Brand Foundry Ventures

Brand Foundry Ventures is a venture capital investment firm based in New York, founded in 2014. The firm focuses on investing in early-stage companies within the consumer and business sectors, seeking innovative startups that demonstrate potential for growth and market impact. As a Registered Investment Adviser, Brand Foundry Ventures is committed to identifying and supporting promising ventures, leveraging its expertise to foster development and success in its portfolio companies.

Wesley Gottesman

Partner

Kevin Johnson

Operating Partner

Andrew Mitchell

Founder

85 past transactions

Lucky Energy

Series A in 2025
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

CollX

Series A in 2025
CollX is a technology-driven company founded in 2021 and based in Haddonfield, New Jersey. It specializes in a financial application that allows users to scan sports cards, instantly identifying them and determining their market value. By utilizing specialized technology, CollX provides users with a transparent view of the worth of their collectibles. The platform facilitates buying and selling among collectors, enabling them to add cards to their collections, follow other collectors, and engage in trading through a marketplace. Users can create ad-hoc lots and trade, fostering a vibrant community for sports card enthusiasts.

Vizit

Series B in 2024
Vizit is a technology company that provides a visual AI platform aimed at enhancing the effectiveness of e-commerce content. By utilizing patented artificial intelligence and deep learning algorithms, Vizit's software analyzes audience preferences and visual cues in images to predict and measure content performance throughout the consumer journey. This approach enables brands to create and optimize visual content that resonates with their target audiences, ultimately driving engagement and sales. With real-time analytics, Vizit empowers businesses to make data-driven decisions about their visual strategies, ensuring that they effectively capture consumer attention and improve overall marketing outcomes.

Lucky Energy

Series A in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Ledgebrook

Series B in 2024
Ledgebrook is a technology-driven managing general agent (MGA) focused on modernizing the specialty insurance sector. The company aims to streamline the quoting process for wholesale brokers through an innovative platform that utilizes an API-powered quoting system and AI-driven risk assessment. By eliminating manual processes and reducing underwriting delays, Ledgebrook facilitates a quicker and more efficient experience for brokers, enabling them to secure competitive pricing and access a diverse range of specialty products. Ledgebrook is led by seasoned insurance industry professionals who envision transforming the company into a globally diversified reinsurer, underpinned by advanced technology.

Lucky Energy

Seed Round in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Ledgebrook

Series A in 2024
Ledgebrook is a technology-driven managing general agent (MGA) focused on modernizing the specialty insurance sector. The company aims to streamline the quoting process for wholesale brokers through an innovative platform that utilizes an API-powered quoting system and AI-driven risk assessment. By eliminating manual processes and reducing underwriting delays, Ledgebrook facilitates a quicker and more efficient experience for brokers, enabling them to secure competitive pricing and access a diverse range of specialty products. Ledgebrook is led by seasoned insurance industry professionals who envision transforming the company into a globally diversified reinsurer, underpinned by advanced technology.

Zippy

Venture Round in 2023
Zippy is a financial services company based in Austin, Texas, founded in 2021. It specializes in providing fast and simple online loans, primarily focusing on manufactured home financing. The company's platform is designed to enhance the home-buying experience by offering a range of services, including lending, home financing, and mortgage options. By streamlining the loan origination and servicing process, Zippy aims to make affordable homeownership more accessible to a broader audience.

Ledgebrook

Seed Round in 2023
Ledgebrook is a technology-driven managing general agent (MGA) focused on modernizing the specialty insurance sector. The company aims to streamline the quoting process for wholesale brokers through an innovative platform that utilizes an API-powered quoting system and AI-driven risk assessment. By eliminating manual processes and reducing underwriting delays, Ledgebrook facilitates a quicker and more efficient experience for brokers, enabling them to secure competitive pricing and access a diverse range of specialty products. Ledgebrook is led by seasoned insurance industry professionals who envision transforming the company into a globally diversified reinsurer, underpinned by advanced technology.

CollX

Seed Round in 2023
CollX is a technology-driven company founded in 2021 and based in Haddonfield, New Jersey. It specializes in a financial application that allows users to scan sports cards, instantly identifying them and determining their market value. By utilizing specialized technology, CollX provides users with a transparent view of the worth of their collectibles. The platform facilitates buying and selling among collectors, enabling them to add cards to their collections, follow other collectors, and engage in trading through a marketplace. Users can create ad-hoc lots and trade, fostering a vibrant community for sports card enthusiasts.

Local Infusion

Seed Round in 2022
Local Infusion is an operator of an ambulatory infusion therapy center that specializes in delivering care for chronic autoimmune diseases. The company provides infusion therapies and qualified pharmaceuticals sourced from U.S. companies, focusing on enhancing patient outcomes while streamlining the treatment process for healthcare providers. By prioritizing affordability and efficiency, Local Infusion aims to facilitate appropriate treatment for patients, ultimately improving their overall healthcare experience.

