Paula's Choice, LLC is a skincare and cosmetics company based in Seattle, Washington, established in 1994. It specializes in the production and distribution of a wide range of skincare products, including exfoliants, anti-aging boosters, serums, cleansers, moisturizers, and sun protection items. The company also offers products for body care, hair care, and targeted treatments, along with resources such as books on skincare and makeup. Paula's Choice products are available through various channels, including online platforms, authorized resellers, retail stores, spas, salons, and doctor's offices. The brand emphasizes effective solutions for various skin concerns, including acne, rosacea, and aging.