Brand Foundry Ventures

Cricket's Circle is a retail company that offers a shoppable solution for mothers. It uses personalized content and data The company specializes in the fields of content, E-commerce, and personalization. It was founded in 2014 and headquartered in New York, United States.

Mixlab is a modern pet pharmacy for veterinarians and pet parents. Our technology and customer experience greatly enhance veterinarian processes and ensure that pet parents receive personalized care that delights them.

Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.

You Go Natural sells natural hair accessories, including pre-tied natural hair wraps in awesome prints and styles. It was founded in 2020 and is headquartered in Dallas, Texas.

Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Yumi is the definitive source for parents seeking to understand what they are feeding their children and why, offering a science-based early childhood meal delivery program that is the most convenient and most nutritional option in the market.

Their cloud-based BriteCo Appraisal Management System is the gateway to making the jeweler’s life easier and more productive—-and customers happier and more secure with immediate insurance coverage of their fine jewelry and watches.

ChannelApe, Inc. builds supply chain management and e-commerce management software. its software provides third party logistics reporting, data modeling, distributed order management, amazon order management, amazon inventory management, bigcommerce order management, bigcommerce inventory management, shopify plus integration, ebay order management, ebay inventory management. ChannelApe, Inc. was founded in 2016 and is headquartered in Scranton, Pennsylvania.

They believe that loving your hair starts with understanding how to care for it. Each product we make is developed to work together with any (or all) of their products, so that together they form more than a routine: it’s a ritual. They have partnered with dedicated craftsmen and chemists around the world to create thoughtfully sourced products you’ll love using each and every day.

Nineteenth Amendment is a product development and production management platform that helps brands produce sustainably on-demand with no minimums. With its smart PLM, brands can pre-sell items directly to their shoppers, connecting with a network of manufacturers, and produce transparently on-demand. The company was founded in 2013 and is headquartered in New York.

Small Door provides veterinary services that are elevated, customer-centric, and hospitality-infused. The company provides superior care, unrivaled transparency, and tech-enabled convenience to help pets and pet parents live better lives together. Founded in 2017, Small Door is headquartered in New York.

Returnity is the solution to rising packaging costs and consumer complaints around excessive shipping packaging. Our patented designs save you money, create enhanced consumer experiences, and reduce carbon footprints.

Two Robbers Hard Seltzer offers a range of hard seltzers, including watermelon and cucumber, orange and pineapple with ginger flavors.

ChannelApe, Inc. builds supply chain management and e-commerce management software. its software provides third party logistics reporting, data modeling, distributed order management, amazon order management, amazon inventory management, bigcommerce order management, bigcommerce inventory management, shopify plus integration, ebay order management, ebay inventory management. ChannelApe, Inc. was founded in 2016 and is headquartered in Scranton, Pennsylvania.

They believe that loving your hair starts with understanding how to care for it. Each product we make is developed to work together with any (or all) of their products, so that together they form more than a routine: it’s a ritual. They have partnered with dedicated craftsmen and chemists around the world to create thoughtfully sourced products you’ll love using each and every day.

Kite Solutions Inc. provides a social network, utility, and marketplace for agencies, brands and media companies, and startups to engage with emerging companies. Its platform also enables enterprises to identify, evaluate, curate, educate, socialize, and select their suitable partners and startups connect with the leaders and visionaries investing in their space. The company was incorporated in 2013 and is headquartered in San Francisco, California.

Trace is the Action Sports Tracker. With Trace you can improve your performance and never edit a video again. Trace tracks and stores every session, allowing you to compare your performance over time and against others. Trace will help you jump higher, catch longer waves, throw sharper turns, or log more vertical. Trace will also automatically clip and edit your video highlights. Trace takes out the boring stuff and only keeps the good stuff. Colors will automatically pop and sharing couldn’t be easier.

The Sill offers ceramic planters potted with houseplants. It was created with a simple ambition, to inspire people to bring more of the outdoors in. Their mission is to make the experience of discovering the perfect potted plants as wonderful as the plants themselves. The Sill is the source that bridges the gap between plants and people - offering products and services that fit with your personal style, your lifestyle, and your budget.

Yumi is the definitive source for parents seeking to understand what they are feeding their children and why, offering a science-based early childhood meal delivery program that is the most convenient and most nutritional option in the market.

Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.

Harry is a developer of an online platform used to sell shaving equipment and accessories for men. It designs and manufactures its own line of razors and replacement blades, as well as other shaving consumables, and offers its products a-la-carte via its online store or through a subscription model that enables consumers to meet their grooming essentials need online. The company was founded in 2013 and is headquartered in New York.