Vizit

Series A in 2022
Vizit is a technology company that provides a visual AI platform aimed at enhancing the effectiveness of e-commerce content. By utilizing patented artificial intelligence and deep learning algorithms, Vizit's software analyzes audience preferences and visual cues in images to predict and measure content performance throughout the consumer journey. This approach enables brands to create and optimize visual content that resonates with their target audiences, ultimately driving engagement and sales. With real-time analytics, Vizit empowers businesses to make data-driven decisions about their visual strategies, ensuring that they effectively capture consumer attention and improve overall marketing outcomes.

Para

Series A in 2022
At Para we're building a better gig economy by focusing on the most important part - the worker. Our app helps drivers choose better trips, reduce downtime, and find the best opportunities more efficiently. With Para, workers gig smarter, work safer, and earn more.

Ledgebrook

Seed Round in 2022
Ledgebrook is a technology-driven managing general agent (MGA) focused on modernizing the specialty insurance sector. The company aims to streamline the quoting process for wholesale brokers through an innovative platform that utilizes an API-powered quoting system and AI-driven risk assessment. By eliminating manual processes and reducing underwriting delays, Ledgebrook facilitates a quicker and more efficient experience for brokers, enabling them to secure competitive pricing and access a diverse range of specialty products. Ledgebrook is led by seasoned insurance industry professionals who envision transforming the company into a globally diversified reinsurer, underpinned by advanced technology.

Adgile Media Group

Seed Round in 2022
Adgile Media Group is an advertising company specializing in truck-side advertising services across the nation. Utilizing geofencing technology, the company creates impactful advertisements displayed on trucks, which effectively reach target markets through a virtual fleet system. This approach allows Adgile Media Group to serve additional ads to users who have encountered the trucks, enhancing brand visibility and improving public perception for its clients. The company is focused on expanding its geographic presence, enhancing its branding, and developing proprietary technology, while also seeking to hire skilled professionals in sales, data science, and engineering to support its growth initiatives.

Frame - Fertility & Family Building

Seed Round in 2022
Frame develops an evidence-based platform for early detection of risk and care navigation to inform family building and planning. Its approach alleviates a downstream and often costly health crisis for patients, employers, and payers.

BriteCo

Series A in 2022
BriteCo is a technology-driven insurance company focused on enhancing the jewelry insurance experience for the digital age. It operates a cloud-based Appraisal Management System that simplifies the appraisal process for jewelers, making their operations more efficient while improving customer satisfaction. The platform offers verified appraisals and immediate replacement coverage through partner insurance carriers, allowing customers to secure insurance for their fine jewelry and watches quickly and conveniently. By streamlining the insurance buying process, BriteCo aims to provide both jewelers and their clients with a more productive and secure means of protecting valuable accessories.

Hello Cake

Convertible Note in 2022
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Returnity Innovations

Series A in 2022
Returnity Innovations specializes in the design, manufacture, and implementation of reusable packaging solutions aimed at replacing single-use shipping materials. The company offers a range of products, including reusable shipping bags and boxes made from recycled and durable fabrics, which significantly reduce reliance on traditional plastic mailers, cardboard boxes, and bubble wrap. By enabling clients such as Walmart, Rent the Runway, New Balance, and Estee Lauder to adopt circular logistics systems, Returnity Innovations not only helps companies save costs but also lowers their environmental impact by minimizing paper consumption and carbon footprints. The average Returnity package is utilized for approximately 20 shipments, boasting a remarkable 95.5% return rate, and the company facilitates over 500,000 shipments each month.

Relief

Series A in 2022
Relief is a mobile app that delivers on debt-elimination commitment. They aim to become the company that people come to for help getting back in the black. By developing products and services that are simple, effective, and easy to use, they will make financial relief accessible to those who need it.

Yumi

Series B in 2021
Yumi is a company that specializes in providing science-based meal delivery services for infants and young children. It focuses on producing fresh, nutrient-dense, and low-sugar baby food designed to meet the dietary needs of various age groups. Yumi aims to help parents understand the nutritional value of what they are feeding their children, particularly during the crucial early years of development. By offering a convenient and health-oriented solution, Yumi supports parents in ensuring their children receive optimal nutrition for brain development and overall well-being.

Mixlab

Series A in 2021
Mixlab, Inc. is a compounding pharmacy based in New York City that specializes in veterinary medications and wellness products for pets. Founded in 2017, the company offers customized medications tailored to the specific needs of pets, including adjustments in ingredients, strengths, forms, and flavors. Mixlab focuses on providing personalized care for pets, ensuring that pet owners can obtain medicines that meet their unique requirements. The company also emphasizes convenience through its fast delivery service, with orders typically arriving the very next day, allowing pet owners to promptly address their pets' health needs.

