Brand Foundry Ventures

Brand Foundry Ventures is a New York-based venture capital firm that specializes in investing in early-stage consumer-focused companies. Founded in 2014, the firm targets sectors such as e-commerce, mobile commerce, consumer products, and consumer devices. As a Registered Investment Adviser, Brand Foundry Ventures aims to support innovative businesses that cater to evolving consumer needs.

David Cote

Venture Partner

Samuel Frith

Investor

Wesley Gottesman

Partner

Kevin Johnson

Operating Partner

Andrew Mitchell

Founder

77 past transactions

Ledgebrook

Seed Round in 2022
Ledgebrook is a technology-driven managing general agent (MGA) focused on modernizing specialty insurance for wholesale brokers. The company provides a streamlined quoting experience through its API-powered platform, which utilizes artificial intelligence for risk assessment and data-driven decision-making. By eliminating manual processes and lengthy underwriting delays, Ledgebrook enables brokers to secure competitive pricing and access a diverse range of specialty products, ultimately helping them close deals more efficiently and enhance their client portfolios. Led by experienced professionals from the insurance industry, Ledgebrook aims to evolve into a globally diversified reinsurer, leveraging modern technology to reshape the insurance landscape.

Adgile Media Group

Seed Round in 2022
Operator of an advertising company intended to offer nationwide truck-side advertising services. The company utilizes geofencing technology to create impactful advertisements that are displayed on trucks by reaching target markets through their virtual fleet system and serving additional ads to users who have seen the trucks, enabling businesses to improve their brand's public perception and increase traffic in both the physical and digital space.

Frame Fertility

Seed Round in 2022
Developer of personalized fertility platform services intended to help people build their families. The company uses a digital counseling platform to understand the individual's or couples' fertility goals, risk tolerance, relationship status, benefits coverage, and financial and other considerations, enabling individuals with tailored educational content and tips and guiding them through the entire fertility journey.

BriteCo

Series A in 2022
BriteCo operates as an insurance company focused on enhancing the jewelry insurance experience through a digital platform. Its cloud-based Appraisal Management System simplifies the appraisal process for jewelers, allowing for verified appraisals that facilitate immediate replacement coverage through partner insurance carriers. This service aims to provide customers with expert appraisals and prompt insurance coverage for their fine jewelry and watches, thereby increasing convenience and security for both consumers and jewelers. By leveraging technology, BriteCo seeks to modernize the traditionally cumbersome process of obtaining jewelry insurance, making it more accessible and efficient.

BriteCo

Series A in 2022
BriteCo operates as an insurance company focused on enhancing the jewelry insurance experience through a digital platform. Its cloud-based Appraisal Management System simplifies the appraisal process for jewelers, allowing for verified appraisals that facilitate immediate replacement coverage through partner insurance carriers. This service aims to provide customers with expert appraisals and prompt insurance coverage for their fine jewelry and watches, thereby increasing convenience and security for both consumers and jewelers. By leveraging technology, BriteCo seeks to modernize the traditionally cumbersome process of obtaining jewelry insurance, making it more accessible and efficient.

Returnity Innovations

Series A in 2022
Returnity is the solution to rising packaging costs and consumer complaints around excessive shipping packaging. Our patented designs save you money, create enhanced consumer experiences, and reduce carbon footprints.

Relief

Series A in 2022
Developer of a mobile application designed to make financial relief accessible through debt-elimination commitment. The company's platform automates the credit-card debt collection process for users, negotiating with lenders and collectors to settle outstanding balances on their behalf, enabling customers to settle multiple debts with lenders at once.

Yumi

Series B in 2021
Yumi is a company that focuses on providing science-based meal delivery services for young children, aiming to help parents understand their children's nutritional needs. The company produces fresh, nutrient-dense, and low-sugar baby food products that cater to various age groups, ensuring that children receive adequate nutrition during their critical early years. In addition to baby food, Yumi offers vitamins designed to support brain development, making it a comprehensive resource for parents seeking healthy options for their children’s diets. Through its convenient meal delivery program, Yumi stands out as a leading choice for those prioritizing nutrition in early childhood.

Mixlab

Series A in 2021
Mixlab, Inc. is a compounding pharmacy that specializes in creating customized medications for pets. Founded in 2017 and located in New York, the company tailors medication ingredients, strengths, forms, and flavors to meet the unique needs of animals. By integrating advanced technology and focusing on customer experience, Mixlab enhances the processes for veterinarians while ensuring that pet owners receive personalized and satisfying care for their pets.

