply chain model to facilitate the sale of excess produce, thereby improving sustainability in the food industry and minimizing waste.

Spring Health is a digital healthcare company specializing in mental health solutions for employers and health plans. The company employs Precision Mental Healthcare, utilizing assessment and machine-learning technology to identify the unique mental health needs of individuals. This approach allows Spring Health to deliver tailored care plans that may include digital support, meditation exercises, coaching, therapy, and medication. By modernizing behavioral health benefits, Spring Health aims to enhance employee well-being through an effective and personalized mental healthcare experience.

Winnie, Inc. operates an online childcare marketplace that helps parents find local daycares and preschools across the United States. The platform provides comprehensive information about childcare programs, including detailed descriptions, photos, tuition rates, licensing status, and availability. Parents can utilize Winnie to make informed decisions about their children's early education while also connecting with a community of other parents. For childcare providers, Winnie serves as a tool to fill open spots, manage waitlists, and access essential resources for running their businesses. Founded in 2016 and based in San Francisco, California, Winnie aims to streamline the childcare search process and support both parents and providers effectively.

Winky Lux is a cosmetics company founded in 2015 and based in New York, New York. It specializes in manufacturing a wide range of color cosmetic products, including lip kits, shadow palettes, lipsticks, blushes, highlighters, and various eye and brow products. Winky Lux emphasizes high-quality, cruelty-free, and non-toxic ingredients, ensuring that its products are free from parabens and phthalates. The company is committed to sustainability and offers heavily pigmented cosmetic items designed to capture attention. By selling primarily online, Winky Lux aims to provide luxury products at affordable prices, making high-quality cosmetics accessible to a broader audience. Its products are also available through various retailers both in the United States and internationally.

The Mom Project, Inc. is a digital marketplace that connects women, particularly mothers, with employment opportunities across various sectors, including marketing, finance, technology, and project management. Founded in 2015 and based in Cincinnati, Ohio, the company serves a community of over 500,000 individuals, including moms, dads, and allies, facilitating access to flexible work arrangements at both large corporations and small businesses. In addition to matching job seekers with employers, The Mom Project also provides insights and recommendations to companies on improving workplace conditions for women, aiming to foster a more supportive environment for mothers while redefining traditional career structures.

Zola, Inc. is a wedding company that operates a comprehensive wedding planning and registry platform designed to streamline the wedding experience for couples. Founded in 2013 and based in New York, Zola offers a suite of tools under the Zola Weddings brand, which includes customizable wedding websites, a diverse registry of gifts and experiences, a personalized wedding checklist, and a guest list management tool. The platform allows users to create and personalize their wedding websites, register for a variety of gifts with benefits such as free shipping and group gifting, and manage their wedding planning tasks and guest communications efficiently. Zola aims to enhance the wedding planning journey by combining modern technology with attentive customer service, ultimately supporting couples from engagement through to their new life together.

Shine is a developer of a self-care communication application designed to make well-being accessible. Their application is a messaging bot that gives out life advice and positive reinforcements including actionable tips based on confidence, daily happiness, mental health, productivity, and self-care audio challenges to grow on the go through sms texts on a daily basis, enabling people with anxiety and depression to get career and life advice to take proper care of themselves.

CoEdition, Inc. is an online retailer focused on providing a diverse range of women's clothing, shoes, and jewelry, specifically catering to sizes 10 to 26. The company offers a wide selection of products, including dresses, swimwear, footwear, lingerie, and accessories, sourced from over 100 brands. Established in 2017 and headquartered in New York, CoEdition aims to create an inclusive fashion marketplace that allows women to discover and purchase contemporary apparel at affordable prices. Through its e-commerce platform, CoEdition seeks to empower women by enabling them to express their personal style while accessing a community dedicated to plus-size fashion.

Betaworks, established in 2007 and based in New York, is a venture capital firm focused on seed-stage investments. It invests in emerging consumer behaviors and trends driven by frontier technologies, often being one of the first institutional investors. Additionally, Betaworks operates Betaworks Studios, a membership club for entrepreneurs and innovators, providing a space for networking, collaboration, and events.