Hello Cake

Seed Round in 2021
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

ChannelApe

Series A in 2021
ChannelApe, Inc. is a technology company that specializes in supply chain and e-commerce management software. Founded in 2016 and headquartered in Scranton, Pennsylvania, ChannelApe develops an enterprise fulfillment platform designed to automate back-end processes for direct-to-consumer brands. The software offers a comprehensive suite of tools, including third-party logistics reporting, data modeling, and distributed order management, along with integrations for major online marketplaces such as Amazon, eBay, and BigCommerce. By providing features like real-time inventory availability, label event tracking, and ship-from-store capabilities, ChannelApe enables businesses to streamline their operations, thereby saving time and resources, allowing them to concentrate on growth and customer engagement.

Two Robbers Hard Seltzer

Series A in 2021
Two Robbers Hard Seltzer is a company that specializes in producing a variety of hard seltzers, including unique flavors such as watermelon and cucumber, as well as orange and pineapple with ginger. The seltzers are crafted using simple and natural ingredients, including sparkling water, alcohol derived from cold-fermented cane sugar, and fruit extracts like orange and mango. Notably, the company prioritizes health-conscious choices by offering products that contain no added sugars or sweeteners, allowing consumers to enjoy flavorful beverages without complex ingredients.

You Go Natural

Seed Round in 2021
You Go Natural, founded in 2020 and headquartered in Dallas, Texas, specializes in natural hair accessories designed to promote healthy hair care. The company offers a range of satin-lined products, including pre-tied natural hair wraps, turbans, headbands, and other related items in various styles, fabrics, and colors. These accessories provide a protective styling solution that helps users maintain their hair health, whether at home or on the go. With a focus on quality and aesthetics, You Go Natural aims to enhance the hair care experience for individuals seeking fashionable yet functional hair solutions.

Small Door

Series A in 2021
Small Door, Inc., established in 2017 and headquartered in New York, New York, specializes in providing elevated, customer-centric veterinary services with a focus on hospitality. The company aims to enhance the lives of pets and their owners by offering superior care, unmatched transparency, and tech-enabled convenience. Small Door operates 13 veterinary practices across New York City, Boston, and Washington DC, having conducted tens of thousands of member consultations.

Origin

Seed Round in 2021
Origin provides physical therapy services. They focus on pregnancy, postpartum, menopause, and sexual health. They also offer physical therapy for the pelvic floor and the whole body.

Scratch Kitchen

Pre Seed Round in 2021
Scratch Kitchen is a virtual restaurant that specializes in takeout and delivery services, focusing on clean and wholesome ingredients. The company offers a diverse menu that includes burritos, vegetarian sandwiches, desserts, salads, chicken wings, chicken sandwiches, beverages, and soups. Customers can conveniently place orders online through the company's website, which is designed to meet long-term customer needs by providing flexible menu options. Scratch Kitchen aims to enhance the efficiency of the food marketplace by streamlining operations for restaurants and ensuring quality offerings for its clientele.

Own Up

Series B in 2021
Own Up is a home loan marketplace designed to assist clients in finding suitable mortgages and lenders. The company focuses on ensuring that borrowers do not overpay for their mortgages by providing personalized data that clarifies expected costs. Its technology features a concierge-driven approach, offering tools for evaluating lenders, determining affordable home prices, comparing loan offers, and obtaining pre-approval letters on demand. This streamlined process aims to optimize and simplify the experience of home financing for users, making it easier to navigate the complexities of securing a mortgage.

twine

Seed Round in 2020
Twine is a technology company that focuses on enhancing connectivity for remote teams through its innovative platform designed for deep networking. The company's solutions cater to the needs of virtual events and facilitate meaningful interactions among team members, thereby fostering collaboration and engagement in a digital environment. By providing tools that support effective communication and networking, Twine aims to bridge the gap created by physical distance, enabling teams to thrive in a remote work setting.

Parlor

Seed Round in 2020
Parlor is an online curatorial platform designed to assist collectors in discovering valuable artwork for investment purposes. The company offers an innovative subscription model that allows users to rent artworks from top galleries for a half-year or yearly period, making art ownership more accessible and affordable. By facilitating access to the ultra-contemporary art market, Parlor aims to share insights and knowledge, helping collectors navigate this rapidly evolving landscape. Through its services, Parlor seeks to bridge the gap between galleries and collectors, enabling a broader audience to engage with and appreciate fine art.

Hello Cake

Seed Round in 2020
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Grayce

Seed Round in 2020
Grayce, Inc. is a health care agency based in San Francisco that specializes in providing personalized guidance and support for families caring for aging adults and children. Founded in 2019, the company offers a range of services designed to assist caregivers with various aspects of care, including insurance, finances, legal plans, medical care, home care, housing, daily needs, and overall well-being. Each member of Grayce receives dedicated support from a social worker who helps manage their comprehensive care needs by planning, prioritizing, identifying resources, coordinating care, and advocating on their behalf. Through its social care management platform, Grayce empowers family caregivers to navigate the complexities of caring for vulnerable loved ones.