Cake

Seed Round in 2021
Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.

ChannelApe

Series A in 2021
ChannelApe, Inc. is a technology company that specializes in supply chain and e-commerce management software. Founded in 2016 and based in Scranton, Pennsylvania, ChannelApe offers a comprehensive platform that automates back-end processes for direct-to-consumer (DTC) operations. Its software includes features for third-party logistics reporting, distributed order management, and inventory management across multiple platforms such as Amazon, BigCommerce, and eBay. The platform is designed to enhance operational efficiency by providing real-time inventory availability and tracking, allowing businesses to streamline their fulfillment processes and focus on growth. Additionally, ChannelApe supports a high-volume warehouse network to facilitate global order fulfillment, reinforcing its commitment to improving e-commerce logistics.

Two Robbers

Series A in 2021
Two Robbers Hard Seltzer is a company that specializes in producing a variety of hard seltzers, including unique flavors such as watermelon and cucumber, as well as orange and pineapple with ginger. The seltzers are crafted using simple and natural ingredients, including sparkling water, alcohol derived from cold-fermented cane sugar, and fruit extracts like orange and mango. Notably, the company prioritizes health-conscious choices by offering products that contain no added sugars or sweeteners, allowing consumers to enjoy flavorful beverages without complex ingredients.

You Go Natural

Seed Round in 2021
You Go Natural, founded in 2020 and based in Dallas, Texas, specializes in natural hair accessories designed to promote healthy hair care. The company offers a range of products, including pre-tied natural hair wraps, satin-lined head wraps, turbans, and headbands, all available in various styles, fabrics, and colors. These accessories serve as protective styling solutions, allowing users to maintain their hair health while providing convenience for use at home or on the go.

Small Door

Series A in 2021
Small Door provides veterinary services that are elevated, customer-centric, and hospitality-infused. The company provides superior care, unrivaled transparency, and tech-enabled convenience to help pets and pet parents live better lives together. Founded in 2017, Small Door is headquartered in New York.

Origin

Seed Round in 2021
Origin Design & communications is an outdoor-focused, digitally-driven creative and marketing agency. We understand that the work we do is no longer about advertising. It is about making connections, being true, becoming useful, and ultimately motivating our clients'​ customers to live a more inspired life outside.

Scratch Kitchen

Pre Seed Round in 2021
Operator of a virtual restaurant intended for takeout and delivery rooted in clean and whole ingredients. The company's platform optimizes long-term customer needs through menus and flexible options, enabling restaurants to remove inefficiencies that hinder the marketplace.

Own Up

Series B in 2021
Own Up, operating under Rategravity, Inc., offers a software platform designed to assist homebuyers in financing their homes. Founded in 2015 and based in Boston, Massachusetts, the company provides a solution that eliminates the need for salespeople, allowing users to compare, select, and finalize their mortgage options directly with lenders. The platform caters to a variety of property types, including primary residences, second homes, investment properties, single-family homes, multi-family homes, condos, and townhomes. By streamlining the lending process, Own Up aims to facilitate easier access to low-interest mortgages for consumers.

Own Up

Series B in 2021
Own Up, operating under Rategravity, Inc., offers a software platform designed to assist homebuyers in financing their homes. Founded in 2015 and based in Boston, Massachusetts, the company provides a solution that eliminates the need for salespeople, allowing users to compare, select, and finalize their mortgage options directly with lenders. The platform caters to a variety of property types, including primary residences, second homes, investment properties, single-family homes, multi-family homes, condos, and townhomes. By streamlining the lending process, Own Up aims to facilitate easier access to low-interest mortgages for consumers.

twine

Seed Round in 2020
Twine is a platform that facilitates deep networking for virtual events and remote teams. It utilizes artificial intelligence to enhance productivity by improving decision-making and task management. The platform provides features such as automatic extraction of tasks and decisions from meetings and email communications, real-time prioritization of next steps, and streamlined collaboration across various communication channels. These capabilities enable executives and leadership teams to improve accountability, maintain alignment, and efficiently manage critical projects, ensuring that essential tasks remain the focus.

