Bulb Capital

Happiest Baby, Inc. is a technology company focused on developing science-based products and services aimed at enhancing the health, safety, and emotional well-being of children. Founded in 2010 by Dr. Harvey Karp and Nina Montée-Karp, the company is headquartered in Los Angeles, California. Its flagship product, SNOO, is the world’s first smart sleeper, utilizing advanced robotic technology to implement Dr. Karp's 5 S's method for soothing infants. SNOO has received multiple international awards, including recognition from the National Sleep Foundation, and is part of the Smithsonian Institution's collection as a notable design innovation. Happiest Baby also offers a range of baby-related products, such as swaddles and educational materials, and provides resources for parents to address various childcare challenges. The company's mission is to support parents in raising healthy and happy children, with ongoing studies at leading medical centers exploring the benefits of its products in reducing postpartum depression and promoting safe sleep practices.

Trocafone is a Brazilian company that operates as an e-commerce marketplace focused on smartphones and other electronic devices. It facilitates the buying and selling of used electronics, enhancing the customer experience by offering a streamlined process for sellers. Trocafone acquires devices from individuals, refurbishes them, and then resells them as certified pre-owned products. Buyers benefit from competitive pricing in a peer-to-peer marketplace, while also enjoying the convenience and safety typically associated with retail stores. The company simplifies the selling process, allowing users to quickly sell their items with minimal effort, including the provision of pre-addressed and pre-stamped mailers for easy shipping.

Amaro is a RetailTech company that operates an omni-channel ecosystem focused on the premium mass market for fashion, beauty, and home products. As a lifestyle brand, Amaro specializes in providing women with a diverse selection of fashionable apparel and accessories. The company features seasonal offerings that allow customers to purchase trending clothing at discounted rates, catering to the evolving tastes and preferences of its target audience.