Crown Affair

Seed Round in 2020
Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Crown Affair

Seed Round in 2020
Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Jinx

Seed Round in 2019
Jinx, Inc. is a dog wellness brand based in Los Angeles, California, that specializes in the manufacture and sale of high-quality pet food and wellness products. Founded in 2019, Jinx focuses on delivering optimal nutritional health through a balanced diet that includes both animal and plant protein sources. The company offers a range of nutritionally comprehensive meals and treats designed to provide essential nutrients in a convenient, shelf-stable format. By prioritizing purposeful ingredients that pet owners can easily recognize, Jinx aims to support dog owners in maintaining their pets' healthy lifestyles while fostering a community of dedicated dog parents.

Koio

Series A in 2019
Koio Collective is a consumer goods company based in New York, founded in 2014, specializing in luxury footwear. The company produces handcrafted Italian leather sneakers for both men and women, using high-quality calf-skin leathers and employing meticulous hand-finishing techniques. Koio is committed to merging traditional craftsmanship with contemporary design, focusing on style, comfort, and attention to detail. Their mission is to create the ideal shoe that can accompany customers on various quests and adapt to diverse situations, offering a blend of fashion and functionality.

PreFix

Seed Round in 2019
PreFix Inc. is a home care service provider based in Austin, Texas, specializing in preventive maintenance for various household systems, including appliances, HVAC, plumbing, and electrical systems. Founded in 2013, the company offers a comprehensive range of services designed to alleviate the maintenance challenges faced by homeowners and landlords. These services include cleaning and inspecting appliances, servicing HVAC units, and addressing plumbing issues, among others. By facilitating the booking of maintenance and repair personnel, PreFix aims to streamline the home maintenance process while helping clients save significantly on annual maintenance costs. The company’s focus on preventive care allows it to address minor issues before they escalate, ensuring a safer and more efficient home environment.

Weller

Seed Round in 2019
Weller is a cannabidiol-infused food and beverage company based in Boulder, Colorado, founded in 2017. The company focuses on wellness and positivity, offering a range of products, including sparkling water, that are designed to be clean, convenient, and enjoyable. Weller sells its products through various retail channels and online, aiming to provide customers with options that promote rejuvenation and health.

Mixlab

Seed Round in 2019
Mixlab, Inc. is a compounding pharmacy based in New York City that specializes in veterinary medications and wellness products for pets. Founded in 2017, the company offers customized medications tailored to the specific needs of pets, including adjustments in ingredients, strengths, forms, and flavors. Mixlab focuses on providing personalized care for pets, ensuring that pet owners can obtain medicines that meet their unique requirements. The company also emphasizes convenience through its fast delivery service, with orders typically arriving the very next day, allowing pet owners to promptly address their pets' health needs.

The Wonder

Venture Round in 2019
The Wonder operates a members-only family space designed to cater to the needs of both children and parents. The facility features a unique playspace where children can engage in imaginative play while parents enjoy amenities tailored for their convenience, such as a parents-only lounge and a café offering a selection of beverages. The space is equipped with a fully stocked nursery that provides essential baby products and diapers, along with a range of classes and events available both online and in-person. Notably, the design includes a stroller valet service, a bathroom with child-friendly features, and a curated music playlist that focuses on family-friendly tunes. The Wonder aims to create an environment where families can relax and connect, ensuring that both kids and adults have an enjoyable experience.

Small Door

Seed Round in 2019
Small Door, Inc., established in 2017 and headquartered in New York, New York, specializes in providing elevated, customer-centric veterinary services with a focus on hospitality. The company aims to enhance the lives of pets and their owners by offering superior care, unmatched transparency, and tech-enabled convenience. Small Door operates 13 veterinary practices across New York City, Boston, and Washington DC, having conducted tens of thousands of member consultations.

Clove

Seed Round in 2019
Clove is a company that specializes in designing footwear specifically for healthcare professionals. Collaborating with a network of medical workers and innovative designers, Clove has developed sneakers that prioritize the unique needs of those in the healthcare sector. The company's footwear features easy-to-clean materials that are liquid-repellent and antibiotic, ensuring hygiene and comfort during long shifts. Additionally, the shoes are equipped with a thick cushioned foam sole and an antimicrobial lining, allowing medical professionals to maintain foot freshness while working demanding hours. Through these thoughtful design choices, Clove aims to support those on the front lines of healthcare with stylish yet functional footwear.

Kids on 45th

Seed Round in 2019
Kids on 45th, Inc. is a Seattle-based company that specializes in selling used clothing for children. Incorporated in 2018, the company operates as an e-commerce platform aimed at helping parents purchase affordable, high-quality, nearly-new clothing for their growing kids. Through a wardrobe subscription service, Kids on 45th provides customers with access to gently-used kids' clothes, which are conveniently delivered to their homes. This innovative approach not only offers cost-effective solutions for families but also promotes sustainability by giving new life to pre-owned garments.

HENRY The Dentist

Series A in 2019
HENRY rolls up to corporate offices with a state-of-the-art mobile dental practice and has a brick-and-mortar facility in New Providence, New Jersey. They deliver in-network dental services at your company site through a high-end, technology enabled mobile practice. We charge your company's insurance, not your employees. It's a win-win.

