Bullish

Bullish is an early-stage consumer investment firm and strategic creative agency based in New York City. The company focuses on supporting startups by enhancing their brand reputation and facilitating access to consumer funding opportunities. Bullish offers a comprehensive range of services, including primary research, communications planning, and positional strategy development, tailored to meet the needs of its clients. The firm has invested in notable brands such as Peloton, Casper, Harry’s, Warby Parker, Care/Of, Function of Beauty, Hu Chocolate, and Sunday Lawn, demonstrating its commitment to fostering innovative consumer-oriented businesses.

Tom Balderston

General Partner

Margo Layton Cole

Venture Partner

Michael Duda

Managing Partner

Zach Lev

Partner

Daphne Mandell

Associate

Kate Scott

Partner, Strategy

64 past transactions

Daisy

Series A in 2024
Daisy is a company that specializes in the installation and services of smart space technology, focusing on both home and office environments. Its mission is to simplify the integration and functionality of smart devices, enabling users to optimize their technology for better performance. By providing tailored solutions, Daisy helps individuals and families effectively utilize and enjoy their smart technologies, enhancing their overall experience in daily life.

Goodhood

Seed Round in 2023
Goodhood operates a subscription-based auto repair platform that provides convenient car maintenance services directly to customers' doorsteps. By connecting car owners with skilled mechanics, Goodhood allows users to browse, book, and manage their service appointments through an easy-to-use platform. This innovative approach enables customers to access highly-rated mobile car repair services at their convenience, making car maintenance more accessible and efficient.

Captain Experiences

Venture Round in 2023
Captain Experiences is an Austin-based company that simplifies the process of booking outdoor sports trips, primarily focusing on fishing and adventure experiences. The platform allows users to search for thousands of trips based on various criteria such as location, group size, target species, and price, ensuring a tailored experience for each customer. With a commitment to making outdoor adventures accessible to everyone, Captain Experiences offers a user-friendly online booking system and connects clients with expert guides known as "Damn Good Guides." While initially centered on fishing, the company plans to expand its offerings across all outdoor sports and locations, prioritizing ease and safety in the booking process.

Goodhood

Seed Round in 2022
Goodhood operates a subscription-based auto repair platform that provides convenient car maintenance services directly to customers' doorsteps. By connecting car owners with skilled mechanics, Goodhood allows users to browse, book, and manage their service appointments through an easy-to-use platform. This innovative approach enables customers to access highly-rated mobile car repair services at their convenience, making car maintenance more accessible and efficient.

Hello Cake

Series A in 2022
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Autumn

Pre Seed Round in 2022
Autumn operates a digital marketplace focused on end-of-life services, connecting bereaved individuals with a range of service providers to assist in managing life after loss. The platform offers a comprehensive directory of trusted providers, including accountants, appraisers, attorneys, funeral homes, and grief specialists. In addition to these listings, Autumn provides consumers with free guides and tools to navigate the legal, financial, logistical, and emotional challenges that arise following the death of a loved one. By facilitating connections between families and end-of-life professionals, Autumn aims to transform the experience of dealing with death and support both consumers and service providers in this sensitive sector.

Hello Cake

Convertible Note in 2022
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.

Omorpho

Seed Round in 2021
OMORPHO is a fitness company based in Portland, Oregon, founded in 2017, that aims to transform training through its innovative micro-weighted sportswear. The company offers the GRAVITY SPORTSWEAR collection, which incorporates small weights strategically placed across the body, enabling users—from fitness enthusiasts to professional athletes—to enhance their performance simply by changing their clothing. This design allows for improved strength and speed without restricting natural movement, facilitating a more effective workout experience. The name OMORPHO, derived from a Greek word meaning "beautiful," reflects the company’s commitment to creating aesthetically pleasing products that support individuals in their quest for a healthier lifestyle.

August

Pre Seed Round in 2021
August is a lifestyle period brand dedicated to reimagining periods to be powerful.

Stix

Seed Round in 2021
Stix, LLC is a direct-to-consumer marketplace specializing in women's health products, particularly pregnancy and ovulation test kits designed for convenient home use. Founded in 2018 by Cynthia Plotch and Jamie Norwood, the company is headquartered in Philadelphia, Pennsylvania. Stix aims to eliminate the stigma surrounding the purchase of sensitive health products by offering a discreet shopping experience. The brand addresses the challenges women face, such as feelings of shame and high prices, by providing accessible and affordable options that resonate with their needs. By focusing on women's health, Stix seeks to empower women to take control of their reproductive health without the burden of societal judgment.