Parlor

Seed Round in 2020
Parlor is an online curatorial platform designed to assist collectors in discovering valuable artwork for investment. It focuses on the burgeoning ultra-contemporary art market, offering insights and information to enhance understanding of this sector. Additionally, Parlor operates an art subscription model that allows users to rent artwork from leading galleries for a period of six months to a year. This approach makes art ownership more accessible by providing an opportunity to enjoy gallery-quality pieces at a fraction of the purchase price. Through its services, Parlor aims to bridge the gap between collectors and the art market, facilitating a more inclusive experience for art enthusiasts.

Parlay App Inc.

Seed Round in 2020
Parlay App Inc. is a company that specializes in developing a customer collaboration platform aimed at enhancing the interaction between product development teams and their customers. Founded in 2017 and located in Wilmington, Massachusetts, the platform enables users to share ideas, review potential product updates, analyze user sentiment, and assess the effects of future developments. By fostering direct engagement with users, Parlay App Inc. seeks to address common shortcomings in product development processes, moving away from reliance on analytics and support chat systems to promote more meaningful dialogue between creators and consumers. This approach aims to ensure that products are better aligned with user needs and preferences.

Cake

Seed Round in 2020
Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.

Grayce

Seed Round in 2020
Grayce, Inc. is a San Francisco-based health care agency dedicated to supporting families and employees in managing the care of aging adults and children. Established in 2019, the company specializes in providing personalized guidance and assistance to empower family caregivers. Its services encompass a wide range of needs, including insurance, finance, legal plans, medical care, home care, housing, daily necessities, and overall well-being. By focusing on these areas, Grayce aims to help families navigate the complexities associated with caring for aging and vulnerable loved ones.

Crown Affair

Seed Round in 2020
Crown Affair, Inc. is an online retailer specializing in personal haircare products, founded in 2019 and based in New York. The company emphasizes a holistic approach to hair care, offering a range of vegan and cruelty-free products such as brushes, towels, oils, scrunchies, and renewal masks. Each product is designed to work in harmony with others, transforming routine hair care into a meaningful ritual. Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging to ensure that their offerings are environmentally friendly. By providing guidance, tools, and a supportive community, Crown Affair aims to redefine consumers' relationships with their hair.

Starface

Seed Round in 2020
Starface World, Inc. is a skincare brand based in New York, with an additional location in Wallingford, Connecticut. Founded in 2019, the company specializes in vegan cosmetics, offering a range of products that include cleansers, blackhead removers, and hydrating creams. A key product line is its hydrocolloid acne stickers, which are designed to help protect and heal blemishes. These stickers absorb the liquid within pimples, shield them from external bacteria, and discourage skin-picking, allowing users to manage issues like redness, oiliness, and dark pigmentation effectively. Starface sells its products through wholesalers and online channels, catering to a growing demand for innovative skincare solutions.

Crown Affair

Seed Round in 2020
Crown Affair, Inc. is an online retailer specializing in personal haircare products, founded in 2019 and based in New York. The company emphasizes a holistic approach to hair care, offering a range of vegan and cruelty-free products such as brushes, towels, oils, scrunchies, and renewal masks. Each product is designed to work in harmony with others, transforming routine hair care into a meaningful ritual. Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging to ensure that their offerings are environmentally friendly. By providing guidance, tools, and a supportive community, Crown Affair aims to redefine consumers' relationships with their hair.

Jinx

Seed Round in 2019
Jinx is a dog wellness brand based in Los Angeles, California, that specializes in manufacturing and selling high-quality dog food and nutrition products. Founded in 2019, the company focuses on providing optimal nutritional health through a balanced diet made with high-quality proteins sourced from both animals and plants. Jinx delivers its products online, featuring purposeful ingredients that are easily recognizable by dog owners. The brand aims to foster a community of dog parents who prioritize the health and well-being of their pets, offering a range of nutritionally comprehensive meals and treats in a shelf-stable format.

Koio

Series A in 2019
Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Prefix

Seed Round in 2019
PreFix Inc. is a preventive maintenance service provider based in Austin, Texas, focusing on a range of household systems including appliances, HVAC, plumbing, and electrical systems. Established in 2013, the company offers various services such as flushing sediment from water heaters, cleaning dryer vents, inspecting toilets for leaks, maintaining ovens, and ensuring the cleanliness of AC drain lines. Additionally, PreFix addresses issues like unclogging drains, sanitizing dishwashers, and checking smoke and carbon monoxide detectors. By servicing both homeowners and landlords, PreFix aims to alleviate maintenance worries and help clients save 30-50% on annual maintenance costs.

