Blackhawk Network Holdings

Blackhawk Network Holdings, Inc. is a provider of prepaid products and payment services, operating in the United States and internationally. The company offers a variety of prepaid cards, including gift cards, telecom cards, and reloadable debit cards, available in both physical and electronic formats. Its offerings encompass closed loop gift cards in various sectors such as digital media, dining, and travel, as well as non-reloadable open loop cards and prepaid wireless products. Blackhawk also delivers incentive solutions for businesses, facilitating consumer incentive programs and employee engagement initiatives through a hosted software platform. Additionally, the company provides Cardpool, an online marketplace for selling unused gift cards, and various digital services for mobile applications. Blackhawk's products are distributed through a network of grocery, convenience, specialty, and online retailers. Founded in 2001 and headquartered in Pleasanton, California, Blackhawk Network Holdings, Inc. has expanded its operations to multiple countries, maintaining offices across North America, Europe, and Australia.

Steve Dekker

Managing Director

Matthew Howe

Managing Director EMEA and APAC, Blackhawk Network

Sreeram Kanamarlapudi

Vice President, Corporate Development

17 past transactions

Tango Card

Acquisition in 2024
Tango Card, Inc. is a technology company that specializes in providing a digital rewards platform tailored for enterprise customers. Founded in 2009 and headquartered in Seattle, Washington, with an engineering office in Boise, Idaho, Tango Card enables organizations to efficiently send and track rewards, such as e-gift cards, prepaid cards, and donations. The platform supports a variety of applications, including consumer loyalty programs, sales incentives, employee recognition, and health and wellness engagement. Key offerings include the Rewards as a Service (RaaS) API, which allows seamless integration of digital rewards into web platforms, and Rewards Genius™, a self-serve portal for managing rewards. By delivering desirable rewards instantly, Tango Card aims to enhance customer engagement and employee retention, ultimately driving meaningful business outcomes for its clients.

Habitat for Humanity International

Grant in 2024
Habitat for Humanity International, founded in 1976 and based in Americus, Georgia, is a not-for-profit organization dedicated to providing affordable housing solutions through community partnerships and volunteer efforts. The organization focuses on several key initiatives, including its Homebuilding program, which partners with individuals and families to construct and renovate homes, ensuring access to decent housing. Habitat's Neighborhood Revitalization initiative aims to enhance overall community well-being by addressing housing needs comprehensively. The Disaster Response program assists communities in preparing for and recovering from disasters by building disaster-resilient homes and offering recovery support. Additionally, Habitat organizes Global Village Trips, allowing volunteers to travel internationally to aid in building homes and improving communities. The organization also operates Habitat ReStores, nonprofit home improvement stores that sell new and gently used items, with proceeds funding the construction of Habitat homes. Through these efforts, Habitat for Humanity strives to fulfill its mission of bringing people together to build homes, communities, and hope, working toward a vision where everyone has a decent place to live.

Wogi

Corporate Round in 2022
Wogi is a digital rewards provider that specializes in creating incentive-driven behavior through its rewards-as-a-service platform. Established in 2015, the company offers a comprehensive range of cashless products designed to enhance engagement among customers, employees, and channel partners. By leveraging a digital ecosystem, Wogi connects consumer brands, local enterprises, and end-consumers, enabling real-time loyalty and incentive programs. With a presence in over 40 markets worldwide, including offices in Sri Lanka, Singapore, Malaysia, Thailand, Hong Kong, Indonesia, and Vietnam, Wogi delivers innovative solutions tailored to the needs of local, regional, and global enterprises.

National Gift Card

Acquisition in 2020
National Gift Card is the loyalty, rewards, and incentive industry's choice for secure gift card fulfillment solutions. As the leading gift card partner for thousands of corporate and non-profit clients, NGC can activate and fulfill digital gift cards in real-time via its API or ship physical cards with the highest quality and turn-around SLA’s for employee and member programs around the world. They maintain an extensive inventory of gift cards from over 450 international brands in the retail, restaurant, and prepaid card arenas to fulfill digitally or physically across the USA, Canada, UK, and Europe.