Dirty Labs

Seed Round in 2020
Dirty Labs is a company focused on creating effective cleaning products that prioritize user safety and environmental responsibility. Recognizing the shortcomings of traditional cleaning solutions, which often rely on harmful chemicals, Dirty Labs aims to redefine cleaning efficacy by harnessing the power of nature. The company utilizes advanced bioenzymes and innovative green chemistry to develop laundry and personal care products that are entirely bio-based and free from harsh chemicals, toxins, and allergens. By doing so, Dirty Labs seeks to provide customers with high-performance cleaning solutions without compromising on safety or environmental impact.

Spark Grills

Convertible Note in 2020
Spark Grills Inc. is a company that develops, manufactures, and sells innovative backyard charcoal grills. Founded in 2017 and based in Boulder, Colorado, Spark Grills features a proprietary wood and charcoal Briq system that enables quick ignition and easy loading, while ensuring a mess-free clean-up process. The grills are designed for both grilling enthusiasts and home chefs, offering precise temperature control akin to that of an oven. Additionally, the company incorporates a social impact initiative aimed at reducing open air pollution through its unique charcoal fuel cartridges. Spark Grills products are available for purchase online, catering to a growing market of consumers seeking quality grilling solutions.

CUUP

Series A in 2020
CUUP Inc. is a New York-based company that specializes in the design and manufacture of bras for women, focusing on comfort, fit, and aesthetic appeal. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP operates as a direct-to-consumer startup, offering an online platform for purchasing its products. The company's collection is crafted to provide flattering and unrestrictive options for women of all sizes, emphasizing quality and performance in its lingerie offerings. CUUP aims to meet the essential needs of women by delivering bras that do not compromise on support or comfort.

Sunday

Series A in 2019
Sunday is a subscription-based lawn care service that specializes in providing nutrient and soil health plans for gardens and lawns. Founded in 2019 by Coulter and Trent Lewis in Boulder, Colorado, the company utilizes customized planning that incorporates climate, soil, and satellite data to offer tailored gardening and lawn maintenance products and services. This approach allows gardening enthusiasts and lawn owners to design and maintain their outdoor spaces efficiently and conveniently, transforming yards into thriving and sustainable ecosystems.

Sunday

Seed Round in 2019
Sunday is a subscription-based lawn care service that specializes in providing nutrient and soil health plans for gardens and lawns. Founded in 2019 by Coulter and Trent Lewis in Boulder, Colorado, the company utilizes customized planning that incorporates climate, soil, and satellite data to offer tailored gardening and lawn maintenance products and services. This approach allows gardening enthusiasts and lawn owners to design and maintain their outdoor spaces efficiently and conveniently, transforming yards into thriving and sustainable ecosystems.

CUUP

Seed Round in 2018
CUUP Inc. is a New York-based company that specializes in the design and manufacture of bras for women, focusing on comfort, fit, and aesthetic appeal. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP operates as a direct-to-consumer startup, offering an online platform for purchasing its products. The company's collection is crafted to provide flattering and unrestrictive options for women of all sizes, emphasizing quality and performance in its lingerie offerings. CUUP aims to meet the essential needs of women by delivering bras that do not compromise on support or comfort.

Spark Grills

Seed Round in 2018
Spark Grills Inc. is a company that develops, manufactures, and sells innovative backyard charcoal grills. Founded in 2017 and based in Boulder, Colorado, Spark Grills features a proprietary wood and charcoal Briq system that enables quick ignition and easy loading, while ensuring a mess-free clean-up process. The grills are designed for both grilling enthusiasts and home chefs, offering precise temperature control akin to that of an oven. Additionally, the company incorporates a social impact initiative aimed at reducing open air pollution through its unique charcoal fuel cartridges. Spark Grills products are available for purchase online, catering to a growing market of consumers seeking quality grilling solutions.

Clare

Seed Round in 2018
Clare, Inc. is a New York-based company that specializes in providing paints and related supplies through a direct-to-consumer marketplace. Established in 2017, Clare offers a comprehensive range of products, including eco-friendly paints, primers, paint kits, roller frames, brushes, and painter’s tools. The company aims to simplify the home painting experience by offering designer-curated colors and convenient color sampling options, allowing homeowners to test colors easily from home. Clare's innovative approach to the paint shopping experience focuses on making it more efficient and inspiring, thus helping customers create beautiful living spaces.