Weller

Seed Round in 2019
Weller is a cannabidiol-infused food and beverage company based in Boulder, Colorado. Founded in 2017, the company specializes in creating wellness products that incorporate cannabidiol, which is derived from hemp. Weller markets its offerings through various retail stores and online platforms, aiming to provide consumers with accessible options for integrating cannabidiol into their daily routines.

Mixlab

Seed Round in 2019
Mixlab, Inc. is a compounding pharmacy that specializes in creating customized medications for pets. Founded in 2017 and located in New York, the company tailors medication ingredients, strengths, forms, and flavors to meet the unique needs of animals. By integrating advanced technology and focusing on customer experience, Mixlab enhances the processes for veterinarians while ensuring that pet owners receive personalized and satisfying care for their pets.

The Wonder

Venture Round in 2019
The Wonder’s design makes clear that the space has been created for families. Members enter to a Dyson-sponsored “stroller valet,” where they can park their strollers in a closet and return to oiled wheels and a full detailing. The parents-only lounge connects to the café—serving wine and “milk flights” of regular, chocolate, and strawberry—through a hidden entrance, so parents don’t have to run past their kids yelling “Mom!” to get a drink. The bathroom boasts a deeper-than-usual sink for cleaning up diaper emergencies and a hand-dryer at kid level. The track list will play clean versions of Beyoncé songs instead of the “Itsy Bitsy Spider.”

Clove

Seed Round in 2019
Clove Brand, Inc. manufactures specialized footwear for healthcare professionals, focusing on both men and women. Founded in 2018 at the Wharton School, the company is headquartered in Philadelphia, Pennsylvania. Clove's shoes are designed with features that cater to the unique needs of medical staff, utilizing easy-clean materials that are liquid-repellent and anti-bacterial. The footwear includes a thick cushioned foam sole and an antimicrobial lining, helping to maintain comfort and hygiene during long shifts. Clove sells its products primarily online and has garnered support from well-known consumer-focused investors and venture capitalists.

Small Door

Seed Round in 2019
Small Door provides veterinary services that are elevated, customer-centric, and hospitality-infused. The company provides superior care, unrivaled transparency, and tech-enabled convenience to help pets and pet parents live better lives together. Founded in 2017, Small Door is headquartered in New York.

Kids on 45th

Seed Round in 2019
Kids on 45th, Inc. sells used clothing for kids. The company was incorporated in 2018 and is based in Seattle, Washington.

HENRY The Dentist

Series A in 2019
HENRY rolls up to corporate offices with a state-of-the-art mobile dental practice and has a brick-and-mortar facility in New Providence, New Jersey. They deliver in-network dental services at your company site through a high-end, technology enabled mobile practice. We charge your company's insurance, not your employees. It's a win-win.

Eden Health

Series A in 2019
Eden Health, Inc. is a New York-based company that specializes in primary care and insurance navigation services tailored for employers and their employees. Established in 2015, the firm provides a text-based messaging platform that offers a range of services, including access to a private doctor's office, 24/7 telemedicine, and assistance in navigating insurance options. By simplifying the complex healthcare landscape, Eden Health aims to enhance the health and wellbeing of employees, enabling them to make informed and cost-effective healthcare decisions regarding primary care and mental health services.

StayTuned

Seed Round in 2019
StayTuned Digital, Inc. specializes in content delivery services for content creators, focusing on enhancing customer engagement through transactional notifications. The company offers a range of services, including platform integrations, content marketing, and impact analysis across various content types and channels. Headquartered in New York, New York, StayTuned aims to meet customers where they are, facilitating meaningful interactions and conversations that drive engagement and improve content effectiveness.

Leap

Seed Round in 2018
Leap Services, Inc. operates a retail-as-a-service platform designed to support consumer brands in establishing their physical store presence. Founded in 2018 and headquartered in Chicago, the company facilitates store development and operations by providing the necessary infrastructure, including physical space, staffing, and technology management. Leap's platform aims to enhance the retail experience by creating a seamless, omnichannel environment that caters to customer preferences. The company manages retail locations in major cities such as New York City, San Francisco, Chicago, and Miami, positioning itself as a key player in transforming the retail landscape for high-growth brands.

