Business Opportunities for L'Oréal Development

Founded in 2018, this venture capital arm of L'Oréal invests in innovative business models focused on marketing, digital technologies, R&D, and communication within the sustainable beauty, clean natural beauty, health and wellness, data management, beauty tech, and green science sectors.

Muriel Atias

Chief Investment Officer

Past deals in Hairdressing

Arata

Series A in 2024
Arata is a New Delhi, India-based hair care brand that develops high-performance, vegan and cruelty-free products backed by plant-powered science and clinically proven technology. Its lineup includes unisex shampoos, hair gels and hair creams that are free of SLS and parabens, non-toxic and sustainable. The company emphasizes natural, skin-friendly formulations and cruelty-free production, with products designed for all users. Arata was founded in 2017 by Dhruv Madhok and Dhruv Bhasin.

Zuvi

Venture Round in 2024
Zuvi is a manufacturer and designer of innovative cordless hair dryers and accessories. The company utilizes advanced technology, employing light energy to dry hair at lower temperatures. Its products feature a unique system of warm air heated by infrared panels, which is then propelled by rotor-like fans. This approach effectively dries hair while minimizing the risk of damage, allowing users to maintain healthier hair and scalp conditions. The emphasis on lower temperatures contributes to smoother and shinier hair, making Zuvi a noteworthy player in the personal care industry.
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