Honeylove

Seed Round in 2018
Honeylove, Inc. is a San Francisco-based company that specializes in manufacturing women's undergarments, focusing on shapewear that provides targeted compression to enhance confidence and comfort. Founded in 2016 by EDM artist Betsie Larkin, Honeylove launched its products publicly in 2018 after Larkin's quest for quality shapewear led her to create her own line. The brand has since expanded its offerings to include tops, bras, leggings, and various other garments, gaining recognition from influencers and media outlets like The New York Times and Good Morning America. Honeylove aims to revolutionize conventional shapewear by combining technical and artistic approaches to design, ensuring that its products cater to women of diverse shapes and sizes, while providing an alternative that allows for a smooth, tucked-in appearance under clothing.

TrueFacet

Series B in 2018
TrueFacet, Inc. is an online marketplace specializing in the buying and selling of authenticated luxury jewelry and watches. Founded in 2013 and based in New York, the platform offers a wide range of new and pre-owned items, including rings, earrings, bracelets, necklaces, cufflinks, and luxury timepieces from renowned brands such as Rolex and Cartier. TrueFacet prioritizes trust and authenticity, ensuring that every item undergoes rigorous inspection by industry experts to guarantee quality and genuineness. By providing a seamless shopping experience, competitive pricing, and expert insights, TrueFacet connects buyers and sellers while making high-end accessories more accessible. The company maintains a commitment to integrity by thoroughly vetting its vendors and continually exploring new methods to enhance value for customers.

Hu Kitchen

Series A in 2018
HU Master Holdings, LLC is a New York-based company that operates a restaurant offering a variety of food and beverage options, including breakfast items, organic teas, and chocolate products. The restaurant also provides home delivery services and focuses on healthy eating. In addition to its dining services, the company produces organic, vegan, and paleo chocolates, coffee powders, and grain crackers, all made from fresh, unprocessed ingredients. These products are designed to be free from preservatives and common allergens, appealing to health-conscious consumers. Established in 2015, HU Master Holdings operates as a subsidiary of Mondelez International, Inc. and aims to provide nutritious alternatives for those seeking a healthier lifestyle.

Nom Nom

Series A in 2018
Nom Nom is a pet food company based in Oakland, California, founded in 2015. It specializes in crafting and delivering fresh, human-grade meals tailored for dogs and cats across the contiguous United States. The meals are prepared weekly using high-quality ingredients, free from artificial preservatives and fillers. Each meal is customized based on factors such as the pet’s age, weight, activity level, and health needs, ensuring optimal nutrition. Nom Nom provides subscription meal plans that are individually portioned and delivered fresh to customers’ doors. In addition to its meal offerings, the company also provides wellness products, including probiotics and microbiome testing kits, aimed at enhancing the overall health and well-being of pets.

Revtown

Convertible Note in 2018
Revtown is a clothing brand specializing in premium denim that aims to deliver high-quality jeans at accessible prices. Founded by individuals with extensive experience in athletic apparel, Revtown focuses on integrating the advanced features of performance fabrics into denim, resulting in jeans that prioritize comfort, functionality, and durability. The company offers a variety of fits, including skinny, high rise skinny, and high rise straight, along with a selection of shirts and tops. By emphasizing a perfect fit and comfort, Revtown enables customers to find apparel that meets their needs effectively.

Ample Hills Creamery

Series A in 2017
Ample Hills Creamery, Inc. is a Brooklyn-based ice cream company that creates a variety of hand-crafted ice creams and mix-ins, utilizing fresh, local, and all-natural ingredients such as hormone-free milk and cream from grass-fed cows. Established in 2010, the company offers its products through retail locations and online, and also provides cakes and event catering for occasions including weddings, corporate gatherings, and family reunions. Known for its quirky and decadent flavor combinations, Ample Hills Creamery emphasizes small-batch production to maintain quality. The company filed for reorganization under Chapter 11 in March 2020, entering a joint administration with Ample Hills Holdings, Inc.

Care/of

Seed Round in 2017
Care/of is a healthcare technology company based in New York City that specializes in personalized wellness products, particularly vitamins and supplements. The company offers a unique platform that provides custom vitamin suggestions tailored to individual dietary needs and health goals. Each month, customers receive personalized vitamin packs delivered directly to their homes, making it easy for them to incorporate the right nutrients into their daily routines. Care/of emphasizes honesty, quality, and personalization, aiming to simplify consumer health by aligning wellness products with the specific needs and lifestyles of its users.

