Brand Foundry Ventures

Yumi is a company that focuses on providing science-based meal delivery services for young children, aiming to help parents understand their children's nutritional needs. The company produces fresh, nutrient-dense, and low-sugar baby food products that cater to various age groups, ensuring that children receive adequate nutrition during their critical early years. In addition to baby food, Yumi offers vitamins designed to support brain development, making it a comprehensive resource for parents seeking healthy options for their children’s diets. Through its convenient meal delivery program, Yumi stands out as a leading choice for those prioritizing nutrition in early childhood.

The Wonder’s design makes clear that the space has been created for families. Members enter to a Dyson-sponsored “stroller valet,” where they can park their strollers in a closet and return to oiled wheels and a full detailing. The parents-only lounge connects to the café—serving wine and “milk flights” of regular, chocolate, and strawberry—through a hidden entrance, so parents don’t have to run past their kids yelling “Mom!” to get a drink. The bathroom boasts a deeper-than-usual sink for cleaning up diaper emergencies and a hand-dryer at kid level. The track list will play clean versions of Beyoncé songs instead of the “Itsy Bitsy Spider.”

Kids on 45th, Inc. sells used clothing for kids. The company was incorporated in 2018 and is based in Seattle, Washington.

Smilo is a direct-to-consumer brand specializing in essential baby products, developed with input from doctors, scientists, and engineers. The company offers a range of items designed to support the needs of infants and their parents, including baby loungers, palate-supporting pacifiers, feeding bottles, washcloths, and blankets. Through its online retail platform, Smilo aims to provide high-quality, thoughtfully designed products that simplify the care of babies, ensuring that parents have access to reliable and effective solutions for their children's needs.

Yumi is a company that focuses on providing science-based meal delivery services for young children, aiming to help parents understand their children's nutritional needs. The company produces fresh, nutrient-dense, and low-sugar baby food products that cater to various age groups, ensuring that children receive adequate nutrition during their critical early years. In addition to baby food, Yumi offers vitamins designed to support brain development, making it a comprehensive resource for parents seeking healthy options for their children’s diets. Through its convenient meal delivery program, Yumi stands out as a leading choice for those prioritizing nutrition in early childhood.

Smilo is a direct-to-consumer brand specializing in essential baby products, developed with input from doctors, scientists, and engineers. The company offers a range of items designed to support the needs of infants and their parents, including baby loungers, palate-supporting pacifiers, feeding bottles, washcloths, and blankets. Through its online retail platform, Smilo aims to provide high-quality, thoughtfully designed products that simplify the care of babies, ensuring that parents have access to reliable and effective solutions for their children's needs.

Cricket's Circle, Inc. is a New York-based company that operates an online platform offering personalized product recommendations and advice for expectant and new parents. Established in 2014, the website serves as a comprehensive resource, providing information and a wide range of baby-related products, including items for bathing, diapering, feeding, health and safety, and nursery needs. The platform also features toys, books, various types of strollers, car seats, and baby gear. Additionally, Cricket's Circle offers a gift registry service, enhancing the shopping experience for mothers by combining e-commerce with tailored content.