Squad is a San Francisco-based company that offers a web-based platform designed to facilitate social interaction among users. The platform allows friends to connect and spend time together by enabling video and audio chats while sharing their screens. Users can showcase various content from their devices, including messages and videos from apps like TikTok, creating an immersive shared experience. Additionally, Squad features an AMA (ask me anything) function, which aggregates information from various online profiles, making it easily accessible in one central location. This blend of social engagement and information sharing positions Squad as a versatile tool for enhancing digital interactions.

Maverick is a digital creator network for a new generation of innovators, artists, and entrepreneurs - a generation of girls and women whose spirit, vision and energy will change the world. Maverick is built around skill-building challenges and positive social validation.

Finery is a fashion and technology startup focused on transforming wardrobe management through an innovative platform. This platform scans online shopping receipts to create a virtual wardrobe for users, allowing them to gain insights into their clothing choices and spending habits. By utilizing predictive analytics, Finery provides women with personalized styling recommendations and alerts for sales on items in their wishlists. Additionally, the platform offers reminders for returning recently purchased items, helping consumers make informed decisions about their fashion investments.

Modsy is a home design service founded in 2015 and based in San Francisco, California. The company utilizes advanced 3D graphics and computer vision technology to create virtual interior environments, allowing customers to visualize furniture and décor in their own spaces before making purchases. Modsy caters to new homeowners, renters, and remodelers by offering personalized design guidance and plans tailored to individual preferences. Its platform not only showcases inspirational designs but also provides practical recommendations for room layouts and furnishings. Additionally, Modsy features a shoppable marketplace where customers can directly purchase the items featured in their designs, streamlining the home renovation process and reducing uncertainty for users.

Mented Cosmetics, founded in 2017 and based in New York, is a luxury beauty brand dedicated to serving women of color. The company specializes in cruelty-free and vegan cosmetic products, including lip shades, lip gloss, nail polish, and accessories, all designed to complement the unique skin tones of Black and Brown women. Mented believes that every woman should find representation in beauty, offering a range of nude lipstick and nail polish shades tailored specifically for this demographic. By selling its products online, Mented Cosmetics aims to provide accessible, non-toxic makeup options that empower women and ensure they feel seen in the beauty industry.

ScribbleChat is a mobile messaging application.

The Sill, Inc. is a New York City-based company that specializes in selling potted plants online and in retail stores. Founded in 2012, it offers a variety of plants, including medium, small, and mini options, along with ceramic planters and other accessories such as potting mix, pots, and totes. The Sill aims to inspire individuals to incorporate more greenery into their homes, providing a seamless experience in selecting plants that match personal styles and lifestyles. Each potted plant comes with straightforward care instructions, a money-back guarantee, and access to plant experts for additional support. Additionally, The Sill organizes workshops focused on plant care, enhancing customers' engagement with their products.

Industrial/Organic is an organic waste solutions provider that offers infrastructure-as-a-service to waste industry. The company converts food scraps into high-value resources in a distributed facility model.

Pymetrics, Inc. is a company that specializes in developing neuroscience-based assessment and prediction technology aimed at transforming the recruitment, retention, and development of employees. Founded in 2013 and headquartered in New York City, Pymetrics utilizes a combination of neuroscience and machine learning to create a talent matching platform. This platform collects behavioral data from successful professionals across various roles to identify key traits that distinguish top performers from the general population. By offering cognitive and emotional assessment solutions, along with a personalized recommendation engine, Pymetrics enhances the effectiveness and accuracy of the hiring process, while promoting unbiased recruitment practices.

Winky Lux is a cosmetics company founded in 2015 and based in New York, New York. It specializes in manufacturing a wide range of color cosmetic products, including lip kits, shadow palettes, lipsticks, blushes, highlighters, and various eye and brow products. Winky Lux emphasizes high-quality, cruelty-free, and non-toxic ingredients, ensuring that its products are free from parabens and phthalates. The company is committed to sustainability and offers heavily pigmented cosmetic items designed to capture attention. By selling primarily online, Winky Lux aims to provide luxury products at affordable prices, making high-quality cosmetics accessible to a broader audience. Its products are also available through various retailers both in the United States and internationally.