Function of Beauty

Series A in 2017
Function of Beauty is a New York-based beauty brand founded in 2015 by Hien Nguyen, Joshua Maciejewski, and Zahir Dossa. The company specializes in personalized hair care, skin care, and body care products, allowing customers to create customized shampoos, conditioners, and styling products tailored to their individual hair profiles and specific goals. Function of Beauty emphasizes the use of high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and mineral oils, which may be harmful to consumers. By focusing on personalization and safety, the brand aims to meet the unique beauty needs of each customer.

TrueFacet

Series A in 2016
TrueFacet, Inc. is an online marketplace specializing in the buying and selling of authenticated luxury jewelry and watches. Founded in 2013 and based in New York, the platform offers a wide range of new and pre-owned items, including rings, earrings, bracelets, necklaces, cufflinks, and luxury timepieces from renowned brands such as Rolex and Cartier. TrueFacet prioritizes trust and authenticity, ensuring that every item undergoes rigorous inspection by industry experts to guarantee quality and genuineness. By providing a seamless shopping experience, competitive pricing, and expert insights, TrueFacet connects buyers and sellers while making high-end accessories more accessible. The company maintains a commitment to integrity by thoroughly vetting its vendors and continually exploring new methods to enhance value for customers.

MatchaBar

Seed Round in 2016
MatchaBar LLC is a family-owned business based in Brooklyn, New York, established in 2014. It operates cafes that specialize in beverages made from matcha, a powdered green tea known for its antioxidant properties. The company is dedicated to providing high-quality matcha products, enhancing focus, energy, and alertness for its customers. In addition to serving drinks at its cafes, MatchaBar also offers ready-to-drink beverages and a variety of matcha-related products, including tins, kits, and accessories, available through its online platform and local markets. The mission of MatchaBar is to make matcha accessible to a broader audience, promoting its health benefits and unique flavors.

Birchbox

Series C in 2016
Birchbox, Inc. is a retail company specializing in beauty, grooming, and lifestyle products. Founded in 2010 and headquartered in New York, it provides a diverse range of items, including skincare, makeup, hair care, fragrances, and personal grooming tools for both women and men. Birchbox operates through a subscription model, delivering personalized samples to customers each month while also offering a robust e-commerce platform for purchasing full-sized products. The company partners with various brands, from well-known favorites to emerging niche labels, utilizing a proprietary algorithm to tailor product selections based on individual customer profiles. Birchbox enhances the shopping experience by providing educational content, including tips and tutorials, alongside a loyalty program to encourage customer engagement. In addition to its physical locations in New York and Washington, D.C., Birchbox has expanded its operations internationally, reaching customers in the United Kingdom, France, Spain, and Belgium.

Primary

Series A in 2016
Primary makes clothes for kids and builds a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Peloton

Series D in 2015
Peloton is an innovative company in the fitness industry, established in 2012 and headquartered in New York. It operates an interactive fitness platform, offering a unique blend of high-quality hardware, engaging software, and diverse content. Peloton's primary offerings include connected fitness products, such as stationary bikes and treadmills, along with related accessories. The company generates significant revenue from its subscription services, which provide access to live and on-demand fitness classes led by elite instructors. These classes are enhanced by performance tracking metrics and a real-time leaderboard, fostering a socially connected and motivating workout environment. Peloton sells its products online and through a growing number of showrooms across the United States, primarily catering to a North American audience while also expanding into international markets.

Primary

Seed Round in 2015
Primary makes clothes for kids and builds a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Medallia Agent Connect

Series C in 2015
Medallia Agent Connect is a company specializing in customer feedback solutions tailored for customer service environments. It offers two primary products: Stella Connect and Stella Pulse. Stella Connect is designed to gather feedback directly from customers regarding their interactions with service agents, enabling organizations to enhance agent engagement and improve service performance. Stella Pulse, previously known as Stella Metrics, functions as a "mystery shopping" service that evaluates customer service performance across various companies and licenses the resulting data to online merchants and aggregators. Through these offerings, Medallia Agent Connect aims to help businesses improve their customer service quality and drive better customer experiences.

Harry's

Series C in 2015
Harry's Inc., established in 2012 and headquartered in New York, specializes in manufacturing and selling men's grooming products. The company produces a range of shaving items including razors, creams, kits, and face care products. Harry's operates an online platform where consumers can purchase these products individually or via a subscription service for convenient access to their grooming essentials.

