Viamedia, Inc. is a prominent provider of cable television advertising management solutions in the United States, focusing on connecting advertisers with audiences through various media platforms. Founded in 2001 and headquartered in New York, the company partners with cable and telecommunications service providers, utility companies, and municipalities to sell advertising inventory on major networks such as ESPN, CNN, and MTV. Viamedia offers a comprehensive suite of services, including TV advertising, cross-media advertising, programmatic advertising, and innovative online marketing solutions. Its operations encompass sales functions, traffic and billing, technical assistance, and creative services, such as commercial production and digital content creation. Additionally, Viamedia operates Placemeida, a programmatic platform that aggregates ad inventory from multiple video programming distributors, further enhancing its advertising capabilities. By delivering high-quality representation and effective media solutions, Viamedia serves local, regional, and national advertisers, making it the largest non-MSO affiliated video ad sales organization in the country.
LocalFactor is a technology company that specializes in multi-platform advertising solutions for brands and agencies. Its platform offers a streamlined approach to multichannel media buying, ensuring optimal supply safety and performance. Key features include privacy preservation, custom creative formats, expert campaign management, and unified insights. This enables clients to effectively reach their target audiences across various channels, devices, and media tactics in a scalable and privacy-compliant manner.
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