Invivo Wines

Baarsma Wine Group is a prominent wine distribution company based in Huizen, the Netherlands, specializing in a diverse selection of quality wines for various market sectors. Established in 1977, the company has developed a robust distribution network across North-West Europe, catering to private individuals, restaurants, supermarkets, and trading customers. Baarsma Wine Group operates through multiple channels, including retail, business-to-business, on-trade, and off-trade sales, as well as direct-to-consumer methods such as online platforms, telemarketing, and direct mail. In addition to its strong presence in Europe, the company exports wines to regions including Asia, Africa, the Russian Federation, Poland, the Baltic States, and the Caribbean. With a workforce of approximately 370 employees across its business units, Baarsma Wine Group is recognized as a key player in the European wine market, achieving a turnover nearing 300 million Euros. The company emphasizes a dynamic and innovative approach to enhance its competitive edge in the wine industry.