Warby Parker

Series D in 2015
Warby Parker is a lifestyle brand that designs and develops prescription glasses, contact lenses, and eyewear accessories, while also offering eye exams and vision tests. The company aims to provide high-quality designer eyewear at accessible prices, addressing the critical issue that approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each sale contributes to giving someone in need access to eyewear, which can significantly impact their quality of life and economic opportunities. The company's revenue primarily comes from the sale of eyewear products and optical services, which are available through its retail stores, website, and mobile applications. Warby Parker's commitment to social responsibility is integral to its business model, as it seeks to combine profitability with positive social impact.

Peloton

Series C in 2015
Peloton is an innovative company in the fitness industry, established in 2012 and headquartered in New York. It operates an interactive fitness platform, offering a unique blend of high-quality hardware, engaging software, and diverse content. Peloton's primary offerings include connected fitness products, such as stationary bikes and treadmills, along with related accessories. The company generates significant revenue from its subscription services, which provide access to live and on-demand fitness classes led by elite instructors. These classes are enhanced by performance tracking metrics and a real-time leaderboard, fostering a socially connected and motivating workout environment. Peloton sells its products online and through a growing number of showrooms across the United States, primarily catering to a North American audience while also expanding into international markets.

Harry's

Series B in 2014
Harry's Inc., established in 2012 and headquartered in New York, specializes in manufacturing and selling men's grooming products. The company produces a range of shaving items including razors, creams, kits, and face care products. Harry's operates an online platform where consumers can purchase these products individually or via a subscription service for convenient access to their grooming essentials.

Chloe + Isabel

Series C in 2014
Chloe + Isabel, Inc. is a jewelry company based in New York that specializes in hand-crafted jewelry for women. Founded in 2011, it offers a wide range of products including necklaces, earrings, bracelets, rings, charms, and accessories. The company operates through a social commerce model, allowing women to become Merchandisers and create their own online boutiques. These Merchandisers receive a personalized digital workspace where they can curate collections and earn commissions on sales. The platform supports its users with training, real-time trends, and insights to enhance their selling experience. The founder and CEO, Chantel Waterbury, brings over 14 years of experience in jewelry design for major retailers. Chloe + Isabel aims to empower women by providing entrepreneurial opportunities in the jewelry market.

Darby Smart

Series A in 2014
Darby Smart, Inc. is a San Francisco-based platform that specializes in video commerce, allowing users to watch and shop for DIY projects related to fashion and home products. Founded in 2013, the company provides a space for creators to share videos showcasing ideas in various categories, including beauty, home decor, and cooking. Users can engage with these videos to see how products are used in real-life settings, enhancing their creativity and shopping experience. As of April 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

Peloton

Series B in 2014
Peloton is an innovative company in the fitness industry, established in 2012 and headquartered in New York. It operates an interactive fitness platform, offering a unique blend of high-quality hardware, engaging software, and diverse content. Peloton's primary offerings include connected fitness products, such as stationary bikes and treadmills, along with related accessories. The company generates significant revenue from its subscription services, which provide access to live and on-demand fitness classes led by elite instructors. These classes are enhanced by performance tracking metrics and a real-time leaderboard, fostering a socially connected and motivating workout environment. Peloton sells its products online and through a growing number of showrooms across the United States, primarily catering to a North American audience while also expanding into international markets.

Birchbox

Series B in 2014
Birchbox, Inc. is a retail company specializing in beauty, grooming, and lifestyle products. Founded in 2010 and headquartered in New York, it provides a diverse range of items, including skincare, makeup, hair care, fragrances, and personal grooming tools for both women and men. Birchbox operates through a subscription model, delivering personalized samples to customers each month while also offering a robust e-commerce platform for purchasing full-sized products. The company partners with various brands, from well-known favorites to emerging niche labels, utilizing a proprietary algorithm to tailor product selections based on individual customer profiles. Birchbox enhances the shopping experience by providing educational content, including tips and tutorials, alongside a loyalty program to encourage customer engagement. In addition to its physical locations in New York and Washington, D.C., Birchbox has expanded its operations internationally, reaching customers in the United Kingdom, France, Spain, and Belgium.

Casper

Seed Round in 2014
Casper Sleep Inc. is a company that designs and sells a variety of sleep products, including mattresses, pillows, sheets, duvets, and bedroom furniture. Founded in 2014 and headquartered in New York, the company aims to provide consumers with high-quality sleep solutions while eliminating inflated prices typically associated with traditional retail models. Casper's products are developed in-house by a team of experienced engineers, ensuring comfort and innovation. The company distributes its offerings through an e-commerce platform, a network of retail stores, and various retail partners across the United States, Canada, and Europe. In addition to its core product line, Casper also provides sleep accessories and technology, catering to the diverse needs of customers seeking better sleep.

