Morrison

Morrisons is a prominent supermarket chain in the UK, operating 497 stores across England, Wales, Scotland, and Gibraltar. Specializing in food and grocery retail, the company is the fifth-largest supermarket in the country. Morrisons distinguishes itself by sourcing and processing a significant portion of its fresh food through its own manufacturing facilities, which allows for enhanced control over product quality and provenance. The retailer offers a diverse range of products, including household groceries, canned goods, frozen ready-to-cook meals, and its own branded meat, dairy, and bakery items. Additionally, Morrisons provides specialized product lines such as Free From, World Foods, and Food To Go. The company employs a considerable number of skilled staff in its stores, ensuring that a high level of food preparation is maintained.
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William Morrison

Founder

8 past transactions

Falfish

Acquisition in 2021
Falfish is a Cornwall-based supplier and wholesaler of sustainably sourced seafood, specializing in a diverse range of 56 wild and farmed frozen and fresh products from British waters and the South West coastline. The company offers various fish species, including turbot, sea bass, monkfish, Dover sole, and hake, as well as shellfish such as lobster, king scallops, crab, cuttlefish, and whelks. Falfish emphasizes sustainable sourcing by maintaining direct relationships with fishing vessels, skippers, and markets, ensuring that its products align with strategic environmental, fisheries, and community projects.

Chippindale Foods

Acquisition in 2018
Chippindale Foods is a prominent food company based in the UK, specializing in the supply of free-range eggs. The company serves a diverse clientele, including retailers and food service providers nationwide. Chippindale Foods focuses on packaging and distributing a variety of egg products, which include both liquid and shell eggs. By prioritizing quality and sustainability, the company has established itself as a leading supplier in the industry, committed to meeting the growing demand for ethically sourced food products.

Flower World

Acquisition in 2011
FlowerWorld is an online flower retailer that specializes in the distribution and delivery of fresh cut flowers, plants, bulbs, seeds, wreaths, and bouquets. The company operates a large team of approximately 400 employees, capable of producing up to 900,000 flower bunches weekly during peak seasons like Mother's Day, Valentine's Day, and Christmas. With a focus on providing beautiful blooms for personal use or as gifts, FlowerWorld serves a diverse clientele, catering to various floral needs through its online platform.

FreshDirect

Venture Round in 2011
FreshDirect is a prominent online grocery retailer based in the Bronx, New York, that specializes in delivering fresh food directly to consumers. Established in 2002, the company serves customers across seven states, including the metropolitan areas of New York City, Philadelphia, and Washington, D.C. FreshDirect is dedicated to sourcing high-quality meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. The product range includes prepared foods, fruits, vegetables, dairy, bakery items, as well as wines and spirits. As part of the Ahold Delhaize family of companies, FreshDirect emphasizes freshness and taste in its offerings, aiming to provide a convenient and reliable grocery shopping experience.

Kiddicare

Acquisition in 2011
Kiddicare is a retailer specializing in baby products, operating both online and through a flagship superstore in Peterborough. Established in 1974, the company aims to enhance the lives of parents by offering a wide range of products, including cots, highchairs, prams, car seats, and various accessories. Kiddicare is committed to customer satisfaction, providing a price match guarantee, expert advice, and a variety of services such as free standard delivery, free car seat fittings, and a 365-day return policy. With a focus on quality and service, Kiddicare strives to support families during the transformative experience of raising children.

SimplyFresh

Acquisition in 2010
SimplyFresh is an upmarket grocery store concept focusing on local and best British products anchored by an organic healthy range of food.

Rathbones Bakeries

Acquisition in 2005
Rathbones Bakeries Ltd manufactures and sells bread and baked goods to the retail industry.

Safeway

Acquisition in 2004
Safeway is a supermarket retail chain that operates across the United States, providing a wide range of grocery products to consumers. The company emphasizes convenience by offering online shopping options, allowing customers to browse and purchase groceries from their websites. In addition to groceries, Safeway provides health and nutritional information, as well as a variety of recipes and meal ideas to assist customers in their culinary endeavors. Through its commitment to accessibility and customer service, Safeway aims to meet the diverse needs of shoppers in the grocery market.
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