Bonfire Ventures

Bonfire Ventures is a venture capital firm based in Santa Monica, California, focused on early-stage investments in the technology and business services sectors across the United States and Canada. Established in 2005, the firm specializes in leading Seed rounds for talented founders in the B2B software space, supporting innovative companies that aim to transform their respective industries. Bonfire Ventures seeks to invest in a select number of companies, typically between 25 to 30, over a three-year period. The firm is dedicated to fostering the growth of emerging businesses and has established itself as a significant player in the venture capital landscape.

Jim Andelman

Co-Founder and Managing Director

Tyler Churchill

Principal

Brian MacInnes

CFO

Mark Mullen

Co-Founder and Managing Director

Brett Queener

Managing Director

Jennifer Richard

Principal

Dan Rossignol

Investor

Past deals in Los Angeles, CA

WARP

Seed Round in 2023
Operator of a delivery platform intended for getting goods from warehouse to fulfillment centers. The company's platform connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight, it weaves together digital pooling, back-hauls, and physical consolidation points, providing shippers with a cost structure better than conventional trucking companies.

WARP

Seed Round in 2022
Operator of a delivery platform intended for getting goods from warehouse to fulfillment centers. The company's platform connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight, it weaves together digital pooling, back-hauls, and physical consolidation points, providing shippers with a cost structure better than conventional trucking companies.

Duro

Seed Round in 2021
Duro provides cloud-based SaaS software to help hardware companies manage the design and manufacturing of their custom hardware products. Duro’s workflow management solution is as simple to use as a spreadsheet, but integrates automated data entry and validation to enforce hardware product development best practices.

SafeRide, Inc

Series B in 2021
SafeRide, Inc. is a digital health platform that specializes in non-emergency medical transportation (NEMT) services, enabling healthcare providers to efficiently book and manage rides for patients. Founded in 2015 and headquartered in San Francisco, the company offers a mobile application that allows users to schedule transportation quickly, receive appointment reminders, and track rides in real-time for enhanced safety and quality. SafeRide's services not only help prevent no-shows but also assist in identifying and managing at-risk patients before their conditions worsen. With a network that spans major cities including Los Angeles, Seattle, Portland, St. Louis, and New York, SafeRide aims to improve access to life-sustaining care for vulnerable populations while enhancing the overall patient experience and reducing healthcare costs.

Thankful

Series A in 2021
Thankful, Inc. is a company based in Los Angeles, California, that develops an artificial intelligence platform aimed at enhancing online customer service. The platform is designed to address and deflect a significant portion of repetitive customer inquiries, allowing customer care agents to focus on more complex issues. Its features include automated responses to questions, information gathering, ticket routing, and advanced script management. By improving the efficiency of customer service operations, Thankful's software helps eCommerce businesses increase customer satisfaction and reduce operational costs. The platform supports various written communication channels, providing customers with flexibility in how they engage with support services.

Emotive

Series B in 2021
Emotive is a computer software company founded in 2018 and headquartered in Los Angeles, California. It specializes in providing a platform that enhances consumer sales by transforming cold leads into informed customers through emotionally intelligent text message conversations. By leveraging natural language processing and machine learning, Emotive's platform tailors interactions to identify and understand individual user behaviors, fostering long-term customer loyalty. This approach enables retail organizations to build meaningful human relationships and connections with their customers.

Boulevard

Series B in 2020
Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Credit Key

Series A in 2020
Credit Key develops business-to-business credit and payments platform. The company was founded in 2016 and is based in Los Angeles, California.

Brainbase

Series A in 2020
Brainbase Inc. develops and markets a platform for licensing business. It offers Brainbase Assist, a tool that enables users to manage and collaborate on their licensing business. The company’s tool also allows users to track metrics, such as total sales and royalties, rights availability, and upcoming events. In addition, its tool helps users to compare licensee performance, and measure quarterly and annual growth rates. Brainbase Inc. was founded in 2016 and is based in Los Angeles, California.

Boulevard

Series A in 2019
Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Brainbase

Seed Round in 2019
Brainbase Inc. develops and markets a platform for licensing business. It offers Brainbase Assist, a tool that enables users to manage and collaborate on their licensing business. The company’s tool also allows users to track metrics, such as total sales and royalties, rights availability, and upcoming events. In addition, its tool helps users to compare licensee performance, and measure quarterly and annual growth rates. Brainbase Inc. was founded in 2016 and is based in Los Angeles, California.

SafeRide, Inc

Series A in 2019
SafeRide, Inc. is a digital health platform that specializes in non-emergency medical transportation (NEMT) services, enabling healthcare providers to efficiently book and manage rides for patients. Founded in 2015 and headquartered in San Francisco, the company offers a mobile application that allows users to schedule transportation quickly, receive appointment reminders, and track rides in real-time for enhanced safety and quality. SafeRide's services not only help prevent no-shows but also assist in identifying and managing at-risk patients before their conditions worsen. With a network that spans major cities including Los Angeles, Seattle, Portland, St. Louis, and New York, SafeRide aims to improve access to life-sustaining care for vulnerable populations while enhancing the overall patient experience and reducing healthcare costs.