Casper

Seed Round in 2014
Casper Sleep Inc. is a company that designs and sells a variety of sleep products, including mattresses, pillows, sheets, duvets, and bedroom furniture. Founded in 2014 and headquartered in New York, the company aims to provide consumers with high-quality sleep solutions while eliminating inflated prices typically associated with traditional retail models. Casper's products are developed in-house by a team of experienced engineers, ensuring comfort and innovation. The company distributes its offerings through an e-commerce platform, a network of retail stores, and various retail partners across the United States, Canada, and Europe. In addition to its core product line, Casper also provides sleep accessories and technology, catering to the diverse needs of customers seeking better sleep.

Harry's

Venture Round in 2014
Harry's Inc., established in 2012 and headquartered in New York, specializes in manufacturing and selling men's grooming products. The company produces a range of shaving items including razors, creams, kits, and face care products. Harry's operates an online platform where consumers can purchase these products individually or via a subscription service for convenient access to their grooming essentials.

Contently

Series B in 2014
Contently is a technology company that specializes in an enterprise content marketing platform designed to assist global businesses in creating, distributing, and optimizing engaging content. Founded in 2011 by Joe Coleman, Dave Goldberg, and Shane Snow, the company is headquartered in New York City and operates as a fully remote, female-led organization. Contently's platform integrates advanced technology with expert content strategy and a diverse creative marketplace, enabling clients to manage their corporate content efficiently and streamline approval processes. The company has received multiple accolades, including recognition as the top enterprise content creation platform by G2 and being named a Customer Choice by Gartner Peer Insights.

Warby Parker

Series C in 2013
Warby Parker is a lifestyle brand that designs and develops prescription glasses, contact lenses, and eyewear accessories, while also offering eye exams and vision tests. The company aims to provide high-quality designer eyewear at accessible prices, addressing the critical issue that approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each sale contributes to giving someone in need access to eyewear, which can significantly impact their quality of life and economic opportunities. The company's revenue primarily comes from the sale of eyewear products and optical services, which are available through its retail stores, website, and mobile applications. Warby Parker's commitment to social responsibility is integral to its business model, as it seeks to combine profitability with positive social impact.

Darby Smart

Seed Round in 2013
Darby Smart, Inc. is a San Francisco-based platform that specializes in video commerce, allowing users to watch and shop for DIY projects related to fashion and home products. Founded in 2013, the company provides a space for creators to share videos showcasing ideas in various categories, including beauty, home decor, and cooking. Users can engage with these videos to see how products are used in real-life settings, enhancing their creativity and shopping experience. As of April 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

Medallia Agent Connect

Series B in 2013
Medallia Agent Connect is a company specializing in customer feedback solutions tailored for customer service environments. It offers two primary products: Stella Connect and Stella Pulse. Stella Connect is designed to gather feedback directly from customers regarding their interactions with service agents, enabling organizations to enhance agent engagement and improve service performance. Stella Pulse, previously known as Stella Metrics, functions as a "mystery shopping" service that evaluates customer service performance across various companies and licenses the resulting data to online merchants and aggregators. Through these offerings, Medallia Agent Connect aims to help businesses improve their customer service quality and drive better customer experiences.

Warby Parker

Series B in 2013
Warby Parker is a lifestyle brand that designs and develops prescription glasses, contact lenses, and eyewear accessories, while also offering eye exams and vision tests. The company aims to provide high-quality designer eyewear at accessible prices, addressing the critical issue that approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each sale contributes to giving someone in need access to eyewear, which can significantly impact their quality of life and economic opportunities. The company's revenue primarily comes from the sale of eyewear products and optical services, which are available through its retail stores, website, and mobile applications. Warby Parker's commitment to social responsibility is integral to its business model, as it seeks to combine profitability with positive social impact.

Peloton

Series A in 2012
Peloton is an innovative company in the fitness industry, established in 2012 and headquartered in New York. It operates an interactive fitness platform, offering a unique blend of high-quality hardware, engaging software, and diverse content. Peloton's primary offerings include connected fitness products, such as stationary bikes and treadmills, along with related accessories. The company generates significant revenue from its subscription services, which provide access to live and on-demand fitness classes led by elite instructors. These classes are enhanced by performance tracking metrics and a real-time leaderboard, fostering a socially connected and motivating workout environment. Peloton sells its products online and through a growing number of showrooms across the United States, primarily catering to a North American audience while also expanding into international markets.