SVM Cards

Acquisition in 2020
SVM is the global leader in providing innovative gift card solutions for businesses. SVM’s products are used by leading incentive, rewards, loyalty and other companies to incent and reward their customers and prospects. SVM is the only company that offers gasoline gift cards from every major oil company in America, as well as 150 of the nation’s most popular retail stores, restaurants, service companies and hotels.

Edge Loyalty Systems

Acquisition in 2019
Edge Loyalty Systems is an Australian company specializing in sales promotions and loyalty program management. It offers data-driven solutions designed to enhance customer engagement through various platforms, including Edge, Edge Consumer, and Lifestyle Rewards. The company focuses on creating innovative promotional mechanics that incentivize customer behavior, helping brands and agencies achieve their marketing objectives while minimizing risk. By leveraging technology, Edge Loyalty Systems aims to improve customer experiences and drive significant results for its clients.

CashStar

Acquisition in 2017
CashStar, Inc. operates a cloud-based digital gifting platform that offers comprehensive solutions for gift card commerce. The company provides various services, including CashStar Consumer, which allows users to personalize gift cards, and CashStar Marketing, which facilitates the management of promotions across multiple channels. Additionally, CashStar Business serves as a business-to-business gift card solution, while CashStar Assist enhances customer service for merchants. The platform also features CashStar Manager for prepaid commerce administration and CashStar Product eGifting, enabling online shoppers to send physical gifts via email directly from retailers' e-commerce sites. CashStar's offerings include application services, transaction processing, risk management, and marketing programs, catering to a diverse range of sectors such as retail, dining, and travel. Founded in 2002 and headquartered in Portland, Maine, CashStar operates as a subsidiary of Blackhawk Network, Inc.

The Grass Roots Group

Acquisition in 2016
Grass Roots Group specializes in employee and customer engagement services across various sectors, including finance, education, and sports. The company offers a comprehensive range of employee services that encompass recognition and incentives, wellbeing initiatives, communication and engagement strategies, and learning and development solutions. In addition to its employee-focused offerings, Grass Roots Group provides customer engagement services that include customer experience enhancement, brand management, multichannel communications, and data science and analytics. The company also delivers promotions and incentive solutions, which cover consumer promotions, channel loyalty programs, and fixed fee promotions, along with delegate management services.

extrameasures

Acquisition in 2016
Extrameasures, based in San Diego, California, specializes in prepaid products and payment services. The company initially entered the consumer market in 1996 with the introduction of a Gift Card in partnership with Visa, which allowed customers to enjoy the convenience of a widely accepted payment method. Recognizing greater potential in the B2B sector, extrameasures pivoted in 1998 to develop its first B2B incentive product for a telecommunications client, replacing traditional bill credits with a streamlined Rewards Card. This innovation proved to be an effective marketing tool for businesses, enhancing customer retention and engagement. Through customized rebate programs, extrameasures provides Visa prepaid cards and private label merchant-specific reward and gift cards, leveraging a proprietary platform designed to support businesses in driving consumer acquisition, engagement, and loyalty.

Nimble Commerce

Acquisition in 2016
NimbleCommerce is a digital commerce platform specializing in promotions and gift card services. Established in 2008 and headquartered in Santa Clara, California, with additional offices in New York and London, the company enables merchants and brands to manage their own pre-paid offer and gift card programs. Through a network of retailer and publisher-branded sites, NimbleCommerce assists businesses in creating digital revenue streams, reducing reliance on traditional advertising and display revenue. Its innovative approach aims to enhance the e-commerce landscape for audience-owners globally.

GiftCards.com

Acquisition in 2016
GiftCards.com is an online platform that specializes in the sale of various gift card products. The company offers a wide selection of options including personalized gift cards, group gift cards, virtual gift cards, and discount gift cards. Additionally, it provides prepaid gift cards, debit cards, corporate gift cards, and shopping gift cards. Through its website, GiftCards.com aims to cater to diverse gifting needs, allowing customers to choose from a range of local and merchant-specific gift cards.