Leap

Seed Round in 2018
Leap Services, Inc. operates a retail-as-a-service platform designed to support consumer brands in establishing their physical store presence. Founded in 2018 and headquartered in Chicago, the company facilitates store development and operations by providing the necessary infrastructure, including physical space, staffing, and technology management. Leap's platform aims to enhance the retail experience by creating a seamless, omnichannel environment that caters to customer preferences. The company manages retail locations in major cities such as New York City, San Francisco, Chicago, and Miami, positioning itself as a key player in transforming the retail landscape for high-growth brands.

The Sill

Series A in 2018
The Sill, Inc. is a New York City-based company that specializes in selling potted plants online and in retail stores. Founded in 2012, it offers a variety of plants, including medium, small, and mini options, along with ceramic planters and other accessories such as potting mix, pots, and totes. The Sill aims to inspire individuals to incorporate more greenery into their homes, providing a seamless experience in selecting plants that match personal styles and lifestyles. Each potted plant comes with straightforward care instructions, a money-back guarantee, and access to plant experts for additional support. Additionally, The Sill organizes workshops focused on plant care, enhancing customers' engagement with their products.

Smilo

Series A in 2018
Smilo is a direct-to-consumer brand specializing in essential baby products, developed with input from doctors, scientists, and engineers. The company offers a range of items designed to support the needs of infants and their parents, including baby loungers, palate-supporting pacifiers, feeding bottles, washcloths, and blankets. Through its online retail platform, Smilo aims to provide high-quality, thoughtfully designed products that simplify the care of babies, ensuring that parents have access to reliable and effective solutions for their children's needs.

LOLA

Series B in 2018
LOLA is a brand focused on women's reproductive health, offering a range of feminine care products designed to ensure a safe and comfortable experience during menstruation. The company provides organic cotton tampons, eco-friendly pads, and sexual wellness products made with natural ingredients, free from toxins and dyes. By collaborating with gynecologists and experts, LOLA aims to deliver reliable resources and information about reproductive health, promoting transparency and trust in the products it offers. This commitment positions LOLA as a dedicated partner in addressing women's unique health needs throughout their lives.

Koio

Series A in 2018
Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Floyd

Series A in 2018
Floyd, Inc. is a furniture company based in Detroit, Michigan, that designs, manufactures, and retails a range of minimal home decor products, including beds, tables, shelves, and lamps. Founded in 2013, the company emphasizes durability and ease of assembly in its offerings, using materials such as cold-rolled steel finished with a protective powder coat. Floyd also operates an online marketplace, providing consumers with the convenience of ordering furniture tailored to their preferences, along with efficient shipping and transport options. The company aims to create furniture that not only meets aesthetic needs but also lasts a lifetime.

HENRY The Dentist

Seed Round in 2017
HENRY rolls up to corporate offices with a state-of-the-art mobile dental practice and has a brick-and-mortar facility in New Providence, New Jersey. They deliver in-network dental services at your company site through a high-end, technology enabled mobile practice. We charge your company's insurance, not your employees. It's a win-win.

Floravere

Seed Round in 2017
Floravere is a direct-to-consumer wedding dress brand that aims to simplify the wedding dress purchasing experience. By eliminating traditional bridal appointments, the company allows brides-to-be to select three dresses from a collection of 14 options after a virtual consultation. These dresses are then shipped directly to their homes for fitting. Floravere focuses on providing unique and premium wedding gowns crafted by artisans, offering customization services such as adjustments in length, sleeve type, and waistlines, along with monogramming options. This approach enables brides to browse online, try on dresses in the comfort of their own homes, and create a personalized gown that reflects their individual style, all at an affordable cost.

Rep The Squad

Seed Round in 2017
Rep the Squad, Inc. is a Seattle-based company that offers a monthly subscription service for fans of professional sports teams, providing access to a diverse selection of officially licensed jerseys. Founded in 2017, the company empowers fans by allowing them to choose jerseys that best represent their teams, enhancing their connection to the sport. Co-founded by Brian Watkins, an experienced e-commerce executive, Rep the Squad was developed at Madrona Venture Labs and has attracted investments from prominent venture capital firms and notable athletes, including Doug Baldwin, Golden Tate, and Russell Okung. Additionally, an investment fund linked to the owners and executives of the San Francisco 49ers has partnered with the company. Richard Sherman, a well-known cornerback, serves as the brand ambassador, further promoting the company's mission to amplify sports fandom.