Thankful

Seed Round in 2019
Thankful, Inc. is a company based in Los Angeles, California, that develops an artificial intelligence platform aimed at enhancing online customer service. The platform is designed to address and deflect a significant portion of repetitive customer inquiries, allowing customer care agents to focus on more complex issues. Its features include automated responses to questions, information gathering, ticket routing, and advanced script management. By improving the efficiency of customer service operations, Thankful's software helps eCommerce businesses increase customer satisfaction and reduce operational costs. The platform supports various written communication channels, providing customers with flexibility in how they engage with support services.

Postie

Seed Round in 2018
Postie offers automated marketing tools for direct mail marketing. With real-time attribution & data visualization, Postie delivers Artificial Intelligence, Machine Learning and Campaign Management tools to dynamically optimize your entire DM channel strategy. Re-engage with your customers: Easily create highly segmented CRM campaigns blending purchase and behavioral data for maximum performance. Retarget your prospective customers: Use your online and mobile data to identify highly engaged prospects and deploy daily trigger campaigns. Locate new customers with high ROAS Prospecting campaigns: Build look-a-like audiences that self-optimize into response models using real-time conversion data.

Credit Key

Seed Round in 2018
Credit Key develops business-to-business credit and payments platform. The company was founded in 2016 and is based in Los Angeles, California.

SafeRide, Inc

Seed Round in 2017
SafeRide, Inc. is a digital health platform that specializes in non-emergency medical transportation (NEMT) services, enabling healthcare providers to efficiently book and manage rides for patients. Founded in 2015 and headquartered in San Francisco, the company offers a mobile application that allows users to schedule transportation quickly, receive appointment reminders, and track rides in real-time for enhanced safety and quality. SafeRide's services not only help prevent no-shows but also assist in identifying and managing at-risk patients before their conditions worsen. With a network that spans major cities including Los Angeles, Seattle, Portland, St. Louis, and New York, SafeRide aims to improve access to life-sustaining care for vulnerable populations while enhancing the overall patient experience and reducing healthcare costs.

Postie

Seed Round in 2017
Postie offers automated marketing tools for direct mail marketing. With real-time attribution & data visualization, Postie delivers Artificial Intelligence, Machine Learning and Campaign Management tools to dynamically optimize your entire DM channel strategy. Re-engage with your customers: Easily create highly segmented CRM campaigns blending purchase and behavioral data for maximum performance. Retarget your prospective customers: Use your online and mobile data to identify highly engaged prospects and deploy daily trigger campaigns. Locate new customers with high ROAS Prospecting campaigns: Build look-a-like audiences that self-optimize into response models using real-time conversion data.

Conversion Logic

Series A in 2017
Conversion Logic is a software company based in Santa Monica, California, specializing in cross-channel attribution and marketing analytics. The company provides a Software-as-a-Service platform that offers digital and video media performance insights for brands, agencies, and advertising technology partners. Utilizing a machine learning framework, Conversion Logic's platform collects user-level data through API integration and employs a scientific approach to analyze which media dimensions yield the best return on investment. This analysis aids in generating actionable insights related to frequency, placement, and creative optimizations. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc., enhancing its capabilities in delivering real-time predictive insights for marketing efficiency and optimization.

Shippabo

Seed Round in 2016
Shippabo is an online platform that provides its users with shipping rates and shipment scheduling solutions. The platform offers freight forwarding, government filings, and trucking and drayage services to its users. It features online bookings, online custom bond purchases, real-time notifications, and shipment management. Shippabo was launched by Calvin Lo, Nina Luu, Wes Chien, and Sam Luu and is based in California.

Clique

Series A in 2014
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Prevoty

Seed Round in 2013
Prevoty, Inc., a cloud-based security company, provides Web application security. The company offers Integri, a Web security-as-a-service toolbox that enables organizations to protect their internal and external Web applications against OWASP threats. Its product provides performance optimization, multi-source content protection, flexibility, in-application security development, scalability, and compliance. The company also offers Prevoty ASM, an application security monitoring technology to protect business critical applications from security threats. Prevoty, Inc. has a strategic partnership with WhiteHat Security. The company was founded in 2013 and is based in Los Angeles, California. As of August 9, 2018, Prevoty, Inc. operates as a subsidiary of Imperva, Inc..

Seismic Games

Series A in 2012
Seismic Games, Inc. is a Los Angeles-based game development studio established in 2011, specializing in social games for platforms such as Facebook, iOS, and Android. The company has developed a range of titles, including Skylanders BattleCast, a card battle game that integrates both digital and physical cards, and Call of Duty: Clan Wars, among others. Led by experienced executives from major gaming companies, Seismic Games focuses on creating character-driven narratives and highly customizable gameplay experiences. Their games emphasize user-generated and real-time content, fostering deeper engagement and interaction among players. Additionally, the company collaborates with branded and professional entertainment partners to enhance the gaming experience and connect with broader audiences. As of July 2018, Seismic Games operates as a subsidiary of Niantic, Inc.
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