Own Up provides a software solution that enables residential lending from various lenders. The company allows consumers to finance their homes by eliminating the salesperson and providing a solution to compare, choose, and close with lenders. It supports primary residences, second homes, and investment properties, including single-family and multi-family homes, condos, and townhomes. Own Up was founded by Mike Tassone, and Patrick Boyaggi in 2015 and is headquartered in Boston, Massachusetts.

Their cloud-based BriteCo Appraisal Management System is the gateway to making the jeweler’s life easier and more productive—-and customers happier and more secure with immediate insurance coverage of their fine jewelry and watches.

The Sill offers ceramic planters potted with houseplants. It was created with a simple ambition, to inspire people to bring more of the outdoors in. Their mission is to make the experience of discovering the perfect potted plants as wonderful as the plants themselves. The Sill is the source that bridges the gap between plants and people - offering products and services that fit with your personal style, your lifestyle, and your budget.

Harry is a developer of an online platform used to sell shaving equipment and accessories for men. It designs and manufactures its own line of razors and replacement blades, as well as other shaving consumables, and offers its products a-la-carte via its online store or through a subscription model that enables consumers to meet their grooming essentials need online. The company was founded in 2013 and is headquartered in New York.

We believe the ways companies build their products and interact with their users are fundamentally broken. Rather than speaking with users, we stare at analytics platforms. Rather than proactively seeking out their needs, we triage their complaints to support chat bots. The result is undeniable: A whole lot of companies building a whole lot of software that nobody wants. So, we built Parlor. More than just software, Parlor transforms the relationship between humans on both sides of a product – those building it & those using it.

Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Grayce, Inc. operates as a health care agency for families and employees in San Francisco. The company provides personalized guidance, assistance, and support for aging adults and children. Grayce, Inc. offers assisted services, which include insurance, finances, legal plans, medical care, home care, housing, daily need, and well-being. The company was incorporated in 2019 and is based in San Francisco, California.

Weller owns and operates as a cannabidiol infused food and beverage company. Its sells its products through stores, as well as online. The company was founded in 2017 and is based in Boulder, Colorado.

Leap is accelerating the transformation of retail into something new – the core of a seamless, omnichannel brand experience informed by what customers truly want and enabled by technology. By addressing all aspects of store development and operations, the Leap platform makes brick & mortar retail stores an exciting and scalable channel for the next generation of high growth consumer brands. To deliver the best customers and stores for the best brands in the world, we’re building the platform of choice for “retail-as-a-service.”

Harry is a developer of an online platform used to sell shaving equipment and accessories for men. It designs and manufactures its own line of razors and replacement blades, as well as other shaving consumables, and offers its products a-la-carte via its online store or through a subscription model that enables consumers to meet their grooming essentials need online. The company was founded in 2013 and is headquartered in New York.

Caeden, Inc. designs and manufactures headphones. The company offers on and in ear headphones, and connected jewelry. It sells its products online. The company was incorporated in 2014 and is based in New York, New York.

Small Door provides veterinary services that are elevated, customer-centric, and hospitality-infused. The company provides superior care, unrivaled transparency, and tech-enabled convenience to help pets and pet parents live better lives together. Founded in 2017, Small Door is headquartered in New York.

HENRY rolls up to corporate offices with a state-of-the-art mobile dental practice and has a brick-and-mortar facility in New Providence, New Jersey. They deliver in-network dental services at your company site through a high-end, technology enabled mobile practice. We charge your company's insurance, not your employees. It's a win-win.

Mixlab is a modern pet pharmacy for veterinarians and pet parents. Our technology and customer experience greatly enhance veterinarian processes and ensure that pet parents receive personalized care that delights them.

Kids on 45th, Inc. sells used clothing for kids. The company was incorporated in 2018 and is based in Seattle, Washington.

BGLG, Inc., doing business as Goby, engages in the design, manufacture, and marketing of electronic toothbrushes. It sells its products online.

Jinx is a dog wellness brand that primarily sells dog foods online. It delivers optimal nutritional health dogs need to eat a high-quality protein medley from both animal and plant sources in the right proportions. Jinx online shop provides nutrition options with purposeful ingredients that they can recognize. The company was founded in 2019 with a mission to build a community of like-minded dog parents that take pride in how they care and connect with their fur babies.

The Wonder’s design makes clear that the space has been created for families. Members enter to a Dyson-sponsored “stroller valet,” where they can park their strollers in a closet and return to oiled wheels and a full detailing. The parents-only lounge connects to the café—serving wine and “milk flights” of regular, chocolate, and strawberry—through a hidden entrance, so parents don’t have to run past their kids yelling “Mom!” to get a drink. The bathroom boasts a deeper-than-usual sink for cleaning up diaper emergencies and a hand-dryer at kid level. The track list will play clean versions of Beyoncé songs instead of the “Itsy Bitsy Spider.”

