Blue Equity

Blue Equity is a private equity firm founded in 2004, headquartered in Louisville, Kentucky. It invests in diverse industries such as distribution, talent representation, hospitality, media, finance, healthcare, and real estate. The firm focuses on investments with solid developmental potential, typically ranging from $0.1 million to $50 million. Blue Equity seeks operating control and prefers majority stakes.

Jonathan S. Blue

Chairman and Managing Director

Edward H. Harrison III

Executive Vice President

Past deals in Spirits

Unicorn Auctions

Seed Round in 2024
Unicorn Auctions facilitates rare spirits auctions for buyers, sellers, and collectors worldwide. Their platform offers digital bidding via web, iOS, and Android apps. To ensure authenticity, they physically examine each item before listing.

Spiritless

Private Equity Round in 2021
Spiritless is a beverage company based in Austin, Texas, that produces non-alcohol distilled spirits. Founded in 2019, it offers spirits and ready-to-make cocktails that provide the flavor and finish of traditional bourbon with reduced or no alcohol, including a HALFSIES option for lowering ABV in favorite cocktails. The products are crafted to deliver familiar notes of caramel, vanilla, and oak, making non-alcoholic beverages suitable for bourbon-style drinks. Spiritless focuses on accessible, flavorful alternatives for consumers seeking non-alcoholic options while maintaining the craft and character of classic cocktails.

DEP's Fine Wine

Acquisition in 2020
D.E.P.'s Fine Wine and Spirits is a retail operator based in Covington, Kentucky, specializing in a diverse selection of fine wines, spirits, beer, and tobacco products. The company offers its customers a range of beverages at competitive prices, making it accessible for various consumers. Additionally, D.E.P.'s Fine Wine hosts wine tastings every Friday, featuring select wines from around the globe, which enhances the shopping experience and allows customers to explore new offerings in a social setting. Through its comprehensive product selection and engaging events, the company aims to cater to the preferences of wine and spirit enthusiasts.

Liquor Barn

Acquisition in 2017
Liquor Barn is a Canadian-based retailer that operates a chain of liquor stores across Canada, Alaska, and parts of the northeastern United States. The company manages over 200 stores in Canada and more than 20 stores in Alaska, while also having a presence in Connecticut and New Jersey. The retail locations primarily function under various brand names, including Liquor Depot, Liquor Barn, and Wine and Beyond in Alberta, as well as Liquor Depot and Wine Cellar in British Columbia. In Alaska, the stores operate under the Brown Jug brand, and locations in New Jersey are known as Joe Canal's Discount Liquor Outlet. Liquor Barn's stores in Canada typically range from 2,000 to 5,000 square feet, while those in Alaska vary from 1,400 to 14,000 square feet, collectively encompassing over 40,000 square feet of store and warehouse space in Alaska. The company aims to provide customers with a wide selection of alcoholic beverages and party supplies at competitive prices.

Angel's Envy Bourbon

Private Equity Round in 2013
Angel's Envy is a craft bourbon brand founded by renowned master distiller Lincoln Henderson. Located in Kentucky, the company focuses on producing super-premium bourbon using traditional methods. The bourbon undergoes an aging process that lasts four to six years in American white oak barrels, followed by an additional three to six months in hand-selected port casks. This unique aging process enhances the spirit's flavor profile, as it interacts with the charred wood during the seasonal temperature changes. In addition to bourbon, Angel's Envy also produces handcrafted whiskey and cocktails, emphasizing quality and craftsmanship in its offerings.
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