The Sill

Seed Round in 2017
The Sill, Inc. is a New York City-based company that specializes in selling potted plants online and in retail stores. Founded in 2012, it offers a variety of plants, including medium, small, and mini options, along with ceramic planters and other accessories such as potting mix, pots, and totes. The Sill aims to inspire individuals to incorporate more greenery into their homes, providing a seamless experience in selecting plants that match personal styles and lifestyles. Each potted plant comes with straightforward care instructions, a money-back guarantee, and access to plant experts for additional support. Additionally, The Sill organizes workshops focused on plant care, enhancing customers' engagement with their products.

Revere

Seed Round in 2017
Revere is a sports nutrition company focused on providing natural, plant-based products designed for both elite athletes and casual fitness enthusiasts. The company's offerings include energy drink powders that are vegan, non-GMO, and free from gluten, soy, and dairy, featuring ingredients such as sweet potato, pomegranate, beetroot, and green tea. These formulations aim to enhance performance, aid in recovery, and reduce soreness, allowing consumers to achieve their fitness goals effectively. Revere operates as a direct-to-consumer business, delivering its products in convenient single-serving packets to ensure accessibility and ease of use. With a commitment to quality and a mission to optimize human performance, Revere is actively addressing the growing nutritional supplement market. The company has successfully secured funding to support its innovative approach to nutrition for modern fitness.

Yumi

Seed Round in 2017
Yumi is a company that focuses on providing science-based meal delivery services for young children, aiming to help parents understand their children's nutritional needs. The company produces fresh, nutrient-dense, and low-sugar baby food products that cater to various age groups, ensuring that children receive adequate nutrition during their critical early years. In addition to baby food, Yumi offers vitamins designed to support brain development, making it a comprehensive resource for parents seeking healthy options for their children’s diets. Through its convenient meal delivery program, Yumi stands out as a leading choice for those prioritizing nutrition in early childhood.

Smilo

Seed Round in 2017
Smilo is a direct-to-consumer brand specializing in essential baby products, developed with input from doctors, scientists, and engineers. The company offers a range of items designed to support the needs of infants and their parents, including baby loungers, palate-supporting pacifiers, feeding bottles, washcloths, and blankets. Through its online retail platform, Smilo aims to provide high-quality, thoughtfully designed products that simplify the care of babies, ensuring that parents have access to reliable and effective solutions for their children's needs.

LOLA

Series A in 2016
LOLA is a brand focused on women's reproductive health, offering a range of feminine care products designed to ensure a safe and comfortable experience during menstruation. The company provides organic cotton tampons, eco-friendly pads, and sexual wellness products made with natural ingredients, free from toxins and dyes. By collaborating with gynecologists and experts, LOLA aims to deliver reliable resources and information about reproductive health, promoting transparency and trust in the products it offers. This commitment positions LOLA as a dedicated partner in addressing women's unique health needs throughout their lives.

Goby

Seed Round in 2016
BGLG, Inc., operating as Goby, specializes in the design, manufacture, and marketing of electronic toothbrushes. The company offers products with both sensitive and standard cleaning modes, aimed at enhancing oral care by simplifying cavity removal for individuals and communities. Goby sells its toothbrushes online, focusing on delivering a user-friendly experience to improve dental hygiene.

Rockets of Awesome

Seed Round in 2016
Rockets of Awesome is a direct-to-consumer kids' apparel brand, designing and selling over-the-top clothes. Rockets of Awesome is reinventing the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise.

Koio

Seed Round in 2016
Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Koio

Seed Round in 2016
Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Allbirds

Seed Round in 2016
Allbirds, Inc. is a San Francisco-based company founded in 2015 that specializes in manufacturing eco-friendly footwear and apparel. The company offers a range of products, including wool runners, tree runners, tree loungers, tree skippers, and insoles for men, women, and children. Allbirds is committed to sustainability, utilizing premium natural materials to create comfortable and well-designed shoes that align with its mission of reducing environmental impact. The brand distinguishes itself by emphasizing thoughtfulness over flash in the footwear industry. Products are sold through a combination of physical stores and online platforms, with a significant portion of revenue generated from sales within the United States.

