Brand Foundry Ventures

Brand Foundry Ventures is a New York-based venture capital firm that specializes in investing in early-stage consumer-focused companies. Founded in 2014, the firm targets sectors such as e-commerce, mobile commerce, consumer products, and consumer devices. As a Registered Investment Adviser, Brand Foundry Ventures aims to support innovative businesses that cater to evolving consumer needs.

David Cote

Venture Partner

Samuel Frith

Investor

Wesley Gottesman

Partner

Andrew Mitchell

Founder

Brian Spaly

General Partner

Past deals in Fashion

You Go Natural

Seed Round in 2021
You Go Natural, founded in 2020 and based in Dallas, Texas, specializes in natural hair accessories designed to promote healthy hair care. The company offers a range of products, including pre-tied natural hair wraps, satin-lined head wraps, turbans, and headbands, all available in various styles, fabrics, and colors. These accessories serve as protective styling solutions, allowing users to maintain their hair health while providing convenience for use at home or on the go.

Koio

Series A in 2019
Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Clove

Seed Round in 2019
Clove Brand, Inc. manufactures specialized footwear for healthcare professionals, focusing on both men and women. Founded in 2018 at the Wharton School, the company is headquartered in Philadelphia, Pennsylvania. Clove's shoes are designed with features that cater to the unique needs of medical staff, utilizing easy-clean materials that are liquid-repellent and anti-bacterial. The footwear includes a thick cushioned foam sole and an antimicrobial lining, helping to maintain comfort and hygiene during long shifts. Clove sells its products primarily online and has garnered support from well-known consumer-focused investors and venture capitalists.

Kids on 45th

Seed Round in 2019
Kids on 45th, Inc. sells used clothing for kids. The company was incorporated in 2018 and is based in Seattle, Washington.

Koio

Series A in 2018
Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Floravere

Seed Round in 2017
Floravere is a direct-to-consumer wedding dress brand that aims to simplify the wedding dress purchasing experience. By eliminating traditional bridal appointments, the company allows brides-to-be to select three dresses from a collection of 14 options after a virtual consultation. These dresses are then shipped directly to their homes for fitting. Floravere focuses on providing unique and premium wedding gowns crafted by artisans, offering customization services such as adjustments in length, sleeve type, and waistlines, along with monogramming options. This approach enables brides to browse online, try on dresses in the comfort of their own homes, and create a personalized gown that reflects their individual style, all at an affordable cost.

Rockets of Awesome

Seed Round in 2016
Rockets of Awesome is a direct-to-consumer kids' apparel brand, designing and selling over-the-top clothes. Rockets of Awesome is reinventing the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise.

Koio

Seed Round in 2016
Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Koio

Seed Round in 2016
Koio Collective is a consumer goods company that offers calf-skin leathers and hand-finished footwear for gents and ladies. The company is driven by its mission is to to create their personal dream shoe, one that would accompany them on any quest and adapt to any situation. The company was founded in 2014 and headquartered in New York, United States.

Jewelbots

Seed Round in 2015
Jewelbots is a company that creates customizable bracelets designed to engage teenage girls in engineering and coding. These technology-enabled accessories allow users to program personal alerts and communicate with friends through lights and vibrations. By combining fashion with technology, Jewelbots aims to empower young girls to explore their interests in engineering and coding. The ability to customize both the jewelry and its functions enables users to express their unique personalities and strengthen friendships, making the learning process both enjoyable and relevant. Through this innovative approach, Jewelbots seeks to inspire the next generation of female engineers and coders.

Nineteenth Amendment

Seed Round in 2015
Nineteenth Amendment is a product development and production management platform that helps brands produce sustainably on-demand with no minimums. With its smart PLM, brands can pre-sell items directly to their shoppers, connecting with a network of manufacturers, and produce transparently on-demand. The company was founded in 2013 and is headquartered in New York.

Naja

Seed Round in 2014
Naja is a brand of luxury lingerie. It offers a range of bras: eco-friendly, t-shirt bras, bralettes, unlined, lace, and basic; and knickers: eco-friendly, cheeky knickers, bikinis and briefs, hi-waisted, lace, and basic. It also offers collections such as Courtesan, Summer Whites, Isle of Scilly, Kaleidoscope, Get Happy, Swinging London, Andalusia, Noir de Noirs, Secret Life of Sparrows, Swim, and more. Naja was founded by Catalina Girald and is headquartered in San Francisco, California.

Naja

Seed Round in 2014
Naja is a brand of luxury lingerie. It offers a range of bras: eco-friendly, t-shirt bras, bralettes, unlined, lace, and basic; and knickers: eco-friendly, cheeky knickers, bikinis and briefs, hi-waisted, lace, and basic. It also offers collections such as Courtesan, Summer Whites, Isle of Scilly, Kaleidoscope, Get Happy, Swinging London, Andalusia, Noir de Noirs, Secret Life of Sparrows, Swim, and more. Naja was founded by Catalina Girald and is headquartered in San Francisco, California.

Caeden

Seed Round in 2014
Caeden, Inc. is a New York-based startup that specializes in designing and manufacturing fashion-forward wearable devices, including on-ear and in-ear headphones, as well as connected jewelry. Established in 2014, the company operates in the growing market of wearable technology, which is expected to expand significantly in the coming years. Caeden focuses on creating products that blend aesthetics with functionality, ensuring that consumers do not have to choose between style and performance. By integrating hardware and software innovations, the company aims to enhance everyday living through its unique offerings. With a team of industry experts from fashion, design, manufacturing, and electronics, Caeden is committed to delivering compelling and beautiful products that resonate with modern consumers. Their sales strategy leverages existing retail relationships to effectively reach their target market.
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