Eden Health

Series A in 2019
Eden Health, Inc. is a primary care and insurance navigation company based in New York, established in 2015. It offers a text-based messaging platform designed for employers and their employees, facilitating access to healthcare services. The platform provides a private doctor's office, 24/7 telemedicine, and assistance with navigating insurance options. By simplifying the complexities of the healthcare landscape, Eden Health enables employees to make informed and cost-effective decisions regarding primary care and mental health services, ultimately aiming to enhance employee health and well-being.

StayTuned

Seed Round in 2019
StayTuned Digital, Inc. is a New York-based company that specializes in providing content delivery services for content creators and high-growth e-commerce brands, particularly those utilizing Shopify. The company offers a comprehensive suite of tools designed to enhance growth by facilitating platform integrations, executing content marketing strategies, and analyzing performance across various content types and channels. With a focus on supporting e-commerce brands, StayTuned aims to empower its clients to achieve accelerated growth in a competitive market.

Leap

Seed Round in 2018
Leap Services, Inc., established in 2018 and based in Chicago, Illinois, specializes in branded retail. It operates a platform that enables brands to set up stores in optimal locations, securing favorable terms. Leap also manages retail stores for consumer brands in major U.S. cities, offering a comprehensive service that covers store development, staffing, and technology infrastructure. By utilizing data-driven insights and a technology-enabled approach, Leap aims to make physical retail more productive and less risky for brands, driving growth and enhancing customer experience.

The Sill

Series A in 2018
The Sill, Inc. is a New York City-based company founded in 2012 that specializes in selling potted plants and related accessories online and in retail stores. The company offers a variety of plants, including medium, small, and mini options, all presented in ceramic planters. To enhance the customer experience, The Sill provides simple care instructions for each plant, a money-back guarantee, and direct access to plant experts for support. In addition to its plant offerings, The Sill sells accessories such as pots, planters, potting mix, T-shirts, and totes. The company also hosts workshops focused on plant care, aiming to inspire individuals to incorporate greenery into their living spaces and make plant ownership accessible and enjoyable.

Smilo

Series A in 2018
Smilo is a direct-to-consumer brand specializing in essential baby products, developed with input from doctors, scientists, and engineers. The company offers a range of items designed to support infant care, including baby loungers, palate-supporting pacifiers, feeding bottles, washcloths, and blankets. Through its online retail platform, Smilo aims to provide parents with high-quality, thoughtfully designed products that cater to the needs of their babies, ensuring convenience and safety in everyday parenting.

LOLA

Series B in 2018
LOLA is a New York-based company that specializes in feminine care products, founded in 2014. The company offers a subscription service that delivers essential items such as organic cotton tampons, eco-friendly pads, and sexual wellness products made from natural ingredients, free of toxins and dyes. By focusing on transparency and authenticity, LOLA aims to empower women with reliable resources and gynecologist-approved products, enhancing their comfort and safety during their menstrual cycles. Through its commitment to reproductive health, LOLA positions itself as a lifelong brand dedicated to addressing the unique needs of women.

Koio

Series A in 2018
Koio Collective is a consumer goods company based in New York, founded in 2014, specializing in luxury footwear. The company produces handcrafted Italian leather sneakers for both men and women, using high-quality calf-skin leathers and employing meticulous hand-finishing techniques. Koio is committed to merging traditional craftsmanship with contemporary design, focusing on style, comfort, and attention to detail. Their mission is to create the ideal shoe that can accompany customers on various quests and adapt to diverse situations, offering a blend of fashion and functionality.

Floyd

Series A in 2018
Floyd, established in 2013 in Detroit, Michigan, is a direct-to-consumer furniture brand. It designs, manufactures, and retails a range of products, including beds, tables, shelves, lamps, and hardware. Floyd's mission is to create durable, minimalist furniture that lasts a lifetime, with a focus on easy assembly and transport. The company sells its products both online and through its website, offering consumers a convenient and customizable shopping experience.

HENRY The Dentist

Seed Round in 2017
HENRY rolls up to corporate offices with a state-of-the-art mobile dental practice and has a brick-and-mortar facility in New Providence, New Jersey. They deliver in-network dental services at your company site through a high-end, technology enabled mobile practice. We charge your company's insurance, not your employees. It's a win-win.

Floravere

Seed Round in 2017
Floravere is a direct-to-consumer wedding dress retailer that streamlines the traditional bridal shopping experience. The company offers premium, customizable gowns crafted by artisans, with customers selecting up to three designs from fourteen options after a virtual consultation. Floravere then ships these dresses directly to the customer's home for a personalized try-on experience. This approach eliminates the need for lengthy in-store appointments and allows brides-to-be to create their dream wedding dress at an affordable price point.

