Affinio Inc develops marketing intelligence platform that leverages the interest graph to understand today's consumers. It develops Data Science as a Service platform that offers visualization for cross-channel behavioral insights data and cultural intelligence for brands. The company’s platform enables users to discover and explore audience segments, analyze and understand cultural fingerprints, and generate audience driven creative and strategy. It offers solutions in the areas of audience, influencers, content, advertising, research, and competitors. The company serves brands, agencies, media companies, and publishers around the world. Affinio Inc was formerly known as 3259541 Nova Scotia Limited and changed its name to Affinio Inc in August 2013. The company was incorporated in 2011 and is based in Halifax, Canada.