Blacksmith Applications
Blacksmith Applications is a technology company specializing in trade promotion and pricing management solutions for consumer product companies in the retail, foodservice, and convenience store sectors. The company provides a comprehensive software platform that integrates various functions, including data management, customer relationship management (CRM), business planning, and sales reporting analytics. Blacksmith's solutions empower clients to manage discounts and promotions through a profit-based workflow model, ensuring improved control and efficiency. The platform also includes tools for trade management, bid management, and mobile solutions, enhancing the marketing and sales capabilities of its users. Additionally, Blacksmith offers consulting services and analytics to support better decision-making regarding trade spending and to increase data transparency for its clients.
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3 past transactions
TABS Analytics
Acquisition in 2020
TABS Analytics, Inc. is a technology-enabled analytics firm based in Shelton, Connecticut, founded in 1998 by Dr. Kurt Jetta. Specializing in the consumer products industry, TABS provides cloud-based software solutions that enable companies to integrate, harmonize, and analyze sales and marketing data. The firm focuses on delivering actionable insights, market research, and omnichannel shopper trends, helping clients gain a competitive advantage in the fast-moving consumer goods sector. TABS is recognized as a leading outsourced sales and marketing analytics provider, emphasizing in-house production to maintain quality and effectiveness. With a commitment to analytical innovation and client service, TABS aims to simplify the analytics process for its customers, ultimately driving positive returns on investment. The company has operated as a subsidiary of Blacksmith Applications, Inc. since December 2020.
T-Pro Solutions
Acquisition in 2019
T-PRO Solutions, LLC, based in Columbus, Ohio, specializes in providing software applications that assist consumer packaged goods (CPG) manufacturers and retailers in managing and analyzing trade promotion investments. Founded in 2014, the company offers a suite of predictive analytics and optimization solutions designed to eliminate data silos related to trade promotion management, syndicated data, and financial information. Through its intelligence hub, T-PRO Solutions delivers advanced capabilities for scenario planning, strategic optimization, and real-time post-promotion analysis. This integration enables clients to make informed investment decisions and enhance their promotional return on investment. In 2019, T-PRO Solutions was acquired by Blacksmith Applications, Inc.
GoSimple
Acquisition in 2018
GoSimple LLC is a company that specializes in developing trade promotion management solutions specifically for the foodservice industry. Incorporated in 2018 and located in Oldsmar, Florida, GoSimple offers a software-as-a-service (SaaS) platform designed to assist small and mid-tier consumer packaged goods manufacturers. The platform provides an end-to-end workflow that encompasses pricing analytics and integrated claims processing, enabling users to effectively manage trade promotion contracts. This flexible and affordable solution is tailored to meet the unique needs of foodservice manufacturers, streamlining their promotional activities and enhancing operational efficiency.
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