Jewelbots

Seed Round in 2015
Jewelbots is a company that creates customizable bracelets designed to engage teenage girls in engineering and coding. These technology-enabled accessories allow users to program personal alerts and communicate with friends through lights and vibrations. By combining fashion with technology, Jewelbots aims to empower young girls to explore their interests in engineering and coding. The ability to customize both the jewelry and its functions enables users to express their unique personalities and strengthen friendships, making the learning process both enjoyable and relevant. Through this innovative approach, Jewelbots seeks to inspire the next generation of female engineers and coders.

Barnraiser

Angel Round in 2015
Barnraiser, Inc. is a collaborative community and social marketplace that connects producers and consumers within the emerging food and wellness economy. Founded in 2013 and based in Yountville, California, Barnraiser allows its members to discover, support, and shop for innovative food and farming projects. The platform focuses on connecting individuals based on their lifestyle choices, passions, and interests, such as gluten-free products or healthy eating for children. By leveraging a unique blend of data-driven discovery, social networking, and commerce, Barnraiser fosters a community that influences and scales the food movement, celebrating the stories of innovators while collectively backing projects that redefine how food is produced and consumed. The company serves customers both in the United States and internationally.

The Wing

Seed Round in 2015
The Wing is a network of work and community spaces specifically designed for women, with locations in New York, California, and Washington, D.C. Its mission focuses on the professional, civic, social, and economic advancement of women by fostering a supportive community. The Wing's facilities feature open-plan workspaces, meeting rooms, phone booths, and an extensive all-female library. By providing these resources, The Wing enables female founders and busy professional women to find support, gain inspiration, and build their businesses in an empowering environment.

LOLA

Seed Round in 2015
LOLA is a brand focused on women's reproductive health, offering a range of feminine care products designed to ensure a safe and comfortable experience during menstruation. The company provides organic cotton tampons, eco-friendly pads, and sexual wellness products made with natural ingredients, free from toxins and dyes. By collaborating with gynecologists and experts, LOLA aims to deliver reliable resources and information about reproductive health, promoting transparency and trust in the products it offers. This commitment positions LOLA as a dedicated partner in addressing women's unique health needs throughout their lives.

Harry's

Series C in 2015
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

Brilliant Bicycles

Seed Round in 2015
At Brilliant Bicycle Co., our mission is to make beautiful bicycles that fit your life. We want everyone to have access to a bicycle that perfectly meets their needs and budget. The idea for Brilliant started when we went to a bike store and wondered why everything was so expensive and complicated. After a year of criss-crossing the globe talking to customers, designers, and manufacturers, we decided to start Brilliant to modernize the bicycle industry and make it easier for anyone to get a great bike at a great price. Our simple, beautiful, and reasonably-priced bicycles are delivered directly to you homes, starting at $399.

Cricket's Circle

Seed Round in 2015
Cricket's Circle, Inc. is a New York-based company that operates an online platform offering personalized product recommendations and advice for expectant and new parents. Established in 2014, the website serves as a comprehensive resource, providing information and a wide range of baby-related products, including items for bathing, diapering, feeding, health and safety, and nursery needs. The platform also features toys, books, various types of strollers, car seats, and baby gear. Additionally, Cricket's Circle offers a gift registry service, enhancing the shopping experience for mothers by combining e-commerce with tailored content.

Cotopaxi

Series A in 2015
Cotopaxi is a direct-to-consumer, outdoor gear, and apparel company with a social-focused mission of eradicating extreme poverty. Every piece of gear is tied to a humanitarian cause in the world’s poorest countries. Every pack provides between one and three weeks of education to a child, the sale of a water bottle provides six months of clean water and all apparel is tied to health related projects. Cotopaxi's aim is to help the world's poorest of the poor and to provide transparency by showing the exact impact of donations. It was founded in 2014 and headquartered in Salt Lake City, Utah.

Nineteenth Amendment

Seed Round in 2015
Nineteenth Amendment is a product development and production management platform that helps brands produce sustainably on-demand with no minimums. With its smart PLM, brands can pre-sell items directly to their shoppers, connecting with a network of manufacturers, and produce transparently on-demand. The company was founded in 2013 and is headquartered in New York.

Naja

Seed Round in 2014
Naja is a brand of luxury lingerie. It offers a range of bras: eco-friendly, t-shirt bras, bralettes, unlined, lace, and basic; and knickers: eco-friendly, cheeky knickers, bikinis and briefs, hi-waisted, lace, and basic. It also offers collections such as Courtesan, Summer Whites, Isle of Scilly, Kaleidoscope, Get Happy, Swinging London, Andalusia, Noir de Noirs, Secret Life of Sparrows, Swim, and more. Naja was founded by Catalina Girald and is headquartered in San Francisco, California.