Thesis Couture, Inc., established in 2013 and based in Los Angeles, California, specializes in the design and manufacture of women's footwear, particularly focusing on reinventing the stiletto. The company employs innovative techniques that combine structural engineering principles, advanced material science, and human factors to enhance the comfort and performance of its high-heeled shoes. By concentrating on load distribution, impact shock, and kinematics, Thesis Couture aims to provide women with stylish yet comfortable footwear that empowers their lifestyles. The team comprises experts from various fields, including fashion, technology, and anatomy, to ensure that their products meet new standards in high heel design.

goTenna, Inc. is a company based in Brooklyn, New York, that specializes in developing communications devices that allow users to send messages and share GPS locations using smartphones without relying on centralized connectivity. Its flagship product, the goTenna device, utilizes a cognitive digital radio and a mobile app to create its own signal and automatically connect with other devices within range. The goTenna mesh networking protocol, known as Aspen Grove™, enables low-cost, lightweight devices to provide long-range connectivity in off-grid situations, making it suitable for various applications, including public sector, enterprise, and IoT markets. This technology emerged as a solution following the disruptions caused by Hurricane Sandy in 2012, highlighting the need for resilient communication systems. goTenna's approach allows clients to send data and messages without depending on traditional internet or cellular services. The company has attracted investment from notable firms such as Founders Fund and Union Square Ventures.

Full Harvest Technologies, Inc. is a San Francisco-based company that operates a B2B platform designed to connect large farms with food businesses to market surplus and imperfect produce. Established in 2016, the company addresses the significant issue of food waste in the United States, where approximately 20 billion pounds of produce are discarded annually due to strict aesthetic standards. By creating a marketplace for this edible but often overlooked produce, Full Harvest enables growers to generate additional revenue while helping food companies reduce costs. The company's innovative online distribution platform uses proprietary technology and a novel supply chain model to facilitate the sale of excess produce, thereby improving sustainability in the food industry and minimizing waste.

ShooWin, Inc. is an online ticket booking platform founded in 2015 and headquartered in New York City. The company offers a unique service that enables fans to buy and trade reservations, known as "options," for tickets to high-demand events such as sports playoffs and championships. This innovative approach addresses the challenges faced by both enthusiastic fans and event rights holders by providing affordable access to tickets while generating new revenue streams for teams, leagues, and event organizers. ShooWin aims to enhance the fan experience by creating a practical and enjoyable solution for accessing sought-after events.

BeautyCon, LLC is a Los Angeles-based company that operates as a beauty and fashion conference and content portal, designed to connect a diverse global community of content creators, celebrities, fans, and brands. Founded in 2013, BeautyCon aims to challenge traditional beauty standards by celebrating individuality and self-expression through makeup. The company hosts events where fans can meet their online influencers and learn about the latest trends in beauty and fashion. In addition to marquis events, BeautyCon provides digital platforms that facilitate meaningful connections among its community members. It emphasizes the importance of diversity, featuring innovators of various ages, races, and identities, and promotes makeup as a form of self-expression and enthusiasm. Through initiatives like Beautycon Festivals and Beautycon Box, the company fosters engagement and collaboration within the beauty and lifestyle sectors.

Collective Retreats is a hospitality company founded in February 2015 by Peter Mack and based in Denver, Colorado. The company specializes in providing luxury accommodations and dining experiences in unique, asset-light retreats located in picturesque destinations such as Vail, Montana, Hudson Valley, Sonoma, and Hill Country, Texas. Collective Retreats focuses on enhancing the guest experience by offering a range of activities, including fly-fishing, white-water rafting, and horseback riding, alongside amenities like spa access and concierge services. This approach allows guests to enjoy the comforts of a five-star hotel while immersing themselves in the natural beauty of their surroundings.

LOLA is a New York-based company that offers a subscription service for feminine care essentials, focusing on providing safe and comfortable products for women's reproductive health. Founded in 2014, LOLA aims to be a lifelong brand for women, delivering transparency and honesty in its offerings. The company specializes in organic cotton tampons, eco-friendly pads, and sexual wellness products made with natural ingredients, ensuring they are free of toxins and dyes. By partnering with gynecologists and health experts, LOLA also seeks to provide reliable resources and education on reproductive health, empowering women with both high-quality products and trustworthy information.