Didix

Acquisition in 2015
Didix is a company based in Amsterdam, Netherlands, that specializes in the development and distribution of electronic gifting and promotional products. Established in 2009 by Boudewijn Jansen, Didix offers a range of products, including BioscoopCadeau and RestaurantCadeau, which cater to various gifting needs. The company operates in multiple countries, including the Netherlands, the UK, Germany, and Belgium, effectively marketing and distributing its brands across these regions. Since September 2015, Didix has functioned as a subsidiary of Blackhawk Network Holdings, further enhancing its capabilities in the gifting sector.

Achievers

Acquisition in 2015
Achievers is a Toronto-based company that offers a cloud-based Employee Success Platform designed to enhance engagement, alignment, and recognition within modern workplaces. The platform provides an online points-based rewards and recognition system, allowing organizations to effectively monitor employee progress and achievement. Achievers' services are tailored to meet the complex needs of today's workforce, making it a preferred solution for companies around the globe, including notable clients such as Deloitte, CVS Pharmacy, ConAgra Foods, and Microsoft. By focusing on employee satisfaction and success, Achievers aims to foster a more productive and motivated workforce across over 110 countries.

Parago

Acquisition in 2014
Parago is a global engagement management company specializing in innovative marketing solutions aimed at customer acquisition, retention, and engagement. As the largest rebate fulfillment provider, Parago offers a range of services, including creative consumer incentive strategies and prepaid card solutions. The company focuses on delivering measurable sales incentive programs that enhance client marketing efforts and drive significant sales and productivity. Parago's offerings include online promotional management, rebate processing, proactive email campaigns, and customer data analysis. With a commitment to streamlined execution and research-based insights, Parago supports clients in building strong participant relationships and achieving their business objectives.

Retailo

Acquisition in 2013
Retailo is a full-service provider in the prepaid and gift card industry, specializing in the distribution of gift cards across continental Europe. The company operates a third-party prepaid card network, offering a variety of products, including gift cards, virtual gift vouchers, and online shopping cards. These products are conveniently available at multiple points of sale, such as retail stores, flower shops, and petrol stations, allowing customers to purchase gift cards for special occasions. In addition to offline sales, Retailo also provides electronic vouchers that can be delivered via SMS or MMS through its website, catering to the growing demand for digital solutions in the gifting market.

Cardpool

Acquisition in 2011
Cardpool, Inc. operates a gift card exchange marketplace that facilitates the buying, selling, and trading of pre-owned gift cards. Founded in 2009 and based in San Francisco, California, Cardpool allows customers to purchase gift cards at discounts of up to 30% off their face value or sell their gift cards for cash, receiving up to 90% of the card's value. The marketplace encompasses a wide range of categories, including apparel, electronics, home improvement, entertainment, and travel. Customers can also trade their gift cards for Amazon.com Gift Cards or donate them to charity. Cardpool offers free shipping for transactions, a 100-day return policy, and ensures that all gift cards listed have no expiration dates or monthly fees. Previously a subsidiary of Blackhawk Network Holdings, Cardpool connects gift card holders worldwide to maximize the value of their unused cards.

EWI Holdings

Acquisition in 2006
EWI Holdings provides payment processing services for prepaid and cash payment transactions. The company offers transaction solutions, which facilitate merchant processors, acquirers, and prepaid distributors to manage prepaid services, including wireless, long distance, wireless content, bill-pay, and stored value programs on a transaction platform that resides on the retailer's existing terminals, point of sale systems, or other transaction network. Its technologies support the delivery of prepaid services to retailers' point-of-sale systems, kiosks, or ATM networks. The company was founded in 1999 and is based in San Diego, California with an additional office in Mexico City, Mexico. EWI Holdings, Inc. operates as a subsidiary of Blackhawk Network Holdings, Inc.
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