Jewelbots are a customizable mesh network of programmable jewelry aimed at cultivating the interest of teenage girls in engineering and coding. Using basic engineering logic, you can create personal alerts and communicate with your friends using lights and slight vibrations. Jewelbots allow you to customize your jewelry and its behavior to reflect unique personalities and friendships. They believe by using fashion and teenage friendships as our vehicle, they can empower the next generation of female engineers and coders.

Eden Health is a primary care and insurance navigation company for employers, designed to elevate the health and wellbeing of employees everywhere. It helps employees navigate today’s complicated healthcare landscape across insurance, primary care and mental healthcare, so they can make smart, well-informed, and cost-conscious decisions.

Own Up provides a software solution that enables residential lending from various lenders. The company allows consumers to finance their homes by eliminating the salesperson and providing a solution to compare, choose, and close with lenders. It supports primary residences, second homes, and investment properties, including single-family and multi-family homes, condos, and townhomes. Own Up was founded by Mike Tassone, and Patrick Boyaggi in 2015 and is headquartered in Boston, Massachusetts.

Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Floyd, Inc. designs and retails furniture. The company offers shelfs, beds, tables, lamps, and other hardware products. It also sells products online. The company was incorporated in 2011 and is based in Detroit, Michigan.

Revere is an elite sports nutrition company, but our products are different - we use only natural ingredients, so you never have to choose between better performance and better health. With formulas designed to meet the demands of the world’s most elite athletes to the weekend warrior, our mission is to maximize human performance for everyone. Our delicious formulas - plant-based and with no sketchy ingredients - come in on-the-go, single serving packets. Revere is a direct-to-consumer company that delivers products straight to your door with a best-in-class customer experience. Taking on the $82B nutritional supplement market, Revere has raised a $3.5M seed round from Lerer Hippeau, Brand Foundry, Sterling VC and a network of notable angels. Revere is elite sports nutrition, powered by nature.

Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Rockets of Awesome is a direct-to-consumer kids' apparel brand, designing and selling over-the-top clothes. Rockets of Awesome is reinventing the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise.

Cotopaxi is a direct-to-consumer, outdoor gear, and apparel company with a social-focused mission of eradicating extreme poverty. Every piece of gear is tied to a humanitarian cause in the world’s poorest countries. Every pack provides between one and three weeks of education to a child, the sale of a water bottle provides six months of clean water and all apparel is tied to health related projects. Cotopaxi's aim is to help the world's poorest of the poor and to provide transparency by showing the exact impact of donations. It was founded in 2014 and headquartered in Salt Lake City, Utah.

LOLA is the first lifelong brand for a woman’s body, providing the transparency and candor women deserve when it comes to products and content for their reproductive health.

Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop, and learn about the best products and brands available. Birchbox members have first-touch experiences with products each month and access to educational content to help them get the most out of their products. Top brands like Kiehl’s, Benefit, Deborah Lippmann, and Stila have partnered with Birchbox.

Smilo is the new direct-to-consumer brand for essential baby products lovingly perfected by doctors, scientists, and engineers. From fuss-free bottles to palate-supporting pacifiers, Smilo's got you and your baby covered! Web: https://www.smilobaby.com

Rep The Squad is a subscription-based club that provides fans the power of choice with access to a wide range of officially licensed professional sports jerseys, making it easier to amplify their fandom. Based in Seattle, Rep The Squad is co-founded and led by veteran e-commerce executive Brian Watkins. The company was developed at Madrona Venture Labs and is backed by notable investors including Madrona Venture Group, Maveron, and Aspect Ventures, as well as champion athletes Doug Baldwin, Golden Tate and Russell Okung. An investment fund associated with the owners and executives of the San Francisco 49ers also join the Rep The Squad team as official partners. Starting at launch, Seattle’s All-Pro cornerback Richard Sherman will serve as a brand ambassador.

StayTuned Digital, Inc. provides content delivery services to content creators. The company’s services include platforms integrations, content marketing, and analyzing the impact across content types and channels. StayTuned Digital, Inc. is headquartered in New York, New York.

Cotopaxi is a direct-to-consumer, outdoor gear, and apparel company with a social-focused mission of eradicating extreme poverty. Every piece of gear is tied to a humanitarian cause in the world’s poorest countries. Every pack provides between one and three weeks of education to a child, the sale of a water bottle provides six months of clean water and all apparel is tied to health related projects. Cotopaxi's aim is to help the world's poorest of the poor and to provide transparency by showing the exact impact of donations. It was founded in 2014 and headquartered in Salt Lake City, Utah.

twine is a platform for deep networking designed for virtual events and remote teams.

PreFix enables you to stop spending time worrying about your home and save 30-50% off annual maintenance costs.