Rep The Squad

Seed Round in 2017
Rep The Squad, Inc. is a subscription-based service based in Seattle, Washington, specializing in sports team jerseys. Established in 2017, the company offers fans the flexibility to choose from a diverse selection of officially licensed professional sports jerseys, which can be rented and sent to them one at a time. This model allows fans to easily showcase their support for various teams by wearing a different jersey each time. Co-founded by e-commerce veteran Brian Watkins, Rep The Squad has garnered support from notable investors and champion athletes, enhancing its credibility and market presence. The company aims to amplify fandom and provide a unique solution for sports enthusiasts looking to expand their wardrobe with their favorite team jerseys.

The Sill

Seed Round in 2017
The Sill, Inc. is a New York City-based company founded in 2012 that specializes in selling potted plants and related accessories online and in retail stores. The company offers a variety of plants, including medium, small, and mini options, all presented in ceramic planters. To enhance the customer experience, The Sill provides simple care instructions for each plant, a money-back guarantee, and direct access to plant experts for support. In addition to its plant offerings, The Sill sells accessories such as pots, planters, potting mix, T-shirts, and totes. The company also hosts workshops focused on plant care, aiming to inspire individuals to incorporate greenery into their living spaces and make plant ownership accessible and enjoyable.

Revere

Seed Round in 2017
Revere is a sports nutrition company focused on providing natural, plant-based products designed for both elite athletes and casual fitness enthusiasts. The company's offerings include energy drink powders that are vegan, non-GMO, and free from gluten, soy, and dairy, featuring ingredients such as sweet potato, pomegranate, beetroot, and green tea. These formulations aim to enhance performance, aid in recovery, and reduce soreness, allowing consumers to achieve their fitness goals effectively. Revere operates as a direct-to-consumer business, delivering its products in convenient single-serving packets to ensure accessibility and ease of use. With a commitment to quality and a mission to optimize human performance, Revere is actively addressing the growing nutritional supplement market. The company has successfully secured funding to support its innovative approach to nutrition for modern fitness.

Yumi

Seed Round in 2017
Yumi is a company that specializes in providing science-based meal delivery services for infants and young children. It focuses on producing fresh, nutrient-dense, and low-sugar baby food designed to meet the dietary needs of various age groups. Yumi aims to help parents understand the nutritional value of what they are feeding their children, particularly during the crucial early years of development. By offering a convenient and health-oriented solution, Yumi supports parents in ensuring their children receive optimal nutrition for brain development and overall well-being.

Smilo

Seed Round in 2017
Smilo is a direct-to-consumer brand specializing in essential baby products, developed with input from doctors, scientists, and engineers. The company offers a range of items designed to support infant care, including baby loungers, palate-supporting pacifiers, feeding bottles, washcloths, and blankets. Through its online retail platform, Smilo aims to provide parents with high-quality, thoughtfully designed products that cater to the needs of their babies, ensuring convenience and safety in everyday parenting.

LOLA

Series A in 2016
LOLA is a New York-based company that specializes in feminine care products, founded in 2014. The company offers a subscription service that delivers essential items such as organic cotton tampons, eco-friendly pads, and sexual wellness products made from natural ingredients, free of toxins and dyes. By focusing on transparency and authenticity, LOLA aims to empower women with reliable resources and gynecologist-approved products, enhancing their comfort and safety during their menstrual cycles. Through its commitment to reproductive health, LOLA positions itself as a lifelong brand dedicated to addressing the unique needs of women.

Goby

Seed Round in 2016
BGLG, Inc., operating under the brand name Goby, specializes in the design, manufacture, and marketing of electronic toothbrushes. The company offers products that feature both sensitive and standard cleaning modes, aimed at enhancing oral care by simplifying the removal of cavities. Goby's focus is on providing effective dental solutions that cater to individual needs, while also addressing broader public health concerns related to dental hygiene. The company's products are primarily available for purchase online, allowing for convenient access to innovative oral care technology.

Rockets of Awesome

Seed Round in 2016
Rockets of Awesome is a direct-to-consumer kids' apparel brand that specializes in designing and selling unique, over-the-top clothing for children. The company aims to revolutionize the way parents shop for kids' clothes by utilizing technology, data, and personalization. Rockets of Awesome offers a subscription model where parents receive boxes of children's wear, allowing them to customize their orders with a variety of patterns and colors. This approach enables children to express their individuality through fashion while providing parents with a convenient shopping experience.

Koio

Seed Round in 2016
Koio Collective is a consumer goods company based in New York, founded in 2014, specializing in luxury footwear. The company produces handcrafted Italian leather sneakers for both men and women, using high-quality calf-skin leathers and employing meticulous hand-finishing techniques. Koio is committed to merging traditional craftsmanship with contemporary design, focusing on style, comfort, and attention to detail. Their mission is to create the ideal shoe that can accompany customers on various quests and adapt to diverse situations, offering a blend of fashion and functionality.

Allbirds

Seed Round in 2016
Allbirds, founded in 2015 and based in San Francisco, is an apparel and fashion company specializing in eco-friendly footwear. It manufactures and sells a variety of shoe styles for men, women, and children, including wool runners, tree runners, and loungers, using premium natural materials. The company's mission is to create sustainable footwear that combines comfort, good design, and environmental responsibility. Allbirds operates through its own stores, retail partners, and an online platform, with a significant portion of its revenue coming from the United States market.