Winnie, Inc. operates an online childcare marketplace that helps parents find local daycares and preschools across the United States. The platform provides comprehensive information about childcare programs, including detailed descriptions, photos, tuition rates, licensing status, and availability. Parents can utilize Winnie to make informed decisions about their children's early education while also connecting with a community of other parents. For childcare providers, Winnie serves as a tool to fill open spots, manage waitlists, and access essential resources for running their businesses. Founded in 2016 and based in San Francisco, California, Winnie aims to streamline the childcare search process and support both parents and providers effectively.

Mighty Networks is an online platform that allows creators and brands to build and nurture communities. Founded in 2017 and based in Palo Alto, California, the company offers a software-as-a-service (SaaS) solution that enables users to create a cohesive experience by combining community interaction, content, online courses, and subscription commerce. This platform allows creators to sell experiences and expertise while providing a space for members to connect with each other. By integrating various elements under the creator's brand, Mighty Networks enhances the value of the community as more members join, making it an effective tool for fostering relationships and engagement among users.

Reaction Commerce, Inc. is a company that develops an open-source eCommerce platform designed to serve small and medium-sized businesses. The platform enables real-time merchandising, pricing, and promotions, along with live monitoring of conversions. It offers a range of features including promotion management, bitcoin integration, multi-vendor support, subscription products, and an easy-to-use interface for creating online shops. The platform is designed to be highly customizable, suitable for both shops and marketplaces, and is recognized as one of the largest JavaScript commerce projects on GitHub. Based in Santa Monica, California, Reaction Commerce has gained significant traction with over 14,000 signups for its managed cloud solution since its inception in 2013. As of April 2020, it operates as a subsidiary of The Rocket Science Group, LLC.

BGLG, Inc., operating as Goby, specializes in the design, manufacture, and marketing of electronic toothbrushes. The company offers products with both sensitive and standard cleaning modes, aimed at enhancing oral care by simplifying cavity removal for individuals and communities. Goby sells its toothbrushes online, focusing on delivering a user-friendly experience to improve dental hygiene.

Uncharted Play is a the energy firm.

Uncharted Play Inc. is a New York-based company founded in 2011 that focuses on developing innovative energy-generating products. The company specializes in consumer-oriented solutions that harness kinetic energy, offering products such as an energy-harnessing soccer ball and a portable battery charging jump rope. Additionally, Uncharted Play provides educational packs and accessories, aiming to enhance energy access through its technology, which is designed for motion-based and off-grid renewable energy applications. The company sells its products online and is committed to democratizing energy access worldwide through its proprietary technology. With a team experienced in product development from leading firms, Uncharted Play is positioned to make significant contributions to the field of renewable energy.

Pymetrics, Inc. is a company that specializes in developing neuroscience-based assessment and prediction technology aimed at transforming the recruitment, retention, and development of employees. Founded in 2013 and headquartered in New York City, Pymetrics utilizes a combination of neuroscience and machine learning to create a talent matching platform. This platform collects behavioral data from successful professionals across various roles to identify key traits that distinguish top performers from the general population. By offering cognitive and emotional assessment solutions, along with a personalized recommendation engine, Pymetrics enhances the effectiveness and accuracy of the hiring process, while promoting unbiased recruitment practices.

Caretaker is a property management platform that facilitates home rentals for leaseholders, owners, and potential tenants. Founded in 2017, the company initially started as a subletting service called Flip. The platform serves as a marketplace where leaseholders can post apartments they wish to rent out, allowing pre-screened applicants to browse available housing options before they are officially listed on the rental market. Caretaker aims to provide a solution for rental owners and tenants seeking to exit their leases early, enabling users to find and book affordable and flexible accommodations quickly and efficiently.

Shine is a developer of a self-care communication application designed to make well-being accessible. Their application is a messaging bot that gives out life advice and positive reinforcements including actionable tips based on confidence, daily happiness, mental health, productivity, and self-care audio challenges to grow on the go through sms texts on a daily basis, enabling people with anxiety and depression to get career and life advice to take proper care of themselves.

