Invivo Wines

Baarsma Wine Group, based in Huizen, the Netherlands, is a prominent wine distributor serving North-West Europe. Founded in 1977, the company provides a diverse selection of quality wines to private individuals, restaurants, supermarkets, and trading customers. It operates through various sales channels including retail, business-to-business, on-trade, off-trade, and direct-to-consumer methods, utilizing direct mail, telemarketing, physical stores, and online platforms. Baarsma Wine Group also exports its products to regions including Asia, Africa, the Russian Federation, Poland, the Baltic States, and the Caribbean. With approximately 370 employees, the company has established a significant presence in the European wine market, achieving a turnover nearing 300 million Euros. It operates with a focus on innovation and market responsiveness, maintaining a structure that allows its business units to operate independently while fostering a collaborative and dynamic work environment. As of 2017, Baarsma Wine Group operates as a subsidiary of InVivo Wine.