Harry's

Series B in 2014
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

Keen Home

Seed Round in 2014
Keen Home Inc. is a developer of home automation products based in New York City, established in 2013. The company specializes in innovative solutions that enhance residential comfort and efficiency through its smart HVAC devices. Key offerings include the Smart Vent, which wirelessly controls airflow on a room-by-room basis; the Temp Sensor, which monitors temperature and humidity; and the Smart Bridge, which integrates and manages the entire Keen zoning system. Additionally, the Ecovent Whole Home System optimizes airflow throughout the home, while the Smart Filter protects against allergens and pollutants. Keen Home’s products are compatible with various smart home platforms and are supported by a mobile app that allows users to manage their home environment effectively. The company aims to provide homeowners with improved living conditions and proactive maintenance of their home systems.

Cotopaxi

Seed Round in 2014
Cotopaxi is a direct-to-consumer, outdoor gear, and apparel company with a social-focused mission of eradicating extreme poverty. Every piece of gear is tied to a humanitarian cause in the world’s poorest countries. Every pack provides between one and three weeks of education to a child, the sale of a water bottle provides six months of clean water and all apparel is tied to health related projects. Cotopaxi's aim is to help the world's poorest of the poor and to provide transparency by showing the exact impact of donations. It was founded in 2014 and headquartered in Salt Lake City, Utah.

Caeden

Seed Round in 2014
Caeden, Inc. is a New York-based startup that specializes in designing and manufacturing fashion-forward wearable devices, including on-ear and in-ear headphones, as well as connected jewelry. Established in 2014, the company operates in the growing market of wearable technology, which is expected to expand significantly in the coming years. Caeden focuses on creating products that blend aesthetics with functionality, ensuring that consumers do not have to choose between style and performance. By integrating hardware and software innovations, the company aims to enhance everyday living through its unique offerings. With a team of industry experts from fashion, design, manufacturing, and electronics, Caeden is committed to delivering compelling and beautiful products that resonate with modern consumers. Their sales strategy leverages existing retail relationships to effectively reach their target market.

Birchbox

Series B in 2014
Birchbox, Inc., founded in 2010 and based in New York, operates as a discovery commerce platform specializing in beauty, grooming, and lifestyle products. The company offers a diverse range of items, including makeup, skincare, hair care, fragrances, and lifestyle accessories for both women and men. Birchbox has redefined retail by providing subscribers with a monthly delivery of personalized product samples, along with educational content to enhance their shopping experience. The platform employs a proprietary algorithm to tailor selections based on individual preferences, ensuring that customers receive products suited to their needs. Birchbox collaborates with renowned brands and also features a robust e-commerce shop, allowing consumers to purchase their favorite products easily. With operations in the United Kingdom, France, Spain, and Belgium, Birchbox aims to simplify the beauty shopping experience through convenience and personalized service.

Trace

Seed Round in 2014
Trace is the Action Sports Tracker. With Trace you can improve your performance and never edit a video again. Trace tracks and stores every session, allowing you to compare your performance over time and against others. Trace will help you jump higher, catch longer waves, throw sharper turns, or log more vertical. Trace will also automatically clip and edit your video highlights. Trace takes out the boring stuff and only keeps the good stuff. Colors will automatically pop and sharing couldn’t be easier.

Harry's

Venture Round in 2014
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

KITE Scouting

Angel Round in 2013
Kite Solutions Inc. is a San Francisco-based company founded in 2013 that specializes in providing a social network and marketplace for agencies, brands, media companies, and startups. Its platform facilitates engagement between emerging companies and enterprises, allowing organizations to identify, evaluate, and curate potential partnerships while enabling startups to connect with industry leaders and investors. Kite's Startup Relationship Management (SRM) tool is specifically designed for enterprises, consultants, and accelerators, offering powerful resources to manage numerous startup interactions and navigate the evolving startup landscape. The company is trusted by notable clients such as Comcast NBCUniversal, Estee Lauder, FIFA, P&G, and Visa, as it simplifies the tracking of startup relationships and provides access to industry experts, ensuring businesses remain informed about the startup ecosystem.
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