Project September Inc. operates a mobile shopping application that connects fashion and design influencers with their audiences and favorite brands. Founded in 2016 and based in New York, the platform allows users to bridge the gap between online shopping and social browsing by enabling them to tap on images to make immediate purchases. It leverages user-generated fashion content to create an engaging and immersive shopping experience. The app functions as a shoppable digital magazine, where stylists, photographers, and influencers can share their work while directing their followers to purchase items. By pulling fashion and beauty images from social media platforms, Project September facilitates a seamless connection between brands and consumers, allowing for the promotion of new designs and products in real time.

goTenna, Inc. is a company based in Brooklyn, New York, that specializes in developing communications devices that allow users to send messages and share GPS locations using smartphones without relying on centralized connectivity. Its flagship product, the goTenna device, utilizes a cognitive digital radio and a mobile app to create its own signal and automatically connect with other devices within range. The goTenna mesh networking protocol, known as Aspen Grove™, enables low-cost, lightweight devices to provide long-range connectivity in off-grid situations, making it suitable for various applications, including public sector, enterprise, and IoT markets. This technology emerged as a solution following the disruptions caused by Hurricane Sandy in 2012, highlighting the need for resilient communication systems. goTenna's approach allows clients to send data and messages without depending on traditional internet or cellular services. The company has attracted investment from notable firms such as Founders Fund and Union Square Ventures.

Modsy is a home design service founded in 2015 and based in San Francisco, California. The company utilizes advanced 3D graphics and computer vision technology to create virtual interior environments, allowing customers to visualize furniture and décor in their own spaces before making purchases. Modsy caters to new homeowners, renters, and remodelers by offering personalized design guidance and plans tailored to individual preferences. Its platform not only showcases inspirational designs but also provides practical recommendations for room layouts and furnishings. Additionally, Modsy features a shoppable marketplace where customers can directly purchase the items featured in their designs, streamlining the home renovation process and reducing uncertainty for users.

HopSkipDrive, Inc. is a transportation service focused on providing ridesharing solutions for children aged five and older. Founded in 2014 and based in Los Angeles, California, the company offers safe and reliable transportation for schools, families, and government agencies. HopSkipDrive has established partnerships with over 400 school districts and operates in 21 major markets across 12 states. The platform allows parents to pre-schedule rides with vetted drivers, ensuring children are transported securely between school and extracurricular activities. With a focus on convenience, HopSkipDrive has successfully transported 2 million riders to more than 16,000 schools, covering over 20 million miles in total.

Thesis Couture, Inc., established in 2013 and based in Los Angeles, California, specializes in the design and manufacture of women's footwear, particularly focusing on reinventing the stiletto. The company employs innovative techniques that combine structural engineering principles, advanced material science, and human factors to enhance the comfort and performance of its high-heeled shoes. By concentrating on load distribution, impact shock, and kinematics, Thesis Couture aims to provide women with stylish yet comfortable footwear that empowers their lifestyles. The team comprises experts from various fields, including fashion, technology, and anatomy, to ensure that their products meet new standards in high heel design.

ShooWin, Inc. is an online ticket booking platform founded in 2015 and headquartered in New York City. The company offers a unique service that enables fans to buy and trade reservations, known as "options," for tickets to high-demand events such as sports playoffs and championships. This innovative approach addresses the challenges faced by both enthusiastic fans and event rights holders by providing affordable access to tickets while generating new revenue streams for teams, leagues, and event organizers. ShooWin aims to enhance the fan experience by creating a practical and enjoyable solution for accessing sought-after events.

Zola, Inc. is a wedding company that operates a comprehensive wedding planning and registry platform designed to streamline the wedding experience for couples. Founded in 2013 and based in New York, Zola offers a suite of tools under the Zola Weddings brand, which includes customizable wedding websites, a diverse registry of gifts and experiences, a personalized wedding checklist, and a guest list management tool. The platform allows users to create and personalize their wedding websites, register for a variety of gifts with benefits such as free shipping and group gifting, and manage their wedding planning tasks and guest communications efficiently. Zola aims to enhance the wedding planning journey by combining modern technology with attentive customer service, ultimately supporting couples from engagement through to their new life together.