Barnraiser is a collaborative community & social marketplace for the 80M producers & consumers driving the $195B new food & wellness economy. Barnraiser makes it easy to find, shop & contribute to emerging brands & projects based on lifestyle (ie, gluten-free), passions (ie, chocolate) & interests (ie, healthy kids). The Barnraiser community thrives via the unique combination of data-driven discovery + social connections + commerce/giving.

LOLA is the first lifelong brand for a woman’s body, providing the transparency and candor women deserve when it comes to products and content for their reproductive health.

Allbirds, Inc. manufactures and sells footwear. It offers wool runners, tree runners, tree loungers, tree skippers, and wool loungers, and insoles for men and women; and kid’s footwear. The company sells its products through its stores and retail stores in the United States and internationally, as well as online. Allbirds, Inc. was formerly known as Bozz, Inc. The company was incorporated in 2015 and is based in San Francisco, California.

LOLA is the first lifelong brand for a woman’s body, providing the transparency and candor women deserve when it comes to products and content for their reproductive health.

Smilo is the new direct-to-consumer brand for essential baby products lovingly perfected by doctors, scientists, and engineers. From fuss-free bottles to palate-supporting pacifiers, Smilo's got you and your baby covered! Web: https://www.smilobaby.com

Starface World, Inc. discovers and sells vegan cosmetics. It offers cleansers, blackhead removers, and hydrating creams. The company sells its products through wholesalers and online. The company was incorporated in 2019 and is based in New York, New York with a location in Wallingford, Connecticut.

Keen Home develops proactive hardware and software products to protect and enhance your home's core systems. Keen Home’s products provide homeowners with increased comfort, improved efficiency, and a better maintained home. The company’s first product, the Smart Vent, seamlessly controls a home’s heating/cooling airflow on a room-by-room level, resulting in improved comfort and efficiency. The Smart Vent launched in Lowe’s Home Centers in November 2015 and began shipping direct to customers in January 2016. Keen Home’s software platform will serve as the world’s first proactive home health dashboard while offering partners data for lead generation, actuarial insight for risk pricing, and control for peak load management. Keen Home was founded by Ryan Fant, Nayeem Hussain, and Will Mcleod in 2013 and is based in New York City.

At Brilliant Bicycle Co., our mission is to make beautiful bicycles that fit your life. We want everyone to have access to a bicycle that perfectly meets their needs and budget. The idea for Brilliant started when we went to a bike store and wondered why everything was so expensive and complicated. After a year of criss-crossing the globe talking to customers, designers, and manufacturers, we decided to start Brilliant to modernize the bicycle industry and make it easier for anyone to get a great bike at a great price. Our simple, beautiful, and reasonably-priced bicycles are delivered directly to you homes, starting at $399.

HENRY rolls up to corporate offices with a state-of-the-art mobile dental practice and has a brick-and-mortar facility in New Providence, New Jersey. They deliver in-network dental services at your company site through a high-end, technology enabled mobile practice. We charge your company's insurance, not your employees. It's a win-win.

Clove is dedicated to creating products for healthcare professionals. Founded at the Wharton School, Clove is backed by prominent consumer-focused angel investors and venture capitalists. It was founded in 2018 and is headquartered in Philadelphia, Pennsylvania.

The Wing is a network of work and community spaces designed for women with locations in New York, California, and Washington, D.C. The Wing’s mission is the professional, civic, social, and economic advancement of women through the community.

Leap is accelerating the transformation of retail into something new – the core of a seamless, omnichannel brand experience informed by what customers truly want and enabled by technology. By addressing all aspects of store development and operations, the Leap platform makes brick & mortar retail stores an exciting and scalable channel for the next generation of high growth consumer brands. To deliver the best customers and stores for the best brands in the world, we’re building the platform of choice for “retail-as-a-service.”

Naja is a brand of luxury lingerie. It offers a range of bras: eco-friendly, t-shirt bras, bralettes, unlined, lace, and basic; and knickers: eco-friendly, cheeky knickers, bikinis and briefs, hi-waisted, lace, and basic. It also offers collections such as Courtesan, Summer Whites, Isle of Scilly, Kaleidoscope, Get Happy, Swinging London, Andalusia, Noir de Noirs, Secret Life of Sparrows, Swim, and more. Naja was founded by Catalina Girald and is headquartered in San Francisco, California.

Floravere is an integrated, direct-to-consumer wedding dress brand. The company takes the hassle out of the wedding dress buying experience. Instead of inefficient, lengthy bridal appointments, Floravere brings the the bridal dress buying experience in home. After a virtual consultation, the bride-to-be chooses 3 dresses (out of 14 options) she would like shipped to her home. The bride box arrives a few days later to the customer’s doorstep.