Jewelbots

Seed Round in 2015
Jewelbots is a company that designs customizable, technology-enabled jewelry, specifically targeting the interests of teenage girls in engineering and coding. Their flagship product, a programmable bracelet, allows users to create personal alerts and communicate with friends through lights and vibrations. This innovative fusion of fashion and technology encourages girls to engage with basic engineering principles in a fun and relatable way. By leveraging the appeal of fashion and the value of teenage friendships, Jewelbots aims to inspire and empower the next generation of female engineers and coders, fostering a creative and interactive experience that reflects individual personalities.

Barnraiser

Angel Round in 2015
Barnraiser Inc., established in 2013 and headquartered in Yountville, California, operates a unique online platform that connects individuals passionate about food and farming with innovative projects and emerging brands in the global new food and wellness economy. The company facilitates collective funding and support for these initiatives, allowing users to influence and shape how food is produced and consumed. Barnraiser serves both U.S.-based and international customers, fostering a community of over 80 million producers and consumers who share interests such as gluten-free lifestyles or passions like chocolate. The platform combines data-driven discovery, social connections, and commerce/giving to create a thriving ecosystem for all participants.

The Wing

Seed Round in 2015
The Wing is a network of work and community spaces designed specifically for women, with locations in New York, California, and Washington, D.C. The organization aims to foster the professional, civic, social, and economic advancement of women by providing a supportive environment. Its facilities include open-plan workspaces, meeting rooms, phone booths, and an extensive library curated for women. The Wing creates a community of professional women, facilitating connections and support among female founders, thereby inspiring and empowering them to grow their businesses and achieve their goals.

LOLA

Seed Round in 2015
LOLA is a New York-based company that specializes in feminine care products, founded in 2014. The company offers a subscription service that delivers essential items such as organic cotton tampons, eco-friendly pads, and sexual wellness products made from natural ingredients, free of toxins and dyes. By focusing on transparency and authenticity, LOLA aims to empower women with reliable resources and gynecologist-approved products, enhancing their comfort and safety during their menstrual cycles. Through its commitment to reproductive health, LOLA positions itself as a lifelong brand dedicated to addressing the unique needs of women.

Harry's

Series C in 2015
Harry's Inc., established in 2012 and headquartered in New York, specializes in manufacturing and selling men's grooming products. The company produces a range of shaving items including razors, creams, kits, and face care products. Harry's operates an online platform where consumers can purchase these products individually or via a subscription service for convenient access to their grooming essentials.

Brilliant

Seed Round in 2015
Brilliant designs and manufactures handmade bicycles. They also sell bicycle accessories including helmets, pumps, wall mounts, lights, bells, locks, and bicycle additions. They also provide financing options for bicycles.

Cricket's Circle

Seed Round in 2015
Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.

Cotopaxi

Series A in 2015
Cotopaxi is a direct-to-consumer outdoor gear and apparel company founded in 2014 and headquartered in Salt Lake City, Utah. The company is committed to a social mission focused on eradicating extreme poverty, with each product linked to humanitarian causes in the world’s poorest countries. Cotopaxi offers a diverse range of responsibly sourced items, including travel packs, activewear, outerwear, footwear, and water bottles, with each purchase contributing to specific charitable initiatives. For example, the sale of a pack funds one to three weeks of education for a child, while a water bottle purchase provides six months of clean water. By prioritizing transparency, Cotopaxi aims to demonstrate the tangible impacts of its donations, inspiring customers to engage in sustainable outdoor adventures while supporting important social causes.

Nineteenth Amendment

Seed Round in 2015
Nineteenth Amendment is a New York-based product development and production management platform founded in 2013, which focuses on sustainable, on-demand fashion production. The company enables brands to produce without minimum order requirements, allowing for greater flexibility and environmentally responsible practices. Its advanced product lifecycle management (PLM) system facilitates direct pre-sales to consumers, creating a connection between shoppers and a global network of designers and manufacturers. This online marketplace not only showcases the work of fashion designers but also empowers consumers to engage with the design process by critiquing, voting on, and purchasing exclusive apparel collections directly from the designers' studios at competitive prices.

Naja

Seed Round in 2014
Naja is a luxury lingerie brand headquartered in San Francisco, California, founded by Catalina Girald. The company specializes in an array of women's lingerie products, including bras and knickers made from eco-friendly materials sourced from recycled plastic bottles. Naja's offerings encompass various styles such as t-shirt bras, bralettes, cheeky knickers, and hi-waisted options, as well as themed collections like Courtesan, Summer Whites, and Swinging London. By focusing on sustainability, Naja aims to provide women with comfortable and empowering lingerie choices while promoting an environmentally conscious approach to fashion.