Glamsquad, Inc., also known as GLAM Group, is a New York-based company that specializes in providing on-demand beauty services. Founded in 2013, Glamsquad offers a range of services including hair styling, makeup application, and nail care, catering to clients in major cities such as New York City, Los Angeles, Miami, Washington, D.C., Boston, and the San Francisco Bay Area. The company employs a network of trained and vetted beauty professionals who deliver personalized experiences for various occasions, including home appointments, parties, and weddings. Glamsquad leverages technology to facilitate easy booking through its app and website, ensuring clients can select services, schedule appointments, and enjoy the convenience of professional beauty care at home. In addition to services, Glamsquad has introduced its own line of hair and makeup products, designed to complement their offerings and meet client needs.

The Wing is a network of work and community spaces specifically designed for women, with locations in New York, California, and Washington, D.C. Its mission focuses on the professional, civic, social, and economic advancement of women by fostering a supportive community. The Wing's facilities feature open-plan workspaces, meeting rooms, phone booths, and an extensive all-female library. By providing these resources, The Wing enables female founders and busy professional women to find support, gain inspiration, and build their businesses in an empowering environment.

Carbon38, Inc. is an e-commerce platform dedicated to women's active and performance wear, headquartered in Los Angeles, California. Founded in 2012, the company features its proprietary label alongside a carefully curated selection of contemporary brands and exclusive collaborations. Its product offerings include a range of items such as bodysuits, sweaters, sweatshirts, crop tops, leggings, pants, capris, and shoes. Carbon38 aims to merge functional activewear with progressive street style, empowering women to express their individuality through fashion-forward choices. The company operates both online and through physical stores, providing access to luxury active apparel from leading sportswear designers worldwide while also offering their exclusive branded products.

Toymail is a connected platform that focuses on entertaining and educating children while fostering communication with their loved ones. Founded in 2013 in New York, the company produces plush toy-based devices that allow children to send and receive voice messages from approved contacts, such as family and friends. These toys are designed to be safe and screen-free, connecting to a mobile audio application to facilitate messaging without the need for phones. Through its innovative approach, Toymail aims to enhance the way children interact with their family members while providing a playful and engaging experience.

HopSkipDrive, Inc. is a transportation service focused on providing ridesharing solutions for children aged five and older. Founded in 2014 and based in Los Angeles, California, the company offers safe and reliable transportation for schools, families, and government agencies. HopSkipDrive has established partnerships with over 400 school districts and operates in 21 major markets across 12 states. The platform allows parents to pre-schedule rides with vetted drivers, ensuring children are transported securely between school and extracurricular activities. With a focus on convenience, HopSkipDrive has successfully transported 2 million riders to more than 16,000 schools, covering over 20 million miles in total.

Guildery is an e-commerce startup that specializes in the mass customization of home products, particularly home textiles and accessories. Operating within the $200 billion home décor industry, Guildery addresses the gap between high-end, made-to-order items and mass-produced goods by offering personalized products without the high costs and lengthy timelines typically associated with artisan customization. The company utilizes advanced digital printing techniques that chemically bond ink to fabric, enabling a virtually limitless selection of patterns and materials to be produced on-demand. Guildery curates exclusive designs from various artists, allowing customers to choose from a range of items, including pillows, drapes, and ottomans, all tailored to individual preferences.

Modsy is a home design service founded in 2015 and based in San Francisco, California. The company utilizes advanced 3D graphics and computer vision technology to create virtual interior environments, allowing customers to visualize furniture and décor in their own spaces before making purchases. Modsy caters to new homeowners, renters, and remodelers by offering personalized design guidance and plans tailored to individual preferences. Its platform not only showcases inspirational designs but also provides practical recommendations for room layouts and furnishings. Additionally, Modsy features a shoppable marketplace where customers can directly purchase the items featured in their designs, streamlining the home renovation process and reducing uncertainty for users.

Cricket's Circle, Inc. is a New York-based company that operates an online platform offering personalized product recommendations and advice for expectant and new parents. Established in 2014, the website serves as a comprehensive resource, providing information and a wide range of baby-related products, including items for bathing, diapering, feeding, health and safety, and nursery needs. The platform also features toys, books, various types of strollers, car seats, and baby gear. Additionally, Cricket's Circle offers a gift registry service, enhancing the shopping experience for mothers by combining e-commerce with tailored content.