Harry's

Seed Round in 2012
Harry's Inc., established in 2012 and headquartered in New York, specializes in manufacturing and selling men's grooming products. The company produces a range of shaving items including razors, creams, kits, and face care products. Harry's operates an online platform where consumers can purchase these products individually or via a subscription service for convenient access to their grooming essentials.

Peloton

Seed Round in 2012
Peloton is an innovative company in the fitness industry, established in 2012 and headquartered in New York. It operates an interactive fitness platform, offering a unique blend of high-quality hardware, engaging software, and diverse content. Peloton's primary offerings include connected fitness products, such as stationary bikes and treadmills, along with related accessories. The company generates significant revenue from its subscription services, which provide access to live and on-demand fitness classes led by elite instructors. These classes are enhanced by performance tracking metrics and a real-time leaderboard, fostering a socially connected and motivating workout environment. Peloton sells its products online and through a growing number of showrooms across the United States, primarily catering to a North American audience while also expanding into international markets.

KiwiCo

Series A in 2012
KiwiCo, Inc. designs and delivers hands-on activity boxes for children, focusing on educational and entertaining projects in science, technology, engineering, art, and math. Founded in 2011 and headquartered in Mountain View, California, the company provides monthly subscription services that include curated materials and instructions for engaging activities, allowing kids to explore and create while simultaneously saving time for busy parents. KiwiCo aims to foster creativity and problem-solving skills in children, equipping them with the tools to discover and engage with the world around them. The company, originally known as Kiwi Crate Inc., rebranded in June 2017 as it expanded its offerings to include an upcoming online store alongside its subscription model.

Contently

Venture Round in 2012
Contently is a technology company that specializes in an enterprise content marketing platform designed to assist global businesses in creating, distributing, and optimizing engaging content. Founded in 2011 by Joe Coleman, Dave Goldberg, and Shane Snow, the company is headquartered in New York City and operates as a fully remote, female-led organization. Contently's platform integrates advanced technology with expert content strategy and a diverse creative marketplace, enabling clients to manage their corporate content efficiently and streamline approval processes. The company has received multiple accolades, including recognition as the top enterprise content creation platform by G2 and being named a Customer Choice by Gartner Peer Insights.

Contently

Series A in 2012
Contently is a technology company that specializes in an enterprise content marketing platform designed to assist global businesses in creating, distributing, and optimizing engaging content. Founded in 2011 by Joe Coleman, Dave Goldberg, and Shane Snow, the company is headquartered in New York City and operates as a fully remote, female-led organization. Contently's platform integrates advanced technology with expert content strategy and a diverse creative marketplace, enabling clients to manage their corporate content efficiently and streamline approval processes. The company has received multiple accolades, including recognition as the top enterprise content creation platform by G2 and being named a Customer Choice by Gartner Peer Insights.

Chloe + Isabel

Series A in 2011
Chloe + Isabel, Inc. is a jewelry company based in New York that specializes in hand-crafted jewelry for women. Founded in 2011, it offers a wide range of products including necklaces, earrings, bracelets, rings, charms, and accessories. The company operates through a social commerce model, allowing women to become Merchandisers and create their own online boutiques. These Merchandisers receive a personalized digital workspace where they can curate collections and earn commissions on sales. The platform supports its users with training, real-time trends, and insights to enhance their selling experience. The founder and CEO, Chantel Waterbury, brings over 14 years of experience in jewelry design for major retailers. Chloe + Isabel aims to empower women by providing entrepreneurial opportunities in the jewelry market.

Medallia Agent Connect

Series A in 2011
Medallia Agent Connect is a company specializing in customer feedback solutions tailored for customer service environments. It offers two primary products: Stella Connect and Stella Pulse. Stella Connect is designed to gather feedback directly from customers regarding their interactions with service agents, enabling organizations to enhance agent engagement and improve service performance. Stella Pulse, previously known as Stella Metrics, functions as a "mystery shopping" service that evaluates customer service performance across various companies and licenses the resulting data to online merchants and aggregators. Through these offerings, Medallia Agent Connect aims to help businesses improve their customer service quality and drive better customer experiences.

