Brand Foundry Ventures

You Go Natural is a Dallas, Texas-based retailer of natural hair accessories, specializing in pre-tied natural hair wraps in a variety of prints and styles. Founded in 2020, the company focuses on convenient, fashion-forward solutions for protective styling and everyday wear.

Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.

Kids on 45th, Inc. is a Seattle-based company that specializes in selling used clothing for children. Incorporated in 2018, the company operates as an e-commerce platform aimed at helping parents purchase affordable, high-quality, nearly-new clothing for their growing kids. Through a wardrobe subscription service, Kids on 45th provides customers with access to gently-used kids' clothes, which are conveniently delivered to their homes. This innovative approach not only offers cost-effective solutions for families but also promotes sustainability by giving new life to pre-owned garments.

Founded in 2012, The Sill specializes in selling potted houseplants online and through retail stores. Its offerings include a variety of plant sizes and accessories such as pots, planters, and care supplies. The company also hosts workshops for plant care education.

Floyd, established in 2013 in Detroit, Michigan, is a direct-to-consumer furniture brand. It designs, manufactures, and retails a range of products, including beds, tables, shelves, lamps, and hardware. Floyd's mission is to create durable, minimalist furniture that lasts a lifetime, with a focus on easy assembly and transport. The company sells its products both online and through its website, offering consumers a convenient and customizable shopping experience.

Floravere is a direct-to-consumer wedding dress retailer that streamlines the traditional bridal shopping experience. The company offers premium, customizable gowns crafted by artisans, with customers selecting up to three designs from fourteen options after a virtual consultation. Floravere then ships these dresses directly to the customer's home for a personalized try-on experience. This approach eliminates the need for lengthy in-store appointments and allows brides-to-be to create their dream wedding dress at an affordable price point.

Rep The Squad, Inc. is a subscription-based service based in Seattle, Washington, specializing in sports team jerseys. Established in 2017, the company offers fans the flexibility to choose from a diverse selection of officially licensed professional sports jerseys, which can be rented and sent to them one at a time. This model allows fans to easily showcase their support for various teams by wearing a different jersey each time. Co-founded by e-commerce veteran Brian Watkins, Rep The Squad has garnered support from notable investors and champion athletes, enhancing its credibility and market presence. The company aims to amplify fandom and provide a unique solution for sports enthusiasts looking to expand their wardrobe with their favorite team jerseys.

Founded in 2012, The Sill specializes in selling potted houseplants online and through retail stores. Its offerings include a variety of plant sizes and accessories such as pots, planters, and care supplies. The company also hosts workshops for plant care education.

Rockets of Awesome is a direct-to-consumer kids' apparel brand that designs and sells vibrant clothing. It offers tops, bottoms, dresses, activewear, sleepwear, and accessories through a subscription model, allowing parents to personalize their children's boxes with various patterns and colors.

Founded in 2012, Harry's is a New York-based company that manufactures and sells high-quality shaving products. Its product range includes razors, shaving creams, grooming kits, and face care products, available both individually and through a subscription service.

Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.

Nineteenth Amendment is a New York-based product development and production management platform founded in 2013, which focuses on sustainable, on-demand fashion production. The company enables brands to produce without minimum order requirements, allowing for greater flexibility and environmentally responsible practices. Its advanced product lifecycle management (PLM) system facilitates direct pre-sales to consumers, creating a connection between shoppers and a global network of designers and manufacturers. This online marketplace not only showcases the work of fashion designers but also empowers consumers to engage with the design process by critiquing, voting on, and purchasing exclusive apparel collections directly from the designers' studios at competitive prices.

Founded in 2012, Harry's is a New York-based company that manufactures and sells high-quality shaving products. Its product range includes razors, shaving creams, grooming kits, and face care products, available both individually and through a subscription service.

Birchbox is a New York-based retailer of personalized beauty and grooming products that operates online and through select stores. It offers makeup, skincare, haircare, fragrance, bath and body, nail products, and related lifestyle items for women, along with men's grooming products. The company partners with major and niche brands and uses a proprietary algorithm to deliver customized product selections, often through a monthly personalized sample experience combined with e-commerce shopping. It also provides educational content, product tips, tutorials, and a loyalty program. Birchbox has operations in the United Kingdom, France, Spain, and Belgium, reflecting its international reach.

Founded in 2012, Harry's is a New York-based company that manufactures and sells high-quality shaving products. Its product range includes razors, shaving creams, grooming kits, and face care products, available both individually and through a subscription service.