Naja

Seed Round in 2014
Naja is a luxury lingerie brand headquartered in San Francisco, California, founded by Catalina Girald. The company specializes in an array of women's lingerie products, including bras and knickers made from eco-friendly materials sourced from recycled plastic bottles. Naja's offerings encompass various styles such as t-shirt bras, bralettes, cheeky knickers, and hi-waisted options, as well as themed collections like Courtesan, Summer Whites, and Swinging London. By focusing on sustainability, Naja aims to provide women with comfortable and empowering lingerie choices while promoting an environmentally conscious approach to fashion.

Harry's

Series B in 2014
Harry's Inc., established in 2012 and headquartered in New York, specializes in manufacturing and selling men's grooming products. The company produces a range of shaving items including razors, creams, kits, and face care products. Harry's operates an online platform where consumers can purchase these products individually or via a subscription service for convenient access to their grooming essentials.

Keen Home

Seed Round in 2014
Keen Home Inc. is a developer of innovative home automation products designed to enhance comfort and efficiency in residential settings. Founded in 2013 and based in New York City, the company offers a range of products including the Smart Vent, which wirelessly controls airflow in individual rooms, and the Temp Sensor, which monitors temperature and humidity. Additionally, the Smart Bridge allows users to connect and manage their Keen zoning system, while the Ecovent Whole Home System integrates information from across the home to optimize vent control. The Smart Filter is designed to protect against allergens and air pollutants. Keen Home's products are compatible with various smart home platforms and are available for purchase online. The company aims to provide homeowners with proactive solutions to maintain their home's core systems effectively.

Cotopaxi

Seed Round in 2014
Cotopaxi is a direct-to-consumer outdoor gear and apparel company founded in 2014 and headquartered in Salt Lake City, Utah. The company is committed to a social mission focused on eradicating extreme poverty, with each product linked to humanitarian causes in the world’s poorest countries. Cotopaxi offers a diverse range of responsibly sourced items, including travel packs, activewear, outerwear, footwear, and water bottles, with each purchase contributing to specific charitable initiatives. For example, the sale of a pack funds one to three weeks of education for a child, while a water bottle purchase provides six months of clean water. By prioritizing transparency, Cotopaxi aims to demonstrate the tangible impacts of its donations, inspiring customers to engage in sustainable outdoor adventures while supporting important social causes.

Caeden

Seed Round in 2014
Caeden, Inc. is a New York-based company that designs and manufactures headphones and connected jewelry, focusing on the convergence of fashion and wearable technology. Established in 2014, Caeden offers a range of on-ear and in-ear headphones, alongside jewelry-inspired hardware that integrates seamlessly into consumers' daily lives. The company aims to redefine consumer expectations in the wearable technology market by delivering products that balance aesthetics with functionality. By combining innovative hardware with contextualized mobile applications, Caeden develops devices that enhance everyday living. The team comprises industry veterans from fashion, design, manufacturing, and electronics, all dedicated to creating compelling and beautiful products. Through existing retail relationships, Caeden has established a clear sales and revenue strategy, positioning itself for growth in a rapidly expanding market.

Birchbox

Series B in 2014
Birchbox, Inc. is a retail company specializing in beauty, grooming, and lifestyle products. Founded in 2010 and headquartered in New York, it provides a diverse range of items, including skincare, makeup, hair care, fragrances, and personal grooming tools for both women and men. Birchbox operates through a subscription model, delivering personalized samples to customers each month while also offering a robust e-commerce platform for purchasing full-sized products. The company partners with various brands, from well-known favorites to emerging niche labels, utilizing a proprietary algorithm to tailor product selections based on individual customer profiles. Birchbox enhances the shopping experience by providing educational content, including tips and tutorials, alongside a loyalty program to encourage customer engagement. In addition to its physical locations in New York and Washington, D.C., Birchbox has expanded its operations internationally, reaching customers in the United Kingdom, France, Spain, and Belgium.

Trace

Seed Round in 2014
Trace is a software platform that automatically edits and delivers personalized moments for each player. Trace is a ground-breaking technology that automatically films and edits video into moments for every player on the field. With Trace, players, parents, and coaches are delivered the edited moments that matter to them instead of the whole game.

Harry's

Venture Round in 2014
Harry's Inc., established in 2012 and headquartered in New York, specializes in manufacturing and selling men's grooming products. The company produces a range of shaving items including razors, creams, kits, and face care products. Harry's operates an online platform where consumers can purchase these products individually or via a subscription service for convenient access to their grooming essentials.

KITE Scouting

Angel Round in 2013
KITE Scouting is a company that offers a platform designed to facilitate engagement between agencies, brands, media companies, and startups. Established in 2013 and based in San Francisco, KITE Scouting provides tools for enterprises to identify, evaluate, and select potential partners, as well as for startups to connect with influential investors and industry leaders. The company's services include crowdsourcing, digital marketing, and social media solutions, which help Global 5000 companies enhance their capabilities in locating potential partners, investments, or acquisition targets. KITE Scouting's clientele features notable organizations such as Comcast NBCUniversal, EY, Estee Lauder Companies, Gilead, Mars, and Visa, highlighting its role in bridging the gap between established firms and emerging companies.
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