Warby Parker

Series A in 2011
Warby Parker is a lifestyle brand that designs and develops prescription glasses, contact lenses, and eyewear accessories, while also offering eye exams and vision tests. The company aims to provide high-quality designer eyewear at accessible prices, addressing the critical issue that approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each sale contributes to giving someone in need access to eyewear, which can significantly impact their quality of life and economic opportunities. The company's revenue primarily comes from the sale of eyewear products and optical services, which are available through its retail stores, website, and mobile applications. Warby Parker's commitment to social responsibility is integral to its business model, as it seeks to combine profitability with positive social impact.

Birchbox

Series A in 2011
Birchbox, Inc. is a retail company specializing in beauty, grooming, and lifestyle products. Founded in 2010 and headquartered in New York, it provides a diverse range of items, including skincare, makeup, hair care, fragrances, and personal grooming tools for both women and men. Birchbox operates through a subscription model, delivering personalized samples to customers each month while also offering a robust e-commerce platform for purchasing full-sized products. The company partners with various brands, from well-known favorites to emerging niche labels, utilizing a proprietary algorithm to tailor product selections based on individual customer profiles. Birchbox enhances the shopping experience by providing educational content, including tips and tutorials, alongside a loyalty program to encourage customer engagement. In addition to its physical locations in New York and Washington, D.C., Birchbox has expanded its operations internationally, reaching customers in the United Kingdom, France, Spain, and Belgium.

Contently

Debt Financing in 2011
Contently is a technology company that specializes in an enterprise content marketing platform designed to assist global businesses in creating, distributing, and optimizing engaging content. Founded in 2011 by Joe Coleman, Dave Goldberg, and Shane Snow, the company is headquartered in New York City and operates as a fully remote, female-led organization. Contently's platform integrates advanced technology with expert content strategy and a diverse creative marketplace, enabling clients to manage their corporate content efficiently and streamline approval processes. The company has received multiple accolades, including recognition as the top enterprise content creation platform by G2 and being named a Customer Choice by Gartner Peer Insights.

Warby Parker

Seed Round in 2011
Warby Parker is a lifestyle brand that designs and develops prescription glasses, contact lenses, and eyewear accessories, while also offering eye exams and vision tests. The company aims to provide high-quality designer eyewear at accessible prices, addressing the critical issue that approximately one billion people lack access to affordable glasses. By partnering with experienced non-profit organizations, Warby Parker ensures that each sale contributes to giving someone in need access to eyewear, which can significantly impact their quality of life and economic opportunities. The company's revenue primarily comes from the sale of eyewear products and optical services, which are available through its retail stores, website, and mobile applications. Warby Parker's commitment to social responsibility is integral to its business model, as it seeks to combine profitability with positive social impact.

Medallia Agent Connect

Series A in 2011
Medallia Agent Connect is a company specializing in customer feedback solutions tailored for customer service environments. It offers two primary products: Stella Connect and Stella Pulse. Stella Connect is designed to gather feedback directly from customers regarding their interactions with service agents, enabling organizations to enhance agent engagement and improve service performance. Stella Pulse, previously known as Stella Metrics, functions as a "mystery shopping" service that evaluates customer service performance across various companies and licenses the resulting data to online merchants and aggregators. Through these offerings, Medallia Agent Connect aims to help businesses improve their customer service quality and drive better customer experiences.

Chloe + Isabel

Seed Round in 2011
Chloe + Isabel, Inc. is a jewelry company based in New York that specializes in hand-crafted jewelry for women. Founded in 2011, it offers a wide range of products including necklaces, earrings, bracelets, rings, charms, and accessories. The company operates through a social commerce model, allowing women to become Merchandisers and create their own online boutiques. These Merchandisers receive a personalized digital workspace where they can curate collections and earn commissions on sales. The platform supports its users with training, real-time trends, and insights to enhance their selling experience. The founder and CEO, Chantel Waterbury, brings over 14 years of experience in jewelry design for major retailers. Chloe + Isabel aims to empower women by providing entrepreneurial opportunities in the jewelry market.

Medallia Agent Connect

Seed Round in 2010
Medallia Agent Connect is a company specializing in customer feedback solutions tailored for customer service environments. It offers two primary products: Stella Connect and Stella Pulse. Stella Connect is designed to gather feedback directly from customers regarding their interactions with service agents, enabling organizations to enhance agent engagement and improve service performance. Stella Pulse, previously known as Stella Metrics, functions as a "mystery shopping" service that evaluates customer service performance across various companies and licenses the resulting data to online merchants and aggregators. Through these offerings, Medallia Agent Connect aims to help businesses improve their customer service quality and drive better customer experiences.
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